
Sears Home Appliance Showrooms
Initial Investment Range
$67,000 to $2,208,000
Franchise Fee
$27,500 to $775,000
Sears Home Appliance Showrooms April 27, 2017 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 29, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Disclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor's audited financial statements show a significant decline in both revenue and net income. For the fiscal year ending January 28, 2017, total revenues dropped approximately 40% compared to the prior year, with a corresponding 40% drop in net income. While the company remained profitable and solvent on paper, such a steep decline in a single year could indicate significant business challenges, potentially affecting future support and system health.
Potential Mitigations
- An experienced franchise accountant should analyze the financial statements in detail, including the notes, to understand the reasons behind the revenue decline.
- Discuss the financial trends and the company's strategy for stabilization with your business advisor before investing.
- Ask the franchisor to explain the significant drop in year-over-year revenue and their plans to address it.
High Franchisee Turnover
High Risk
Explanation
The FDD discloses an extremely high rate of franchisee turnover, a critical red flag. In fiscal year 2016, the Showroom model had a 26% turnover rate, and the Appliance & Hardware model had a catastrophic 66% turnover. In 2015, the turnover was even worse at 42.5% and 46.4% respectively. A large number of these exits were 'reacquired by franchisor' or 'ceased operations,' signaling significant, systemic problems with franchisee profitability or satisfaction.
Potential Mitigations
- It is imperative to contact a significant number of former franchisees listed in Exhibit G-2 to understand why they left the system.
- Your attorney must help you question the franchisor about the specific reasons for such high turnover rates across multiple models.
- A business advisor should help you assess whether these turnover figures indicate a potentially unsustainable business model for franchisees.
Rapid System Growth
Low Risk
Explanation
This risk was not identified in the FDD Package. The data does not indicate that growth is currently outpacing the franchisor's support capabilities; rather, the system appears to be shrinking significantly. The core risk is high franchisee failure, not excessively rapid expansion.
Potential Mitigations
- Your accountant should review the franchisor's financial statements to assess their capacity to support the existing network.
- Engaging a business advisor can help you evaluate if the franchisor's infrastructure is adequate for its current operational needs.
- In discussions with current franchisees, it is wise to inquire about the quality and responsiveness of the support they receive.
New/Unproven Franchise System
Low Risk
Explanation
This risk was not identified in the FDD Package. The franchisor, Sears Home Appliance Showrooms, LLC (SHAS LLC), was formed in 2009, and its parent and affiliates have extensive operating history in retail. The management team described in Item 2 generally possesses significant experience within Sears-affiliated companies. The risk is not in a lack of experience, but in the performance and stability of the system despite that experience.
Potential Mitigations
- A business advisor can help you analyze the management team's experience as detailed in Item 2.
- Inquiring with your attorney about the history and performance of the specific store models is a prudent step.
- When speaking with franchisees, ask about their perception of the management team's competence and support.
Possible Fad Business
High Risk
Explanation
The business model is tied to the Sears brand, which has faced significant, well-documented challenges and store closures in the years since this FDD was issued. While not strictly a fad, the long-term viability and consumer perception of the Sears brand itself represents a substantial risk to your investment. The success of your store is heavily dependent on the health and public image of a brand that has been in decline.
Potential Mitigations
- Consulting a business advisor to research the current market perception and long-term outlook for the Sears brand is essential.
- You should evaluate the risk of being contractually tied to a brand that may have declining consumer appeal.
- Asking your attorney about contractual protections or exit strategies in the event of further brand deterioration is a critical step.
Inexperienced Management
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 2 discloses a management team with extensive experience, primarily within various Sears-related entities. The significant risks associated with this franchise appear to stem from the business model and market conditions rather than a lack of management experience.
Potential Mitigations
- A business advisor can help you analyze the specific franchising and industry experience of the key executives listed in Item 2.
- It is useful to ask current franchisees about their assessment of the management team's effectiveness and support.
- An attorney can help you understand how management's background might influence the franchisor's operational and legal strategies.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 1 indicates the franchisor is a wholly owned subsidiary of Sears Hometown and Outlet Stores, Inc. ("SHO"), which is described as a publicly-traded company, not one owned by a private equity firm. Therefore, the specific risks associated with a private equity ownership model do not appear to apply here.
Potential Mitigations
- Your attorney can confirm the franchisor's ownership structure and explain the implications of being part of a publicly-traded company.
- Reviewing public filings for the parent company, SHO, with a financial advisor can provide insight into its strategic priorities.
- It is always prudent to ask your attorney to review any clauses regarding the sale or assignment of the franchise system.
Non-Disclosure of Parent Company
Medium Risk
Explanation
The FDD properly discloses the parent company, Sears Hometown and Outlet Stores, Inc. ("SHO"). However, the franchisor (SHAS LLC) itself shows sharply declining revenue and income in its own financials. While the franchisor is a subsidiary of a larger entity, its own financial performance is a direct concern. The health of your business is also tied to the performance of other affiliates who act as suppliers.
Potential Mitigations
- Have your accountant review the financials for both the franchisor (SHAS LLC) and its publicly-traded parent (SHO) to assess the overall financial health.
- It is important to understand the inter-company dependencies for services and supplies with your attorney.
- Consulting a business advisor can help evaluate the risks associated with the complex corporate structure.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 1 describes the franchisor's history and its relationship with its parent companies, Sears Roebuck and Sears Holdings, prior to a 2012 spin-off. There is no indication of undisclosed or problematic predecessor history beyond what is described.
Potential Mitigations
- An attorney should review the corporate history in Item 1 to ensure you understand the relationships between the various Sears entities.
- A business advisor can help you research the history of the parent company, SHO, since its spin-off.
- It is wise to ask long-term franchisees about their experiences both before and after the 2012 reorganization.
Pattern of Litigation
High Risk
Explanation
Item 3 discloses pending litigation where a former franchisee (Appliance Alliance, LLC) is suing SHAS LLC for wrongful termination related to six stores. SHAS LLC has countersued for approximately $14.5 million in damages. Litigation initiated by a franchisee alleging wrongful termination is a significant red flag that may indicate underlying issues in the franchisor-franchisee relationship or the viability of the business model, leading to disputes.
Potential Mitigations
- A franchise attorney must carefully review the details of the litigation disclosed in Item 3 to understand the claims and potential implications.
- Discussing this litigation with your attorney will help you assess the potential for similar disputes arising in your own relationship with the franchisor.
- You should ask the franchisor for their perspective on this litigation and how they are addressing the issues raised.
Disclosure & Representation Risks
Explicit Franchisor Warnings / Disclosed Special Risks
High Risk
Explanation
The State Cover Page explicitly warns of several key risks. These include: the requirement to resolve disputes via arbitration in Illinois; the application of Illinois law, which may offer less protection than your local law; the requirement for a personal guarantee, placing your personal assets at risk; and the lack of an exclusive territory, meaning you may face competition from other Sears-branded outlets. These are direct admissions of significant contractual risks.
Potential Mitigations
- Your franchise attorney must carefully review and explain each of the risk factors explicitly listed on the State Cover Page.
- A business advisor can help you assess the business implications of each risk, particularly the lack of an exclusive territory.
- Understanding these warnings is critical before making an investment; ensure you have a clear strategy for each, developed with your professional advisors.
FPRs Needing Further Explanation
Low Risk
Explanation
This risk was not identified in the FDD Package. The franchisor explicitly states in Item 19 that it does not provide any Financial Performance Representation (FPR). An FPR with misleading or incomplete data is a significant risk, but this specific risk is not present because no data is provided at all. The risks associated with having no FPR are covered under a separate risk item.
Potential Mitigations
- It is wise to ask an accountant to help you build financial projections from scratch using data from other FDD items and franchisee interviews.
- A business advisor can help you perform independent market research to estimate potential revenue and costs.
- Consulting your attorney is crucial to understand that any earnings claims made outside of the FDD are prohibited and should not be relied upon.
Unrepresentative FPR Data
Low Risk
Explanation
This risk was not identified in the FDD Package, as the franchisor makes no Financial Performance Representation in Item 19. Therefore, there is no data subset that could be unrepresentative. The risk lies in the complete absence of performance data.
Potential Mitigations
- Since no data is provided, a business advisor should be engaged to help you gather your own data by speaking with a wide range of franchisees.
