Green + The Grain Logo

Green + The Grain

Initial Investment Range

$352,000 to $1,357,000

Franchise Fee

$50,000 to $80,000

Green + The Grain is a contemporary salad restaurant for busy appetites.

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Green + The Grain April 30, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
2
6

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The financial statements for green and the grain franchising, LLC (GATG Franchising) show it is a new entity with no revenue and a net loss of over $179,000 in its first full year of operations. It is financially dependent on capital contributions from its owners. The franchisor explicitly flags its own "Financial Condition" as a special risk and was required by Illinois regulators to post a surety bond, which confirms this significant financial weakness and potential inability to support you.

Potential Mitigations

  • A qualified accountant must thoroughly review the franchisor's audited financial statements, including all footnotes, to assess its solvency and ability to meet its obligations.
  • Your attorney should confirm the status and protection offered by any state-mandated surety bonds or escrow accounts.
  • Ask your business advisor to help you evaluate if the franchisor has sufficient capital to fund its support obligations without relying on new franchise sales.
Citations: Item 21, Exhibit G

High Franchisee Turnover

Low Risk

Explanation

This risk was not identified in the FDD package, as Item 20 shows no franchised outlets have ever operated, so there is no history of franchisee turnover. However, the complete lack of an operating history for franchisees is a significant risk in itself, as it means the franchisor's support system and business model are entirely untested in a franchise context. This specific concern is analyzed under the 'New/Unproven Franchise System' risk.

Potential Mitigations

  • Given the lack of a track record, your business advisor should help you perform enhanced due diligence on the franchisor's affiliate-owned operations.
  • It is crucial that your attorney help you understand the heightened risks associated with joining a system with no franchisee operating history.
  • An accountant can help you model more conservative financial projections to account for the uncertainties of a new, unproven franchise system.
Citations: Not applicable

Rapid System Growth

Low Risk

Explanation

This risk was not identified, as the system has not yet begun selling franchises and therefore shows no signs of rapid growth. The risk of rapid expansion would arise if a franchisor sells franchises faster than it can build the infrastructure to support them, potentially leading to inadequate training, site selection, and operational assistance for franchisees. You should monitor the pace of growth if you join the system.

Potential Mitigations

  • It is prudent to ask the franchisor about their controlled growth strategy and how they plan to scale support systems to match franchisee growth.
  • Engaging a business advisor can help you assess whether the franchisor's leadership team has the experience to manage future growth effectively.
  • Should the system grow rapidly, consulting with your attorney on your contractual rights to support would be a wise step.
Citations: Not applicable

New/Unproven Franchise System

High Risk

Explanation

GATG Franchising is a new franchisor, formed in late 2023 with no franchisees operating as of the FDD date. The entire system's operational track record exists only within a separate affiliate company. The franchisor explicitly discloses "Short Operating History" as a special risk. Investing in a new, unproven franchise system carries a heightened risk of business model flaws, inadequate support, and potential failure, as the concept has not yet been validated by independent franchisees.

Potential Mitigations

  • A thorough due diligence investigation of the affiliate's operating history and profitability is essential, with assistance from your accountant.
  • You should speak with the management team to understand their franchise-specific experience, a process your business advisor can guide.
  • Your attorney should be consulted to discuss negotiating more favorable terms to compensate for the increased risks of joining a new system.
Citations: Items 1, 2, 20, 21

Possible Fad Business

Medium Risk

Explanation

The business is a contemporary fast-casual salad restaurant. While healthy dining is a durable consumer interest, the specific fast-casual salad concept is a highly competitive market segment that can be influenced by shifting dietary trends and local competition. You should consider if the brand has unique differentiators to ensure long-term demand beyond current trends, as you will be bound by the franchise agreement even if consumer preferences change.

Potential Mitigations

  • Engaging a business advisor to research the long-term viability and competitive landscape for salad-focused restaurants in your specific market is recommended.
  • It would be wise to ask the franchisor about their strategy for product innovation and evolving the menu to stay ahead of food trends.
  • You should develop your own assessment of the business's resilience to economic shifts and changing consumer tastes.
Citations: Item 1

Inexperienced Management

Medium Risk

Explanation

The franchisor entity itself is new and has no history of managing a franchise system. However, the operational leaders have over a decade of experience running the affiliate's restaurants. A key director, Ali McElroy, has extensive prior executive experience with a large, global franchisor (Lift Brands). This specific franchise experience is a significant mitigating factor, though the newness of the GATG Franchising entity itself still presents a risk as they implement their own franchise support systems.

Potential Mitigations

  • A business advisor can help you formulate questions for the management team regarding how their prior experience will be applied to supporting you.
  • It is important to understand the specific roles and responsibilities of the executives with franchise experience versus those with only operational experience.
  • You should speak with the franchisor about their specific plans for franchisee support, training, and system development.
Citations: Item 2

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD package. The documents do not indicate that the franchisor is owned or controlled by a private equity firm. Private equity ownership can sometimes introduce risks related to prioritizing short-term investor returns over the long-term health of the franchise system. The franchisor appears to be privately held by its founders.

Potential Mitigations

  • It is still valuable to have your attorney confirm the ownership structure of the franchisor and any affiliated entities.
  • A business advisor can help you research the background of the principal owners to understand their business philosophy and track record.
  • You should ask the franchisor about their long-term vision for the brand and their commitment to franchisee success.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified. FDD Item 1 appears to properly disclose the franchisor's affiliate companies and does not mention a parent company. A parent company's financial status can be critical, especially if the franchisor is a new or thinly capitalized subsidiary. The absence of a parent company means the franchisor's own financial health, as disclosed in Item 21, is the primary factor to consider for stability.

Potential Mitigations

  • Your accountant should perform a thorough analysis of the franchisor's standalone financial statements provided in Item 21.
  • It's a good practice to have your attorney verify the corporate structure to confirm there are no undisclosed controlling entities.
  • A discussion with your business advisor can help assess if the franchisor has sufficient resources to operate successfully without parent company backing.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD. Item 1 explicitly states, "We have no parent or predecessor." This means the franchisor did not acquire the business from a prior company, and the history presented is its own. Therefore, there is no risk of hidden issues from a predecessor's operating history, such as undisclosed litigation or high franchisee failure rates under a previous owner.

Potential Mitigations

  • It is still a valuable exercise to conduct online searches for the brand name and principals to ensure no prior business activities under a different entity name exist.
  • Your attorney can confirm the franchisor's corporate history through state business filings.
  • Ask early employees or associates of the affiliate company about the brand's history, if possible, during your due diligence.
Citations: Not applicable

Pattern of Litigation

Low Risk

Explanation

This risk was not identified, as FDD Item 3 states, "No litigation is required to be disclosed in this Item." A pattern of lawsuits, especially those initiated by franchisees alleging fraud or misrepresentation, is a significant red flag. The absence of such litigation is a positive indicator, though it is expected for a brand new franchisor with no franchisees.

Potential Mitigations

  • Your attorney can conduct an independent search of court records to verify that no undisclosed litigation exists against the franchisor or its principals.
  • It is a good practice to ask the franchisor directly if they are involved in any disputes that have not yet risen to the level of disclosable litigation.
  • Periodically checking court dockets, even after you become a franchisee, can be a prudent step advised by your legal counsel.
Citations: Not applicable
2

Disclosure & Representation Risks

Total: 15
4
1
10

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
4
4
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

4

Legal & Contract Risks

Total: 16
8
1
7

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
2
1
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
5
2
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
1
1
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
4
2
6

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
12
3
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 1
0
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.