Expedia Cruises Logo

Expedia Cruises

Initial Investment Range

$149,500 to $258,745

Franchise Fee

$49,000

The franchise offered is for the operation of a travel agency business that offers reservations for cruise ships, airlines, car rentals and hotels, as well as other related travel services and products.

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Expedia Cruises March 12, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
1
1
8

Disclosure of Franchisor's Financial Instability

Low Risk

Explanation

This risk was not identified. The FDD provides audited financial statements for the parent company, CruiseShipCenters USA Inc. (Expedia Cruises)'s parent, Expedia Group, Inc., which also provides a full guarantee of the franchisor's obligations. This robust financial backing from a major public corporation significantly reduces concerns about the franchisor's ability to provide support and fulfill its commitments, which is a crucial factor for your long-term security.

Potential Mitigations

  • It is still valuable for your accountant to review the parent company's financial statements to understand its overall health and strategic direction.
  • Your attorney should examine the specific language of the parent company's guarantee to confirm its scope and enforceability.
  • Discussing the practical implications of the parent-subsidiary relationship with existing franchisees can provide useful insights.
Citations: Item 21, Exhibit G

High Franchisee Turnover

High Risk

Explanation

Item 20 data reveals a significant number of franchise closures, particularly in 2022 when 16 outlets, representing over 17% of the system's starting base, ceased operations for "other reasons." While the rate has since decreased, this high historical turnover is a critical warning sign of potential systemic problems with the business model or franchisee profitability. You must investigate the reasons for these closures to assess the potential for similar challenges.

Potential Mitigations

  • Contacting a significant number of former franchisees from the list in Exhibit E is critical to understand why they left the system.
  • A discussion with your attorney is important to frame questions for former franchisees to avoid legal issues while gathering information.
  • Your accountant should help you model a worst-case scenario for your own business plan based on this historical turnover data.
Citations: Item 20

Rapid System Growth

Low Risk

Explanation

This risk was not identified. Item 20 data does not show excessively rapid growth that might strain the franchisor's support systems. A stable growth pace can be positive, suggesting the franchisor can adequately support its existing franchisees. However, it is always important to ensure the franchisor has the infrastructure to support both current and future franchisees effectively.

Potential Mitigations

  • A business advisor can help you assess if the franchisor's support staff and infrastructure, as described in Item 2 and Item 11, are appropriate for the current system size.
  • In discussions with current franchisees, asking about the quality and timeliness of franchisor support is always a prudent step.
  • Your attorney should review the support obligations outlined in the Franchise Agreement to understand what is contractually guaranteed.
Citations: Not applicable

New/Unproven Franchise System

Low Risk

Explanation

This risk was not identified, as the franchisor and its Canadian affiliate have a long history of franchising, dating back to 2008 and 1988 respectively. An established system often has refined operational procedures, stronger brand recognition, and more experienced support staff. This maturity can reduce many of the uncertainties and challenges associated with investing in a new, unproven franchise concept.

Potential Mitigations

  • Even with an established system, asking your business advisor to help evaluate its current market position and competitive advantages is wise.
  • Discussing the system's evolution and recent changes with long-term franchisees can provide valuable historical context.
  • An accountant should still review the recent financial trends of the parent company to ensure continued stability.
Citations: Not applicable

Possible Fad Business

Low Risk

Explanation

This risk does not appear to be present. The business model is focused on the travel and cruise industries, which are well-established markets with a long history of consumer demand, rather than being based on a short-term trend or fad. The stability of the underlying industry is a key factor to consider for the long-term viability of any franchise investment.

Potential Mitigations

  • A business advisor can help you research the current health and future outlook of the cruise and leisure travel industries.
  • Consider the business's resilience to economic downturns or events like a pandemic with your financial advisor.
  • Asking current franchisees about customer demand in their local markets provides practical insight.
Citations: Not applicable

Inexperienced Management

Low Risk

Explanation

This risk was not identified. Item 2 indicates that the management team has significant and long-term experience within the company, its affiliates, and the broader travel industry. An experienced leadership team is often better equipped to navigate industry challenges, provide effective support, and make sound strategic decisions, which can be a significant benefit for you.

Potential Mitigations

  • It is still useful to research the recent performance and reputation of the key executives mentioned in Item 2 with your business advisor.
  • When speaking with franchisees, ask about their direct experiences and the quality of their interactions with the leadership team.
  • Your attorney can help you understand the management structure and how it might impact decision-making for the franchise system.
Citations: Not applicable

Private Equity Ownership

Low Risk

Explanation

This risk was not identified. Item 1 indicates the franchisor is owned by Expedia Group, Inc., a publicly traded operating company in the travel industry, not a private equity firm. This can be viewed positively, as an operating company's strategic goals are often more aligned with the long-term health and growth of the brand, rather than a PE firm's potentially shorter investment horizon.

Potential Mitigations

  • A financial advisor can help you analyze the parent company's public filings (e.g., 10-K reports) to understand its strategic priorities and financial health.
  • Discuss with existing franchisees any changes they have observed in the system related to the parent company's influence.
  • Your attorney should review any clauses related to the sale or assignment of the franchise system.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified. The FDD clearly discloses the parent company, Expedia Group, Inc., in Item 1 and provides its audited financial statements and a performance guarantee in Item 21 and Exhibit G. This level of transparency is compliant with disclosure requirements and allows you and your advisors to properly assess the financial strength backing the franchise system.

Potential Mitigations

  • Ensuring your accountant thoroughly reviews the provided parent company financials is a crucial due diligence step.
  • Your attorney should confirm the scope and legal enforceability of the parent company's Guarantee of Performance.
  • A business advisor can help you understand the relationship and potential influence of the parent company on franchise operations.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This specific risk is not applicable as the franchisor states in Item 1 that it has no predecessors. This simplifies due diligence, as the operational and legal history to review is confined to the current franchising entity. However, you should still carefully review the history of the franchisor itself and its affiliates.

Potential Mitigations

  • Your attorney should still carefully review the history of the franchisor and its affiliates as detailed in Items 1, 3, and 4.
  • When speaking with long-term franchisees, asking about the history of the company can still provide valuable context.
  • A business advisor can help research the company's background and reputation in the industry.
Citations: Not applicable

Pattern of Litigation

Medium Risk

Explanation

Item 3 discloses a pending arbitration filed by a former franchisee against the franchisor alleging breach of contract and other actions. While not a large pattern of litigation, a direct claim from a franchisee regarding the franchisor's performance of its obligations is a significant point of concern. You should investigate the context of this dispute, as it may shed light on potential challenges within the franchisor-franchisee relationship.

Potential Mitigations

  • Your attorney should analyze the allegations in the disclosed litigation and advise you on the potential implications.
  • Attempting to contact the former franchisee involved in the dispute could provide direct insight, a task your legal counsel can guide.
  • Discussing the matter with the franchisor can provide their perspective, which should be evaluated critically with your attorney.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
4
4
7

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
4
4
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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4

Legal & Contract Risks

Total: 16
6
7
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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5

Territory & Competition Risks

Total: 5
1
3
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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6

Regulatory & Compliance Risks

Total: 10
4
4
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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7

Franchisor Support Risks

Total: 4
1
2
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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8

Operational Control Risks

Total: 12
3
8
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
8
8
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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10

Miscellaneous Risks

Total: 2
1
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.