
SmartStyle
Initial Investment Range
$182,440 to $354,140
Franchise Fee
$41,500 to $73,500
Smartstyle® Businesses provide value priced hair care services for men, women and children, and sell a complete line of hair care products and merchandise.
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SmartStyle October 28, 2024 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor, The Barbers, Hairstyling for Men & Women, Inc. (The Barbers), flags its own financial condition as a "Special Risk." The audited financial statements for its parent and guarantor, Regis Corporation, show a history of significant net losses and negative shareholders' equity in fiscal year 2023. While 2024 financials improved due to debt restructuring, this history suggests a potential risk to the franchisor's ability to support you and grow the brand.
Potential Mitigations
- A comprehensive review of the parent company's financial statements, including all footnotes and the auditor's report, by your accountant is crucial.
- Discuss the franchisor's historical performance and the sustainability of its recent financial improvements with your financial advisor.
- Your attorney should analyze the terms of the parent company's guarantee to understand its strength and limitations.
High Franchisee Turnover
High Risk
Explanation
Item 20 data reveals a significant and sustained decline in the number of franchised outlets, dropping from 1,500 to 1,077 in the last three fiscal years. In fiscal year 2024 alone, 157 franchises "Ceased Operations for Other Reasons," representing over 12% of the units at the start of that year. This high rate of franchisee churn is a critical indicator of potential systemic problems, such as unprofitability or franchisee dissatisfaction.
Potential Mitigations
- With your accountant, calculate the annual churn rate from terminations, non-renewals, and other cessations to gauge system health.
- It is imperative to contact a significant number of former franchisees listed in Item 20 to understand why they left the system.
- Questioning the franchisor directly about the high number of ceased operations is a prudent step for your business advisor to undertake.
Rapid System Growth
Low Risk
Explanation
The risk of rapid system growth outpacing the franchisor's support capabilities was not identified. However, franchisees should be wary if a franchisor adds units too quickly, as it can strain resources for training, site selection, and ongoing operational assistance, potentially harming both new and existing franchisees.
Potential Mitigations
- An analysis of the rate of unit growth in Item 20 against the franchisor's size and resources, with help from your business advisor, is recommended.
- Speaking with franchisees who joined at different times can provide insight into whether support levels have remained consistent during growth.
- Your accountant can review the franchisor's financial statements to assess if they have the capital to support a growing system.
New/Unproven Franchise System
Low Risk
Explanation
The franchisor and its parent, Regis Corporation, have extensive history in the salon industry and franchising. The risk associated with an unproven system or inexperienced franchisor was not identified in the FDD.
Potential Mitigations
- A business advisor can help you review the background of the franchisor's key executives listed in Item 2.
- It is still beneficial to speak with current franchisees about their perception of management's competence and support.
- Your attorney can help confirm the operating history of the specific brand you are considering.
Possible Fad Business
Low Risk
Explanation
The Smartstyle business model, focused on value-priced hair care services within Walmart stores, appears to serve a stable market segment rather than a temporary trend or fad. This particular risk was not identified.
Potential Mitigations
- A business advisor can help you conduct independent market research to assess the long-term consumer demand for this type of service.
- It is useful to discuss the business's sustainability and resilience to economic changes with your financial advisor.
- Investigate the brand's adaptability and history of innovation by reviewing its marketing and service evolution with a marketing professional.
Inexperienced Management
Low Risk
Explanation
The management team of The Barbers and its parent, Regis Corporation, as described in Item 2, possesses extensive experience in both the hair salon industry and in managing large-scale franchise systems. Therefore, the risk of inexperienced management is not present.
Potential Mitigations
- Even with an experienced team, a business advisor can help you assess if their specific experience aligns with the Smartstyle brand's market position.
- Speaking with current franchisees about their direct experiences and the quality of support from the management team is always valuable.
- Reviewing the recent performance of the company under the current leadership with your accountant provides important context.
Private Equity Ownership
Low Risk
Explanation
The franchisor's parent company, Regis Corporation, is a publicly-traded company, not one that appears to be owned by a private equity firm. The specific risks associated with private equity ownership, such as a focus on short-term returns over system health, were not identified.
Potential Mitigations
- Your business advisor can help you research the ownership structure and any major shareholders of Regis Corporation for a complete picture.
- It is wise to ask your attorney to review the assignment clause in the Franchise Agreement to understand who the system could be sold to.
- Talking with franchisees about any changes in strategic direction can provide clues about ownership priorities.
Non-Disclosure of Parent Company
Low Risk
Explanation
The franchisor is a subsidiary of Regis Corporation, which is properly disclosed as the parent company in Item 1. Furthermore, the audited financial statements of Regis Corporation, which guarantees the franchisor's performance, are included in Exhibit A. This risk was not identified.
Potential Mitigations
- Confirming with your attorney that the provided parent company financials meet all disclosure requirements is a good practice.
- Your accountant should review the parent's financial statements to assess the overall financial health backing the franchise.
- It is advisable to have your attorney review the language of the parent company's guarantee to understand its scope.
Predecessor History Issues
Low Risk
Explanation
Item 1 discloses the franchisor's history, including its relationship with its parent, Regis Corporation, and various affiliated brands. The disclosure appears to properly identify the corporate lineage. The risks associated with an undisclosed or problematic predecessor history were not identified.
Potential Mitigations
- A review of the franchisor's corporate history with your attorney is recommended to ensure all predecessor information is clear.
- A business advisor can help you research the history and reputation of the parent company, Regis Corporation, and its other brands.
- Asking long-term franchisees about their experiences under any previous corporate structures can provide valuable historical context.
Pattern of Litigation
High Risk
Explanation
Item 3 discloses a significant pattern of litigation where franchisees brought counterclaims alleging fraud, misrepresentation, and franchise law violations against the franchisor or its affiliates. Multiple cases resulted in substantial payments from the franchisor to franchisees, including a $1,015,104 arbitration award. This history of serious disputes suggests potential systemic issues in the franchisor's relationships or sales practices, representing a major risk.
Potential Mitigations
- A detailed review of every litigation summary in Item 3 with your franchise attorney is absolutely essential.
- Ask your attorney to investigate the court records for these cases to understand the specific allegations and outcomes in more detail.
- You should discuss this litigation history extensively with a broad sample of current and former franchisees.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.