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Athletes HQ

How much does Athletes HQ cost?

Initial Investment Range

$178,650 to $330,200

Franchise Fee

$32,500 to $42,500

The franchise offered is for a baseball and softball training academy and retail pro shop ("Facility") to be operated under the "Athletes HQ" trademark.

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Athletes HQ April 21, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
2
6

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

Athletes HQ Systems, Inc. (AHQ Systems) has a very limited financial history, having been formed in August 2022. The audited financial statements in Exhibit M show a net loss in its first partial year and only minimal profitability since, with a retained earnings deficit as of year-end 2024. The FDD explicitly warns that this financial condition calls into question the franchisor's ability to provide services and support, a risk significant enough to require fee deferrals in some states.

Potential Mitigations

  • A thorough review of all financial statements and footnotes with your accountant is essential to assess the franchisor's viability and capital adequacy.
  • Discuss the practical implications of the franchisor's weak financial state and its reliance on new franchise sales for revenue with your business advisor.
  • Your attorney should confirm the status and protection offered by any state-mandated financial assurances, like deferred fees or bonds.
Citations: Item 21, Exhibit M, Special Risks to Consider About This Franchise

High Franchisee Turnover

Low Risk

Explanation

This risk was not identified in the FDD package. Item 20 data does not show a high rate of franchisee terminations, non-renewals, or other cessations. However, a high turnover rate is a critical indicator of potential systemic problems, such as lack of profitability or poor franchisor support. The system is currently too new to have meaningful turnover data, which is its own risk related to being an unproven system.

Potential Mitigations

  • As the system grows, your business advisor should help you monitor future FDDs for any negative trends in franchisee turnover.
  • Developing a strong relationship with other franchisees can provide early warnings of any systemic issues that might lead to future turnover.
  • An accountant can help you model different scenarios to understand the financial pressure points that could lead to failure.
Citations: Not applicable

Rapid System Growth

Medium Risk

Explanation

The franchise system is very new and growing from a small base, with only two franchised outlets open as of the end of 2024. While growth is not yet rapid, the franchisor's limited financial resources and minimal operating history, as seen in Item 21, present a risk that even modest growth could strain its capacity to provide adequate site selection, training, and ongoing support to new franchisees.

Potential Mitigations

  • Your business advisor can help you assess the franchisor's staffing and infrastructure in relation to its growth projections.
  • Inquire with the few existing franchisees about the current quality and responsiveness of franchisor support.
  • Your attorney should seek specific, enforceable support commitments in the Franchise Agreement rather than relying on discretionary language.
Citations: Item 20, Item 21, Exhibit M

New/Unproven Franchise System

High Risk

Explanation

AHQ Systems is an early-stage franchisor with a very limited operating history, as explicitly stated in the 'Special Risks' section. The company was formed in August 2022 and has only two operating franchisees. This presents a significant risk, as the business model, support systems, and brand recognition are largely unproven in a franchise context. The franchisor's limited financial history, as shown in Item 21, heightens this risk.

Potential Mitigations

  • A business advisor can help you conduct extensive due diligence on the viability of the concept and the specific experience of the management team.
  • Speaking with the first few franchisees is critical to understand their early-stage experiences and challenges.
  • Your attorney may be able to negotiate more franchisee-favorable terms to compensate for the higher risk of investing in an unproven system.
Citations: Item 1, Item 2, Item 20, Item 21, Special Risks to Consider About This Franchise

Possible Fad Business

Low Risk

Explanation

This risk was not identified in the FDD package. The business model, a baseball and softball training academy, caters to a well-established youth and amateur sports market. While market dynamics can change, the core services do not appear to be based on a short-term or fleeting trend. A fad business can be risky because long-term consumer demand may disappear, leaving you with contractual obligations.

Potential Mitigations

  • Engage a business advisor to research the long-term trends and competitive landscape for youth sports training in your specific market.
  • Discuss the franchisor's strategy for innovation and adaptation to keep the services relevant over the 10-year contract term.
  • Your accountant can help you model the financial impact of potential shifts in consumer demand for these types of athletic services.
Citations: Item 1

Inexperienced Management

Medium Risk

Explanation

The management team has significant experience in the baseball industry, including professional play and coaching. However, Item 2 does not specify extensive prior experience in managing or operating a franchise system, which is a distinct skill set from industry expertise. This could potentially impact the quality of franchisee support, system development, and understanding of the franchisor-franchisee relationship, representing a risk for early franchisees.

Potential Mitigations

  • It is important to ask the management team directly about their franchise-specific experience or any franchise consultants they have engaged.
  • Speak with the existing franchisees to gauge the quality of the operational systems and support they have received from management.
  • A business advisor can help you evaluate whether the management team's skills are well-suited for growing a franchise system.
Citations: Item 2

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 does not indicate that the franchisor is owned or controlled by a private equity firm. When a franchise is PE-owned, there can be a risk that short-term financial goals are prioritized over the long-term health of the brand and its franchisees. This can sometimes lead to increased fees, reduced support, or a quick sale of the system.

Potential Mitigations

  • Your attorney can help you verify the ownership structure of the franchisor through public records.
  • Engaging a business advisor to research the franchisor's ownership history can provide valuable context.
  • Understanding the franchisor's long-term vision for the brand is a key due diligence step, regardless of ownership structure.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 discloses an operating affiliate, Athletes HQ, Inc., and a separate affiliate offering other franchises, BAB Systems, Inc. The FDD appears to properly disclose the relevant parent and affiliate entities. Failing to disclose a parent company or provide its financial statements when required can obscure the true financial backing and stability of the franchisor, creating a significant hidden risk for a prospective franchisee.

Potential Mitigations

  • Your attorney can review the corporate structure disclosed in Item 1 to ensure it appears complete.
  • An accountant should analyze the relationship and any transactions between the franchisor and its disclosed affiliates.
  • A business advisor can help you understand the roles each affiliated entity plays within the overall system.
Citations: Item 1, Item 21

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD package. AHQ Systems states in Item 1 that it has no predecessors. Hidden or inadequately disclosed predecessor history can be a significant risk, as it might conceal past failures, litigation, or franchisee turnover under a previous owner. A clean slate, as presented here, means the evaluation must focus entirely on the current entity's short history.

Potential Mitigations

  • Your attorney can help verify the franchisor's statement about having no predecessors through corporate records searches.
  • A business advisor can assist in researching the history of the brand and its founders to uncover any prior related business activities.
  • In the absence of a predecessor, focus due diligence efforts on the current management's direct experience and financial stability.
Citations: Item 1

Pattern of Litigation

Low Risk

Explanation

This risk was not identified in the FDD package. Item 3 states that there is no litigation required to be disclosed. A pattern of litigation, particularly franchisee-initiated lawsuits alleging fraud or breach of contract, is a major red flag indicating potential systemic problems with a franchisor. The absence of such litigation is a positive sign, although the system's youth means there has been little time for disputes to arise.

Potential Mitigations

  • Your attorney can perform independent searches for litigation that may not have been disclosed in Item 3.
  • Asking current and former franchisees about their experiences and any disputes they may have had is a crucial due diligence step.
  • A business advisor can help you research online forums and news articles for any mention of disputes involving the franchisor.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
5
2
8

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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3

Financial & Fee Risks

Total: 10
3
5
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

4

Legal & Contract Risks

Total: 16
5
8
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
3
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
5
3
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
2
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
4
6
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
9
5
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
0
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.