
CR3 American Exteriors
Initial Investment Range
$109,750 to $517,00
Franchise Fee
$100,000 to $500,000
As an CR3 American Exteriors area representative, you will solicit others to operate a CR3 American Exteriors unit franchised business that offers, sells, and performs roofing and remodeling services for commercial and residential customers.
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CR3 American Exteriors April 30, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor, Tectum Franchising LLC (Tectum), explicitly warns of its financial condition as a special risk. Audited financials show a history of net losses in 2022 and 2023, reliance on owner capital contributions, and a relatively low members' equity. While 2024 was profitable, this very short operating history presents a significant risk to the franchisor's ability to provide long-term support, which could jeopardize your investment in this new system.
Potential Mitigations
- A franchise accountant should meticulously review the audited financials, including cash flow statements and all footnotes, to assess the company's viability.
- Discuss the explicit financial risk disclosure with the franchisor and question their plans for achieving sustained profitability and capitalization.
- It is wise to have your attorney investigate whether any state regulators have imposed financial assurance requirements, such as an escrow or bond.
High Franchisee Turnover
High Risk
Explanation
This is a new franchise system with no operating Area Representatives as of the end of 2024. Therefore, there is no franchisee turnover data to analyze. The absence of this data means you cannot assess system health or franchisee satisfaction based on historical trends, which is a risk inherent in joining a new, unproven system.
Potential Mitigations
- Your business advisor should help you perform extensive due diligence on the franchisor’s management team and the viability of the underlying unit franchise model.
- Ask the franchisor for their projections on franchisee growth and support infrastructure, and have your accountant review them for reasonableness.
- Engaging an attorney to negotiate more protective terms in your agreement may be prudent to offset the risks of a new system.
Rapid System Growth
Low Risk
Explanation
This risk was not identified in the FDD Package. The system is new, with zero outlets at the start and end of the last three years, so there is no data indicating rapid growth. However, rapid growth in any franchise system can strain a franchisor's ability to provide adequate support.
Potential Mitigations
- Before investing, your business advisor can help you assess the franchisor's capacity and detailed plans for scaling its support infrastructure.
- It is prudent to ask the franchisor about their hiring plans for support staff as the system grows.
- You might ask your attorney to seek contractual commitments regarding support levels or staff-to-franchisee ratios.
New/Unproven Franchise System
High Risk
Explanation
Tectum is a new franchisor, formed in July 2022 and only began offering Area Representative franchises in late 2024. Item 20 confirms there are no operating Area Representatives. Investing in a new, unproven system carries substantial risk as the business model, franchisee support, and brand recognition are not yet established. The franchisor's success and your investment are therefore speculative.
Potential Mitigations
- Conducting deep due diligence on the business experience and track record of the management team in both franchising and construction is essential.
- An accountant should help you build conservative financial models, as there is no historical franchisee performance data to rely upon.
- Your attorney should be consulted to negotiate terms that might offset the higher risk, such as performance-based protections.
Possible Fad Business
Low Risk
Explanation
The business model centers on residential and commercial roofing and remodeling, which are established industries with sustained demand. The risk of this being a fad business is low. However, the long-term success of any business depends on its ability to adapt to market changes and competition.
Potential Mitigations
- It is still valuable to have a business advisor help you research the long-term economic outlook for the remodeling and construction sectors in your target territory.
- Discuss the franchisor's long-term vision and plans for innovation and brand development with their management team.
- Asking your attorney about the flexibility of the franchise agreement to adapt to future market changes is a prudent step.
Inexperienced Management
High Risk
Explanation
While some executives have industry experience, the franchisor itself is new. More significantly, key advisor and owner of the affiliate parent company, John T. Hewitt, has an extensive and serious litigation history detailed in Item 3 from his time at Liberty Tax Service. This history includes disputes with franchisees and governmental actions, which could indicate a concerning management philosophy and presents a significant risk.
Potential Mitigations
- A thorough review of the entire Item 3 litigation history with your attorney is critical to understand the nature and severity of these past issues.
- You should directly question the franchisor about Mr. Hewitt’s current role and influence over the CR3 system.
- Speaking with a business advisor is important to weigh the potential risks associated with this management history against the business opportunity.
Private Equity Ownership
Medium Risk
Explanation
The franchisor is 50% owned by Loyalty, LLC (Loyalty Brands), which acts like a franchise holding company. Its CEO, John T. Hewitt, is listed as an advisor. This structure could create a focus on investment returns or portfolio growth over the long-term health of this specific brand. The Franchise Agreement also permits assignment, meaning the system could be sold, potentially to a new owner with different priorities.
Potential Mitigations
- A business advisor can help you research the track record of Loyalty Brands with its other franchise systems.
- It is important to understand the degree of influence that Loyalty Brands and Mr. Hewitt have on the day-to-day operations and strategy.
- Your attorney should clarify the terms under which the franchisor can sell or assign the system and your rights in such an event.
Non-Disclosure of Parent Company
Medium Risk
Explanation
The franchisor discloses it is jointly owned by Loyalty, LLC and Fryfogle Luterman, LLC. It does not appear to be a thinly capitalized subsidiary, and the financials of the owners are not provided, which is typical in this structure. However, the complex web of affiliate brands under Loyalty Brands, also disclosed in Item 1, could present risks of diverted resources or focus away from your specific franchise system.
Potential Mitigations
- An attorney can help you understand the implications of the joint ownership and affiliate structure.
- Asking the franchisor how they allocate resources among their various brands is a reasonable due diligence question.
- A business advisor could help assess potential conflicts of interest or resource competition among the affiliated franchise brands.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD Package. The franchisor, Tectum, was formed in 2022 and does not list any predecessors from which it acquired the business. It appears to be a new enterprise. Understanding the history of a franchise system is generally important as it can reveal inherited problems or past franchisee dissatisfaction.
Potential Mitigations
- Even without a formal predecessor, asking your business advisor to research the business history of the individual founders can provide valuable context.
- It is wise to verify with an attorney that no predecessor entities have been omitted from the disclosure.
- Inquire with the franchisor about the origin of the business concept and operating system.
Pattern of Litigation
High Risk
Explanation
Item 3 discloses a significant and concerning pattern of past litigation involving John T. Hewitt, a principal of the affiliate parent company, related to his former franchise system, Liberty Tax. The cases include franchisee lawsuits alleging tortious interference, shareholder derivative actions for breach of fiduciary duty, and a DOJ action regarding franchisee fraud. This history suggests a potential for contentious franchisor-franchisee relations.
Potential Mitigations
- It is absolutely critical to have your attorney conduct a detailed review and explanation of every case mentioned in Item 3.
- You should weigh the seriousness of these past issues and their potential to reflect a problematic management culture when making your investment decision.
- Ask the franchisor what measures are in place in the new system to prevent similar issues from arising.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.