
Planet Smoothie
Initial Investment Range
$84,150 to $478,500
Franchise Fee
$25,000 to $53,000
We offer Planet Smoothie franchises. As a franchisee, you will operate a restaurant called Planet Smoothie, preparing and serving smoothies, smoothie bowls, fruit drinks, functional drinks, nutritional supplements, and other food and beverage items and related goods.
Enjoy our complimentary free risk analysis below
Unlock the full risk analysis to access 9 more categories covering 100+ risks.
Planet Smoothie March 28, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The 2024 financial statements for the franchisor's parent company, MTY Franchising USA, Inc. (MTY USA), disclose a net loss of over $12.5 million and a significant impairment charge of over $37 million for goodwill and intangible assets. This write-down suggests a decline in the value of the company's brands. These factors, combined with high corporate debt, may indicate financial instability, potentially affecting the franchisor's ability to support you and grow the brand.
Potential Mitigations
- A thorough review of the franchisor's financials, including all footnotes and comparative trends, with your franchise accountant is essential.
- Analyzing the franchisor's reliance on new franchise fees versus ongoing royalties with your financial advisor can reveal the sustainability of their business model.
- Your attorney should confirm if any financial performance bonds are required by state regulators due to these financial results.
High Franchisee Turnover
High Risk
Explanation
The data in Item 20 for fiscal year 2024 shows a notable rate of franchisee exits. Fourteen outlets, or nearly 9% of the system's starting base, were terminated, not renewed, or otherwise ceased operations. Combined with 11 transfers during the same period, this level of turnover could indicate potential issues with franchisee profitability or satisfaction, which warrants your further investigation before investing.
Potential Mitigations
- Engaging a business advisor to analyze the turnover rates in Item 20 against industry benchmarks is a crucial due diligence step.
- You should contact a significant number of former franchisees from the provided list to understand their reasons for leaving the system.
- It is wise to have your accountant help you calculate the true churn rate, paying close attention to the 'Ceased Operations' and 'Transfers' categories.
Rapid System Growth
Low Risk
Explanation
This risk was not identified in the FDD package. Rapid system growth can be a concern if a franchisor's support infrastructure, such as training and field support staff, cannot keep pace with the number of new units opening. This can lead to diluted support quality and operational challenges for all franchisees. The financials in Item 21 show the franchisor is part of a very large, established system, suggesting resources are available.
Potential Mitigations
- Your business advisor can help you assess if the franchisor's growth plans seem manageable relative to their stated support resources.
- Asking existing franchisees about the current quality and responsiveness of franchisor support is a valuable step.
- An accountant should review the franchisor's investment in support infrastructure as reflected in their financial statements.
New/Unproven Franchise System
Low Risk
Explanation
This risk was not identified in the FDD package. Kahala Franchising, L.L.C. (Kahala LLC) and its parent company, MTY Food Group, Inc., are large, established entities with extensive experience in franchising and have operated for many years. An unproven system would pose risks such as an undeveloped brand, untested operational procedures, and inexperienced management, which do not appear to be the primary risks here.
Potential Mitigations
- In any franchise opportunity, it is important to have your attorney investigate the franchisor's history and the track record of its management team.
- A business advisor can help you evaluate the maturity and stability of the brand and its operating systems.
- Contacting the longest-operating franchisees can provide insight into the system's evolution and long-term viability.
Possible Fad Business
Low Risk
Explanation
This risk was not identified in the FDD package. The smoothie and juice bar industry is well-established and has demonstrated consumer demand over many years. A fad business, based on a fleeting trend, would present a high risk of failure once consumer interest wanes, potentially leaving you with a worthless business and ongoing liabilities long after the trend has passed.
Potential Mitigations
- With any franchise, a business advisor can help you conduct independent market research to assess long-term consumer demand for the products or services.
- It is prudent to evaluate a brand's strategy for innovation and adaptation to stay relevant in a changing market.
- Your financial advisor can help model the business's potential resilience to economic shifts and downturns.
Inexperienced Management
Low Risk
Explanation
This risk was not identified in the FDD package. Item 2 shows that the executive team of Kahala LLC and its parent companies have extensive and long-term experience in the food service and franchising industries. Inexperienced management can be a significant risk, as it may lead to poor strategic decisions, inadequate franchisee support, and a higher potential for system-wide problems.
Potential Mitigations
- You should always have your business advisor help you vet the backgrounds and specific experience of the key executives listed in Item 2.
- Inquiring with existing franchisees about their perception of the management team's competence and support is a valuable due diligence step.
- Your attorney can help you understand the roles and responsibilities of the management team as outlined in the disclosure document.
Private Equity Ownership
Medium Risk
Explanation
The franchisor is part of a large portfolio of brands owned by MTY Food Group, a publicly-traded company. Such ownership structures can sometimes prioritize short-term financial returns for shareholders over the long-term health of franchisees. The Franchise Agreement also grants the franchisor the right to sell or assign the brand without your consent, which could lead to new ownership with different priorities or capabilities, creating uncertainty for your business.
Potential Mitigations
- A business advisor can help you research the parent company's history and reputation in managing its other franchise brands.
- Understanding the potential impacts of a system sale with your franchise attorney is crucial for long-term planning.
- Discussing any changes in support or culture since the last ownership change with current franchisees can provide valuable insight.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD package. The FDD clearly discloses the parent company, MTY Franchising USA, Inc., and provides its audited financial statements in Item 21 and a Performance Guaranty in Exhibit W. When a parent company is not disclosed or its financials are omitted when required, it can hide financial instability or a lack of real support for the franchisor entity.
Potential Mitigations
- Your attorney should always verify that the FDD properly discloses all parent companies and guarantors.
- It is important for your accountant to review the financial statements of any parent entity that guarantees the franchisor's performance.
- Understanding the specific terms and legal strength of any performance guarantee with your lawyer is a key step.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD package. The document provides extensive history on predecessors for the Planet Smoothie brand and its affiliates, including details on litigation and administrative actions. A failure to disclose such history could obscure a pattern of problems, such as high franchisee failure rates or legal disputes under previous ownership, which would be a significant red flag for a prospective franchisee.
Potential Mitigations
- A thorough review of all predecessor information in Items 1, 3, and 4 with your franchise attorney is a critical due diligence step.
- Your business advisor can assist you in researching the public track record of any predecessor entities.
- Asking long-term franchisees about their experiences under previous ownership can provide valuable context.
Pattern of Litigation
High Risk
Explanation
Item 3 discloses a history of litigation involving the franchisor, its affiliates, and predecessors. Notably, predecessors have faced large, multi-franchisee lawsuits alleging misrepresentations in financial performance claims (FPRs) and other disclosure violations. These cases, some resulting in significant settlements or store buybacks, may suggest a pattern of disputes between the parent organization and its franchisees, which could be a significant concern for a prospective owner.
Potential Mitigations
- A detailed review of the nature, allegations, and outcomes of all litigation disclosed in Item 3 with your franchise attorney is crucial.
- Your attorney can help you understand the potential implications of this litigation history on your own franchisee-franchisor relationship.
- You should treat a history of franchisee-initiated lawsuits concerning misrepresentation as a significant red flag.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.