- It is important to ask your accountant to help you assess the full spectrum of financial outcomes, from best to worst-case scenarios.
- Legal counsel can advise on the implications of investing in a system without any official performance benchmarks.
Partial FPR Expense Data
Low Risk
Explanation
This risk is not present because the franchisor does not provide a Financial Performance Representation in Item 19. While providing only partial data is a concern, this franchisor has opted to provide no performance data at all.
Potential Mitigations
- Given the lack of any expense data from the franchisor, working with an accountant to create a detailed budget is essential.
- A business advisor can help you source industry-specific expense ratios to build a realistic financial model.
- You should conduct in-depth interviews with current franchisees to understand their full range of operating costs.
FPR Ignores Major Economic Events
Low Risk
Explanation
This specific risk is not applicable because the franchisor does not provide any Financial Performance Representation in Item 19. Therefore, there is no historical data that could be rendered irrelevant by major economic events.
Potential Mitigations
- In the absence of historical data, it's crucial to assess the business model's resilience to current and future economic conditions with a business advisor.
- You should ask current franchisees how their business was impacted by recent major economic events.
- An accountant can help you model different economic scenarios to stress-test your business plan.
No FPR Provided
High Risk
Explanation
SHAS LLC explicitly states in Item 19 that it does not make any representations about a franchisee's future financial performance or past performance. This complete lack of an FPR makes it very difficult for you to independently verify the potential profitability of the business. This may suggest that franchisee financial results are inconsistent or not compelling enough to disclose, increasing your investment risk.
Potential Mitigations
- You must conduct extensive financial due diligence by interviewing a large and diverse sample of current and former franchisees.
- Engaging an accountant to create detailed, conservative financial projections based on your own research is a critical step.
- Your attorney can advise you on the legal prohibition against the franchisor making any earnings claims outside of the FDD.
FPR Obscures Negative Trends
Low Risk
Explanation
This risk was not identified in the FDD Package because the franchisor does not provide a Financial Performance Representation in Item 19. Therefore, there are no presented metrics that could obscure negative trends.
Potential Mitigations
- Without an FPR, it is imperative to identify performance trends by speaking with a diverse group of franchisees with the help of a business advisor.
- Your accountant can help you construct a financial model that accounts for potential risks and negative scenarios.
- Legal counsel should be consulted to understand the risks of proceeding without any franchisor-provided performance data.
Non-Traditional FPR Metrics
Low Risk
Explanation
This risk is not applicable as no Financial Performance Representation is provided in Item 19. The franchisor has not used any metrics, traditional or otherwise, to represent franchisee earnings.
Potential Mitigations
- Given the absence of an FPR, it's important to develop your own key performance indicators (KPIs) for the business with a business advisor.
- An accountant can help you translate information from franchisee interviews into a usable financial projection model.
- You should ask your attorney to review any financial information you receive during due diligence to ensure it doesn't constitute a prohibited earnings claim.
FPR Data Mixes Outlet Types
Low Risk
Explanation
This risk is not present because no Financial Performance Representation is provided in Item 19. Therefore, there is no mixing of data from different types of outlets.
Potential Mitigations
- In your due diligence, it is important to distinguish between information from franchisees and any data related to company-owned stores.
- A business advisor can help you understand the different operational realities that may exist between franchised and company-owned locations.
- When speaking with franchisees, ask them if they believe their performance is comparable to that of any company-owned stores.
Excluded FPR Outlet Data
Low Risk
Explanation
This risk was not identified in the FDD Package, as no Financial Performance Representation is made in Item 19. Therefore, there is no data from which outlets could have been excluded.
Potential Mitigations
- When interviewing franchisees, it is a good idea to ask about any periods of temporary closure and how it impacted their business.
- An accountant can help you factor potential business interruptions into your financial contingency planning.
- Your attorney can advise on any force majeure clauses in the Franchise Agreement that might apply during such closures.
Obscured Material Facts
High Risk
Explanation
Item 13 discloses that the franchisor's right to use the SEARS brand stems from sub-license agreements. A key agreement, the Merchandising Agreement, was set to expire on April 30, 2018, just one year after this FDD was issued. The potential termination of the very license that grants the right to use the core brand name is a material fact that creates enormous uncertainty and risk for the entire system's viability.
Potential Mitigations
- Your attorney must analyze the trademark license agreements and explain the risks associated with their potential termination or non-renewal.
- It is critical to ask the franchisor about the status of the renewal for the Merchandising Agreement.
- A business advisor should help you assess the impact on your business if the franchisor were to lose the right to the SEARS brand.
Questionable Outlet Data
High Risk
Explanation
The franchisee turnover data presented in Item 20 is a significant concern. For multiple store models, the rate of units being reacquired by the franchisor or ceasing operations is extremely high, pointing to potential systemic failure or dissatisfaction. For example, the Appliance & Hardware model saw a 66.7% turnover in 2016. Such alarming figures strongly suggest that the business model may not be financially viable for many operators.
Potential Mitigations
- A thorough analysis of the Item 20 tables with your accountant is essential to calculate the true turnover rates for each model.
- Contacting a large sample of the former franchisees listed in Exhibit G-2 is imperative to understand the reasons for the high rate of exits.
- Your attorney should help you frame direct questions to the franchisor about these statistics.
Outdated FDD Information
Low Risk
Explanation
This risk was not identified in the FDD Package. The FDD has an issuance date of April 27, 2017. As the analysis is being conducted based on this document, it is considered current for the purposes of this review. An investor receiving this document today would be receiving outdated information, but the document itself does not contain this risk.
Potential Mitigations
- Always confirm with the franchisor that you have received the most recently issued FDD and any quarterly updates.
- Your attorney should verify the FDD's effective dates and registration status in your state.
- Before signing, ask your attorney to request a written confirmation from the franchisor that no material changes have occurred since the last update.
Missing Required Agreements in FDD Package
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 22 lists the key agreements, and the exhibits section includes the Franchise Agreement (Exhibit B), Asset Purchase Agreement (Exhibit C), and Asset Lease Agreement (Exhibit D), among others. The package appears to contain the primary agreements a franchisee would be required to sign.
Potential Mitigations
- Your attorney should conduct a thorough review to ensure all listed agreements in Item 22 are included as exhibits.
- Before signing, obtain written confirmation from the franchisor that no other binding agreements will be required.
- It is crucial that your attorney reviews every single document you are asked to sign, including all exhibits and addenda.
Broker Relationship Issues
Medium Risk
Explanation
The State Cover Page explicitly states, "A franchise broker or referral source represents us, not you." This highlights the potential for a conflict of interest. If you are working with a broker, their primary financial incentive is to complete the sale, for which they are paid by the franchisor. Their advice may not be unbiased or aligned with your best interests.
Potential Mitigations
- Acknowledge that any franchise broker involved is working for the franchisor and conduct your own independent due diligence.
- You should rely on your own team of professional advisors, such as an attorney and accountant, for unbiased advice.
- Verify any information or claims made by a broker directly with the franchisor and through discussions with existing franchisees.
Financial & Fee Risks
Burdensome Royalty Structure
High Risk
Explanation
Instead of a traditional royalty, you are paid a variable commission on the net sales of consigned merchandise. Your commission rate is variable and can be modified by the franchisor. This structure means your gross revenue is not the sales price, but a smaller commission payment. Furthermore, brand licensing fees and support fees are charged to the franchisor entity, impacting its profitability and the funds available to support you, indirectly affecting your business.
Potential Mitigations
- Your accountant must model your potential net income based on the commission structure, not gross retail sales.
- It is important to understand the minimum aggregate commission rates disclosed in the Franchise Agreement's Data Sheet with your attorney.
- Discuss the historical stability of commission rates and profitability with a wide range of current and former franchisees.
Broad 'Gross Sales' Definition
Medium Risk
Explanation
The agreement defines "Net Sales" for the purpose of calculating your commission. This definition reduces the sales amount by several factors, including refunds, allowances for defective merchandise, and canceled protection agreements. While this is not a royalty payment, the concept is similar: the basis for your earnings is reduced by these items, which could impact your final commission payments.
Potential Mitigations
- A franchise accountant should review the definition of "Net Sales" to ensure you understand all potential deductions from your commission base.
- It is crucial to establish accurate tracking systems for all deductions to verify the franchisor's calculations.
- Your attorney can help clarify any ambiguities in the definition of Net Sales and its components.
Unexpected Fees
High Risk
Explanation
Item 6 outlines a long list of potential fees beyond the initial fee. These include a potential Local Advertising Contribution (up to 5% of commissions), training fees, a significant transfer fee, and liability for the full retail price of any lost or damaged consigned items. The franchisor also reserves the right to impose a Technology Fee in the future. The sheer number and potential magnitude of these fees create financial uncertainty.
Potential Mitigations
- Your accountant should create a detailed budget that accounts for all potential fees listed in Item 6.
- It is wise to discuss with current franchisees which of these fees are regularly incurred and their typical costs.
- Your attorney should review the franchisor's right to impose new fees, such as the Technology Fee, and attempt to negotiate limitations.
Uncapped Capital Requirements
High Risk
Explanation
To renew your franchise, you may be required to remodel the store, add or replace improvements, or even relocate the store entirely to bring it into compliance with the then-current System Standards. The Franchise Agreement does not appear to place a cap on the potential cost of these required capital expenditures, creating a significant and unpredictable financial burden as a condition of continuing your business.
Potential Mitigations
- A business advisor should help you investigate the franchisor's history of requiring upgrades and their typical costs by speaking with renewing franchisees.
- Factoring a significant reserve for potential renovations into your long-term financial plan is a prudent step for an accountant to assist with.
- Your attorney could attempt to negotiate a cap on capital expenditures required for renewal.
Non-Refundable Initial Franchise Fee
Medium Risk
Explanation
Item 5 states that the $25,000 Initial Franchise Fee is "deemed fully earned upon payment and is not refundable under any circumstances." This means you would lose this entire amount if you are unable to open the store for any reason, including failure to secure a site or financing, or if the franchisor terminates the agreement during the pre-opening phase. This represents a significant sunk cost with no possibility of recovery.
Potential Mitigations
- Your attorney could attempt to negotiate for the fee to be paid in installments or for partial refundability under specific circumstances.
- It is essential to have financing and a viable site location secured before paying any non-refundable fees.
- A thorough understanding of all pre-opening obligations and potential hurdles should be gained with the help of your business advisor.
Potentially High Initial Franchise Fee
Medium Risk
Explanation
You are required to pay a non-refundable Initial Franchise Fee of $25,000. Additionally, for a new Hometown Model, you may be required to purchase up to $405,000 in leasehold improvements and other items directly from the franchisor or its affiliates. For a mature brand like Sears, it is important to assess if the fee and required purchases align with the value provided in terms of brand equity, training, and support.
Potential Mitigations
- A business advisor can help you assess if the total initial investment, including the franchise fee, is reasonable for the market and brand strength.
- It's crucial to understand exactly what the initial fee covers by requesting a detailed breakdown from the franchisor.
- Comparing this fee to other retail franchise opportunities with your accountant can provide valuable context.
Possibly Understated Initial Investment
High Risk
Explanation
The "Additional Funds" category in the Item 7 investment tables, which covers initial start-up expenses and working capital, is only estimated for the first 3 months of operation. This is a very short timeframe and is often insufficient for a new business to reach break-even or profitability. Underestimating working capital is a primary cause of new business failure, and this estimate appears low, creating a high risk of undercapitalization.
Potential Mitigations
- You should work with an accountant to create a detailed cash flow projection for at least the first 12 to 24 months of operation.
- Securing a line of credit or having personal reserves well in excess of the "Additional Funds" estimate is a critical safety measure.
- A business advisor can help you develop a more realistic working capital budget based on local market conditions.
Third-Party Service Fees
Low Risk
Explanation
This risk was not identified in the FDD Package. The fees listed in Item 6 are payable directly to the franchisor or its affiliates, or are reimbursements for costs they incur. There is no mention of fees being collected by the franchisor on behalf of a separate third party.
Potential Mitigations
- Your attorney should confirm that all fee flows are clearly documented in the Franchise Agreement.
- It is always good practice for your accountant to help you track all payments made to the franchisor and its affiliates.
- Clarifying the purpose of every fee with the franchisor is a necessary part of due diligence.
Unfavorable Financing Terms
Medium Risk
Explanation
The franchisor offers to finance up to 80% of the asset purchase price, but only for an existing store, not a new build-out. The loan term is only three years, after which you must make a large balloon payment or refinance with a third party. The interest rates (7%, 8%, 9%) are stepped and may not be competitive. Default on this loan can lead to immediate loss of the franchise, creating significant financial risk.
Potential Mitigations
- A financial advisor should help you compare the franchisor's financing terms with those available from other sources, such as SBA loans.
- It is crucial to have a clear plan for making the balloon payment or refinancing the loan at the end of the three-year term.
- Your attorney must review the loan documents for any unfavorable clauses, such as cross-defaults with the Franchise Agreement.
Insufficient Time for ROI Despite Long Term
Medium Risk
Explanation
The initial franchise term is 10 years for most models, but can be as short as 4.5 years for the Hometown model. Given the substantial initial investment required, which can exceed $500,000 for some models, these terms may not provide enough time to achieve a reasonable return on your investment before facing the costs and uncertainties of renewal, which is not guaranteed.
Potential Mitigations
- An accountant should be consulted to create a detailed return-on-investment (ROI) projection over the initial term of the agreement.
- It is important to discuss the typical time to profitability with a broad range of current franchisees.
- Your attorney could explore the possibility of negotiating a longer initial term to better protect your investment.
Legal & Contract Risks
Franchisor's Unilateral Right to Modify Franchise Agreement
Low Risk
Explanation
This risk was not identified in the FDD Package. The Franchise Agreement allows the franchisor to unilaterally modify the Operations Manual and System Standards, but it does not contain a clause allowing it to unilaterally modify the core terms of the Franchise Agreement itself. Such a right would be highly unusual and is not present here.
Potential Mitigations
- An attorney should confirm that the agreement's modification clause applies only to the Operations Manual and not the Franchise Agreement itself.
- It is critical to understand the distinction between the static Franchise Agreement and the dynamic Operations Manual with legal counsel.
- Always ensure any changes to the core Franchise Agreement are made through a written amendment signed by both parties.
Limitation of Franchisor's Liability
High Risk
Explanation
The Franchise Agreement contains a broad disclaimer of warranties for the Technology Systems, stating they are provided "AS IS". It explicitly states the franchisor will not incur any liability resulting from any failure of hardware or software, or the loss of any data. This places the entire risk of technology failure, which is critical to operations, onto you, with no recourse against the franchisor for resulting damages.
Potential Mitigations
- Your attorney must explain the significant risks associated with the broad disclaimer of liability for technology systems.
- An insurance broker should be consulted to explore options for business interruption or data loss insurance.
- It is wise to discuss the reliability and performance of the required technology systems with current franchisees.
Inconsistencies Found in FDD Package
High Risk
Explanation
Item 13 states that the SEARS OUTLET mark has no federal registration, meaning it lacks the legal protections of a registered trademark. More critically, the franchisor's right to use all Sears marks is derived from a Sublicense Agreement with a Sears Roebuck entity. This agreement has a set expiration date and can be terminated under various conditions, potentially causing you to lose the right to use the core brand name for your business.
Potential Mitigations
- Your attorney should analyze the risks associated with the trademark licensing structure, particularly the potential for termination.
- Asking the franchisor about their long-term plans and the stability of the Sublicense Agreements is a crucial due diligence step.
- A business advisor can help you assess the potential impact on your business if a rebranding were ever required.
Problematic Ancillary Agreements
High Risk
Explanation
You are required to sign numerous ancillary agreements, including an Asset Purchase Agreement, a potential Sublease, a broad Personal Guaranty, and a General Release upon renewal or transfer. Each of these documents carries its own set of obligations and risks. For example, the Asset Purchase Agreement includes an 'AS IS' clause for assets, and the Personal Guaranty extends your liability to all business debts, creating a complex web of legal commitments.
Potential Mitigations
- It is essential that your franchise attorney reviews every ancillary agreement and explains its specific obligations and risks.
- Pay close attention to how these agreements interact, particularly any cross-default provisions, with guidance from your attorney.
- Do not sign any document until you have had it reviewed by legal counsel and fully understand its implications.
