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Pretzelmaker

How much does Pretzelmaker cost?

Initial Investment Range

$173,750 to $573,000

Franchise Fee

$5,000 to $38,000

You will establish and operate either a single retail restaurant that offer soft pretzels, pretzel toppings, beverages and other food products under the Pretzelmaker mark.

Enjoy our complimentary free risk analysis below

Unlock the full risk analysis to access 9 more categories covering 100+ risks.

Pretzelmaker April 30, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: August 22, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
4
0
6

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The audited financial statements for PM Franchising, LLC (PM) show significant weakness. In 2024, the company recorded a net loss of over $2.8 million and a $5.1 million impairment of its trademarks. Furthermore, a $13.1 million write-off of a receivable from its parent company substantially reduced its equity. These factors may suggest financial instability and could impact the franchisor’s ability to support you and grow the brand.

Potential Mitigations

  • A franchise accountant should meticulously review the franchisor's financial statements, including all footnotes and the auditor’s report, to assess its long-term viability.
  • Discuss the specific reasons for the net loss, asset impairment, and large distributions to affiliates with your financial advisor.
  • It is crucial to ask your attorney about the implications of the franchisor's financial health on its ability to fulfill its contractual obligations to you.
Citations: Item 21, Exhibit A (Financial Statements, Notes 3, 5)

High Franchisee Turnover

High Risk

Explanation

Item 20 data reveals a consistently shrinking system and a high rate of franchisee exits. Over the past three years, the system has seen a net decline of 28 units. More concerning is the 40 units that “Ceased Operations for Other Reasons” during this period. This level of turnover is a significant red flag that may indicate systemic issues, franchisee dissatisfaction, or potential challenges with the business model's profitability or sustainability.

Potential Mitigations

  • A thorough analysis of the Item 20 tables with your accountant is necessary to calculate the true turnover rate.
  • Contacting a significant number of former franchisees from the provided list is critical to understanding why they left the system.
  • Your business advisor can help you assess if this turnover rate is higher than industry averages.
Citations: Item 20 (Tables 1, 3)

Rapid System Growth

Low Risk

Explanation

This risk was not identified in the FDD package. Item 20 data shows the franchise system has been shrinking, not growing rapidly. Rapid growth can strain a franchisor's ability to provide adequate support, training, and quality control. When a system expands too quickly, new franchisees may find the promised support infrastructure is underdeveloped or overwhelmed, which can negatively affect their business launch and ongoing operations.

Potential Mitigations

  • Your accountant can review the franchisor's financial statements in Item 21 to assess whether they have the capital and resources to support their stated growth plans.
  • A discussion with your business advisor about the franchisor's hiring and support infrastructure plans is a valuable step in due diligence.
  • Inquire with recent franchisees from the Item 20 list about their experience with the quality and timeliness of the support they received during their opening phase.
Citations: Not applicable

New/Unproven Franchise System

Low Risk

Explanation

This risk was not identified in the FDD package. PM began offering franchises in 2008 and is part of the large, established FAT Brands portfolio. A new or unproven system presents a higher risk because its business model, brand recognition, and support structures are not yet time-tested. Franchisees in such systems may face a higher likelihood of system-wide failure or receive underdeveloped support as the franchisor learns the business of franchising.

Potential Mitigations

  • For any franchise, it is wise to have your attorney investigate the business and franchising experience of the key management team described in Item 2.
  • A business advisor can help you research the history of the brand and its performance in various markets.
  • Speaking with the earliest franchisees in a system can provide critical insight into how the franchisor has evolved and handled challenges.
Citations: Not applicable

Possible Fad Business

Low Risk

Explanation

This risk was not identified in the FDD package. The core business of selling pretzels is a long-established concept, not a recent trend. Investing in a fad business is risky because consumer demand may disappear quickly, leaving you with a long-term franchise agreement for a business with a short-term appeal. This could lead to declining sales and potential business failure once the novelty wears off, even though your contractual obligations to the franchisor would continue.

