Baja Fresh Logo

Baja Fresh

Initial Investment Range

$224,950 to $1,012,290

Franchise Fee

$13,000 to $42,500

BF Acquisition Holdings, LLC, a Delaware limited liability company, offers franchises for the operation of quick service restaurants at specified locations selling a menu featuring fresh high quality Mexican-styled food products, soft drinks, and related items to the public under the trade name Baja Fresh.

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Baja Fresh March 28, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
3
2
5

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The parent guarantor, MTY Franchising USA, Inc., reported a net loss of $12.5 million for the fiscal year ended Nov 30, 2024, a significant downturn from a $17 million profit the prior year. The loss was driven by substantial impairment charges on intangible assets and goodwill, which suggests that the value of some brands in its portfolio may be declining. This financial performance could potentially impact the resources available to support your franchise.

Potential Mitigations

  • A franchise accountant should analyze the complete audited financial statements, including all notes, to assess the parent company's financial health and stability.
  • It is prudent to discuss the implications of the parent company's recent losses and asset impairments with your financial advisor.
  • Inquiring about the specific brands driving the impairment charges could provide valuable context; your business advisor can help frame these questions.
Citations: Item 21, Exhibit V

High Franchisee Turnover

High Risk

Explanation

Item 20 data reveals a significant negative trend in the number of franchised outlets, declining from 90 to 67 in three years. Over this period, there have been 33 franchisee exits (terminations, non-renewals, cessations, and reacquisitions by franchisor), representing a high turnover rate of approximately 37% of the initial base. This level of churn is a strong indicator of potential systemic issues, such as challenges with profitability or franchisee dissatisfaction, and poses a significant risk to your investment.

Potential Mitigations

  • A thorough review of the Item 20 tables with your franchise accountant is essential to quantify the exact turnover rates.
  • Contacting a broad selection of former franchisees from the provided list is critical to understanding their reasons for leaving the system.
  • Your attorney should be consulted to discuss the potential implications of this high turnover on the franchisor’s stability and support obligations.
Citations: Item 20

Rapid System Growth

Low Risk

Explanation

This risk was not identified in the FDD Package. Rapid system growth can strain a franchisor's ability to provide adequate support, training, and quality control to all franchisees. If a system expands faster than its support infrastructure, new franchisees may find the promised assistance is diluted or unavailable, which can negatively impact their launch and ongoing operations. Therefore, it is crucial to assess if the franchisor's growth is managed sustainably.

Potential Mitigations

  • Asking the franchisor about their plans for scaling support infrastructure to match unit growth is a worthwhile discussion to have with your business advisor.
  • It is wise to interview a range of existing franchisees, both new and established, to gauge the current quality and responsiveness of franchisor support.
  • An accountant's review of the franchisor's financial statements can help assess if they appear to have the capital resources to support continued growth.
Citations: Not applicable

New/Unproven Franchise System

Medium Risk

Explanation

While the Baja Fresh brand has been established for some time, it is now part of a very large portfolio under MTY Food Group, Inc. The franchise system has been shrinking, as shown in Item 20, with a net loss of 23 franchised units in three years. The parent company's financials in Item 21 also show a recent net loss. These factors combined suggest that while the brand is not new, the system faces current challenges that may impact its stability and support.

Potential Mitigations

  • Your business advisor should help you conduct extensive due diligence on the brand's current market position and the parent company's strategic plans.
  • Speaking to current franchisees about the level of brand-specific support within the large parent organization is crucial.
  • An accountant should carefully assess the parent company's financial statements for signs of stability and resource allocation to the Baja Fresh brand.
Citations: Item 1, Item 20, Item 21

Possible Fad Business

Low Risk

Explanation

This risk was not identified in the FDD Package. A business centered around a fleeting trend or fad presents a significant long-term risk. Once public interest wanes, sales can plummet, potentially leading to business failure. A franchisee remains bound by the long-term franchise agreement and lease obligations even after the fad has passed. Evaluating a concept's staying power and its ability to adapt beyond current trends is a critical piece of due diligence.

Potential Mitigations

  • Assessing the long-term market demand for the core product or service with a business advisor is a key step.
  • It is wise to evaluate the franchisor's stated plans for innovation, research, and development to gauge their focus on long-term relevance.
  • Analyzing the business model's resilience to economic shifts and changing consumer tastes with a financial advisor is recommended.
Citations: Not applicable

Inexperienced Management

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 2 of the FDD lists the key executives of the franchisor and its parent companies. The individuals listed generally have extensive experience in the restaurant and franchising industries, many with long tenures at Kahala Brands or MTY Food Group, Inc. A lack of relevant experience in a franchisor's management team can be a significant red flag, but that does not appear to be the case here.

Potential Mitigations

  • A business advisor can help you review the backgrounds of the key management personnel listed in Item 2.
  • It is good practice to ask current franchisees about their direct experiences with the management team's competence and support.
  • Confirming that the management team has specific experience relevant to your restaurant's market segment is a prudent step.
Citations: Item 1, Item 2

Private Equity or Conglomerate Ownership

Medium Risk

Explanation

The franchisor, BF Acquisition Holdings, LLC (BFAH), is part of a complex corporate structure ultimately owned by MTY Food Group, Inc., a publicly-traded Canadian company. Such ownership structures can prioritize shareholder returns, which may sometimes conflict with the long-term interests of individual franchisees. Decisions about fees, support levels, and system-wide changes might be influenced by objectives to meet quarterly earnings targets or an eventual sale of the brand, creating uncertainty for your investment.

Potential Mitigations

  • Your business advisor can help you research the parent company's reputation and track record with its other franchise brands.
  • Asking current franchisees about any notable changes in fees, support, or strategy since the acquisition by MTY is important.
  • Your attorney should review any terms in the Franchise Agreement that relate to the sale or assignment of the franchise system.
Citations: Item 1

Non-Disclosure of Parent Company

Low Risk

Explanation

The franchisor, BFAH, is a subsidiary of MTY Franchising USA, Inc., which in turn is a subsidiary of MTY Food Group, Inc. The FDD properly discloses this structure and provides the audited financial statements for the parent guarantor, MTY Franchising USA, Inc., as required. A Performance Guaranty from MTY Franchising USA, Inc. is also included as Exhibit W. There is no indication of a failure to disclose a required parent company or its financials.

Potential Mitigations

  • Your accountant should review the provided parent financial statements to assess the guarantor's ability to back the franchisor's obligations.
  • It is prudent to have your attorney review the terms of the Performance Guaranty to understand the scope of the guarantee.
  • Confirming with your attorney that the correct entity's financials have been provided is an important due diligence step.
Citations: Item 1, Item 21, Exhibit W

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 1 discloses a detailed history of predecessors and acquisitions involving entities like Triune, LLC, Fresh Enterprises, and MTY. The litigation and administrative action history of these related entities are disclosed in Item 3. This transparency, while revealing other risks related to litigation, fulfills the disclosure requirement for predecessor history. You are being given access to the historical context of the system.

Potential Mitigations

  • An attorney should carefully review the information on predecessors in Items 1, 3, and 4 to form a complete picture of the system's history.
  • It is wise to ask long-term franchisees about their experiences under any previous ownership structures.
  • A business advisor can help you research the public records or news archives concerning the franchisor's predecessors for additional context.
Citations: Item 1, Item 3, Item 4

Pattern of Litigation

High Risk

Explanation

Item 3 discloses extensive litigation involving the franchisor's parent and affiliate companies, including numerous franchisee lawsuits alleging fraud, misrepresentation, and franchise law violations. It also lists several state administrative actions for selling unregistered franchises. While most cases are concluded, this history indicates significant past conflict and compliance issues within the larger organization. Such a pattern suggests a higher-than-average risk of future disputes and should be considered a major red flag.

Potential Mitigations

  • A thorough review of every case summary in Item 3 with your franchise attorney is essential to understand the nature of the disputes.
  • Consider the pattern of litigation as a key indicator of the franchisor's relationship with its franchisees.
  • Discuss the franchisor's litigation history with current and former franchisees to gain their perspective and experiences.
Citations: Item 3, Item 4
2

Disclosure & Representation Risks

Total: 13
4
0
9

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
4
5
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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4

Legal & Contract Risks

Total: 16
5
6
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 3
2
0
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 8
5
1
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
1
3
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 9
3
5
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 17
10
4
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.