Multiple Units With Different Contract Terms
Low Risk
Explanation
This FDD is for a single-unit franchise. It does not appear to offer a multi-unit development agreement where this specific risk would apply. Therefore, the risk of being required to sign a different, potentially less favorable franchise agreement for subsequent units under a development schedule is not present.
Potential Mitigations
- If you consider opening additional units in the future, your attorney should review the terms under which they would be offered.
- Understand that any future franchise will likely be governed by the franchisor's then-current agreement.
- A business advisor can help you assess the long-term strategy for multi-unit ownership if that is a goal.
Integration Clauses Attempting to Limit Franchisee's Claims
High Risk
Explanation
The Franchise Agreement and the Representations and Acknowledgment Statement (Exhibit H) contain strong integration and no-reliance clauses. You must acknowledge that you have not relied on any promises or financial projections outside of what is written in the FDD and the agreement. This makes it extremely difficult, if not impossible, to hold the franchisor accountable for any verbal or written promises made by salespeople or brokers during the sales process.
Potential Mitigations
- Your attorney must advise you that any verbal promise not written into the final agreement is likely unenforceable.
- If any representation is critical to your decision, insist that your attorney has it added as a written addendum to the Franchise Agreement.
- You should answer all questions on the Acknowledgment Statement (Exhibit H) truthfully and accurately, and not sign if you have received outside earnings claims.
Agreement Isn't Really Negotiable
High Risk
Explanation
The Franchise Agreement is a one-sided contract of adhesion drafted to heavily favor the franchisor's interests. It imposes numerous, strict obligations on you while granting the franchisor broad discretionary powers. Meaningful negotiation of key terms is often difficult or impossible, requiring you to accept a significant imbalance of power and risk in the relationship.
Potential Mitigations
- It is absolutely essential to retain an experienced franchise attorney to review the entire agreement and explain the one-sided nature of its terms.
- While major changes are unlikely, your attorney may be able to negotiate minor concessions or clarifications.
- You must fully understand and be prepared to operate under these stringent, one-sided terms before making an investment.
Undefined Key Terms
Medium Risk
Explanation
The Franchise Agreement uses several terms that could be considered vague or subjective, giving the franchisor significant interpretive power. For instance, grounds for termination include conduct that "is expected to discredit or adversely affect the Sears brand" or failing to meet "high standards of honesty, fairness, morality, integrity and customer service." These subjective standards create uncertainty and risk, as they could be used to declare a default for actions you might not consider a violation.
Potential Mitigations
- Your attorney should identify all subjective terms and explain the risks they pose.
- Where possible, your attorney could attempt to negotiate for more objective, measurable standards to be included in the agreement.
- Maintaining meticulous records of your operations and customer interactions can help defend against subjective claims of default.
Undefined 'Material Breach' Term
Low Risk
Explanation
This specific risk is not prominent. While the Franchise Agreement uses the concept of default, it tends to list very specific actions that constitute a default rather than relying heavily on a vague "material breach" standard. The risk is more in the sheer number and specificity of default triggers, many of which are non-curable, rather than ambiguity in the term "material."
Potential Mitigations
- It is important for your attorney to review all listed grounds for default so you are aware of every potential trigger.
- Creating an operational checklist with your business advisor to ensure compliance with all default provisions is a prudent measure.
- Maintaining open communication with the franchisor can help prevent misunderstandings that could lead to a notice of default.
Vague 'Effort' Standards
Medium Risk
Explanation
The Franchise Agreement contains subjective standards that can trigger default. For example, you can be terminated for engaging in conduct that fails to meet the franchisor's "high standards of honesty, fairness, morality, integrity and customer service." Receiving three or more customer complaints in a 12-month period is also considered a non-curable default. These vague 'efforts' standards are difficult to measure and create risk of a subjective default declaration.
Potential Mitigations
- Your attorney should explain the risks associated with these subjective performance standards.
- Implement rigorous customer service protocols and documentation procedures with the help of a business advisor.
- It's crucial to maintain a strong, positive relationship with your customers to minimize complaints.
Mandatory and Confidential Arbitration
High Risk
Explanation
The Franchise Agreement requires all disputes to be resolved through confidential, binding arbitration in Hoffman Estates, Illinois. This process prevents public disclosure of disputes, which benefits the franchisor by keeping systemic problems hidden from other franchisees and the public. This confidentiality, combined with the distant forum, creates a significant procedural disadvantage for you should a dispute arise.
Potential Mitigations
- Your attorney must explain the full implications of the confidential arbitration clause and the associated waiver of your right to a day in court.
- Understanding the potential costs and logistical challenges of arbitrating in Illinois is crucial for your financial planning with an accountant.
- Be aware that state laws may provide some protections, but federal arbitration law is very strong; this should be discussed with legal counsel.
Shortened Statute of Limitations Period
High Risk
Explanation
The Franchise Agreement attempts to shorten the time you have to bring a legal claim to one year after the event or after you become aware of the facts. This is significantly shorter than the multi-year statutes of limitation typically provided by state law for contract or fraud claims. This provision could cause you to forfeit a valid claim if you do not act very quickly.
Potential Mitigations
- Your attorney must advise you of this shortened time limit and its potential to extinguish your legal rights.
- It is crucial to consult an attorney immediately if you believe you have a claim against the franchisor.
- An attorney can also advise on whether this provision is enforceable under your state's laws, as some states prohibit such contractual limitations.
Distant Forum for Disputes
High Risk
Explanation
The State Cover Page and Franchise Agreement explicitly state that disputes must be resolved through mediation and binding arbitration in or near Hoffman Estates, Illinois. For a franchisee located elsewhere, this creates a significant financial and logistical burden to pursue a claim, giving the franchisor a strong "home court" advantage. This can discourage you from seeking remedies for legitimate grievances.
Potential Mitigations
- Before signing, your attorney can attempt to negotiate for a more neutral dispute resolution venue, or for it to be held in your home state.
- You should factor the potential cost of travel and legal fees for an out-of-state dispute into your risk assessment with an accountant.
- Consulting an attorney to see if your state's franchise laws prohibit such out-of-state forum clauses is a critical step.
Unfavorable Choice of Law
Medium Risk
Explanation
The Franchise Agreement mandates that the laws of the State of Illinois will govern the contract. These laws may offer you fewer protections regarding issues like termination, non-renewal, or non-compete covenants than the laws of your own state. This provision is designed to provide a predictable legal environment for the franchisor, often at the expense of your local legal rights.
Potential Mitigations
- Your attorney should analyze the key differences between Illinois franchise law and your home state's law.
- It's important to understand how Illinois courts interpret key franchise agreement provisions like non-compete clauses and termination rights.
- Your attorney can check if your state has a franchise relationship law that may override this choice-of-law provision.
Class Action Waiver
High Risk
Explanation
The Franchise Agreement includes a clause that prevents you from participating in or bringing any class action proceeding. This waiver forces you to resolve any dispute on an individual basis, which can be prohibitively expensive for smaller claims. It prevents you from joining with other franchisees to address systemic issues, significantly reducing your collective bargaining power and legal leverage.
Potential Mitigations
- The enforceability of class action waivers, especially in arbitration, is a complex legal issue that should be discussed with your attorney.
- While difficult to remove, your attorney can attempt to negotiate this clause out of the agreement.
- Understanding this provision means you must be prepared to bear the full cost of any individual legal action you wish to pursue.
Waiver of Jury Trial
Medium Risk
Explanation
The Franchise Agreement contains a clause where you irrevocably waive your right to a trial by jury in any legal proceeding. This means any dispute that goes to court would be decided by a judge alone (a bench trial). This is a waiver of a fundamental constitutional right and is included to benefit the franchisor, who may see a judge as more predictable or less sympathetic to a franchisee's case than a jury.
Potential Mitigations
- Your attorney must explain the significance of waiving your right to a jury trial.
- Though common in franchise agreements, your attorney can request the removal of this clause during negotiations.
- Understanding that this waiver is part of the broader dispute resolution strategy that favors the franchisor is crucial for risk assessment.
Territory & Competition Risks
No Exclusive Territory
High Risk
Explanation
Item 12 states in the first sentence: "You will not receive an exclusive territory." This is an unambiguous and significant risk. The franchisor and its affiliates can establish other franchised or company-owned stores, under the same or a different brand, at any location, including next door to your store. This lack of protection means you could face direct, brand-sanctioned competition that could severely impact your sales and viability.
