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Delta Hotels by Marriott

How much does Delta Hotels by Marriott cost?

Initial Investment Range

$72,379,630 to $118,648,030

Franchise Fee

$289,700 to $393,000

The franchisee will establish and operate a full-service hotel under the name “Delta Hotels by Marriott.”

Enjoy our complimentary free risk analysis below

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Delta Hotels by Marriott March 31, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: August 22, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
1
0
9

Disclosure of Franchisor's Financial Instability

Low Risk

Explanation

This risk was not identified. The audited financial statements in Exhibit J for MIF, L.L.C. (MIF) show a very strong financial position. For the year ending December 31, 2024, the company reported significant net income ($63.8 million) and substantial positive member's equity ($466.3 million). The auditor's report is unqualified, with no 'going concern' warning, indicating a stable financial foundation for supporting the franchise system.

Potential Mitigations

  • An experienced franchise accountant should still review the complete financial statements, including all footnotes, to understand the franchisor's financial structure and reliance on its parent company.
  • Discuss the franchisor's financial health and their plans for future system investment with your business advisor.
  • It is wise to ask your accountant to explain the significance of the large 'due from related parties' asset on the balance sheet.
Citations: Exhibit J

High Franchisee Turnover

Low Risk

Explanation

This risk was not identified. The data in Item 20 shows a stable or growing system with very low turnover. In 2024, there were only two terminations out of 67 franchised outlets, a churn rate of approximately 3%. This low rate suggests a healthy system and general franchisee satisfaction. Healthy franchise systems typically see low rates of terminations, non-renewals, and other cessations, which can be an indicator of franchisee success and satisfaction.

Potential Mitigations

  • You should still contact a diverse group of current and former franchisees listed in Exhibits M and N to discuss their experiences.
  • Your attorney can help you formulate questions for former franchisees to understand their specific reasons for leaving the system.
  • A business advisor can help you compare the turnover rates in Item 20 with available industry benchmarks for context.
Citations: Item 20, Exhibit N

Rapid System Growth

Low Risk

Explanation

This risk was not identified. The franchise system has demonstrated steady and managed growth over the past three years, rather than explosive, potentially unsustainable expansion. Item 20 data shows a net addition of five units in 2022 and five in 2023, with stable numbers in 2024. This pace suggests the franchisor, Marriott International, Inc. (MII), has the resources to scale support infrastructure alongside unit growth, which is a positive indicator for new franchisees.

Potential Mitigations

  • During your due diligence calls with existing franchisees, it is prudent to ask about the quality and timeliness of the support they receive from the franchisor.
  • A discussion with your business advisor about the franchisor's development plans, as shown in Item 20 Table 5, can provide additional context.
  • Reviewing the franchisor's capacity for support in Item 11 with your attorney remains a key due diligence step.
Citations: Item 20

New/Unproven Franchise System

Low Risk

Explanation

This risk was not identified. The franchisor, MIF, is a subsidiary of MII, one of the world's largest and most experienced lodging franchisors. Item 1 shows MII operates dozens of established hotel brands. While the Delta Hotels brand was acquired by MII in 2015, it has been franchising for nearly a decade within this highly mature system. This extensive track record significantly reduces the risks associated with unproven systems or business models.

Potential Mitigations

  • A business advisor can help you research the performance and reputation of the specific Delta Hotels brand within the broader Marriott portfolio.
  • Engaging with your attorney to understand the relationship between the direct franchisor, MIF, and the parent company, MII, is still important.
  • It is beneficial to ask existing franchisees about their experience with this specific brand and how it is supported within the larger Marriott system.
Citations: Items 1, 2, 20

Possible Fad Business

Low Risk

Explanation

This risk was not identified. The FDD describes the Delta Hotels by Marriott concept as a traditional, full-service hotel catering to business and leisure travelers. This is a well-established and mainstream segment of the lodging industry, not a business model based on a fleeting trend or fad. The stability of this market segment suggests a lower risk of sudden declines in consumer demand due to changing tastes.

