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Century 21

How much does Century 21 cost?

Initial Investment Range

$34,670 to $466,300

Franchise Fee

$0 to $25,000

The franchise is for a real estate brokerage offering with defined real estate brokerage services from a specified location under the name CENTURY 21.

Enjoy our complimentary free risk analysis below

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Century 21 March 28, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
3
0
7

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The audited financial statements for the parent guarantor, Anywhere Real Estate Inc., show significant net losses for the past three years, including $127 million in 2024, and a large accumulated deficit of over $3.2 billion. This financial weakness could potentially impact Century 21 Real Estate LLC's (Century 21) ability to provide support, invest in the brand, and fulfill its obligations, despite the parental guarantee, as the guarantor itself is reporting these substantial losses.

Potential Mitigations

  • An experienced franchise accountant should thoroughly review the guarantor's financials, including all footnotes and cash flow statements, to assess its true operational health.
  • Discuss with your business advisor the potential impact of the parent company's financial instability on the long-term viability of the franchise system.
  • Your attorney should verify the enforceability and practical value of the parent company's guarantee of performance.
Citations: Item 21, Exhibit F

High Franchisee Turnover

High Risk

Explanation

The FDD data reveals a considerable number of outlets leaving the system annually. In 2024, 145 franchise locations exited through termination, non-renewal, or cessation of operations. The high number of units listed as ceasing for "Other Reasons" (110 in 2024) is particularly concerning as it may obscure franchisee distress or failure. This sustained turnover could suggest underlying issues with profitability, franchisee satisfaction, or the business model itself, posing a significant risk to your potential success.

Potential Mitigations

  • It is crucial to contact a significant number of former franchisees listed in Exhibit H to understand their reasons for leaving the system.
  • With your accountant, calculate the churn rate for each of the last three years and compare it to available industry benchmarks.
  • Your attorney can help you formulate specific questions for the franchisor regarding the high number of cessations and non-renewals.
Citations: Item 20

Rapid System Growth

Low Risk

Explanation

This risk was not identified in the FDD package. The data in Item 20 shows a net decline in the number of franchised outlets over the past three years, not rapid growth. Generally, rapid expansion can strain a franchisor's ability to provide adequate support to all franchisees, potentially diluting the quality of services.

Potential Mitigations

  • In any franchise, it is wise to ask the franchisor about their growth plans and the corresponding expansion of their support staff and infrastructure.
  • A business advisor can help you evaluate whether a franchisor's support systems are robust enough to handle their projected growth.
  • Speaking with both new and established franchisees can provide insight into the consistency of franchisor support, which your attorney can help facilitate.
Citations: Not applicable

New/Unproven Franchise System

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 indicates that Century 21 and its predecessors have been franchising since 1972, demonstrating a long and established history in the real estate franchise industry. Therefore, the risks associated with an unproven system are not applicable here.

Potential Mitigations

  • When evaluating any new or emerging franchise system, it's critical to scrutinize the business experience of its management team with a business advisor.
  • An accountant should carefully review the financials of any new franchisor to assess if it is adequately capitalized for long-term support.
  • Your attorney should be consulted to understand the unique risks associated with investing in a franchise that has a limited operating history.
Citations: Not applicable

Possible Fad Business

Low Risk

Explanation

This risk was not identified in the FDD package. Residential and commercial real estate brokerage is a well-established, fundamental service industry with a long history of consumer demand. It is not considered a fad business that is dependent on a short-term trend.

Potential Mitigations

  • For any business concept, a business advisor can help you conduct independent market research to assess the long-term sustainability of consumer demand.
  • It is wise to question any franchisor on their strategies for innovation and adaptation to changing market conditions.
  • Your financial advisor can assist in evaluating a business model's resilience to economic shifts and downturns.
Citations: Not applicable

Inexperienced Management

Low Risk

Explanation

This risk was not identified in the FDD package. Item 2 of the FDD lists the executive officers, all of whom possess extensive and long-term experience in the real estate and franchise industries. The management team appears to be highly experienced.

Potential Mitigations

  • For any franchise opportunity, a business advisor can help you thoroughly vet the backgrounds of the key management personnel.
  • It is always recommended to speak with current franchisees to gauge their opinion on the competence and responsiveness of the leadership team.
  • Your attorney can help you understand the implications if a franchisor's management team lacks specific experience in franchising.
Citations: Not applicable

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 discloses that the ultimate parent company, Anywhere Real Estate Inc., is a publicly traded corporation listed on the New York Stock Exchange under the symbol "HOUS." It is not owned by a private equity firm.

Potential Mitigations

  • If a franchisor is owned by a private equity firm, engaging a business advisor to research the firm's history with other franchise brands is crucial.
  • An attorney should review the franchise agreement for any terms that might change upon a future sale of the company.
  • Interviewing franchisees of a PE-owned brand can reveal shifts in support or fees since the acquisition.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 provides a clear and detailed description of the franchisor's complex corporate structure, including all parent companies up to the ultimate public parent, Anywhere Real Estate Inc. The required financial statements and guarantees for the parent companies are provided in Exhibit F.

Potential Mitigations

  • If a franchisor is a subsidiary, your attorney should ensure that the FDD properly discloses all parent entities.
  • When a parent company guarantees the franchisor's performance, an accountant must review the parent's financial statements for stability.
  • It is important to understand the legal and financial relationship between a franchisor and its parent, which a business advisor can help clarify.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 of the FDD explicitly states, "There are no predecessors that need to be disclosed in this Item 1." This indicates that the current franchisor entity has not recently acquired the system from a different entity.

Potential Mitigations

  • When a franchisor has a predecessor, it's vital that your attorney review the litigation and bankruptcy history of that predecessor in Items 3 and 4.
  • A business advisor can help you research the reputation and historical performance of any predecessor entity.
  • In such cases, speaking with franchisees who operated under the predecessor can provide valuable historical context.
Citations: Not applicable

Pattern of Litigation

High Risk

Explanation

Item 3 discloses extensive and significant litigation. The franchisor's parent is involved in multiple nationwide class-action antitrust lawsuits (Moehrl, Burnett, etc.) regarding agent commission structures, which are central to the real estate industry. While a nationwide settlement of $83.5 million has been reached, it is subject to appeal. This ongoing legal uncertainty and the massive financial impact of the settlement represent a major systemic risk that could affect future operations and brand reputation.

Potential Mitigations

  • Your franchise attorney must conduct a detailed review of all litigation disclosed in Item 3, including the terms of the settlement.
  • Discuss with your business advisor the potential long-term impacts of this industry-wide litigation on the real estate business model.
  • It is prudent to ask the franchisor how these legal challenges and the resulting settlement will affect franchisee operations and support.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
1
2
12

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
5
4
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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4

Legal & Contract Risks

Total: 16
4
5
7

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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5

Territory & Competition Risks

Total: 5
3
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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6

Regulatory & Compliance Risks

Total: 10
5
4
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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7

Franchisor Support Risks

Total: 4
1
3
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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8

Operational Control Risks

Total: 12
2
7
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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9

Term & Exit Risks

Total: 18
5
8
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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10

Miscellaneous Risks

Total: 2
1
0
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis