Aloha Poke Co. Logo

Aloha Poke Co.

Initial Investment Range

$140,900 to $490,930

Franchise Fee

$35,000 to $41,500

The franchise offered is to operate a restaurant under the “ALOHA POKE CO.®” name and other trademarks that offers and sells poke bowls of cubed raw or marinated fish and other food products.

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Aloha Poke Co. April 25, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
2
6

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor, Aloha Poke Franchising LLC (Aloha Poke), has experienced net losses for the last three fiscal years, with very low member's equity of $20,694 at year-end 2024. The FDD explicitly identifies "Financial Condition" as a special risk. These factors may indicate a potential inability for Aloha Poke to provide robust, long-term support and services to you, or to invest in growing the brand, potentially creating significant risk for your investment.

Potential Mitigations

  • An experienced franchise accountant should meticulously review the franchisor's financial statements, including all footnotes and related-party transactions.
  • Discuss the franchisor’s financial condition and its potential impact on their ability to support you with your business advisor.
  • Seeking legal counsel to understand the implications of the disclosed financial weakness and any state-required financial assurances is crucial.
Citations: Item 21, Exhibit A

High Franchisee Turnover

Low Risk

Explanation

This risk was not identified in the FDD package. Item 20 data does not show any franchised unit terminations, non-renewals, or cessations of operation for other reasons over the last three years. Generally, high turnover can be a major red flag, potentially indicating systemic issues such as franchisee unprofitability, dissatisfaction with support, or an unviable business model. Careful analysis of Item 20 tables is a critical part of franchisee due diligence.

Potential Mitigations

  • Your business advisor should help you calculate turnover rates from Item 20 and compare them to industry averages.
  • Speaking with former franchisees, if any are listed, is a crucial due diligence step your attorney can help you prepare for.
  • An accountant can help you analyze the footnotes in Item 20 to understand how the franchisor classifies different types of departures.
Citations: Not applicable

Rapid System Growth

Low Risk

Explanation

The franchise system is small and has grown from two to five operating franchised units over the past two years. While this growth rate is not inherently rapid, it must be considered alongside the franchisor's weak financial condition. Expanding the system requires significant capital and personnel for support. The franchisor's limited resources could potentially be strained by adding new franchisees, which may affect the quality of support available to you.

Potential Mitigations

  • A thorough discussion with current franchisees about the quality and timeliness of the support they currently receive is recommended.
  • Your business advisor can help you question the franchisor about their specific plans to scale support infrastructure to match their growth projections.
  • Have your accountant review the franchisor's financials to assess if they have the cash flow to properly support new and existing units.
Citations: Item 20

New/Unproven Franchise System

High Risk

Explanation

Aloha Poke began franchising in June 2019 and had only five operational franchised units at the end of 2024. The FDD explicitly highlights "Short Operating History" as a special risk. Investing in a newer system like this carries higher uncertainty, as the business model, franchisee support systems, and brand recognition are not as established as those of a more mature franchise. The long-term profitability for franchisees is less proven.

Potential Mitigations

  • Conducting extensive due diligence by speaking with all existing franchisees is critical to understanding the early-stage challenges and successes.
  • A business advisor can help you assess whether the franchisor's systems and support are sufficiently developed for a new franchisee.
  • Your attorney might be able to negotiate more favorable terms to compensate for the higher risk associated with an unproven system.
Citations: Item 1, Item 2, Item 20, FDD Page 4

Possible Fad Business

Medium Risk

Explanation

The franchise is centered on poke bowls, which Aloha Poke describes as being in a "maturing and competitive" industry. While currently popular, some concepts tied to specific food trends can have a shorter lifespan than more traditional restaurant types. This presents a risk that consumer demand could decline over your ten-year contract term. Your long-term success may depend on the franchisor's ability to innovate and adapt the menu and concept over time.

Potential Mitigations

  • A business advisor can help you research the long-term market trends for poke and fast-casual dining in your specific area.
  • It is wise to question the franchisor about their long-term plans for research, development, and menu evolution.
  • Consider the concept's resilience to economic downturns and changing consumer tastes with your financial advisor.
Citations: Item 1

Inexperienced Management

Low Risk

Explanation

This risk was not identified in the FDD package. The executive team appears to have relevant experience in the restaurant industry dating back to 2018 or earlier. Generally, inexperienced management can be a significant risk, as it may lead to underdeveloped support systems, poor strategic decisions, and an inability to effectively guide franchisees. Assessing the franchising and industry-specific track record of key personnel in Item 2 is an important due diligence step.

Potential Mitigations

  • It is always a good practice to research the professional backgrounds of the key executives listed in Item 2.
  • A business advisor can help you formulate questions for the franchisor about the management team's direct experience in supporting a franchise network.
  • Discussing the management team's reputation and effectiveness with existing franchisees provides valuable insight.
Citations: Item 2

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 indicates the franchisor is a wholly owned subsidiary of Aloha Poke Holdings LLC, with no disclosure of outside private equity ownership. When a franchisor is owned by a private equity firm, there can be a risk that decisions are focused on short-term investor returns rather than the long-term health of franchisees. This can sometimes manifest in reduced support or increased fees.

Potential Mitigations

  • Your attorney should always confirm the ownership structure disclosed in Item 1 of the FDD.
  • If private equity ownership were present, a business advisor could help you research the firm’s reputation and track record with other franchise brands.
  • Speaking with franchisees who have experience with private equity-owned systems can offer general insights.
Citations: Not applicable

Non-Disclosure of Parent Company

Medium Risk

Explanation

The franchisor discloses it is owned by Aloha Poke Holdings LLC. However, the parent company's financial statements are not provided. Given the franchisor's consistent net losses and low equity, and the disclosure of significant related-party cash transfers and payment of expenses by the parent, the absence of the parent's financials presents a risk. You cannot fully assess the financial health of the overall enterprise that supports your franchise.

Potential Mitigations

  • Your accountant should review the related-party transactions in Note 3 of the financial statements to understand the cash flow between the entities.
  • It is advisable to ask the franchisor why the parent company's financials are not included, especially given the financial weakness of the subsidiary.
  • Your attorney can advise on whether the parent's financials might be required under state or federal disclosure rules in this situation.
Citations: Item 1, Item 21, Exhibit A Note 3

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD package, as Item 1 states that the franchisor has no predecessors. Generally, a predecessor is a company from which the franchisor acquired the business. If a predecessor had a history of litigation, bankruptcy, or high franchisee failure rates, it could indicate underlying problems with the system that may have been inherited by the current franchisor. A thorough review of Item 1 is always important.

Potential Mitigations

  • Your attorney should always verify the predecessor information disclosed in Item 1 of the FDD.
  • If a predecessor were disclosed, researching their business history and reputation would be a key task for your business advisor.
  • It is good practice to ask long-tenured franchisees about their experience under any previous ownership.
Citations: Not applicable

Pattern of Litigation

Low Risk

Explanation

This risk was not identified in the FDD package, as Item 3 discloses no reportable litigation. A pattern of lawsuits, particularly actions brought by franchisees alleging fraud or misrepresentation, can be a major red flag. It may suggest systemic problems with the franchisor's sales process, disclosure quality, or franchisee relations. Likewise, a high number of lawsuits brought by the franchisor against franchisees could indicate an overly aggressive or litigious culture.

Potential Mitigations

  • A franchise attorney should always be engaged to carefully review the nature, status, and outcomes of any litigation disclosed in Item 3.
  • It is wise to ask existing franchisees about the franchisor's general approach to resolving disputes.
  • Your business advisor can help assess whether the number and type of lawsuits are typical for a system of its size and age.
Citations: Not applicable
2

Disclosure & Representation Risks

Total: 15
4
4
7

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
5
3
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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4

Legal & Contract Risks

Total: 16
12
2
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
3
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
5
3
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
3
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
9
2
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
16
1
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.