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How much does The Daily Pilates cost?
Initial Investment Range
$450,714 to $850,520
Franchise Fee
$55,240 to $60,365
The franchise is for the right to own and operate a fitness business that offers Pilates reformer classes and related wellness services under the “The Daily Pilates” name, business system and marks.
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The Daily Pilates March 21, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 22, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor explicitly warns of its questionable financial condition. The 2024 financial statements show a net loss, and member's equity is only $67,604. Furthermore, the Illinois state-specific addendum reveals that regulators required the franchisor to defer fee collection due to its financial condition. This indicates a potential inability to provide promised support or invest in the brand, representing a significant risk to your investment.
Potential Mitigations
- A comprehensive review of the franchisor's financial statements, including all footnotes and the auditor's report, by your accountant is essential.
- Discuss with your accountant the franchisor's reliance on franchise fees versus ongoing royalties for its revenue.
- Your attorney should analyze the implications of the state-mandated financial assurance requirements mentioned in the addenda.
High Franchisee Turnover
Low Risk
Explanation
This risk was not identified in the FDD package. Item 20 data shows the franchise system is very new and has not yet experienced any terminations, non-renewals, or other cessations of business. High franchisee turnover is a critical red flag in established systems, often indicating problems with profitability, support, or the business model itself. A stable, growing system is generally a positive sign.
Potential Mitigations
- Engaging a business advisor to review system growth trends in future FDDs is a sound practice.
- It is wise to ask current franchisees about their satisfaction and intentions to renew during your due diligence calls.
- Your attorney can help you understand the renewal terms outlined in Item 17 of the FDD.
Rapid System Growth
Low Risk
Explanation
This risk was not identified in the FDD package. Item 20 data shows the system is in its infancy, with only a few franchises opened. While growth is the goal, excessively rapid expansion can strain a franchisor's ability to provide adequate support. Monitoring the ratio of support staff to franchisees over time is a key aspect of ongoing due diligence.
Potential Mitigations
- A discussion with your business advisor can help you evaluate a franchisor's plans for scaling its support systems.
- When speaking with existing franchisees, asking about the quality and responsiveness of franchisor support is a valuable inquiry.
- Your accountant can review future financial statements to see if the franchisor is reinvesting in support infrastructure.
New/Unproven Franchise System
High Risk
Explanation
The franchisor, The Daily Pilates LLC (The Daily Pilates), explicitly discloses its short operating history as a special risk. Formed in 2020 and beginning to offer franchises in 2021, the system is very young with only three franchised units operating as of the end of 2024. The franchisor entity has never operated a studio itself, relying on the experience of a single affiliate location. This newness presents a higher level of risk regarding the model's proven viability and support systems.
Potential Mitigations
- A thorough investigation of the founder's industry and business management experience should be conducted with your business advisor.
- It is critical to speak with the initial franchisees listed in Item 20 to learn about their experiences with this emerging system.
- Your attorney may be able to negotiate more franchisee-favorable terms to offset the higher risk associated with a new system.
Possible Fad Business
Low Risk
Explanation
The boutique fitness market, including Pilates, is described as highly competitive. While Pilates has been popular for many years, the long-term viability of any specific brand within this crowded space can be a concern. You should consider whether the brand has unique differentiators that give it staying power beyond current fitness trends. Your success may depend on the brand's ability to maintain relevance over the full term of your agreement.
Potential Mitigations
- Your business advisor can help you research the long-term trends in the boutique fitness market and assess this brand's specific competitive advantages.
- Discuss the franchisor's strategies for innovation and brand evolution with their management team.
- When speaking with current franchisees, inquire about their local market competition and what makes the brand stand out.
Inexperienced Management
Medium Risk
Explanation
Item 2 discloses a very small management team, with Lily Collins being the sole executive listed. While she has experience operating the affiliate studio, the franchisor entity itself has limited experience in managing a franchise system. The training staff mentioned in Item 11 also appears to have experience primarily with the affiliate, not a larger system. This lack of a deep leadership bench with specific franchising expertise could pose a risk to the quality of support and strategic direction.
Potential Mitigations
- In your discussions with the franchisor, inquire about the experience and roles of the broader support team, not just the listed executives.
- Speaking with current franchisees about the quality and expertise of the support they receive is a critical due diligence step.
- A business advisor can help you assess whether the management structure seems adequate for the planned growth of the system.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 indicates the company is owned by its principal, not by a private equity firm. PE ownership can sometimes introduce a focus on short-term profitability or a quick sale of the brand, which may not align with the long-term interests of franchisees. This risk does not appear to be present here.
Potential Mitigations
- Your attorney should always confirm the ownership structure disclosed in Item 1 of the FDD.
- Understanding the franchisor's long-term vision for the brand is a worthwhile discussion to have with management.
- Asking a business advisor about the pros and cons of different franchise ownership structures can be informative.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD package. The franchisor appears to be the primary entity, and it discloses its relationship with its affiliate, LC Fitness, LLC. There is no indication of a separate, undisclosed parent company that controls the franchisor. A parent's financial health can be material, and its non-disclosure is a risk, but that does not seem to be the case here.
Potential Mitigations
- Your accountant can help you analyze the financial relationship between the franchisor and any affiliates disclosed in Item 1 and Item 21.
- If a franchisor is a newly formed subsidiary, an attorney should advise on whether parent company financials should have been provided.
- Verifying corporate records is a step an attorney can take to confirm the disclosed ownership structure.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 does not disclose any predecessors from which The Daily Pilates acquired its assets or brand. When predecessors exist, it's important to investigate their history for any signs of trouble, such as litigation or high franchisee failure rates, that could carry over to the new entity. That risk is not present here.
Potential Mitigations
- Your attorney should always carefully review Item 1 for any mention of predecessors.
- If a predecessor is listed, asking a business advisor to help you research its history is a prudent step.
- In due diligence calls, asking long-tenured franchisees about their experience under any prior ownership can provide valuable context.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD package. Item 3 states that no litigation is required to be disclosed. A pattern of lawsuits, particularly those initiated by franchisees alleging fraud or by the franchisor against franchisees for minor issues, can be a major red flag indicating systemic problems. The absence of such litigation is a positive indicator, though expected for a system this new.
Potential Mitigations
- Your attorney should always review Item 3 carefully and can conduct independent searches for litigation not yet disclosed.
- It's a good practice to ask current franchisees about any disputes they are aware of within the system.
- Understanding the dispute resolution process in the Franchise Agreement is important, a task for which your attorney can provide assistance.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.