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How much does Vara Juice cost?
Initial Investment Range
$236,065 to $634,516
Franchise Fee
$38,000 to $45,000
The VARA Juice Restaurant franchise is a quick-service restaurant concept offering made to order fruit and vegetable smoothies, fruit cups, fruit and vegetable juice blends, iced coffee beverages, and ice cream using fresh ingredients for dine-in or takeout.
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Vara Juice April 22, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 22, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The FDD explicitly highlights the franchisor's financial condition as a special risk. Audited financial statements for its first period of operations in 2023 show a net loss and negative equity, with liabilities exceeding assets. While 2024 financials show improvement, this limited history suggests a potential financial vulnerability. This could impact the franchisor's ability to provide long-term support, grow the brand, and fulfill its obligations to you.
Potential Mitigations
- A franchise accountant should meticulously analyze both the 2023 and 2024 financial statements, including footnotes, to assess the company's dependency on new franchise fees versus operational income.
- It is critical to discuss the company's capitalization and future funding plans with your financial advisor to evaluate its long-term stability.
- Your attorney should determine if any financial assurances, like a bond or escrow, are required by state law due to this financial condition.
High Franchisee Turnover
High Risk
Explanation
Item 20 data reveals that in the first year of franchising (2023), one of the five new outlets "ceased operations." Although this was a licensee, the franchisor notes it was a substantially similar outlet type. A 20% attrition rate in the inaugural year is a significant warning sign that may indicate potential issues with the business model's viability, site selection, or initial support, posing a risk to your investment.
Potential Mitigations
- Your business advisor should help you press the franchisor for a detailed, verifiable explanation regarding the specific circumstances of the ceased California location.
- Consulting with your attorney about the legal distinction between a "licensee" and "franchisee" in this context is important for understanding the disclosure.
- An accountant can help you model the financial impact of a potential early failure based on this historical data.
Rapid System Growth
High Risk
Explanation
The franchisor is new and expanding very quickly, growing from zero to nine franchised outlets in just two years. This rapid growth, especially for a company with a limited operating history and initial financial weakness, could strain its resources. There is a potential risk that support systems like training, site selection assistance, and ongoing operational guidance may not keep pace, potentially impacting your opening and long-term success.
Potential Mitigations
- In discussions with the franchisor, inquire specifically about how they have scaled their support staff and systems to manage this growth.
- A conversation with a wide range of franchisees, from the earliest to the most recent, can provide your business advisor with insight into the consistency of support.
- Your accountant should review the 2024 financial statements to assess if increased revenue is being reinvested into support infrastructure.
New/Unproven Franchise System
High Risk
Explanation
The franchisor is an emerging brand, having been established and started franchising in 2023. The FDD itself highlights the "Short Operating History" as a special risk. Investing in a new system carries higher uncertainty, as the business model, brand recognition, and support structures are not yet proven over time. Your success is more dependent on the franchisor's ability to execute its plan effectively.
Potential Mitigations
- A business advisor should help you conduct extensive due diligence on the founders' and management's direct experience in both the food service industry and in managing a franchise system.
- It is crucial to speak with the first few franchisees listed in Item 20 to understand their experience with the developing systems and support.
- Your attorney may be able to negotiate more franchisee-favorable terms to compensate for the higher risk of an unproven system.
Possible Fad Business
Low Risk
Explanation
This risk was not identified. The business model, centered on smoothies, juices, and coffee, operates in a well-established segment of the quick-service restaurant industry rather than being based on a new or fleeting trend. However, it is always important to assess the long-term viability and competitiveness of any business concept within its specific market.
Potential Mitigations
- Engage a business advisor to research local market competition and long-term consumer demand for smoothie and juice concepts in your area.
- Your financial advisor can help you evaluate the business's resilience to economic shifts and changing consumer health preferences.
- Discuss the franchisor's strategy for product innovation and staying competitive with other established brands.
Inexperienced Management
High Risk
Explanation
The management team's experience, as detailed in Item 2, is primarily in operating the affiliate-owned locations, starting around 2019-2020. There is no disclosed prior experience in managing a franchise system, which involves different skills like franchisee support, network development, and system-wide marketing. This lack of specific franchising experience in leadership could pose a risk to the quality of support and strategic guidance you receive.
Potential Mitigations
- A business advisor should help you question the franchisor about whether they have engaged experienced franchise consultants or attorneys to guide their system development.
- It is important to ask current franchisees about the quality, professionalism, and effectiveness of the support they receive from the management team.
- Your attorney can help you assess if the franchise agreement's support obligations are specific enough to be enforceable.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD. The franchisor appears to be owned by its founding individuals, not a private equity firm. Franchisees should still be aware that the Franchise Agreement allows the franchisor to sell or assign the system to any other entity, which could include a PE firm in the future, without your consent.
Potential Mitigations
- Your attorney should review the assignment clause in the Franchise Agreement to understand the implications if the system is sold in the future.
- A discussion with your business advisor can help clarify the differences between founder-led and PE-owned franchise systems.
- It is prudent to confirm the ownership structure directly with the franchisor during due diligence.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified. VARA Juice Franchising, LLC (Vara Juice) does not disclose a parent company, but it does have several affiliates. The financials provided are for the franchisor entity itself. While not a risk of non-disclosure, you should understand the relationships between the franchisor and its affiliates, particularly those that are mandatory suppliers or hold the intellectual property, as this structure can impact your business.
Potential Mitigations
- Your attorney should map out the corporate structure and the roles of each affiliate mentioned in Item 1.
- An accountant should review any financial interactions between the franchisor and its affiliates for potential conflicts of interest.
- A business advisor can help you assess how this affiliate structure might affect your operations and costs.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified. Item 1 of the FDD indicates that VARA Juice Franchising, LLC (Vara Juice) is a new entity and does not have any predecessors. Therefore, there is no risk of inheriting issues from a prior company. However, the lack of a predecessor also reinforces the newness of the franchise system itself, which is a separate risk.
Potential Mitigations
- It is wise to confirm the franchisor's corporate history with your attorney to ensure no predecessor entities have been omitted.
- A business advisor can help you understand the pros and cons of investing in a system without a long operational history.
- You should focus due diligence on the current management team's experience, as discussed with your advisors.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified. Item 3 of the FDD states that there is no litigation required to be disclosed. The absence of lawsuits against the franchisor is a positive sign, especially for a new system. However, this does not preclude future legal disputes, so understanding the dispute resolution clauses in the Franchise Agreement remains important.
Potential Mitigations
- Your attorney should still review the dispute resolution, indemnification, and default clauses in the Franchise Agreement to understand your rights and obligations.
- A business advisor can help you assess other indicators of system health, such as franchisee satisfaction, in the absence of litigation history.
- It is good practice to ask current franchisees about any informal disputes they may be aware of.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems