
World of Sourdough
Initial Investment Range
$285,800 to $568,725
Franchise Fee
$49,500
As a franchisee, you will operate a restaurant that offers a variety of handcrafted sandwiches and other products.
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World of Sourdough February 18, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The 2024 audited financial statements for World of Sourdough Franchising, LLC (WOSD) reveal a significant Members' Equity deficit of ($1,514,625) and a weak current ratio, with current liabilities far exceeding current assets. This indicates technical insolvency and a heavy reliance on new franchise fee revenue for operations. Such financial weakness poses a substantial risk to the franchisor's ability to provide ongoing support, invest in the brand, or even remain a viable business.
Potential Mitigations
- A franchise accountant must conduct a thorough review of the audited financials, including all notes and the auditor's opinion, to assess the franchisor's viability.
- Discuss the specific financial risks and the franchisor's plan to achieve solvency with your business advisor.
- Your attorney should verify if any state has imposed financial assurance requirements, such as an escrow account for your initial fees, due to these financial weaknesses.
High Franchisee Turnover
Low Risk
Explanation
The FDD's Item 20 tables do not show any franchisee terminations, non-renewals, or other cessations of business for the past three years. While low turnover is positive, zero reported cessations in a rapidly growing system of this size is unusual and warrants scrutiny. Prospective franchisees often rely on turnover data to gauge franchisee satisfaction and system health, so this lack of reported negative outcomes should be approached with caution during your due diligence.
Potential Mitigations
- It is crucial to contact a broad sample of current and former franchisees listed in Exhibit F to inquire about their experiences and the reasons any franchisees may have left.
- Your accountant can help you analyze the transfers reported in Item 20 to see if they might mask underlying issues.
- Ask the franchisor directly about the lack of any reported terminations or cessations to understand how they classify departing franchisees.
Rapid System Growth
High Risk
Explanation
Item 20 data reveals extremely rapid growth, with the system expanding from 5 total outlets at the start of 2023 to 80 by the end of 2024. This explosive growth, especially for a new franchisor with a significant net worth deficit as shown in Item 21, creates a high risk that the company's support infrastructure for training, site selection, and operations may not be able to keep pace, potentially leading to inadequate franchisee support.
Potential Mitigations
- A business advisor can help you question the franchisor about their specific plans and resources for scaling support infrastructure to match this growth.
- Contacting a range of new and older franchisees from the list in Exhibit F is critical to gauge the current quality and responsiveness of franchisor support.
- Your accountant should analyze whether the franchisor's financial statements show sufficient investment in support staff and resources.
New/Unproven Franchise System
High Risk
Explanation
WOSD was formed in March 2021 and only began franchising that year. This makes it a very new and unproven system. This risk is magnified by the franchisor's limited operating history, rapid expansion noted in Item 20, and significant financial instability shown in Item 21. Investing in a new system carries a higher risk of business model flaws, underdeveloped support systems, and potential failure compared to established brands with a long track record of success.
Potential Mitigations
- Engaging a business advisor to perform deep due diligence on the principals' actual franchising and industry experience is essential.
- You should speak with the earliest franchisees listed in Item 20 to understand the system's evolution and the franchisor's performance over time.
- Your attorney may be able to negotiate more favorable terms to compensate for the higher risk associated with an unproven system.
Possible Fad Business
Low Risk
Explanation
This risk was not identified in the FDD package. The business model, a restaurant focused on sandwiches, soups, and salads, is a well-established concept within the fast-casual industry and is not based on a short-term trend or fad. However, it's always important to assess the long-term consumer demand for any business concept in your specific market.
Potential Mitigations
- A business advisor can help you research local market trends and competition to confirm the long-term viability of this concept in your area.
- Review the franchisor's plans for menu innovation and concept development in Item 11 to assess their strategy for staying relevant.
- Your financial advisor can assist in evaluating the business model's resilience to economic shifts and changing consumer tastes.
Inexperienced Management
Medium Risk
Explanation
The management team, while having some retail and restaurant experience, has limited history of managing a large and rapidly growing franchise system prior to forming WOSD in 2021. The operational consultant, Steve Presson, brings more experience but is also connected to the litigation disclosed in Item 3. This relative inexperience in franchise system management could impact the quality of strategic decisions, training programs, and operational support you receive.
Potential Mitigations
- It is important to discuss the management team's specific franchising experience with your business advisor to assess their capability to lead a large system.
- In your calls to other franchisees, inquire specifically about their perception of the management team's competence and the quality of support provided.
- Your attorney can help you question the franchisor about the roles of key executives and consultants.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 indicates the franchisor is owned by its individual principals, not a private equity firm. A key risk of PE ownership is the focus on short-term returns, which can sometimes conflict with the long-term health of franchisees. While this specific risk is not present, understanding the ownership structure and motivations of any franchisor is always an important part of due diligence.
Potential Mitigations
- Your attorney can help you confirm the ownership structure and identify the ultimate decision-makers within the franchise system.
- It is wise to research the background and business history of the individual owners listed in Item 2 with the help of a business advisor.
- Discussing the franchisor's long-term vision with your business advisor can provide insight into their commitment to franchisee success.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 does not disclose any parent company. The franchisor, World of Sourdough Franchising, LLC, appears to be the top-level entity in the corporate structure. In some franchise systems, a thinly capitalized subsidiary is used as the franchisor, so it is important to verify that the entity you are contracting with holds the primary assets and operational responsibility.
Potential Mitigations
- Your attorney can help you verify the corporate structure of the franchising entity.
- It is prudent to have your accountant review the franchisor's balance sheet to ensure it holds the necessary assets to support the system.
- A business advisor can help assess whether the entity you are contracting with seems to be the primary operator of the franchise system.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 states that the franchisor has no legal predecessor. However, you should be aware that Item 3 discloses litigation involving a separate company named "Sourdough & Co., Inc." and a consultant who was its president. This connection, while not a formal predecessor relationship, presents a related risk of brand confusion and legal entanglement, which is addressed separately in this report.
Potential Mitigations
- Ask your attorney to clarify the legal and operational distinctions between the franchisor and any similarly named entities mentioned in the FDD.
- A business advisor can help you research the history of the brand and its key personnel to uncover any informal predecessor relationships.
- In discussions with existing franchisees, it would be beneficial to ask about their awareness of any other "Sourdough" brands.
Pattern of Litigation
High Risk
Explanation
Item 3 discloses a significant lawsuit where WOSD and its principals were added as defendants alongside another company, "Sourdough & Co.," under a "single enterprise" theory. The claims included serious allegations like selling unregistered franchises and fraud. The case was settled for $240,000. This history of litigation alleging franchise law violations against the franchisor and its consultant is a major red flag, suggesting potential risks in the franchisor's sales process and legal compliance.
Potential Mitigations
- Your franchise attorney must conduct a detailed review of the litigation disclosed in Item 3 to assess its implications for you.
- It is advisable to ask the franchisor to explain the circumstances of this litigation and the steps taken to prevent recurrence.
- A business advisor should consider this litigation history as a critical factor in your overall risk assessment of the franchise.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.