
Best Western
Initial Investment Range
$441,490 to $6,888,025
Franchise Fee
$32,250 to $46,000
This Franchise Disclosure Document offers the right to convert an existing hotel to a hotel that utilizes the “BW Premier Collection” or “BW Signature Collection” name and is included on Best Western International, Inc.’s reservations system.
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Best Western February 28, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Low Risk
Explanation
This risk was not identified. The audited financial statements provided for Best Western International, Inc. (BWI) show a financially healthy and stable organization. For the fiscal year ending in 2024, BWI reported over $816 million in total assets and $299 million in net assets. It remains highly profitable, with over $65 million in excess revenues over expenses. There are no indicators of financial instability, such as a 'going concern' note from the auditors.
Potential Mitigations
- An experienced franchise accountant should still review the complete financial statements, including all footnotes, to provide a comprehensive assessment.
- Discussing the franchisor's financial health and their plans for future investment in the brand with your business advisor is a recommended step.
- It is wise to have your attorney verify that the provided financial statements comply with all federal and state disclosure requirements.
High Franchisee Turnover
High Risk
Explanation
A high rate of non-renewals is present for the BW Premier Collection brand. In 2023, the non-renewal rate was approximately 18.5% (5 of 27 units), and in 2024, it was 12.5% (3 of 24 units). These figures suggest potential franchisee dissatisfaction or other systemic issues within that specific brand. In contrast, the BW Signature Collection brand shows a low turnover rate. This disparity presents a significant risk, particularly if you are considering the Premier brand.
Potential Mitigations
- Your attorney should help you formulate specific questions for the franchisor regarding the high non-renewal rate in the Premier brand.
- It is critical to contact a significant number of former franchisees from the Premier brand listed in Item 20 to understand their reasons for leaving.
- A detailed analysis of these turnover statistics with your accountant can help quantify the potential risk to your investment.
Rapid System Growth
Medium Risk
Explanation
The BW Signature Collection brand is experiencing rapid growth, nearly tripling its number of hotels from 15 to 43 in the last three years. While BWI's financials appear strong, such fast expansion can sometimes strain a franchisor's ability to provide adequate support and maintain quality control across all locations. The BW Premier Collection brand, however, has been shrinking, so this risk is specific to the Signature Collection.
Potential Mitigations
- Engaging a business advisor to question the franchisor about their plans to scale support infrastructure to match this growth is recommended.
- Interviewing both new and established franchisees of the Signature Collection can provide insight into the current quality and responsiveness of support.
- Your accountant can assess if the franchisor's allocation of resources appears sufficient to handle this expansion.
New/Unproven Franchise System
Low Risk
Explanation
This risk appears low. While BWI only began offering these specific soft brand licenses in 2020, the brands themselves have been operational since 2015 (Premier) and 2017 (Signature). Furthermore, BWI as a parent organization has operated since 1946 and possesses extensive experience in the hotel industry. This history suggests the underlying operational model is not new or unproven, even if the specific licensing structure for these brands is more recent.
Potential Mitigations
- Asking the franchisor to explain the history and evolution of these specific soft brands would be beneficial.
- It is still prudent to have your business advisor evaluate the specific support systems in place for these licensed brands versus BWI's core membership brands.
- A discussion with early adopters of this licensing model, identifiable from Item 20, can provide valuable firsthand accounts.
Possible Fad Business
Low Risk
Explanation
This risk was not identified. The franchise is for the operation of an upscale or upper-midscale hotel, which is part of a well-established and mature industry. The business model does not appear to be based on a fleeting trend or novelty, suggesting a lower risk of failure due to waning consumer interest.
Potential Mitigations
- A business advisor can help you conduct an independent market analysis to confirm long-term demand for this type of hotel in your specific location.
- Even in established industries, it's wise to have your accountant help you develop financial projections that account for potential economic cycles.
- Reviewing the franchisor's plans for brand evolution and adaptation with your attorney can provide insight into their long-term strategy.
Inexperienced Management
Low Risk
Explanation
This risk was not identified. Item 2 of the FDD details the backgrounds of the directors and principal officers of Best Western International, Inc. (BWI). The executive team demonstrates extensive and long-standing experience within both BWI and the broader hospitality industry, with many individuals holding senior roles for several years. There is no indication of inexperienced management.
Potential Mitigations
- When speaking with current hotel owners, it is still a good practice to inquire about their direct experiences with the management team's competence and support.
- A business advisor can help you research the public reputation and track record of the key executives listed in Item 2.
- Your attorney can confirm that the experience listed meets all regulatory disclosure standards.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified. Item 1 indicates that Best Western International, Inc. is a nonprofit corporation structured as a membership association. There is no disclosure of ownership by a private equity firm. The business model appears focused on member services rather than short-term investor returns.
Potential Mitigations
- It is still beneficial to have your attorney verify the corporate structure and confirm the absence of any undisclosed controlling entities.
- Understanding the nonprofit and membership structure's impact on governance and franchisee rights is a key topic to discuss with your business advisor.
- Asking the franchisor about their long-term strategic plan can provide insights into their operational focus.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified. Item 1 clearly identifies Best Western International, Inc. (BWI) as the licensor and discloses its affiliates. Item 21 provides audited consolidated financial statements for BWI and its subsidiaries, giving a full picture of the entire organization's financial health. There is no indication of an undisclosed parent company whose financials are necessary for a complete risk assessment.
Potential Mitigations
- Your accountant should confirm that the consolidated financial statements properly include all relevant affiliated entities mentioned in Item 1.
- It is good practice for your attorney to review the corporate structure to ensure all controlling parties have been properly disclosed.
- Discussing the roles and relationships between BWI and its various affiliates with the franchisor can provide additional clarity.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD. Item 1 explicitly states, "We have no predecessors." This indicates that the current franchisor, Best Western International, Inc., did not acquire the system from a prior entity, and there is no predecessor history to analyze for potential inherited issues.
Potential Mitigations
- It is still worthwhile for your attorney to perform a public records search to confirm the corporate history provided in Item 1.
- In discussions with long-standing franchisees, you can inquire about the history of the brand to verify the 'no predecessors' statement.
- Your business advisor can help research the brand's origin to ensure no informal brand transfers occurred that might not be disclosed.
Pattern of Litigation
High Risk
Explanation
A significant pattern of litigation is disclosed. Item 3 details numerous concluded lawsuits initiated by former members alleging serious claims like fraud, breach of contract, and wrongful termination. Additionally, BWI has entered into several consent and settlement orders with state regulators (Maryland, Washington, California, Virginia) for violations of franchise registration and disclosure laws. This combined history of franchisee disputes and regulatory enforcement actions represents a significant risk and warrants careful consideration.
Potential Mitigations
- A thorough review of every litigation case and regulatory action disclosed in Item 3 with your franchise attorney is essential.
- Your attorney should advise on the implications of the past state law violations and the potential for a culture of non-compliance.
- Considering the volume of disputes, speaking with a broad range of current and former franchisees is critical to understanding the franchisor relationship.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.