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How much does Realty World cost?
Initial Investment Range
$18,600 to $195,000
Franchise Fee
$2,500 to $18,000
You will buy a franchise for the operation of a real estate brokerage business under the “Realty World®” name and marks.
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Realty World August 29, 2024 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor's audited financial statements show a significant net loss of $90,213 for the most recent fiscal year, a sharp decline from prior year profits. Revenue and cash reserves have also decreased steadily over the last three years. This declining financial performance raises concerns about the franchisor's ability to support its franchisees, invest in the brand, and maintain long-term stability. This trend could directly impact the resources available to you.
Potential Mitigations
- An experienced franchise accountant must conduct a thorough analysis of the financial statements, focusing on the negative trends in revenue, profitability, and cash flow.
- Discussing the franchisor's plans to address these financial downturns and improve performance should be a key part of your due diligence with your business advisor.
- A business advisor can help you assess whether the franchisor has sufficient capital to fulfill its support obligations despite recent losses.
High Franchisee Turnover
High Risk
Explanation
Item 20 data reveals a consistently high rate of franchisee attrition over the past three years, with a total of 56 franchisees choosing not to renew their agreements. The system has seen a net decline from 188 to 142 outlets. This level of turnover is a significant red flag, potentially indicating systemic problems, franchisee dissatisfaction, or lack of profitability within the system, which could affect your own potential for success.
Potential Mitigations
- It is critical to contact a significant number of former franchisees from the list in Exhibit F, especially those who did not renew, to understand their reasons for leaving.
- Your accountant should help you analyze the turnover rates in Item 20 and discuss the potential implications for the brand's stability.
- A franchise attorney can help you frame questions for the franchisor regarding the high non-renewal rate and what steps are being taken to improve franchisee retention.
Rapid System Growth
Low Risk
Explanation
The risk that a franchisor is growing too quickly, potentially outpacing its ability to provide adequate franchisee support, was not identified. Rapid growth can strain a franchisor's resources. Evaluating the franchisor’s financial health in Item 21 against the growth rate shown in Item 20 is important to assess if their support infrastructure can keep pace with expansion.
Potential Mitigations
- Questioning the franchisor about their capacity and plans for scaling support infrastructure to match unit growth is a topic for discussion with your business advisor.
- Interviewing a broad range of existing franchisees about the current quality and responsiveness of franchisor support can provide valuable insight.
- An accountant should review the franchisor's financials in Item 21 to assess if they have the resources to support growth.
New/Unproven Franchise System
Medium Risk
Explanation
Realty World Inc. (RWI) began offering franchises in June 2000 and has a long operational history, so this is not a new or unproven system. However, the significant franchisee turnover noted in Item 20 and recent financial losses in Item 21 present risks related to the current health and viability of this established brand. These factors could impact the quality of support and brand strength, despite its long history.
Potential Mitigations
- A business advisor can help you conduct extensive due diligence on the long-term performance of the brand, contrasted with its recent challenges.
- Speaking to the earliest available franchisees from the Item 20 list can provide perspective on the system's evolution and current state.
- Your accountant should help you assess the franchisor's capitalization and ability to weather its current financial downturn.
Possible Fad Business
Low Risk
Explanation
This risk was not identified, as the real estate brokerage industry is well-established and not based on a fleeting trend. However, it is always important to assess a business concept's long-term consumer demand and its ability to adapt to market changes. A business tied to a fad faces the risk of declining interest, which could lead to failure even if you are contractually obligated for the full franchise term.
Potential Mitigations
- Assess the long-term market demand for the service in your specific area with your business advisor.
- Evaluate the franchisor's plans for innovation and adaptation by reviewing the services and support described in Item 11.
- Consider the business model's resilience to economic downturns with your financial advisor.
Inexperienced Management
Low Risk
Explanation
This risk does not appear to be present. Item 2 indicates that the key executives, such as Andrew Cimerman and Lisa Gerdes, have extensive, long-term experience in the real estate industry and with the Realty World system itself. Lack of management experience can be a significant risk, as it may lead to poor strategic decisions and inadequate support for franchisees.
Potential Mitigations
- A business advisor can help you vet the management team's background and relevant experience as disclosed in Item 2.
- Speaking with existing franchisees about their confidence in the management team's leadership and strategic direction is a valuable due diligence step.
- It is always wise to ask the franchisor about the depth and expertise of the broader support team beyond the key executives listed.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified. Item 1 and Item 2 do not indicate that a private equity firm owns the franchisor. This type of ownership can be a risk because key decisions might prioritize short-term investor returns over the long-term health of the franchise system. This could manifest as reduced franchisee support, increased fees, or pressure to use affiliated vendors.
Potential Mitigations
- Your attorney can help you verify the ownership structure disclosed in Item 1 of the FDD.
- It is good practice to ask existing franchisees if there have been any recent changes in ownership or strategic direction.
- A business advisor can help research the franchisor's ownership history for any past private equity involvement.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified. Item 1 states that RWI has no parent company. When a franchisor is a subsidiary of a parent company, the parent's financial health can be critical. If a parent company's financials are not disclosed when they should be, it can obscure the true financial backing and stability of the franchise system, hiding potential risks from prospective franchisees.
Potential Mitigations
- Your attorney can help you verify the corporate structure disclosed in Item 1.
- If a parent company were involved, your accountant would be essential in reviewing its financial statements for any signs of weakness.
- In any franchise investment, it is important to understand the full corporate structure and any financial guarantees with your legal and financial advisors.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified. Item 1 states that RWI has had no predecessor during the last 10 years. When a franchisor acquires a system from a predecessor, it's important to understand that predecessor's history. Inadequate disclosure can hide past issues like high failure rates, litigation, or bankruptcy, preventing a full assessment of the system's historical challenges.
Potential Mitigations
- Your attorney should always carefully review the predecessor information disclosed in Items 1, 3, and 4.
- If a predecessor were involved, researching their public track record would be a key due diligence step for your business advisor.
- Speaking with long-term franchisees who operated under a predecessor can provide invaluable historical context.
Pattern of Litigation
Medium Risk
Explanation
Item 3 discloses one significant lawsuit initiated by RWI against a former master licensee, NextHome, Inc., involving allegations of trademark infringement and improper use of the franchisor's system to build a competing brand. While this is not a pattern of franchisee-initiated fraud claims against the franchisor, it does represent a troubled history with a major business partner. The matter was settled in 2018. A history of litigation can signal underlying issues in the franchise relationship.
Potential Mitigations
- A franchise attorney should review the details of the disclosed litigation in Item 3 to understand its implications.
- Discussing this litigation history with the franchisor and long-term franchisees can provide additional context.
- It's advisable to conduct independent research with your attorney for any other litigation not required to be disclosed in the FDD.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems