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EverLine Coatings and Services
How much does EverLine Coatings and Services cost?
Initial Investment Range
$185,034 to $603,831
Franchise Fee
$76,365 to $378,640
We offer a franchise for the right to independently own and operate a business that offers and provides commercial, industrial and residential, public and private, exterior and interior line pavement marking, painting of parking lots and park-ades, offices and industrial areas, and related parking lot and pavement maintenance services.
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EverLine Coatings and Services May 2, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
EverLine Franchising US, Inc. (EverLine) explicitly warns of its financial condition, a risk confirmed by state regulators who have imposed fee deferrals. The 2024 audited financial statements show a significant stockholders' deficit (negative net worth) of over $1.2 million and substantial, increasing net losses for the past three years. This financial weakness could seriously impair the franchisor's ability to provide promised support, invest in the brand, or even remain operational, jeopardizing your investment.
Potential Mitigations
- Your accountant must conduct a thorough analysis of the audited financial statements, including all footnotes, to assess the franchisor's solvency and operational viability.
- An attorney should be consulted to understand the implications of the state-mandated fee deferrals and the protections they may or may not offer.
- A business advisor can help you evaluate if the franchisor has a credible plan to achieve profitability and provide long-term support.
High Franchisee Turnover
High Risk
Explanation
The data in Item 20 reveals a high rate of franchisee exits in 2024, with approximately 14.5% of the outlets at the start of the year having been terminated or having ceased operations. This significant turnover is a critical warning sign and may indicate systemic problems such as franchisee unprofitability, dissatisfaction with franchisor support, or fundamental flaws in the business model. You could face similar challenges leading to the loss of your investment.
Potential Mitigations
- It is crucial to contact a significant number of the former franchisees listed in Exhibit E to understand the specific reasons for their departure.
- Your attorney can help you formulate key questions for both current and former franchisees regarding their profitability and relationship with the franchisor.
- A business advisor should help you analyze the potential root causes of this high turnover before you make any commitment.
Rapid System Growth
High Risk
Explanation
Item 20 data shows the system has grown from zero to 80 franchised outlets in just three years. This extremely rapid expansion, when viewed alongside the franchisor's significant net losses and negative net worth disclosed in Item 21, raises concerns. There is a risk that EverLine's support infrastructure has not kept pace with its growth, which could result in inadequate training, operational assistance, and quality control for you and other new franchisees.
Potential Mitigations
- With your business advisor, question the franchisor directly about its specific plans and capacity for scaling its support infrastructure to match this rapid unit growth.
- Engaging a broad range of existing franchisees, both new and established, to inquire about the current quality and responsiveness of franchisor support is essential.
- Your accountant should review the franchisor's financial statements in Item 21 to assess if it possesses the resources to sustain this growth.
New/Unproven Franchise System
High Risk
Explanation
The franchisor explicitly discloses its short operating history as a special risk. Formed in late 2021, the company has a limited track record, and its financial statements show significant losses and negative equity. This lack of history and financial stability increases the risk of unproven systems, inadequate support, and potential business model failure compared to a more mature franchise. Your investment carries a higher degree of uncertainty due to the system's early stage of development.
Potential Mitigations
- A business advisor can help you conduct extensive due diligence on the founders' and management's direct experience in both the pavement services industry and in franchising.
- Speaking with the earliest franchisees from the Item 20 list is critical to understand their experiences and the evolution of the franchisor's support.
- Your accountant must carefully assess the franchisor's capitalization and its plan to achieve profitability.
Possible Fad Business
Low Risk
Explanation
This risk was not identified in the FDD package. A fad business is one tied to a short-lived trend, which can risk long-term failure after consumer interest wanes. Assessing whether a business concept has enduring market demand versus being a temporary novelty is a key part of due diligence for any franchise investment, as your contractual obligations will outlast any trend.
Potential Mitigations
- To assess long-term viability, it is wise to work with a business advisor to research the industry's history and growth projections.
- An accountant can help you evaluate the business model's resilience to economic shifts and changing consumer preferences.
- Discussing the franchisor's plans for future innovation and service development with them is a prudent step.
Inexperienced Management
High Risk
Explanation
Item 2 lists the business experience of the management team. While some executives have experience with the Canadian affiliate, the U.S. franchising entity is very new, having been formed in late 2021. The franchisor's financial instability and high franchisee turnover may reflect challenges related to management's experience in successfully scaling and supporting a U.S. franchise network. This could impact the quality of operational guidance, training, and strategic direction you receive.
Potential Mitigations
- A thorough vetting of the management team's specific background in supporting a U.S.-based franchise system should be conducted with a business advisor.
- It is important to speak with existing U.S. franchisees about the quality of support and management's responsiveness.
- Your attorney can help you ask targeted questions about how the management team plans to address the company's financial and operational challenges.
Private Equity Ownership
Medium Risk
Explanation
Item 1 discloses that EverLine is indirectly controlled by investment funds affiliated with Red Iron Group, a private equity (PE) firm. PE ownership introduces a risk that decisions may prioritize short-term investor returns over the long-term health of the system. This could manifest as increased fees, reduced franchisee support, or pressure to use affiliated suppliers. The Franchise Agreement also gives the franchisor broad rights to sell the system, potentially to another owner with different priorities.
Potential Mitigations
- It is advisable to research the private equity firm's track record with other franchise systems they have owned, possibly with help from your business advisor.
- In discussions with current franchisees, specifically ask about any changes in support, fees, or system direction since the PE acquisition.
- Your attorney should explain the implications of the contract's assignment clause, which allows the franchisor to sell the system without your consent.
Non-Disclosure of Parent Company
Low Risk
Explanation
This specific risk was not identified, as the parent and affiliate companies are disclosed in Item 1. Generally, if a franchisor is a thinly capitalized subsidiary, it is critical that the parent company's financial statements are also disclosed, especially if the parent guarantees the franchisor's obligations. Without this information, a prospective franchisee cannot fully assess the overall financial stability and backing of the franchise system they are joining.
Potential Mitigations
- Your accountant should always verify if the franchisor is a subsidiary and assess if parent company financials should have been included.
- If a parent company provides a guarantee, your attorney should ensure this guarantee is a formal exhibit to the FDD and review its terms.
- A business advisor can help investigate the relationship and dependencies between a franchisor and its parent company.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD package. Franchisors must disclose their business predecessors. A failure to disclose this information, or providing incomplete history, can hide past issues like bankruptcies, litigation, or high failure rates under a prior operator. This prevents you from seeing the full historical context of the business system's performance and challenges, which is crucial for making an informed investment decision.
Potential Mitigations
- If a franchisor mentions acquiring the system from a predecessor, further research into that predecessor's history is a wise step for your business advisor.
- Your attorney should carefully review Items 1, 3, and 4 for any mention of predecessors and ensure the disclosure appears complete.
- Asking long-tenured franchisees about their experience under any previous ownership can provide valuable insight.
Pattern of Litigation
Medium Risk
Explanation
Item 3 discloses a lawsuit filed by a former franchisee against EverLine for alleged wrongful termination, seeking over $525,000 in damages. The franchisor has countersued. While this is a single case and not a pattern, it is a significant dispute with a former franchisee that arose recently. This litigation could indicate potential for serious disagreements with the franchisor regarding contractual obligations and termination, representing a risk for any new franchisee entering the system.
Potential Mitigations
- A careful review of the specific allegations in the Item 3 litigation with your attorney is crucial to understand the nature of the dispute.
- Your business advisor can help you assess if the issues raised in the lawsuit are relevant to your own operational plans.
- It is advisable to ask the franchisor for their perspective on the litigation, while understanding their response will be biased.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.