Potential Mitigations

  • Your business advisor can help you research the long-term market demand and competitive landscape for any product or service.
  • When evaluating any business, consider its ability to adapt to changing consumer tastes and economic conditions with your financial advisor.
  • It is prudent to review the franchisor's history of innovation and product development in Item 11.
Citations: Not applicable

Inexperienced Management

Low Risk

Explanation

This risk was not identified in the FDD package. Item 2 shows that the management team of the parent company, FAT Brands, consists of individuals with extensive experience in the restaurant and franchising industries. Inexperienced management can be a significant risk, as they may lack the specific knowledge required to run a successful franchise system, provide effective support, or make sound strategic decisions, potentially jeopardizing the entire network.

Potential Mitigations

  • A business advisor can help you independently research the backgrounds of the key executives listed in Item 2.
  • A conversation with existing franchisees about their perception of the management team's competence and support is a critical due diligence step.
  • Your attorney should verify that the experience described in Item 2 is relevant to the specific industry and the franchise model.
Citations: Not applicable

Private Equity Ownership

High Risk

Explanation

The franchisor is a subsidiary of FAT Brands, a large, publicly-traded holding company that has acquired numerous brands. This structure can introduce risks similar to private equity ownership, where decisions might prioritize short-term returns for the parent company over the long-term health of an individual brand. The franchisor's financial statements show a significant distribution of over $13 million to its affiliates in 2024, which could be a sign of value extraction that weakens the franchisor entity.

Potential Mitigations

  • A review of the parent company's public financial filings and news reports with your financial advisor can provide insight into its overall strategy.
  • Questioning existing franchisees about any changes in support, fees, or focus since the acquisition by FAT Brands is crucial.
  • Your attorney should analyze the transfer and assignment clauses to understand what happens if the parent company sells the brand.
Citations: Item 1, Item 21, Exhibit A

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified in the FDD package, as the parent companies are clearly disclosed in Item 1. When a franchisor is a subsidiary, the financial health of its parent can be critical. If the parent's financials are not disclosed when they should be (e.g., if the parent guarantees the franchisor's performance or is a key supplier), you may lack a complete picture of the overall financial stability and resources backing your franchise.

Potential Mitigations

  • Your accountant should always confirm the identity of any parent companies or guarantors mentioned in Item 1 or Item 21.
  • If a parent company's guarantee is offered, it is vital that your attorney ensures the parent's financial statements are included and reviewed.
  • A business advisor can help you research the parent company to understand its business and financial reputation.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD package. The document discloses its history and acquisition by FAT Brands, but does not indicate significant negative history from predecessors. When a franchisor has predecessors, it's important to know their history, as past problems like litigation, bankruptcy, or high franchisee failure rates can sometimes carry over or indicate underlying issues with the system that the current franchisor has inherited.

Potential Mitigations

  • Your attorney should carefully review Items 1, 3, and 4 of any FDD for information regarding predecessors.
  • Consider asking your business advisor to research the business reputation and history of any disclosed predecessor entities.
  • When speaking with long-term franchisees, it is useful to ask about their experiences under any previous ownership.
Citations: Not applicable

Pattern of Litigation

High Risk

Explanation

Item 3 discloses significant litigation involving the franchisor's ultimate parent, FAT Brands. This includes a pending putative class action alleging false and misleading statements and a concluded securities class action that was settled for $3 million. There are also several other actions listed involving affiliates. This pattern of litigation at the parent level may indicate broader issues with management or disclosure practices, which could pose a risk to the entire system's stability and reputation.

Potential Mitigations

  • A franchise attorney should be engaged to analyze the nature and potential impact of the litigation disclosed in Item 3.
  • It is wise to have a business advisor help you conduct independent research on these cases for additional context.
  • You should discuss these legal issues directly with the franchisor and gauge their transparency and response.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
6
2
7

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
3
5
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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4

Legal & Contract Risks

Total: 16
10
4
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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5

Territory & Competition Risks

Total: 5
3
1
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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6

Regulatory & Compliance Risks

Total: 10
6
4
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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7

Franchisor Support Risks

Total: 4
3
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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8

Operational Control Risks

Total: 12
10
1
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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9

Term & Exit Risks

Total: 18
15
1
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis