
Body20
Initial Investment Range
$392,826 to $657,184
Franchise Fee
$120,000 to $165,000
The franchise offered is a license to operate a BODY20 fitness training studio that offers full body training exercises utilizing state of the art electro muscle stimulation technology and equipment from a retail outlet.
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Body20 May 17, 2024 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor, BODY20 Global USA, LLC (BODY20 Global), shows significant financial weakness. The 2023 audited financial statements reveal a net loss of over $1.8 million and a negative net worth of nearly $200,000, meaning liabilities exceed assets. The company also has negative cash flow from operations. This financial condition may impair BODY20 Global's ability to support you, grow the brand, or even remain in business, posing a direct risk to your investment.
Potential Mitigations
- Your accountant must conduct a thorough analysis of the franchisor's financial statements, including the negative equity and operating losses.
- A business advisor can help you assess if the franchisor has sufficient capital to fund its operations and support obligations without relying on new franchise sales.
- Discuss the implications of these financial weaknesses and the potential need for a financial assurance bond with your franchise attorney.
High Franchisee Turnover
High Risk
Explanation
Item 20 data indicates a very high rate of franchisee turnover. In 2023, four of the fourteen franchises that started the year were either terminated or ceased operations, representing an attrition rate of approximately 28.5%. Such a high rate is a significant red flag that may suggest systemic problems, franchisee dissatisfaction, or potential issues with the business model's profitability or sustainability, which could affect your own chances of success.
Potential Mitigations
- It is critical to contact a significant number of current and former franchisees from the list in Exhibit F to discuss their experiences and reasons for leaving.
- Your accountant should help you analyze the turnover data across all three years provided to identify any persistent negative trends.
- A franchise attorney can help you frame questions for the franchisor regarding the high number of terminations and ceased operations.
Rapid System Growth
High Risk
Explanation
The franchise system is undergoing explosive growth, expanding from 14 to 45 franchised units in 2023. While growth can be positive, such rapid expansion, when combined with the franchisor's disclosed financial instability (negative net worth and a large operating loss), presents a significant risk. The franchisor's resources may be stretched too thin, potentially compromising its ability to provide you with adequate training, site selection assistance, and ongoing operational support.
Potential Mitigations
- Engaging a business advisor to question the franchisor on how they are scaling support infrastructure to match this rapid growth is essential.
- Your accountant should review the financial statements to assess if the company has the capital to sustain this growth and its support obligations.
- In discussions with current franchisees, specifically ask about the quality and responsiveness of franchisor support during this growth period.
New/Unproven Franchise System
High Risk
Explanation
The franchisor describes the market for its core offering, electro muscle stimulation (EMS) technology, as "newly emerging and not well developed throughout the United States." While the franchisor has been operating for several years, investing in a business model centered on an unproven market segment carries inherent risk. The long-term consumer demand and sustainability for EMS-based fitness studios is not yet established, which could impact your studio's viability.
Potential Mitigations
- A business advisor can help you conduct independent market research to assess the long-term consumer demand for EMS fitness in your specific area.
- It is wise to evaluate the business model's resilience to changing fitness trends and economic conditions with your financial advisor.
- Question the franchisor about their research and development plans to evolve the business model beyond the initial EMS offering.
Possible Fad Business
Medium Risk
Explanation
The business model is centered on a technology the franchisor itself describes as "newly emerging." This concentration on a single, novel fitness modality could expose your business to the risk of being a short-term trend or fad. If consumer interest in EMS technology wanes over time, your studio's revenue could significantly decline, while your long-term contractual obligations to the franchisor, such as royalty payments, would remain.
Potential Mitigations
- A business advisor could help you research the history and longevity of similar fitness technology trends to gauge potential market cycles.
- Evaluating the franchisor's strategy for innovation and adaptation beyond the current technology is a key discussion point.
- Your financial projections, created with an accountant, should consider a scenario where initial high growth in demand tapers off.
Inexperienced Management
Low Risk
Explanation
This risk was not identified in the FDD package. The executive team disclosed in Item 2 appears to have relevant experience in business and, in some key positions, the fitness or franchise industries. Generally, inexperienced management can be a risk if they lack the expertise to manage a growing franchise system, provide effective support, and make sound strategic decisions, potentially harming the brand and your investment.
Potential Mitigations
- It is always prudent to research the backgrounds of key executives and board members with your business advisor.
- Discussing the management team's accessibility and quality of support with current franchisees can provide valuable insight.
- An attorney can help you understand what, if any, contractual commitments the franchisor has regarding the retention of key personnel.
Private Equity Ownership
Low Risk
Explanation
The FDD does not disclose that the franchisor is owned by a private equity firm. This type of ownership can sometimes be a risk, as PE firms may prioritize short-term returns for their investors over the long-term health of franchisees. This can sometimes lead to increased fees, reduced support, or a quick sale of the franchise system, creating uncertainty for franchisees.
Potential Mitigations
- As part of due diligence, it's wise to ask the franchisor about its ownership structure and long-term goals for the company.
- A business advisor can help research the ownership history of the franchise to identify any past or present private equity involvement.
- An attorney can review the assignment clauses in the Franchise Agreement to understand what happens if the company is sold.
Non-Disclosure of Parent Company
High Risk
Explanation
Item 1 discloses a parent company, BODY20 Holdings, LLC, but its financial statements are not provided in Item 21. Given the franchisor's disclosed financial instability (negative net worth and significant operating losses), the financial health of the parent company is a material fact for assessing the overall stability of the system. Without the parent's financials, you cannot fully evaluate the backing and resources available to the franchisor, creating a significant information gap.
Potential Mitigations
- Your accountant should carefully evaluate the franchisor's standalone financials and note the absence of parent company data as a significant risk.
- It is critical to ask your attorney whether state law might require the parent's financial disclosure under these circumstances.
- You should ask the franchisor directly for the parent company's financials to assess the overall health of the enterprise.
Predecessor History Issues
Low Risk
Explanation
The franchisor does not disclose any predecessor entities in Item 1. A predecessor is a company from which the franchisor acquired the main assets of the business. If a predecessor existed, their business and legal history, including any bankruptcies or litigation, would be a material consideration for a prospective franchisee. The absence of a disclosed predecessor means this specific risk is not a factor here.
Potential Mitigations
- Your attorney can confirm the franchisor's corporate history to ensure no predecessor information has been omitted.
- A business advisor can help investigate the brand's origins and history as part of the due diligence process.
- It is good practice to ask early franchisees about the history of the system and any prior ownership structures.
Pattern of Litigation
Low Risk
Explanation
Item 3 of the FDD states that there is no litigation that requires disclosure. A pattern of litigation, particularly cases initiated by franchisees alleging fraud or misrepresentation, can be a major red flag indicating systemic problems. Likewise, a high number of lawsuits initiated by the franchisor against its franchisees could suggest an unusually litigious or difficult relationship. The absence of such disclosures is a positive sign, but does not guarantee a dispute-free future.
Potential Mitigations
- An attorney can perform independent public records searches to see if any litigation exists that was not required to be disclosed.
- Talking to former franchisees is a crucial step to uncover any history of disputes, whether or not they resulted in litigation.
- Maintaining open communication with the franchisor can help resolve issues before they escalate to legal disputes.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.