Heroes Lawn Care Logo

Heroes Lawn Care

Initial Investment Range

$159,431 to $310,232

Franchise Fee

$84,995 to $159,995

We offer qualified individuals the right to operate a business that specializes in commercial and residential fertilization, and irrigation services under the “Heroes Lawn Care” mark.

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Heroes Lawn Care April 29, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
5
1
4

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

HPB Lawn Care LLC (HPB Lawn Care) has a history of significant financial instability. Audited financial statements in Item 21 show multi-year net losses exceeding $1 million annually and a persistent negative net worth. The FDD explicitly highlights "Financial Condition" as a special risk. This financial weakness may impact the franchisor's ability to provide support or remain a viable company, despite a disclosed member commitment to provide funding through May 2026, creating a substantial risk for you.

Potential Mitigations

  • Your accountant must thoroughly analyze the franchisor's financial statements, including the notes on related party transactions and the member funding commitment.
  • A business advisor can help you assess the franchisor's plan for achieving profitability and the specific terms of the funding guarantee.
  • A franchise attorney should review any state-mandated financial assurances, like bonds or fee deferrals, required due to this financial weakness.
Citations: Item 21, FDD page iv, Exhibit E

High Franchisee Turnover

High Risk

Explanation

Item 20 data reveals an exceptionally high rate of franchisee departures. In 2024, the system experienced 29 terminations out of a starting base of 65 franchised outlets, a termination rate of nearly 45% in one year. Such a high number of franchisees leaving the system is a critical red flag. It may indicate significant, widespread problems with the business model's profitability, the level of franchisor support, or overall franchisee satisfaction, posing a severe risk to your potential for success.

Potential Mitigations

  • It is imperative that you contact a significant number of the former franchisees listed in the FDD to understand why they left the system.
  • Your franchise attorney should help you formulate specific, probing questions about profitability, support, and the reasons for termination.
  • A business advisor should help you assess whether the issues causing this high turnover are systemic and likely to affect your new franchise.
Citations: Item 20

Rapid System Growth

High Risk

Explanation

Item 20 data indicates very rapid franchise growth, with the number of outlets growing from 6 to 63 in two years. This rapid expansion, when combined with the franchisor's disclosed financial losses and high franchisee turnover, suggests the support infrastructure may be strained. You could experience challenges with the quality and availability of training, operational guidance, and marketing assistance as the franchisor struggles to keep pace with the growth of the system.

Potential Mitigations

  • Inquire directly about the franchisor's specific plans for scaling its support staff and systems to match unit growth.
  • A business advisor can help you evaluate whether the franchisor's current infrastructure appears adequate for the system's size.
  • Discussing the quality and responsiveness of current support with a wide range of existing franchisees is crucial.
Citations: Item 1, Item 11, Item 20, Item 21

New/Unproven Franchise System

High Risk

Explanation

HPB Lawn Care is a new franchise system, having started franchising in March 2022. The FDD explicitly discloses "Short Operating History" as a special risk. Investing in a young system carries higher risk as the business model is not yet proven over the long term and support systems may be underdeveloped. This is compounded by the high franchisee turnover and financial instability disclosed in other FDD items, indicating the system is facing significant early-stage challenges.

Potential Mitigations

  • A business advisor should help you conduct extensive due diligence on the long-term viability of the business model and the brand's market position.
  • Speaking with the earliest franchisees is crucial to understand how the system and support have evolved since launch.
  • Your attorney might be able to negotiate more favorable terms, such as enhanced support or protections, to compensate for the higher risk of a new system.
Citations: Item 1, Item 2, Item 20, FDD page iv

Possible Fad Business

Low Risk

Explanation

This risk was not identified. The lawn care industry is well-established, not typically considered a fad. However, the franchisor's specific business model is new and its long-term viability and consumer demand are not yet proven. Success will depend on its ability to compete effectively against established local and national players. Your own market research is key to assessing the long-term potential for this specific service offering in your area.

Potential Mitigations

  • Assessing the long-term market demand for this specific service model with your business advisor is important.
  • An evaluation of the franchisor's plans for innovation and adaptation can provide insight into its long-term vision.
  • A financial advisor can help you consider the sustainability of the business model beyond current market conditions.
Citations: Item 1, Item 11

Inexperienced Management

Low Risk

Explanation

This risk was not identified. The management team disclosed in Item 2 appears to have extensive experience in franchising, although this experience is spread across a large number of affiliated franchise brands under the Horsepower Brands umbrella. Generally, a lack of experience in franchising or the specific industry can signal risks related to unproven systems and inadequate support. Here, the risk may be less about inexperience and more about management being spread too thin across many concepts.

Potential Mitigations

  • A thorough vetting of the management team's background and specific experience in this industry is a good step for any prospective franchisee.
  • Seeking insights from a business advisor can help you evaluate if the management team's expertise aligns with your needs.
  • Discussing the quality of management's support and guidance with current franchisees can provide valuable real-world perspective.
Citations: Item 2

Private Equity Ownership

Medium Risk

Explanation

Item 1 identifies the franchisor's parent company, JEZ Investments LLC, and its affiliation with the Horsepower Brands platform. Such ownership structures can sometimes prioritize short-term investor returns over the long-term health of franchisees. This could manifest as pressure to cut support costs, increase fees, or a focus on rapid franchise sales. The franchisor's consistent financial losses, funded by member contributions, align with a growth-focused strategy that may elevate risks for individual franchisees.

Potential Mitigations

  • Researching the track record of Horsepower Brands and its other franchise systems can provide insight into their operational philosophy.
  • A business advisor can help you analyze the potential impacts of this ownership structure on the franchisor's long-term strategy.
  • Discussing any changes in support or fees since the system's launch with current franchisees is advisable.
Citations: Item 1, Item 17, Item 21

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified. The FDD discloses parent and affiliate companies in Item 1 and provides financial statements for the franchisor entity in Item 21. Generally, a risk arises if a franchisor is a thinly capitalized subsidiary and fails to provide financial statements for a parent company that guarantees its obligations or is essential to its operations. In this case, the franchisor's own financials are provided and paint a clear, though concerning, picture.

Potential Mitigations

  • An attorney can help verify the corporate structure and ensure all required financial disclosures, including for parent guarantors, are present.
  • An accountant should review all provided financial statements to assess the complete financial picture of the entity you are contracting with.
  • Understanding the relationships between the franchisor and its parent/affiliates is a key due diligence step for any franchisee.
Citations: Item 1, Item 21

Predecessor History Issues

Low Risk

Explanation

This risk was not identified. The franchisor, HPB Lawn Care, discloses one predecessor, Heroes Management Services, LLC, and appears to provide relevant historical context in Item 1. A risk typically arises if a franchisor's predecessor has a negative history (like bankruptcy or litigation) that is not fully disclosed, which can hide systemic issues. In this case, the franchisor's own short history, litigation, and financial instability are the more prominent risks.

Potential Mitigations

  • An attorney can help you review all disclosures regarding predecessors for completeness and potential red flags.
  • Independent research on a predecessor's history can sometimes reveal issues not detailed in the FDD; a business advisor may assist.
  • Questioning long-term franchisees about their experience under any predecessors can provide valuable context.
Citations: Item 1, Item 3, Item 4

Pattern of Litigation

High Risk

Explanation

Item 3 discloses pending litigation brought by former franchisees against HPB Lawn Care alleging fraudulent misrepresentation and other claims. It also discloses a similar lawsuit against an affiliate under the same parent brand. A pattern of litigation, especially alleging fraud or misrepresentation, is a significant red flag. It may indicate systemic issues in the franchise sales process, dissatisfaction among franchisees, or problems with the franchisor's performance, which poses a high risk to your investment.

Potential Mitigations

  • Your franchise attorney must carefully review the allegations and current status of all disclosed litigation.
  • A pattern of lawsuits alleging fraud should be considered a serious warning sign, and you should discuss the implications with your attorney.
  • Consider asking the franchisor for their perspective on the litigation, but rely on your own professional advisors for objective analysis.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
5
3
7

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
3
6
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

4

Legal & Contract Risks

Total: 16
7
5
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
2
3
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
5
1
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
2
1
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
4
6
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
6
10
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
1
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.