Truly Nolen Logo

Truly Nolen

Initial Investment Range

$50,421 to $122,207

Franchise Fee

$27,550 to $46,800

As a qualified franchisee, you will sell and perform termite and pest control services for structures, buildings, lawn and ornamental pest and weed control services, related inspection services, and specialty services.

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Truly Nolen April 24, 2024 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
1
1
8

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor's audited financial statements show a significant and consistent decline in profitability over the last three years. Net income dropped from $9.0M in 2021 to $2.76M in 2023, and shareholders' equity has also steadily decreased. These trends may suggest financial weakening, which could potentially impact the franchisor's ability to support you and invest in the brand's growth. The operating margin appears very thin.

Potential Mitigations

  • A thorough review of the financial statements and their footnotes with your accountant is essential to assess the franchisor's stability.
  • Your accountant should help you evaluate the revenue and profitability trends to understand the potential impact on future support.
  • Ask the franchisor to explain the reasons for the declining profitability and what steps are being taken to improve financial performance.
Citations: Item 21, Exhibit G

High Franchisee Turnover

Medium Risk

Explanation

Item 20 tables show a consistent pattern of franchisee exits over the past three years, primarily through non-renewals. In a smaller system of approximately 25 franchised units, two exits per year represents an annual turnover rate around 8%. While not extreme, this consistent churn could indicate underlying issues with profitability, franchisee satisfaction, or the business model that warrant further investigation before you invest.

Potential Mitigations

  • It is crucial to contact a significant number of former franchisees listed in Exhibit I to understand their reasons for leaving the system.
  • Discuss the turnover rates and the reasons for non-renewals with your business advisor to gauge potential systemic issues.
  • Your attorney can help you formulate specific questions for the franchisor regarding the franchisee exit patterns.
Citations: Item 20, Exhibit I

Rapid System Growth

Low Risk

Explanation

The FDD does not indicate excessively rapid growth that would strain support systems. The number of franchised units has been stable, and the number of company-owned units has slightly decreased over the last three years. This suggests that the risk of the franchisor's support resources being overextended due to rapid expansion is not a primary concern at this time.

Potential Mitigations

  • A discussion with your business advisor can help evaluate if the franchisor's current size and growth rate are sustainable.
  • It is still prudent to ask existing franchisees about their satisfaction with the level and quality of support they receive.
  • Your accountant can review the franchisor's financial statements in Item 21 to confirm they have adequate resources for current support levels.
Citations: Item 20

New/Unproven Franchise System

Low Risk

Explanation

This risk was not identified in the FDD Package. The franchisor, Truly Nolen of America, Inc. (TNAI), has a long operational history dating back to 1960 and began franchising in 1996. A new or unproven system can present higher risks due to untested business models and support structures. This does not appear to be the case here, as the system and its management have extensive experience.

Potential Mitigations

  • When evaluating any franchise, having your business advisor assess the franchisor's history and the maturity of its systems is a key step.
  • You should always ask an attorney to help you understand the protections available when investing in any franchise, new or established.
  • Speaking with long-term franchisees can provide valuable insight into the system's evolution and stability.
Citations: Not applicable

Possible Fad Business

Low Risk

Explanation

This risk was not identified in the FDD Package. The pest control industry represents a long-standing service need for residential and commercial properties, rather than a temporary trend or fad. This indicates a greater likelihood of sustained consumer demand over the long term for the services you would provide. The business model is established and not reliant on fleeting consumer interests.

Potential Mitigations

  • Engaging a business advisor to research the long-term market demand for any industry you consider entering is a wise precaution.
  • Even in stable industries, your attorney should review the franchise agreement for flexibility to adapt to new service trends.
  • An accountant can help you model the financial resilience of a business in various economic cycles.
Citations: Not applicable

Inexperienced Management

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 2 discloses that the key executives and management personnel have extensive, long-term experience within Truly Nolen of America, Inc. (TNAI) and the pest control industry. Many have held various operational and management roles within the company for decades. This depth of experience suggests a stable leadership team with a strong understanding of the business and franchising.

Potential Mitigations

  • It is always a good practice to have a business advisor help you research the backgrounds of the key management team for any franchise investment.
  • Even with an experienced team, speaking with current franchisees about their interactions with management provides valuable, real-world insight.
  • An attorney can help you understand how management's experience might translate to the support obligations outlined in the franchise agreement.
Citations: Item 2

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 1 indicates the company is family-owned and does not disclose ownership by a private equity firm. Private equity ownership can sometimes introduce risks related to short-term profit motives over the long-term health of the brand. This does not appear to be a factor in this franchise system, which has a history of family involvement.

Potential Mitigations

  • A business advisor can help you investigate the ownership structure of any franchisor to understand its potential impact on the system.
  • When a franchise is owned by a PE firm, your attorney should review the assignment clauses in the agreement very carefully.
  • Consulting with franchisees who have experienced a private equity acquisition can offer valuable perspectives.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 1 of the FDD clearly states that Truly Nolen of America, Inc. (TNAI) does not have any parent entities. The FDD appears to properly disclose its affiliates and provides the required financial statements for the franchising entity itself. Therefore, the risk of hidden financial instability from an undisclosed parent company seems low.

Potential Mitigations

  • Your attorney should always review Item 1 and Item 21 to confirm that all required parent and affiliate disclosures have been made.
  • If a franchisor is a subsidiary, an accountant must review the parent company's financials if they are provided or required.
  • In cases of complex corporate structures, engaging a business advisor to map out the relationships is a valuable step.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 1 details the company's history and its predecessors, noting that the current entity is the result of a 1985 merger of nine other corporations within the same family business structure. The history appears to be clearly disclosed, and there are no signs of hidden negative history from predecessors. Items 3 and 4 also report no litigation or bankruptcy for the franchisor.

Potential Mitigations

  • Having an attorney review the predecessor information in Items 1, 3, and 4 is a standard part of FDD due diligence.
  • It is good practice to ask long-tenured franchisees about their experience under any prior company structures.
  • A business advisor can help you conduct independent research on a franchisor's corporate history if any concerns arise.
Citations: Item 1

Pattern of Litigation

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 3 states that there is no litigation required to be disclosed. This is a positive indicator, as a pattern of lawsuits, especially those initiated by franchisees alleging fraud or misrepresentation, can be a significant red flag about the health and integrity of a franchise system. The absence of such disclosures suggests a lower risk of systemic legal disputes.

Potential Mitigations

  • Your attorney should always review Item 3 carefully for any disclosed litigation and its potential implications.
  • It is a good practice to conduct independent online searches for any recent litigation involving the franchisor that may not yet be in the FDD.
  • A business advisor can help you interpret the nature of any disclosed lawsuits when evaluating a franchise.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
2
2
11

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
2
6
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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4

Legal & Contract Risks

Total: 16
4
7
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
3
1
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
3
3
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
0
3
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
2
9
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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9

Term & Exit Risks

Total: 18
8
5
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 1
1
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.