Potential Mitigations
- With your business advisor, carefully assess the business model's viability without any geographic protection from competition.
- It is critical to research the existing and planned density of other Sears-branded stores in your target market.
- Your attorney could attempt to negotiate for a limited protected area or a right of first refusal for new stores within a specific radius.
Ambiguous Territory Definition
Low Risk
Explanation
This risk was not identified in the FDD Package. The franchisor is explicit in Item 12 that no exclusive or protected territory is granted. The risk is not ambiguity, but a clear and complete lack of territorial protection.
Potential Mitigations
- Given the lack of any territory, it is essential to have a real estate professional analyze the competitive landscape of your proposed site.
- Your business plan, developed with a business advisor, must account for the possibility of direct competition from other Sears stores.
- Your attorney can confirm that you understand the full implications of having no territorial rights whatsoever.
Alternative Channel Competition
High Risk
Explanation
Item 12 reserves the franchisor's right to operate in "alternative channels of distribution, without regard to location." This explicitly includes the internet and catalog sales. This means the franchisor can and will sell directly to customers in your market area through its own websites and other channels, creating direct competition for your store. The agreement does not provide for you to share in the revenue from these sales.
Potential Mitigations
- A business advisor can help you develop a strong local marketing plan to compete against the franchisor's national online presence.
- Inquire with current franchisees about the actual impact of the franchisor's online sales on their local business.
- Your attorney could attempt to negotiate for some form of revenue sharing or fulfillment credit for online orders shipped into your market.
Competing Brand Conflicts
Medium Risk
Explanation
Item 1 discloses a complex corporate structure with multiple affiliated companies (e.g., Sears Hometown and Outlet Stores, Sears Roebuck, Sears Holdings) and brands. Item 12 gives the franchisor the right to acquire other businesses and operate them without restriction. This could lead to a scenario where the franchisor or an affiliate operates a competing concept store near you, potentially diverting resources and customers while not technically violating the non-exclusive grant.
Potential Mitigations
- Your attorney should be asked to map out the corporate structure and explain the potential for inter-brand competition.
- A business advisor can help you research the various brands operated by the franchisor and its affiliates.
- It is important to understand that your only protection is within the specific brand you are buying, and even that is non-exclusive.
E-commerce Revenue Allocation
High Risk
Explanation
The Franchise Agreement reserves the franchisor's right to use alternative channels, including the internet, without restriction and without sharing revenue. As the franchisor is a major national brand with a significant online presence, you will be in direct competition with the franchisor's own e-commerce sales to customers in your market. You are not compensated for these sales, which can directly cannibalize your in-store traffic and revenue.
Potential Mitigations
- Develop a strong local marketing and customer service strategy with a business advisor to create a compelling reason for customers to shop in-store.
- It is important to understand the franchisor's online pricing and promotion strategies to anticipate competitive pressures.
- Your attorney could inquire if any programs exist for online order fulfillment or in-store pickup that might provide some revenue.
Regulatory & Compliance Risks
Franchisee's Unlimited Personal Guaranty
High Risk
Explanation
You and other owners of your business entity are required to sign a broad personal guaranty (Exhibit G to the Franchise Agreement). This makes you personally responsible for all financial obligations of the franchise, including lease payments and potential liquidated damages if the business fails. This bypasses any liability protection your corporation or LLC might offer, putting your personal assets like your home and savings at significant risk.
Potential Mitigations
- Your attorney must explain the full scope of the personal guaranty and the assets it places at risk.
- Consulting an accountant and financial advisor is crucial to structure your personal assets in a way that may offer some protection.
- An insurance broker should be consulted to ensure you have adequate liability insurance to cover potential claims.
Spousal Guaranty Required
High Risk
Explanation
The personal guaranty document and the State Cover Page risk factors indicate that your spouse may also be required to sign the guaranty. This would make them jointly and severally liable for all the business's debts and obligations, even if they have no involvement in the business operations. This extends the significant financial risk of the business directly to your marital and family assets.
Potential Mitigations
- Your attorney should be asked to challenge the requirement for a spousal guaranty, as it may raise legal issues under the Equal Credit Opportunity Act.
- If the spousal guaranty is unavoidable, the spouse should retain their own independent legal counsel to understand the risks.
- A financial advisor can help you and your spouse understand the full impact this could have on your combined personal finances.
Guaranty Survives Transfer
High Risk
Explanation
The Franchise Agreement does not explicitly state whether you are released from your personal guaranty upon a successful transfer of the business. Standard practice for many franchisors is to keep the original guarantor liable unless a specific written release is granted. This creates the risk that you could remain personally responsible for the debts and defaults of the new owner after you have sold the business.
Potential Mitigations
- A key negotiating point for your attorney should be to add a clause that provides for an automatic release of your personal guaranty upon transfer to a qualified buyer.
- Making a full release from the guaranty a non-negotiable condition of any future sale is a critical protective measure to discuss with your attorney.
- You should clarify this point with the franchisor in writing before signing the initial agreement.
Passive Investor Guaranties
Medium Risk
Explanation
The guaranty applies to all owners of the franchisee entity. If you have partners or passive investors, they will also be required to personally guarantee all obligations. This can make it difficult to attract investment from individuals who are not involved in the day-to-day operations but are unwilling to expose their personal assets to the full risks of the business.
Potential Mitigations
- Your attorney can attempt to negotiate to limit personal guaranties to only the active, controlling owners of the business.
- If you have passive investors, they must retain their own legal counsel to fully understand the risks of signing a personal guaranty.
- A business advisor can help structure your ownership entity in a way that may be more attractive to passive investors.
One-Sided Indemnification
High Risk
Explanation
The Franchise Agreement requires you to indemnify (pay for all legal costs and damages) the franchisor for a very broad range of claims, including those arising from the operation of your store. This obligation is largely one-sided, as the franchisor provides very limited indemnification to you. This means you bear almost all the legal risk for third-party lawsuits, even if the issue stems from your compliance with the franchisor's required systems or products.
Potential Mitigations
- Your attorney should explain the extensive risks created by the one-sided indemnification clause.
- It is crucial to work with an insurance broker to obtain comprehensive liability insurance that aligns with these contractual obligations.
- Your attorney can attempt to negotiate for a mutual indemnification clause or, at minimum, a carve-out for claims arising from the franchisor's own negligence.
No IP Defense Obligation
Medium Risk
Explanation
The Franchise Agreement states the franchisor may control any litigation related to the trademarks. While it says they will reimburse you for damages and expenses if you comply with their directions, this control means you may not be able to direct your own defense. More importantly, it doesn't create a clear, affirmative duty for the franchisor to defend you against all third-party infringement claims, potentially leaving you exposed.
Potential Mitigations
- Asking your attorney to clarify the franchisor's specific obligations to defend you in an intellectual property dispute is a key step.
- It is wise to understand the process and your role if a trademark claim is made against your store.
- Your insurance broker should be consulted about coverage options for intellectual property-related lawsuits.
Problematic Acknowledgments
High Risk
Explanation
You are required to sign a Representations and Acknowledgment Statement (Exhibit H) stating you have not received or relied upon any financial performance information outside of the FDD. This is designed to protect the franchisor from claims of fraud or misrepresentation based on anything said during the sales process. Signing this document while having relied on such outside information could weaken any future legal claim you might have.
Potential Mitigations
- You must be truthful in your responses on the Acknowledgment Statement, which your attorney will strongly advise.
- If a particular promise or representation is important to your decision, it must be put in writing as an addendum to the Franchise Agreement.
- Rely only on the written FDD, your own independent research, and the advice of your professional team, not on verbal sales pitches.
Confidentiality Restrictions
Medium Risk
Explanation
Item 20 states that in some instances, former franchisees have signed confidentiality provisions. Exhibit G-2, the list of those who have left the system, confirms this. This practice can make your due diligence more difficult, as some former franchisees may be legally prohibited from sharing the full details of their negative experiences or disputes with you, potentially hiding systemic problems.
Potential Mitigations
- When conducting due diligence, you should assume that franchisees who refuse to speak or are vague may be bound by confidentiality clauses.
- A business advisor can help you expand the number of current and former franchisees you contact to get a more complete picture.
- Your attorney can help you formulate questions that may elicit useful information without violating a franchisee's confidentiality agreement.
Lease/Franchise Agreement Term Mismatch
Low Risk
Explanation
This risk was not identified in the FDD Package. The term of the Franchise Agreement is typically 10 years, and while the lease terms are not specified in the FDD, the franchisor controls the site selection and lease approval process. The risk of a mismatch seems lower when the franchisor is so deeply involved in the real estate, but it should still be verified.
Potential Mitigations
- Your real estate attorney must ensure that the lease term, including all renewal options, aligns perfectly with the franchise agreement term.
- Negotiating for lease provisions that are contingent upon the status of the Franchise Agreement is a critical step for your attorney.
- A business advisor can help you understand the risks if the lease and franchise terms are not co-terminus.
Regulatory Compliance Burden
Low Risk
Explanation
The FDD discloses that you must comply with all laws applicable to the business. The business involves retail sales and, for some models, services like blade sharpening or key cutting. The leasing of merchandise is also noted as being subject to specific legal requirements. You are solely responsible for investigating and complying with all these regulations.
Potential Mitigations
- A local attorney should be retained to identify all federal, state, and local licenses, permits, and regulations applicable to your specific store model.
- An accountant can help you ensure you are set up to properly handle all tax and employment law compliance.
- Factoring the costs and time required for regulatory compliance into your business plan is a necessary step.
Franchisor Support Risks
Loopholes in Franchisor's Promises
High Risk
Explanation
Many of the franchisor's obligations are subject to its discretion. For example, they may modify the Operations Manual or approve advertising "as we deem appropriate." This creates uncertainty, as the support you expect may not be contractually guaranteed. What the franchisor "deems appropriate" may differ from what you need to succeed, but their interpretation will likely govern, creating a risk that promised support is illusory.
Potential Mitigations
- Your attorney should identify all instances of franchisor discretion and attempt to negotiate for more objective or reasonable standards.
- It is crucial to speak with current franchisees to understand how the franchisor has historically exercised its discretion.
- Documenting all requests for support and the franchisor's responses is a wise practice advised by legal counsel.
Possibly Inadequate Support/Training
High Risk
Explanation
Item 11 describes the training program, which consists of 43-63 hours of classroom training and 35-40 hours of on-site training. While specific, the quality and effectiveness of this training are unknown. Given the extremely high franchisee turnover rates noted in Item 20, there is a substantial risk that the provided training and ongoing support are inadequate to prepare franchisees for success in this complex business model.
Potential Mitigations
- A key part of your due diligence must be to ask a wide range of franchisees about the quality and adequacy of both initial and ongoing support.
- A business advisor can help you assess if the described training program is sufficient for the complexity of the business.
- You should clarify what ongoing support is provided and if there are additional costs associated with it.
Opening is Conditioned on Franchisor's Approval
Medium Risk
Explanation
Your ability to open is conditioned on the franchisor's approval of your site and lease. The FDD states, "There is no time limit within which we must grant or deny consent for the proposed Site." This lack of a timeline for a critical pre-opening step gives the franchisor significant leverage and could lead to costly delays for you while you wait for a decision, with no contractual remedy.
Potential Mitigations
- Your attorney should attempt to negotiate specific timeframes for the franchisor to respond to site and lease approval requests.
- It is important to have a real estate professional assist in finding sites that are likely to meet the franchisor's criteria to minimize delays.
- You should clarify the consequences with your attorney if the franchisor unreasonably delays the approval process.
Vague Franchisor Consent Standards
Medium Risk
Explanation
To transfer your franchise, the proposed buyer must be "acceptable to us, in our sole business judgment." While the agreement lists numerous conditions for transfer, this overarching subjective standard gives the franchisor broad power to deny a transfer to a buyer you find. This could make it difficult to sell your business and realize your equity, as the franchisor can reject candidates without needing to provide an objectively reasonable justification.
Potential Mitigations
- Your attorney can attempt to negotiate for a "reasonableness" standard, requiring the franchisor not to unreasonably withhold consent for a qualified buyer.
- It's important to pre-qualify potential buyers against the franchisor's stated criteria with the help of a business advisor.
- Understanding the franchisor's transfer process and typical buyer profile by speaking with franchisees who have sold is a crucial step.
Operational Control Risks
Franchisor's Unilateral Right to Change System
High Risk
Explanation
The Franchise Agreement gives the franchisor the right to modify the Operations Manual and System Standards at any time. You are required to comply with these changes at your own expense. This means the core operating rules of your business can be altered unilaterally by the franchisor, potentially requiring you to make significant, unbudgeted investments in new equipment, technology, or store renovations to remain in compliance.
Potential Mitigations
- A business advisor should help you discuss the history and frequency of major system changes with current franchisees.
- Your accountant can assist you in building a contingency fund for potential future mandated capital expenditures.
- An attorney may be able to negotiate for caps on required spending for system changes over a given period.
Franchisee Pays for Franchisor's System Changes
High Risk
Explanation
You are required to implement all system changes mandated by the franchisor, such as remodels or technology upgrades, at your own expense. These changes could be costly and may not provide a direct or immediate return on investment for your specific location. This obligation to fund system-wide changes, which also applies upon renewal, shifts the financial risk of system development and maintenance entirely onto the franchisees.
Potential Mitigations
- Your accountant should help you build a capital expenditure budget that anticipates potential future upgrades.
- It is prudent to ask current franchisees about the costs and perceived benefits of past mandated changes.
- Your attorney can attempt to negotiate for cost-sharing arrangements for major, system-wide technology or branding initiatives.
Potential for High Prices from Mandatory Suppliers
High Risk
Explanation
Item 8 states that required purchases could represent up to 90% of your total operational spending. The franchisor's affiliates are the primary suppliers of the core merchandise, which you receive on consignment. This extreme dependence on the franchisor and its affiliates for nearly all essential goods creates a significant risk. You have little to no ability to seek alternative suppliers or control your cost of goods, making you vulnerable to price increases or supply chain disruptions within the Sears network.
Potential Mitigations
- A business advisor should help you analyze the inherent risks of a business model with such high supplier dependency.
- It is critical to understand the financial health and stability of the affiliate supplier entities with your accountant.
- Your attorney should review the terms of the consignment arrangement and supply contracts for any protections you may have.
Warranty Disclaimer on Mandated Equipment
High Risk
Explanation
If you purchase an existing store, the Asset Purchase Agreement states that the assets are sold "AS IS," "WHERE IS," and "WITH ALL FAULTS." The seller (a franchisor affiliate) explicitly disclaims warranties of merchantability or fitness. While there is a warranty that assets are in good operating condition, this 'as is' clause significantly limits your recourse if the equipment or fixtures you are required to buy prove to be defective or unsuitable shortly after purchase.
Potential Mitigations
- It is absolutely essential to have a qualified third-party expert inspect all assets before finalizing a purchase.
- Your attorney must explain the significant risks you assume under an 'AS IS' purchase clause.
- You should attempt to have your attorney negotiate for a stronger warranty or a specific list of represented conditions for key assets.
Franchisor's Right to Reject Alternative Suppliers
Medium Risk
Explanation
While the agreement provides a process for you to request approval for an unapproved item or supplier, the franchisor has no obligation to approve it. The decision may be based on factors of "uniformity, efficiency, and quality" that they deem necessary. This gives the franchisor significant discretion to deny requests, effectively reinforcing your dependence on their designated and potentially more expensive supply chain.
Potential Mitigations
- Your attorney can seek to add a 'reasonableness' standard to the supplier approval clause, requiring the franchisor not to unreasonably withhold approval.
- It is useful to ask current franchisees about their experience with getting alternative suppliers approved.
- A business advisor can help you identify any non-proprietary items where an alternative supplier might offer significant cost savings.
Site Selection Control
Medium Risk
Explanation
The franchisor has final approval over your store's location and can disapprove a site for reasons including "general location and neighborhood, traffic patterns, population demographics, parking, size, and physical characteristics." While this can provide helpful oversight, the ultimate decision rests with the franchisor. A delay or denial of site approval can result in significant lost time and expense for you.
Potential Mitigations
- Engaging an experienced commercial real estate professional who understands the franchisor's criteria is highly recommended.
- It is wise to pre-qualify several potential sites with the franchisor before entering into serious lease negotiations.
- Your attorney should review the site selection clause to understand the scope of the franchisor's discretion.
Lease Control Risks
High Risk
Explanation
You are required to sign a lease addendum or collateral assignment of lease that gives the franchisor significant control over your tenancy. These rights include the ability to receive default notices from your landlord, cure your defaults, and assume your lease if your franchise is terminated. This creates a risk that you could lose your franchise but remain personally liable for the lease.
Potential Mitigations
- Your attorney and a real estate advisor must review the lease and any required addenda very carefully.
- An important negotiating point for your attorney is to seek a release from your personal lease guaranty if the franchisor assumes the lease.
- Understanding the interplay between a lease default and a franchise default is critical and should be discussed with legal counsel.
Mandatory Technology Costs
Medium Risk
Explanation
Item 11 details the mandatory computer systems you must use, with estimated costs ranging from $10,000 to $94,000 depending on the model, plus potential annual maintenance costs. The franchisor reserves the right to require you to upgrade or replace these systems at your expense. This locks you into their specified technology, which may be overpriced or become outdated, with ongoing and unpredictable future costs.
Potential Mitigations
- A technology consultant can help you evaluate the specified systems for cost-effectiveness and functionality.
- It's crucial to budget for ongoing maintenance and future upgrade costs with your accountant.
- Asking current franchisees about their satisfaction with the required technology and its support is an important due diligence step.
Restrictions on What You Can and Cannot Sell
Medium Risk
Explanation
The Franchise Agreement requires you to sell all, and only, the Merchandise that the franchisor authorizes. The franchisor reserves the right to change the types of approved merchandise at its discretion. This limits your ability to adapt your product mix to local market tastes or competitive pressures, potentially hurting sales if the mandated inventory does not align with local customer demand.
Potential Mitigations
- A business advisor can help you analyze the suitability of the mandated product lines for your specific local market.
- Discussing product mix and sales performance with current franchisees in similar markets is an essential research step.
- Your attorney should clarify the process, if any, for requesting approval to carry locally popular items.
Franchisor's Control of Locally Targeted Advertising
Low Risk
Explanation
You must obtain the franchisor's prior written consent for any advertising or promotional materials. If they do not approve your submitted materials within 10 business days, they are deemed disapproved. This control could slow down your ability to react to local market opportunities and may limit your creativity in tailoring advertising to your community, potentially making your local marketing efforts less effective.
Potential Mitigations
- A marketing advisor can help you develop advertising materials that are both locally effective and likely to meet franchisor standards.
- It is wise to ask the franchisor for a library of pre-approved advertising templates that you can use for local marketing.
- Understanding the approval timeline and planning your marketing campaigns well in advance is crucial for smooth operations.
Forced Rebranding Costs
Medium Risk
Explanation
If the franchisor loses the right to use the Sears marks or decides to change them, you must comply with their directions to modify or discontinue using the marks. The agreement does not obligate them to reimburse you for loss of revenue or other expenses related to such a change. This means you could be forced to pay for a full rebranding of your store at your own expense.
Potential Mitigations
- Your attorney should review the trademark provisions carefully to understand the risks associated with a potential rebranding.
- Given the known issues with the Sears parent brand, a business advisor can help you assess this as a non-trivial risk.
- Your attorney could attempt to negotiate for the franchisor to share in the costs of any mandated rebranding.
Franchisee's Required Participation in Business (Not 'Absentee' Model)
Low Risk
Explanation
The agreement requires a "Controlling Owner" with at least a 51% interest to be primarily responsible for managing the business. If you operate multiple stores, you must appoint a "Designated Manager" for each location you do not personally manage. This is not an absentee-owner model; it requires significant personal involvement or the cost of hiring a qualified manager who meets the franchisor's approval.
Potential Mitigations
- You should realistically assess your ability and desire to be involved in the day-to-day operations of the store.
- If you plan to be a multi-unit owner, an accountant can help you budget for the salary and training costs of approved Designated Managers.
- A business advisor can help you weigh the pros and cons of this hands-on requirement versus an absentee model.
Term & Exit Risks
Liability for Future Royalties
High Risk
Explanation
If your agreement is terminated, you are required to pay "Lost Revenue Damages." This is a liquidated damages clause for the franchisor's lost future earnings, calculated based on your past sales. This can result in a very large, immediate payment obligation at the precise moment your business has failed, creating a severe financial risk that could extend to your personal assets via the personal guaranty.
Potential Mitigations
- Your attorney must explain the significant financial risk posed by this liquidated damages clause.
- It is crucial to have an accountant model the potential liability under this clause in a worst-case scenario.
- An attorney may be able to challenge the enforceability of such a clause if it is deemed a penalty rather than a reasonable estimate of damages.
Broad Non-Compete
High Risk
Explanation
The post-termination non-compete covenant is broad. It restricts you for two years from operating a similar business within 10 miles of your former site, but also within 5 miles of any other Sears Store Model that is operating within 60 miles of your store. This could create a very large and unpredictable restricted area, severely limiting your ability to use your industry experience to earn a living after you leave the system.
Potential Mitigations
- Your attorney must analyze the scope of the non-compete and advise on its potential enforceability under your state's law.
- A key negotiating point for your attorney should be to limit the non-compete to a smaller, more reasonable radius around your specific former location.
- Before signing, map out the potential restricted area with a business advisor to understand its full geographic impact.
Non-Compete for Passive Owners
Medium Risk
Explanation
The non-compete covenant applies to "Related Persons," which is a broad definition that can include owners, their immediate families, and affiliates. If you have passive investors, they may be subject to these restrictions even though they were not involved in operations. This could unfairly limit their other business activities and make it harder to attract investment.
Potential Mitigations
- Your attorney should attempt to negotiate to limit the non-compete covenant to only those individuals directly involved in operating the franchise.
- Any passive investors should have their own legal counsel review the agreement to understand the restrictions being placed upon them.
- A clear understanding of who is bound by the non-compete is essential for all parties involved in the franchisee entity.
Family Member Non-Compete
Low Risk
Explanation
The in-term non-compete covenant is broadly written to include your owners and their immediate family members. While restricting the franchisee and key operators is standard, extending this to immediate family members who may have their own independent careers could create conflicts and may be legally overreaching. Its enforceability against non-signatories is questionable but presents a risk.
Potential Mitigations
- Your attorney should challenge the inclusion of non-signatory family members in the non-compete covenant.
- It is important to seek clarification from legal counsel on the scope and enforceability of restricting family members' activities.
- Ensure all family members are aware of these potential restrictions to avoid inadvertent breaches.
Any Breach Can Cause Business Loss
High Risk
Explanation
The Franchise Agreement details numerous and specific grounds for default, many of which are non-curable and can lead to immediate termination. For example, failing to open for 3 consecutive days or receiving 3 customer complaints in a year can be grounds for losing your entire investment. This strict enforcement regime creates a high-risk environment where a minor operational misstep could have catastrophic financial consequences.
Potential Mitigations
- It is absolutely critical to review every single default trigger with your franchise attorney to fully understand the risks.
- Implementing rigorous operational procedures and compliance checks with a business advisor is necessary to avoid default.
- Maintaining open lines of communication with the franchisor can help resolve issues before they escalate to a formal notice of default.
Cross-Default Provisions
High Risk
Explanation
The agreement contains a cross-default clause. A default under any other agreement with the franchisor or its affiliates—such as a promissory note from financing or the lease for your store—is automatically considered a default of the Franchise Agreement. This can lead to termination of your franchise rights due to an issue with a separate contract, creating a domino effect that significantly increases your risk.
Potential Mitigations
- Your attorney should identify all cross-default provisions and explain the cascading risks.
- A crucial negotiation point for your attorney is to seek to remove the cross-default clause or limit it to only material, uncured financial defaults.
- Maintaining perfect compliance with all ancillary agreements is essential to protect your core franchise rights.
Performance Quotas
Low Risk
Explanation
This risk was not identified in the FDD Package. The FDD and Franchise Agreement do not appear to impose minimum sales quotas, market penetration goals, or other specific performance standards that would trigger default or loss of rights. The primary financial metric is the commission earned on sales.
Potential Mitigations
- Your attorney should confirm that there are no hidden performance quotas in the Operations Manual or other documents.
- A business advisor can help you set your own internal sales goals to ensure profitability.
- While no quotas are stated, failing to generate sufficient sales to be profitable is, of course, the ultimate business risk.
Short Periods to Cure Defaults
High Risk
Explanation
The Franchise Agreement lists numerous events of default that are non-curable, meaning they can lead to immediate termination with no opportunity for you to fix the problem. Examples include failing to complete initial training, making an unauthorized transfer, or conduct that damages the brand's reputation. Even for curable defaults, the cure period can be as short as 10 days. This creates a precarious situation where minor mistakes could lead to the loss of your investment.
Potential Mitigations
- Your attorney must review every non-curable default and explain the associated risks.
- It is important to negotiate with your attorney to reclassify some non-curable defaults as curable with a reasonable time to fix them.
- Strict adherence to the Operations Manual and Franchise Agreement, overseen by a business advisor, is necessary to avoid triggering these defaults.
Franchisee Lacks Termination Rights
High Risk
Explanation
The Franchise Agreement provides the franchisor with more than 20 specific grounds for termination. In contrast, the agreement provides no circumstances under which you, the franchisee, can terminate the agreement, even if the franchisor fails to provide promised support or breaches its obligations. This complete lack of mutuality traps you in the relationship, regardless of the franchisor's performance, leaving litigation as your only potential remedy.
Potential Mitigations
- Your attorney should point out this lack of mutuality and attempt to negotiate for franchisee termination rights in specific circumstances, such as the franchisor's bankruptcy or uncured material breach.
- Understanding that you are effectively locked into the agreement for the full term is a critical consideration for a business advisor to review with you.
- Meticulously documenting any instance of franchisor non-performance is essential should a dispute arise.
Forced Asset Sale at Termination
High Risk
Explanation
Upon termination or expiration, the franchisor has an option to purchase your store assets. The purchase price is based on the "book value" using a five-year straight-line depreciation method. This method will likely result in a purchase price far below fair market value, especially for a profitable, ongoing business. Critically, this calculation explicitly excludes any payment for business goodwill, meaning you will not be compensated for the customer base and reputation you have built.
Potential Mitigations
- An accountant must explain how this book value calculation works and how it will likely result in a low valuation of your assets.
- Your attorney should vigorously negotiate for a more equitable valuation method, such as fair market value determined by an independent appraiser.
- The inclusion of goodwill in the valuation should be a key negotiating point for your attorney, though it will be difficult to achieve.
Surrender of Customer Data
Medium Risk
Explanation
Upon termination, you must return all customer information to the franchisor and cease all use of it. This data, which you collected, is considered the franchisor's property. Losing your customer list makes it extremely difficult to transition to a non-competing business or maintain relationships you have built, as you lose your most valuable marketing asset.
Potential Mitigations
- Your attorney can explore if your state's laws provide any rights regarding customer data you have collected.
- It is wise to ask your attorney to negotiate for the right to retain a copy of the customer list for use in a non-competing business.
- A business advisor can help you understand the challenge of starting a new service business from scratch without a customer list.
Franchisor's Takeover Rights
High Risk
Explanation
The Franchise Agreement gives the franchisor the right to assume management of your store if you abandon it, fail to cure a default, or if the agreement is terminated. While they are managing the store, you may be charged a management fee (currently $500/day plus expenses) even though you have lost control of your business. This can be a precursor to a forced asset sale and adds significant cost during a period of distress.
Potential Mitigations
- Your attorney should review the conditions that trigger this takeover right and attempt to make them more objective and specific.
- Negotiating the terms of any management takeover, including the fee structure and duration, should be attempted by your attorney.
- A business advisor can help you create contingency plans to avoid situations that could trigger this clause.
Severe 'Abandonment' Definition
Medium Risk
Explanation
The definition of abandonment, which is a non-curable default, includes failing to open for regular business hours for more than three consecutive calendar days. This could potentially be triggered by a family emergency, illness, or other unexpected event that is not a major natural disaster. This strict definition creates a risk of termination for a temporary closure that may be unavoidable.
Potential Mitigations
- Your attorney should negotiate for a more reasonable definition of abandonment, including carve-outs for documented personal or family emergencies.
- Having a well-trained manager and contingency staffing plans in place is a critical operational safeguard.
- Maintaining proactive communication with your franchise business consultant during any potential closure is essential.
Difficult Renewal Terms
High Risk
Explanation
Your right to renew is not guaranteed. To renew, you must meet numerous conditions, including paying a renewal fee, making potentially costly and uncapped store upgrades, and signing the franchisor's then-current Franchise Agreement. That new agreement could have significantly worse terms, such as higher fees or fewer rights. You must also sign a general release, giving up any claims you might have against the franchisor.
Potential Mitigations
- Your attorney should attempt to negotiate more favorable and certain renewal rights, such as capping the renewal fee and limiting material changes to the new agreement.
- A business advisor can help you evaluate the long-term financial viability given the uncertainty and costs associated with renewal.
- Negotiating the scope of the required general release should be a priority for your attorney.
Transferee Must Sign New Franchise Agreement
High Risk
Explanation
A condition of transferring (selling) your business is that the buyer must sign the franchisor's then-current Franchise Agreement. This future agreement may have terms that are materially less favorable than your own, such as higher commissions or increased restrictions. This can significantly reduce the attractiveness of your business to potential buyers and lower its resale value, as they will value the business based on the contract they have to sign.
Potential Mitigations
- A financial advisor can help you understand how this provision will impact the future valuation and marketability of your business.
- Your attorney can attempt to negotiate for the buyer to have the right to assume your existing agreement, especially early in the term.
- Discussing this with franchisees who have successfully sold their business can provide valuable insight into its real-world impact.
Franchisor Has Broad Transfer Denial Rights
High Risk
Explanation
The franchisor's consent is required for any transfer, and the proposed buyer must be deemed acceptable in the franchisor's "sole business judgment." This subjective standard gives the franchisor extensive power to reject a buyer you bring to the table, even if that buyer is financially qualified. This can hinder your ability to sell the business and exit the system, effectively trapping your investment.
Potential Mitigations
- Your attorney should try to negotiate for a 'reasonableness' standard, so that consent cannot be 'unreasonably withheld' for a qualified candidate.
- Pre-screening potential buyers with the franchisor before entering into a formal sale agreement can help avoid wasted time and effort.
- A business broker with franchise resale experience can help navigate the franchisor's approval process.
Franchisor's Right of First Refusal
Medium Risk
Explanation
The Franchise Agreement grants the franchisor a 45-day Right of First Refusal (ROFR). This means that after you have found a buyer and negotiated a deal, the franchisor has the option to step in and buy your business on the exact same terms. This can deter potential buyers, who may be unwilling to invest time and money in due diligence knowing the franchisor can take the deal from them at the last minute.
Potential Mitigations
- Your attorney should explain the chilling effect a ROFR can have on potential buyers.
- While difficult to remove, your attorney can negotiate to shorten the time frame the franchisor has to exercise the right.
- Disclosing the ROFR to potential buyers early in the process is an important step to manage expectations.
High Transfer Fees
Low Risk
Explanation
To transfer your business, you must pay a transfer fee equal to 25% of the then-current Initial Franchise Fee. As the initial fee is $25,000, this amounts to a $6,250 fee. While this is a fixed calculation, it is a cost that reduces your net proceeds from the sale of your business. The franchisor also reserves the right to demand a portion of this fee upfront when you request the transfer.
Potential Mitigations
- Your attorney can attempt to negotiate for a lower transfer fee or have it capped at the franchisor's actual out-of-pocket costs.
- An accountant should factor this fee into any financial projections related to the future sale of your business.
- Understanding that this fee is part of the cost of exiting the system is important for your long-term planning.
Miscellaneous Risks
Risks of Consignment Inventory Model
High Risk
Explanation
The business operates on a consignment model where you do not own the primary merchandise you sell; it is loaned to you by the franchisor's affiliate. You earn a commission on sales, not the full retail price. However, you bear the full retail price risk of loss for any consigned items that are lost, stolen, or damaged. This unique structure creates significant financial risk without the corresponding benefit of asset ownership on your balance sheet.
Potential Mitigations
- Your accountant must help you fully understand the financial implications of a consignment model versus a traditional retail model.
- It is imperative to work with an insurance broker to secure adequate coverage for the full retail value of all consigned inventory.
- Your attorney should review the consignment terms carefully, particularly your liability for risk of loss.