Potential Mitigations

  • Your business advisor can help you analyze long-term trends in the full-service hotel market to confirm its stability.
  • It is still wise to assess the specific competitive advantages of the Delta Hotels brand within its market segment.
  • Discussing the brand's adaptability and plans for future innovation with the franchisor can provide valuable insight.
Citations: Item 1

Inexperienced Management

Low Risk

Explanation

This risk was not identified. Item 2 lists the executive team of the parent company, MII, which is composed of individuals with extensive, long-term careers within Marriott and the global lodging industry. This deep bench of highly experienced management in both franchising and hotel operations provides a strong foundation for system support and strategic direction, which is a significant positive factor for a prospective franchisee.

Potential Mitigations

  • Your business advisor should still review the backgrounds of the key executives responsible for the Delta Hotels brand specifically.
  • In discussions with existing franchisees, asking about their direct interactions with and confidence in the management team is a valuable step.
  • Having your attorney review the management structure and responsibilities can provide additional clarity.
Citations: Item 2

Private Equity Ownership

Low Risk

Explanation

This risk was not identified. Item 1 discloses that the franchisor's ultimate parent company, MII, is a publicly-traded corporation listed on the NASDAQ stock market. The franchise system is not owned or controlled by a private equity firm, which mitigates risks often associated with short-term investment horizons or strategies that might prioritize investor returns over the long-term health of franchisees.

Potential Mitigations

  • Your attorney should still review Item 1 to fully understand the franchisor's corporate structure and affiliations.
  • It is beneficial to have a financial advisor review the public filings of MII to gain a broader understanding of its overall financial health and strategic priorities.
  • Discussing the long-term vision for the brand with the franchisor can provide valuable context about their commitment to the system.
Citations: Item 1

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified. The FDD clearly discloses in Item 1 that the franchisor, MIF, is a subsidiary of MII. Item 21 provides audited financial statements for the franchising entity, MIF, which demonstrate its own strong financial health. As MIF is not a new or thinly capitalized entity and can meet its obligations, disclosure of the parent's financials is not required, and there is no indication of obfuscation.

Potential Mitigations

  • Your attorney should review the corporate structure described in Item 1 to fully understand the relationship between the franchisor and its parent.
  • An accountant should confirm that the provided financials for MIF meet all disclosure requirements.
  • Understanding the flow of funds and services between MIF and its parent, as described in the financial statement notes, is useful for due diligence.
Citations: Items 1, 21

Predecessor History Issues

Low Risk

Explanation

This risk was not identified. Item 1 discloses that MII acquired the Delta brand in 2015 from a predecessor, but there are no negative historical issues such as litigation or bankruptcy associated with that predecessor disclosed in Items 3 and 4. The document appears transparent regarding the brand's history since its acquisition by Marriott, mitigating the risk of inheriting undisclosed systemic problems from a prior owner.

Potential Mitigations

  • Your attorney should still review all disclosures related to predecessors in Items 1, 3, and 4.
  • Asking long-term franchisees who may have operated under the predecessor about their experience can provide valuable historical context.
  • A business advisor can assist in researching the public reputation of the predecessor entity if further diligence is desired.
Citations: Items 1, 3, 4

Pattern of Litigation

High Risk

Explanation

A pattern of significant litigation is disclosed in Item 3. The franchisor's parent, MII, is involved in a major trademark dispute with Delta Air Lines, which could impact the core brand you are licensing. Furthermore, MII is defending antitrust class actions related to information sharing and has recently faced a $16 million verdict on an agency theory. This litigation portfolio represents a significant risk environment for the brand, its reputation, and its operating practices.

Potential Mitigations

  • A thorough review of all litigation disclosed in Item 3 with your attorney is critical to understand the potential impact on the brand and your business.
  • Discuss the specific trademark dispute with Delta Air Lines with your attorney to assess the risk to your right to use the brand name.
  • An insurance broker should be consulted to ensure you have adequate coverage for potential liabilities, including those arising from agency theories.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
2
0
13

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
7
3
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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4

Legal & Contract Risks

Total: 16
5
4
7

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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5

Territory & Competition Risks

Total: 5
3
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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6

Regulatory & Compliance Risks

Total: 10
3
3
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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7

Franchisor Support Risks

Total: 4
1
2
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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8

Operational Control Risks

Total: 12
4
5
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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9

Term & Exit Risks

Total: 18
8
3
7

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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10

Miscellaneous Risks

Total: 2
1
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis