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The Human Bean
How much does The Human Bean cost?
Initial Investment Range
$572,090 to $1,298,903
Franchise Fee
$10,000 to $131,000
The franchise offered is to operate an espresso drive-thru branded THE HUMAN BEAN, specializing in the preparation and sale of espresso coffee and related products and services.
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The Human Bean April 28, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 21, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor’s audited financial statements in Exhibit G show that as of December 31, 2024, total liabilities exceeded total assets, resulting in a negative stockholder’s deficit of over $399,000. While net income is positive, this negative equity is a significant indicator of financial weakness. This risk is explicitly highlighted in the Illinois state addendum, where regulators imposed a fee deferral requirement due to the franchisor's financial condition, confirming its materiality.
Potential Mitigations
- Your accountant must conduct a deep analysis of the financial statements, including the negative equity, cash flow sources, and the notes.
- Discuss the specific risks posed by the negative equity and the Illinois regulatory action with your franchise attorney.
- Inquire with your business advisor about how this financial state could impact the franchisor's ability to provide long-term support.
High Franchisee Turnover
High Risk
Explanation
Item 20 data reveals notable turnover. In 2023, there were nine franchisee cessations and 14 transfers out of a starting base of 133 outlets, representing a significant churn rate of approximately 17%. While the rate was lower in 2024, the high number of units exiting or changing hands in the prior year could indicate underlying issues with franchisee profitability, satisfaction, or support, presenting a risk to the stability of the system.
Potential Mitigations
- It is critical to contact a significant number of former franchisees from the list in Item 20 to understand their reasons for leaving.
- Your business advisor can help you calculate and analyze the year-over-year turnover rates and compare them to industry benchmarks.
- Ask your attorney to help you formulate questions for the franchisor regarding the specific circumstances behind the 2023 cessations.
Rapid System Growth
Medium Risk
Explanation
Item 20 data shows the system is undergoing rapid growth, expanding from 116 franchised outlets at the start of 2022 to 165 by the end of 2024, a 42% increase. While growth can be positive, such a rapid pace may strain the franchisor's ability to provide adequate site selection, training, and ongoing operational support to all franchisees, potentially diluting the quality of support you receive.
Potential Mitigations
- A business advisor can help you evaluate if the franchisor's support infrastructure appears robust enough to handle this rapid expansion.
- Question a mix of new and established franchisees about the current quality and responsiveness of the franchisor's support systems.
- Your attorney should review the franchisor's contractual support obligations to understand what is guaranteed versus discretionary.
New/Unproven Franchise System
Low Risk
Explanation
This risk was not identified in the FDD Package. Casey Hawkins, Inc. (the Franchisor) began offering franchises in March 2002, as stated in Item 1. An unproven system can present risks because its business model, brand recognition, and support infrastructure are not well-established, potentially leading to higher failure rates.
Potential Mitigations
- When evaluating any franchise, a business advisor can help you assess the franchisor's operating history and track record of success.
- Inquiring with the earliest franchisees about their experience can provide insight into how a system has matured, a task your attorney can assist with.
- An accountant should review the financial statements to ensure the franchisor is stable and not overly reliant on initial franchise fees.
Possible Fad Business
Low Risk
Explanation
This risk was not identified in the FDD Package. The business is described in Item 1 as an espresso drive-thru, which is part of the well-established and enduring coffee industry. A fad business, tied to a short-lived trend, carries the risk that consumer interest will decline, potentially leaving you with a failing business and long-term contractual obligations.
Potential Mitigations
- It is wise to have a business advisor help you research the long-term market demand and sustainability for any industry you consider entering.
- Analyzing a franchisor's plans for innovation and adaptation can provide insight into their long-term vision.
- Your financial advisor can help assess a business model's resilience to economic shifts and changing consumer tastes.
Inexperienced Management
Low Risk
Explanation
This risk was not identified in the FDD Package. The executive team detailed in Item 2 appears to have significant and long-term experience in the business and in franchising. Inexperienced management can be a major risk, as it may lead to poor strategic decisions, weak operational systems, and inadequate support for franchisees, even if the business concept itself is sound.
Potential Mitigations
- A thorough vetting of the management team's background in both the industry and franchising is a crucial due diligence step.
- Your business advisor can help assess if the leadership team has the necessary skills to manage growth and support franchisees effectively.
- Speaking with current franchisees often reveals the true quality and competence of the franchisor's management team.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 1 indicates the franchise is founder-owned and does not mention any ownership by a private equity firm. When a PE firm owns a franchisor, there can be a risk that its focus on short-term returns may lead to decisions, such as cutting franchisee support or increasing fees, that are not aligned with the long-term health of the brand.
Potential Mitigations
- If considering a PE-owned franchise, having a business advisor help research the firm's history with other franchise brands is recommended.
- Speaking with franchisees who have operated under PE ownership can provide direct insight into any changes in the system.
- Your attorney should analyze the franchise agreement for terms that might change upon a future sale of the company.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 1 clearly states, "We have affiliates but we have no parent company." Failing to disclose a parent company can be a risk because it may obscure the true financial stability and controlling interests behind the franchisor, preventing you from making a fully informed decision.
Potential Mitigations
- An attorney can help verify the franchisor's corporate structure and identify any undisclosed controlling entities.
- When a parent company exists and provides guarantees, your accountant should review its financial statements for a complete picture of the system's stability.
- Ensuring all related entities are properly disclosed is a key part of the legal review of the FDD.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 1 does not disclose any predecessors for Casey Hawkins, Inc. A predecessor is a company from which the franchisor acquired the major portion of its assets. Concealing or having a negative history with predecessors could hide past failures, litigation, or other problems within the franchise system.
Potential Mitigations
- Your attorney should always review Item 1 carefully for any mention of predecessors and their history.
- If a predecessor exists, independent research into its track record can uncover valuable information about the system's past.
- Asking long-term franchisees about their experience under any previous ownership can provide important historical context.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 3 states, "There is no litigation required to be disclosed in this Item." A pattern of litigation, especially franchisee-initiated lawsuits alleging fraud or misrepresentation, can be a significant warning sign of systemic problems within a franchise.
Potential Mitigations
- A franchise attorney should always be engaged to carefully review the nature, frequency, and outcomes of any disclosed litigation in Item 3.
- Independent online research can sometimes reveal additional litigation or disputes not required to be disclosed in the FDD.
- Discussing any disclosed litigation with current and former franchisees can provide valuable context.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.