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Flurry Fitness

How much does Flurry Fitness cost?

Initial Investment Range

$231,100 to $514,100

Franchise Fee

$35,000 to $75,500

Flurry Franchise System, LLC awards franchises for the operation of a business that offers cardio kickboxing and boxing fitness classes utilizing heavy bags and a boxing ring in a group fitness, high energy, setting.

Enjoy our partial free risk analysis below

Unlock the full risk analysis to access 9 more categories covering 100+ risks.

Flurry Fitness April 15, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: August 22, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
2
6

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor explicitly discloses its financial condition as a "Special Risk." The Illinois Addendum further notes that state regulators required deferred fee payments due to this condition. Financial statements show very high owner draws keeping company equity low. This combination raises questions about the franchisor's ability to provide long-term support, invest in the brand, or withstand financial challenges, posing a significant risk to your investment.

Potential Mitigations

  • An experienced franchise accountant must perform a deep analysis of the financial statements, including the high owner draws and low equity.
  • Your attorney should explain the implications of the financial assurance required by the Illinois regulator and its level of protection.
  • Engaging a business advisor to assess the long-term viability of a franchisor with these financial characteristics is highly recommended.
Citations: Special Risks section, Item 21, FDD Exhibit G, FDD Exhibit I

High Franchisee Turnover

Low Risk

Explanation

This specific risk was not identified in the FDD package, as Item 20 shows no franchisee terminations, non-renewals, or other cessations. This is expected for a very new system. Generally, high turnover can be a major red flag indicating potential problems with profitability, franchisor support, or the overall business model, which can negatively impact your own chances of success.

Potential Mitigations

  • A discussion with your business advisor about the risks of joining a new system with a limited track record is essential.
  • It is important to ask current franchisees about their satisfaction and future intentions, with guidance from your attorney.
  • An accountant can help you model different scenarios given the lack of historical franchisee performance data.
Citations: Not applicable

Rapid System Growth

Low Risk

Explanation

This risk was not identified, as Item 20 data indicates the system is growing slowly, not rapidly. While this avoids the risks of strained support systems from over-expansion, it can also suggest challenges in attracting new franchisees. Rapid growth in other systems can sometimes stretch a franchisor's resources, leading to inadequate support for franchisees despite their royalty payments.

Potential Mitigations

  • A business advisor can help you interpret the implications of slow system growth for brand recognition and long-term value.
  • It is advisable to question the franchisor about their growth strategy and the resources allocated to support it.
  • Consulting with an accountant can help you assess the financial stability of a slowly growing system.
Citations: Not applicable

New/Unproven Franchise System

High Risk

Explanation

Flurry Franchise System, LLC (Flurry LLC) began franchising in 2018 and, as of the end of 2024, has only two operating franchisees. This defines it as a new and unproven system. This presents risks including a lack of established brand recognition, underdeveloped support systems, and a business model that is not yet validated by a large franchisee base. Your success is therefore more dependent on the franchisor's ability to execute its plan, which carries inherent uncertainty.

Potential Mitigations

  • Engaging a business advisor to perform deep due diligence on the concept's viability and the management team's capability is critical.
  • It is crucial to speak with both of the existing franchisees to understand their experience with the system's early-stage challenges.
  • Your attorney may be able to negotiate more favorable terms, such as reduced fees or enhanced protections, to offset the higher risk.
Citations: Item 1, Item 2, Item 20, Item 21

Possible Fad Business

Medium Risk

Explanation

The business model, cardio kickboxing and boxing fitness, operates in a mature and highly competitive market. While not a fad, its long-term success against larger, established fitness brands depends heavily on the franchisor's ability to innovate and support its brand. For a new system, the risk of failing to achieve significant market penetration and brand awareness is elevated, potentially impacting your long-term viability even if the concept itself is sound.

Potential Mitigations

  • With a business advisor, conduct an independent analysis of the local fitness market to gauge long-term demand for this specific concept.
  • Question the franchisor on their long-term plans for brand development, marketing, and system innovation.
  • A discussion with your financial advisor about the sustainability of the business model in a competitive environment is prudent.
Citations: Item 1, Item 11

Inexperienced Management

Medium Risk

Explanation

The executives listed in Item 2 have experience in the fitness industry, but their specific experience in managing a franchise system is not detailed. For a new franchisor, a lack of deep franchising expertise can lead to challenges in providing effective franchisee support, developing scalable systems, and managing the franchisee-franchisor relationship. This could impact the quality of training, operational guidance, and overall strategic direction you receive.

Potential Mitigations

  • It's important to ask the management team direct questions about their franchise-specific experience and their strategies for supporting franchisees.
  • A thorough conversation with the existing franchisees about the quality and responsiveness of the management team is essential.
  • A business advisor can help you assess whether the management team's skills are well-suited to growing a franchise system.
Citations: Item 2, Item 11

Private Equity Ownership

Low Risk

Explanation

This risk was not identified, as Item 1 does not indicate that the franchisor is owned by a private equity firm. This type of ownership can sometimes lead to a focus on short-term profits over the long-term health of the franchise system. Decision-making may prioritize investor returns, which can potentially lead to increased fees, reduced support, or a quick sale of the company.

Potential Mitigations

  • It is always a good practice to ask your attorney to verify the franchisor's ownership structure and any recent changes.
  • A business advisor can help you research the reputation of any parent company or major investors involved.
  • Understanding who controls the franchise system is a key piece of due diligence that your attorney can help you investigate.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified, as the FDD does not indicate the existence of a parent company whose financials would be material to your investment decision. In some cases, a franchisor might be a subsidiary of a larger entity. If the parent's financial health is crucial for supporting the franchisor, its financial statements should also be disclosed to provide a complete picture of the system's stability.

Potential Mitigations

  • Your attorney can help you confirm the franchisor's corporate structure to ensure there are no undisclosed parent companies.
  • If a parent company exists and guarantees the franchisor's performance, an accountant should review its financial statements.
  • Seeking clarity from the franchisor about its relationship with any affiliated companies is a reasonable due diligence step.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD, as Item 1 does not disclose any predecessor entities. A predecessor is a company from which the franchisor acquired a major part of its assets. When a predecessor exists, it is important to review their history for any issues like litigation, bankruptcy, or high franchisee turnover, as these could reflect on the health of the system you are buying into.

Potential Mitigations

  • Your attorney can help you investigate the history of the brand and its founders to uncover any relevant business history.
  • A business advisor can assist with online research to see if the system operated under a different name or structure previously.
  • Asking the franchisor directly about the origin of their operating system is a valuable part of due diligence.
Citations: Not applicable

Pattern of Litigation

Low Risk

Explanation

This risk was not identified in the document, as Item 3 discloses no litigation. A pattern of lawsuits filed by franchisees against the franchisor alleging fraud, misrepresentation, or breach of contract can be a significant warning. It may suggest systemic problems in the franchisor's sales process, support obligations, or general business practices. Conversely, a high number of suits filed by the franchisor against franchisees could indicate an overly aggressive culture.

Potential Mitigations

  • It is wise to have your attorney conduct an independent search for litigation involving the franchisor or its principals.
  • Asking current and former franchisees about any disputes they are aware of can provide valuable insight.
  • A business advisor can help you research online forums and news articles for any reports of legal troubles.
Citations: Not applicable
2

Disclosure & Representation Risks

Total: 15
4
0
11

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

3

Financial & Fee Risks

Total: 10
4
5
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

4

Legal & Contract Risks

Total: 16
6
5
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
2
3
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
3
4
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
0
4
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
4
7
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
6
10
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 1
1
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.