
Maaco
Initial Investment Range
$172,500 to $1,275,500
Franchise Fee
$40,000 to $397,000
The franchise offered is to operate an automobile repair center specializing in automobile painting and body repair under the names “Maaco,” “Maaco Collision Repair & Auto Painting,” and “America’s Bodyshop.”
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Maaco June 7, 2024 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Low Risk
Explanation
The franchisor, MAACO Franchisor SPV LLC (Maaco), is part of a complex holding structure. The FDD includes audited financials for the guarantor, Driven Systems LLC, which show significant profitability and a strong equity position. Net income was $195 million in 2023. While the franchisor entity itself has limited operations, the financial backing from the guarantor appears solid. Therefore, a risk of financial instability was not identified.
Potential Mitigations
- An experienced franchise accountant should review the complete financial statements for the franchisor and any parent guarantors, including all footnotes.
- Understanding the complex corporate and debt structure outlined in the notes to the financial statements is a task for your attorney.
- Ask your financial advisor to assess the franchisor's financial health and its ability to support the system long-term.
High Franchisee Turnover
High Risk
Explanation
Item 20 tables reveal a significant, ongoing decline in the number of franchised outlets, with a net loss of 49 units over the past three years. In 2023 alone, 27 franchises were terminated, representing a termination rate of nearly 7% of the total stores at the start of the year. This high rate of turnover and system shrinkage is a critical indicator of potential systemic problems, franchisee dissatisfaction, or issues with profitability, posing a substantial risk to your investment.
Potential Mitigations
- Your attorney should help you contact a significant number of former franchisees from the list in Item 20 to understand why they left the system.
- A thorough analysis of the Item 20 data with your accountant is essential to calculate the true churn rate.
- You should directly question the franchisor about the reasons for the high number of terminations and the consistent net loss of outlets.
Rapid System Growth
Low Risk
Explanation
This specific risk was not identified in the FDD Package. The data in Item 20 shows the franchise system has been shrinking over the past three years, not growing rapidly. A franchisor expanding too quickly can strain its ability to provide adequate support to new and existing franchisees. The absence of this risk here suggests resources are not being stretched by excessively fast growth, though the reasons for shrinkage present their own separate challenges.
Potential Mitigations
- It is still wise to have a business advisor evaluate the franchisor's infrastructure and capacity to support its existing franchisees.
- Discuss the franchisor's current support levels and responsiveness with a range of existing franchisees.
- Your accountant can help assess whether the franchisor's financial resources are allocated effectively to support services versus expansion.
New/Unproven Franchise System
Low Risk
Explanation
This specific risk was not identified in the FDD Package. Maaco is a very mature brand, having commenced franchise operations in 1972, as disclosed in Item 1. An unproven system carries higher risks related to the viability of the business model, brand recognition, and the adequacy of operational support. The long operational history here suggests these particular risks are low, although the system's current performance should still be carefully evaluated.
Potential Mitigations
- Even with a mature system, consulting a business advisor to review the current market position and competitive landscape is recommended.
- Inquire with existing franchisees about how the system has evolved and adapted over time.
- Your accountant should still review recent financial performance to ensure the mature system remains healthy and profitable.
Possible Fad Business
Low Risk
Explanation
This specific risk was not identified in the FDD Package. The automotive collision repair and painting industry is an established and essential service sector, not a business based on a short-term trend or fad. The long-term consumer need for vehicle repair provides a stable market foundation. The risk of the business concept becoming obsolete due to shifting consumer interests is considered low for this industry.
Potential Mitigations
- A business advisor can help you analyze the long-term trends and technological shifts within the automotive repair industry.
- Discuss the brand's strategies for staying competitive and relevant with the franchisor and existing franchisees.
- Your financial advisor can help assess the business's resilience to economic cycles and other market pressures.
Inexperienced Management
Low Risk
Explanation
This specific risk was not identified in the FDD Package. Item 2 shows that the key executives at Maaco and its parent company, Driven Brands, have extensive experience in the automotive services and franchising industries. Inexperienced management can be a significant risk, often leading to inadequate support and poor strategic decisions. The long tenure and relevant background of the management team here suggest this risk is low.
Potential Mitigations
- It is still good practice to research the backgrounds of key executives with your business advisor.
- When speaking with existing franchisees, you should still inquire about their perception of the management team's competence and support.
- Your attorney can help you understand the roles and responsibilities of the key personnel listed in Item 2.
Private Equity Ownership
High Risk
Explanation
Item 1 discloses that the franchisor is part of a large portfolio of brands owned by private equity firm Roark Capital Management. This ownership structure may create risks, as decisions could prioritize short-term investor returns over the long-term health of the franchise system. This might manifest as pressure to cut support costs, increase fees, or focus on franchise sales over franchisee profitability. The complex corporate structure involving securitization is also characteristic of such ownership.
Potential Mitigations
- A business advisor can help you research the private equity firm's reputation and track record with its other franchise brands.
- Discuss with current franchisees whether they have observed any significant changes in support or system direction since the acquisition.
- Your attorney should analyze the Franchise Agreement for terms that give the franchisor excessive power to increase costs or reduce services.
Non-Disclosure of Parent Company
Low Risk
Explanation
This specific risk was not identified in the FDD Package. Item 1 and the accompanying financial statements in Exhibit A provide extensive detail on the franchisor's parent companies, up to the ultimate public parent, Driven Brands Holdings Inc. The FDD also includes audited financials for the guarantor entity. A failure to disclose parent companies can hide financial weakness or conflicts of interest, but this FDD appears to be transparent in its corporate structure disclosures.
Potential Mitigations
- It's always wise for your attorney to review the corporate structure outlined in Item 1 to ensure all relevant entities are disclosed.
- Have your accountant confirm that the provided financial statements correspond to the correct entities, including any guarantors.
- Understanding the relationships between the franchisor and its various parent entities is crucial, a task for your legal and financial advisors.
Predecessor History Issues
Low Risk
Explanation
This specific risk was not identified in the FDD Package. Item 1 discloses the franchisor's history and predecessors, including Maaco Enterprises, Inc. and MAACO Franchising, LLC. The litigation history in Item 3 includes cases against these predecessors, providing some insight into past issues. The disclosure of this lineage appears to be compliant. Hidden or incomplete predecessor history can obscure past problems, but that does not appear to be the case here.
Potential Mitigations
- Have your attorney review the predecessor information in Items 1, 3, and 4 to ensure the history is clear.
- When speaking with long-term franchisees, ask about their experiences under any previous ownership structures.
- A business advisor can help you research public records for information on the predecessor companies for additional context.
Pattern of Litigation
High Risk
Explanation
A significant pattern of litigation against the franchisor exists. Item 3 discloses multiple concluded lawsuits brought by franchisees alleging serious issues like fraudulent inducement, misleading financial performance representations, and misuse of advertising funds. There is also a pending securities class action lawsuit against the parent company alleging failure to disclose material adverse information. This history indicates a potentially litigious and troubled relationship with some franchisees.
Potential Mitigations
- Your franchise attorney must carefully analyze the details and outcomes of all lawsuits disclosed in Item 3.
- You should consider this litigation history a major red flag and discuss its implications for your investment with your attorney.
- When speaking with current and former franchisees, specifically ask about the issues raised in these lawsuits.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.