
Diesel Barbershop
Initial Investment Range
$360,550 to $1,501,650
Franchise Fee
$45,000 to $82,500
A distinctive retail hair care outlet that operates under the DIESEL BARBERSHOP mark and features haircutting and grooming, coloring and barbering services provided to clients by a staff of trained, licensed professionals.
Enjoy our complimentary free risk analysis below
Unlock the full risk analysis to access 9 more categories covering 100+ risks.
Diesel Barbershop April 25, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor’s audited financial statements reveal a significant and persistent negative net worth, with a Member’s Deficit of approximately ($2.46M) in 2024. While showing a small profit in 2024, this followed a major net loss of ($1.27M) in 2023. A note in the financials explicitly states its ability to continue as a going concern is dependent on selling more franchises. This indicates considerable financial weakness and reliance on franchise fees rather than royalties for operations.
Potential Mitigations
- Your accountant must conduct a thorough analysis of the audited financial statements, including the cash flow statements and all footnotes, to assess the franchisor's viability.
- A business advisor can help you evaluate the risk of the franchisor being unable to provide long-term support or investment in the brand.
- Inquire with your attorney about the implications of the 'Future Business Risk' note mentioned in the financial statements.
High Franchisee Turnover
Medium Risk
Explanation
In fiscal year 2022, the system experienced a combined exit and transfer rate of approximately 17% (4 of 24 units), which may suggest potential franchisee dissatisfaction or challenges for a small system. While the two most recent years (2023-2024) show no terminations and a lower transfer rate, this earlier data point, combined with the franchisor's financial weakness, presents a risk. High turnover can be an indicator of issues with profitability, support, or the business model.
Potential Mitigations
- It is critical to contact former franchisees listed in Item 20 to understand their reasons for leaving the system; a business advisor can help you prepare questions.
- Discuss the turnover rates and the specific circumstances of the 2022 terminations and transfers with the franchisor.
- Your accountant should help you model worst-case financial scenarios based on the possibility of underlying issues causing this turnover.
Rapid System Growth
Low Risk
Explanation
This specific risk was not identified in the FDD package. The data in Item 20 shows slow to moderate growth in the number of franchised outlets over the past three years. Rapid growth can be a risk because it may strain a franchisor's ability to provide adequate support, training, and quality control to all of its new franchisees, potentially diminishing the value of the system for everyone.
Potential Mitigations
- A business advisor can help you evaluate whether a franchisor's support infrastructure is keeping pace with its unit growth.
- In discussions with existing franchisees, it is useful to ask about the quality and timeliness of the support they currently receive.
- Your attorney can review the franchise agreement for any minimum support levels the franchisor is contractually obligated to provide.
New/Unproven Franchise System
High Risk
Explanation
Diesel Barbershop Franchising, LLC (DBF LLC) began franchising in late 2017 and, as of late 2024, has a relatively small system of 27 franchised outlets. This limited operating history as a franchisor, combined with the significant financial instability detailed in Item 21, increases the uncertainty and risk of your investment. An unproven system may have underdeveloped support structures, lower brand recognition, and a higher risk of failure. This is a significant concern for any prospective franchisee.
Potential Mitigations
- Engaging a business advisor to perform deep due diligence on the business model's long-term viability is essential.
- It is highly recommended to speak with a broad range of existing franchisees about their experience with the system's maturity and support.
- Your attorney could attempt to negotiate more protective terms in the franchise agreement to offset the higher risk of an unproven system.
Possible Fad Business
Low Risk
Explanation
This risk was not identified in the FDD package. The core business is providing men's haircutting and grooming services, which is a long-established industry with consistent demand. While the 'Diesel' branding provides a specific theme, the underlying service is not based on a short-term trend or fad. A fad business carries the risk that consumer interest could decline quickly, potentially leaving you with a failed business but ongoing contractual obligations.
Potential Mitigations
- A business advisor can help you analyze long-term consumer trends to distinguish between a sustainable business concept and a potential fad.
- In your due diligence, you should assess the business's ability to adapt its offerings if market tastes change.
- Your financial advisor can help you evaluate the business model's resilience to economic shifts and changing consumer preferences.
Inexperienced Management
Medium Risk
Explanation
The franchisor's executive team has seen recent changes, with a new CEO and CBO appointed in January 2025. While the Chairman has been with the brand since 2011, the biographical data in Item 2 for the new CEO and CBO does not specify direct, long-term experience in operating businesses within the barbershop or haircare industry. Investing in a system where key leadership may lack deep industry-specific operational experience presents a potential risk to strategic direction and support quality.
Potential Mitigations
- A business advisor can help you assess the overall strength and relevant experience of the entire management team.
- You should directly question the franchisor about the experience of its key personnel and how it applies to supporting franchisees.
- When speaking with existing franchisees, inquire about their confidence in and the performance of the current leadership team.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1, which details the franchisor's corporate structure and affiliates, does not indicate that the franchisor is owned or controlled by a private equity firm. Private equity ownership can sometimes lead to a focus on short-term returns over the long-term health of the franchise system, potentially impacting franchisee support and profitability.
Potential Mitigations
- Your attorney can help verify the ownership structure of the franchisor to confirm the absence of undisclosed controlling entities.
- If a franchise is owned by a PE firm, a business advisor can help you research the firm’s track record with other franchise brands.
- Understanding the ownership structure is a key piece of due diligence that your accountant and attorney can help with.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 clearly states that DBF LLC does not have a parent company. It provides a list of its affiliate companies, but none appear to be a parent entity in a way that would require separate financial disclosure under franchise law. Failing to disclose a parent company's financials, when required, can hide critical information about the true stability and backing of the franchise system.
Potential Mitigations
- Your attorney should always review Item 1 to understand the complete corporate structure, including any parent companies or affiliates.
- If a parent company exists and guarantees the franchisor's performance, an accountant should review its financial statements.
- A business advisor can help you understand the potential influence of any parent company on the franchise system's operations.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 of the FDD states that DBF LLC has no predecessors. A predecessor is a company from which the franchisor acquired the main assets of the business. When predecessors exist, it's important to review their history for issues like litigation, bankruptcy, or high franchisee turnover, as these could indicate underlying problems with the system that may have been inherited by the current franchisor.
Potential Mitigations
- Your attorney should carefully review Item 1 for any mention of predecessors and their business history.
- If a predecessor is listed, it's important to research their history for any red flags, such as those found in Items 3 and 4.
- A business advisor can help you understand how a change in ownership from a predecessor might impact the franchise system today.
Pattern of Litigation
Low Risk
Explanation
This specific risk was not identified in the FDD package. Item 3 states, "No litigation must be disclosed in this Item." This indicates a clean recent history regarding significant lawsuits involving the franchisor, its predecessors, or its management. A pattern of litigation, especially claims of fraud or breach of contract brought by other franchisees, can be a major red flag about the franchisor’s practices and the health of the system.
Potential Mitigations
- Although no litigation is disclosed, your attorney can conduct independent searches to see if any other legal actions exist.
- It is wise to ask current and former franchisees about any disputes they may have had with the franchisor, even if they didn't result in litigation.
- A business advisor can help you assess the overall health of franchisor-franchisee relations within the system.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.