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Learning Express
How much does Learning Express cost?
Initial Investment Range
$25,375 to $387,514
Franchise Fee
$22,500 to $47,500
You will operate on a single retail toy and gift business.
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Learning Express April 1, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 22, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor's audited financial statements show concerning trends. Revenues have declined each year from 2022 to 2024, and the company posted a net loss of over $175,000 in 2024 after two years of profit. This financial weakening could potentially impact the franchisor’s ability to provide support, invest in the system, and grow the brand, posing a significant risk to your investment.
Potential Mitigations
- A franchise accountant should perform a detailed analysis of the financial statements, including all footnotes and revenue versus expense trends.
- It is important to discuss the company's financial health and strategies for returning to profitability directly with the franchisor's management.
- Your business advisor can help you assess if the franchisor has sufficient capital reserves to fund its obligations and support franchisees despite recent losses.
High Franchisee Turnover
High Risk
Explanation
The data in Item 20 tables indicates a high rate of franchisee turnover. In 2023 and 2024, a total of 11 outlets "ceased operations for other reasons" and 12 were transferred. Combined, this represents an annual turnover rate of over 10% of the system. This level of churn may suggest potential issues with franchisee profitability, satisfaction, or the viability of the business model, which warrants further investigation.
Potential Mitigations
- With your attorney, you should contact a significant number of the former franchisees listed in Exhibit F, especially those who recently ceased operations or transferred.
- It is crucial to ask the franchisor for a clear explanation of the reasons behind the high number of cessations and transfers.
- Your accountant can help calculate the precise turnover rates for the past three years to better quantify the risk.
Rapid System Growth
Low Risk
Explanation
This specific risk was not identified in the FDD Package. Rapid system growth can strain a franchisor's ability to provide adequate support. While this system is not growing rapidly, its outlet count is shrinking, which presents different challenges related to brand presence and system health.
Potential Mitigations
- Discussing the franchisor's five-year growth and support plan with your business advisor is a valuable exercise.
- Speaking with franchisees who joined at different times can provide your attorney with insight into how support levels have evolved.
- An accountant should review the franchisor's financial statements to assess if resources are allocated towards franchisee support rather than just franchise sales.
New/Unproven Franchise System
Low Risk
Explanation
This specific risk was not identified in the FDD Package. Learning Express, Inc. (Learning Express) has been in business since 1987 and has been franchising since 1990. The executive team has extensive, long-term experience with the company. The system appears to be mature and established, not new or unproven.
Potential Mitigations
- It is always prudent for a business advisor to help you conduct thorough due diligence on the background of the franchisor and its key executives.
- An attorney can help you investigate the franchisor's history through public records for any undisclosed issues.
- Speaking with the earliest franchisees in a system provides valuable perspective on its evolution and the management team's capabilities.
Possible Fad Business
Low Risk
Explanation
This specific risk was not identified in the FDD Package. The specialty toy and gift retail business is a well-established market sector, not a new or fleeting trend. The franchisor has been operating since 1987, indicating a business model with long-term market presence rather than one based on a short-term fad.
Potential Mitigations
- Your business advisor can help you conduct independent market research to assess the long-term consumer demand for the franchise's products and services.
- Evaluating the franchisor's history of adapting to market changes and competition is a key part of due diligence.
- An accountant can help you analyze if the business model is resilient enough to withstand economic downturns and shifts in consumer tastes.
Inexperienced Management
Medium Risk
Explanation
The franchisor discloses that it operated its own retail stores from 1987 to 1993 but has not operated any since 2023. While the executive team has extensive history with the company, the lack of current, direct corporate operational experience in their own stores could potentially impact the relevance and effectiveness of their operational guidance and support systems for current market conditions.
Potential Mitigations
- It is important to ask the franchisor how they stay current with retail operational challenges without running their own stores.
- A discussion with your business advisor can help assess whether the management team's historical experience is sufficient for today's retail environment.
- You should talk to current franchisees to gauge the quality and relevance of the operational support they receive.
Private Equity Ownership
Low Risk
Explanation
This specific risk was not identified in the FDD Package. The disclosures in Item 1 do not indicate that the franchisor is owned by a private equity firm. Ownership appears to be held by the individuals involved in founding and managing the company.
Potential Mitigations
- Your attorney can help you verify the franchisor's ownership structure through corporate records.
- In any franchise review, it's wise to have a business advisor research the ownership's track record and investment philosophy.
- Asking franchisees about any recent changes in ownership or management direction can provide valuable insight.
Non-Disclosure of Parent Company
Low Risk
Explanation
This specific risk was not identified in the FDD Package. The FDD clearly identifies Learning Express, Inc. as the franchisor and does not indicate the existence of a parent company whose financials or identity would be material to the franchise offering.
Potential Mitigations
- An attorney should always verify the franchisor's corporate structure and identify any parent or affiliate companies that may influence the franchise system.
- If a parent company exists and provides guarantees, your accountant should ensure its financial statements are included and properly audited.
- Understanding the full corporate structure is crucial for assessing where ultimate control and financial stability lie; your business advisor can help.
Predecessor History Issues
Low Risk
Explanation
This specific risk was not identified in the FDD Package. Item 1 states that Learning Express has no predecessors, meaning it has not acquired the assets of another company or is not the successor to a prior franchisor for this system. The history presented is that of a single, continuous entity.
Potential Mitigations
- Even without disclosed predecessors, your attorney can perform public record searches to confirm the franchisor's corporate history.
- Speaking with long-term franchisees can help verify the historical narrative provided in the FDD.
- A business advisor can help you research the brand's history to ensure no prior iterations of the business have been omitted.
Pattern of Litigation
Low Risk
Explanation
This specific risk was not identified in the FDD Package. Item 3 states that no litigation is required to be disclosed. This is a positive indicator, suggesting the franchisor does not have a history of significant legal disputes with its franchisees or other parties related to fraud or other material claims.
Potential Mitigations
- Your attorney can conduct independent searches for litigation history that may not have met the technical disclosure requirements of Item 3.
- It is always a good practice to ask current and former franchisees about any informal disputes or disagreements they have had with the franchisor.
- Understanding the franchisor's approach to conflict resolution is an important part of due diligence that your business advisor can help with.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.