
Arwa Coffee
Initial Investment Range
$242,800 to $609,600
Franchise Fee
$45,000 to $50,000
The franchise is to operate a specialty coffee shop business under the trade name “Arwa Coffee” that offers a dine-in and carry-out premium coffee shop experience, featuring signature coffee prepared in the Yemeni coffee tradition; espressos, cappuccinos, lattes, and teas flavored with our custom spices; pastries and other baked goods; and sale of branded merchandise, whole bean coffee products, and other products as we may designate from time to time, in a welcoming café-style atmosphere with distinctive interior design elements.
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Arwa Coffee April 25, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
Arwa Coffee Franchising LLC (Arwa) is a new company with a challenging financial position. The audited financial statements in Exhibit F for the year ended December 31, 2024, show a net loss and a negative net worth (a members' deficit of $30,125). Furthermore, state regulators in California, Illinois, Minnesota, and Virginia have required Arwa to defer collecting initial fees due to its financial condition. This may impact its ability to support you.
Potential Mitigations
- Your accountant must conduct a thorough review of the franchisor's financial statements, including all footnotes and the auditor's report.
- Discuss the implications of the state-mandated fee deferrals and the company's negative net worth with your franchise attorney.
- It is wise to create a contingency plan with your business advisor for potential disruptions in franchisor support or services.
High Franchisee Turnover
Low Risk
Explanation
This risk was not identified in the FDD package. As a new franchise system, there is no history of franchisee turnover. Tracking this data from Item 20 in future FDDs is important because high turnover (terminations, non-renewals, or closures) can signal systemic problems, such as a lack of profitability or franchisee dissatisfaction. Consistent turnover may indicate underlying issues with the business model or franchisor support, which could affect your long-term success.
Potential Mitigations
- In future years, a careful analysis of the Item 20 tables with your accountant is essential to calculate the true rate of franchisee exits.
- Should turnover become a factor later, consulting with your attorney to understand your rights if the system shows signs of failure would be prudent.
- A business advisor can help you assess how system-wide trends, like franchisee turnover, might impact your specific location's viability.
Rapid System Growth
High Risk
Explanation
The franchisor is new but projects rapid growth, with five agreements signed but not yet open and plans to open five more franchised outlets in the next year. For a young company with a disclosed weak financial position and management who appear to have other full-time employment, this aggressive expansion could strain its ability to provide adequate training, site selection assistance, and ongoing support to all franchisees. This might lead to diminished support quality as the system grows.
Potential Mitigations
- Discuss with the franchisor their specific plans for scaling up their support staff and infrastructure to match the projected growth.
- Speaking with the franchisees who are currently in the pre-opening phase about the quality of support they are receiving is recommended.
- Your business advisor can help you evaluate whether the franchisor's support capabilities seem adequate for its expansion plans.
New/Unproven Franchise System
High Risk
Explanation
Arwa is a new and unproven franchise system, having been formed in late 2023 and beginning to offer franchises in 2024. As explicitly stated in the 'Special Risks' section, this limited operating history presents a higher risk. An unproven model means there is less data to predict future success, and the brand has minimal recognition. The long-term viability and profitability of the franchise concept have not yet been established in the marketplace through a large network of successful franchisees.
Potential Mitigations
- Engage a business advisor to conduct deep due diligence on the underlying business model's viability and the market for Yemeni coffee.
- It is critical to speak with the very first franchisees to get their unfiltered perspective on the business and the franchisor's performance.
- Your attorney might be able to negotiate more franchisee-favorable terms to help offset the increased risk of joining a new system.
Possible Fad Business
Low Risk
Explanation
This specific risk was not identified. The franchise is for a specialty coffee shop, which is a well-established industry with enduring consumer demand, rather than a business based on a short-lived trend. While the focus on Yemeni coffee is a niche, it operates within the broader, stable coffee market. The long-term success will likely depend on operational execution and management rather than the sustainability of a fad.
Potential Mitigations
- A discussion with your business advisor can help you analyze the long-term market potential for specialty and niche coffee concepts in your area.
- It would be beneficial to have your accountant help you model different scenarios for consumer demand to assess financial resilience.
- Your attorney should review the Franchise Agreement for flexibility in adapting the menu or concept if local tastes change over time.
Inexperienced Management
High Risk
Explanation
The franchisor's key managers, as listed in Item 2, have employment at the U.S. Patent and Trademark Office that appears to be concurrent with their roles at Arwa. The FDD does not list prior experience in managing a franchise system or a multi-unit restaurant chain for its key personnel. Investing in a system led by a management team that may be part-time and lacks direct franchising experience could increase your risk, as they may lack the specific skills to support franchisees effectively.
Potential Mitigations
- Inquire directly about the management team's time commitment to the franchise and their experience in the coffee and franchise industries.
- It is important to ask current franchisees about the quality and responsiveness of management's support and guidance.
- A business advisor can help you assess whether the management team's background is sufficient to successfully lead a growing franchise system.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 indicates the franchisor is a privately held limited liability company and does not mention any ownership by a private equity firm. The risks typically associated with private equity ownership, such as a focus on short-term returns over long-term brand health or potential rapid resale of the system, do not appear to be present based on the ownership structure disclosed.
Potential Mitigations
- Your attorney can help you verify the ownership structure disclosed in Item 1 through public record searches.
- It is still prudent to have your attorney review the assignment clause in the Franchise Agreement to understand who the franchisor can sell the system to.
- A business advisor can explain the different risks associated with various types of franchisor ownership structures.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 of the FDD states that Arwa does not have a parent entity. The franchisor discloses several affiliate companies that provide services or own intellectual property, but no controlling parent company is mentioned. Therefore, the risk of a parent company's financial instability or influence affecting the franchise is not applicable based on the document's disclosures.
Potential Mitigations
- Your accountant should review the financial statements of the franchisor itself, as there is no parent company to provide a financial backstop.
- A consultation with your attorney is useful to understand the roles and relationships of the various affiliate companies disclosed in Item 1.
- A business advisor can help you analyze the potential risks associated with a stand-alone franchisor entity without parent support.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 of the FDD clearly states that the franchisor does not have a predecessor entity. Therefore, there is no risk associated with an undisclosed or problematic history from a previous company that operated the brand. You are evaluating a new company and system without a legacy of past issues from a predecessor.
Potential Mitigations
- Your attorney can confirm the newness of the company by reviewing its formation date in Item 1.
- While there is no predecessor, a business advisor can help you research the business history of the individual founders listed in Item 2.
- An accountant should focus their analysis on the current franchisor's financials, as there are no predecessor financials to consider.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD package. Item 3 states that there is no litigation that requires disclosure. For a new franchisor, the absence of litigation is expected. However, it is a critical area to monitor in future FDDs. A pattern of lawsuits filed by franchisees alleging fraud or by the franchisor against franchisees for contract breaches can be a significant red flag about the health and integrity of a franchise system.
Potential Mitigations
- Your attorney can perform an independent public records search to confirm the absence of litigation, although this is generally not necessary for a new system.
- When reviewing future FDDs, it will be crucial for your attorney to analyze any disclosed litigation for patterns or serious allegations.
- Speaking with current franchisees during due diligence is a good way to learn about any disputes that have not yet resulted in formal litigation.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.