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Firehouse Subs

Initial Investment Range

$378,650 to $1,392,100

Franchise Fee

$26,200 to $26,700

The franchise is for the establishment and operation of a restaurant which offers and serves large-portion hot submarine style sandwiches in a unique fire-fighting atmosphere and decorum at an economical price under the FIREHOUSE SUBS® trade name and business system.

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Firehouse Subs March 25, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
1
3
6

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor, Firehouse of America, LLC (FOA), provides an unaudited balance sheet, which is a significant risk as it lacks independent verification. While the ultimate parent, Restaurant Brands International Inc. (RBI), provides audited financials and a performance guarantee, a critical audit matter was noted regarding the recoverability of the Firehouse Subs brand's intangible asset. This combination suggests potential financial vulnerabilities at the franchisor level, though parental support is a mitigating factor.

Potential Mitigations

  • Engage an accountant to analyze the parent company's audited financials and the franchisor's unaudited balance sheet to assess overall financial health.
  • Your attorney should evaluate the strength and enforceability of the parent company's guarantee of performance.
  • Discuss the brand's intangible asset valuation and the critical audit matter with a financial advisor to understand potential implications.
Citations: Item 21, Exhibit A, Exhibit L

High Franchisee Turnover

Low Risk

Explanation

Based on the data in Item 20, the franchisee turnover rate appears relatively low. For 2024, approximately 2.2% of the initial 1,170 franchised outlets ceased operations, were not renewed, or were reacquired. While any franchisee exit warrants investigation, these figures do not immediately suggest a high level of systemic distress. However, you should still investigate the reasons for the 14 outlets that 'Ceased Operations for Other Reasons'.

Potential Mitigations

  • Speaking with former franchisees listed in Item 20 is essential to understand their reasons for leaving the system; your business advisor can help prepare questions.
  • Your accountant can help you analyze the turnover data over the three-year period to identify any concerning trends.
  • Asking the franchisor for more context on the 'Ceased Operations' category could provide valuable insight.
Citations: Item 20

Rapid System Growth

Low Risk

Explanation

This risk was not identified. The system shows steady, not excessively rapid, growth over the past three years according to Item 20. Rapid growth can sometimes strain a franchisor's ability to provide adequate support to all its franchisees. It is important to ensure a franchisor has the infrastructure and personnel to manage its expansion effectively without diminishing the quality of service provided to its franchise network.

Potential Mitigations

  • Your business advisor can help assess whether the franchisor's support staff and infrastructure are scaling appropriately with its growth.
  • It is wise to discuss the quality and timeliness of franchisor support with both new and established franchisees.
  • An accountant should review the franchisor’s financial statements to determine if they are investing sufficiently in support systems.
Citations: Item 20

New/Unproven Franchise System

Low Risk

Explanation

This risk was not identified. The Firehouse Subs system was founded in 1994 and began franchising in 2004, indicating a long operational history. The brand is part of Restaurant Brands International, a large, experienced global franchisor. An unproven system can carry higher risks, such as a lack of brand recognition and underdeveloped operational procedures, but that does not appear to be the case here.

Potential Mitigations

  • A business advisor can help you research the brand's history and its performance under the current parent company.
  • When speaking with existing franchisees, inquire about their experiences with the system's maturity and brand recognition.
  • Your accountant should review the financial statements to confirm the stability of the established system.
Citations: Item 1, Item 2, Item 20, Item 21

Possible Fad Business

Low Risk

Explanation

This risk was not identified. The business is a submarine sandwich restaurant, a well-established and long-standing segment of the quick-service restaurant industry. While market trends can change, this concept is not based on a recent or niche fad. Investing in a fad business carries the risk that consumer interest may decline, potentially leaving you with a failing business and long-term contractual obligations.

Potential Mitigations

  • A business advisor can help you analyze the long-term sustainability of the submarine sandwich market in your specific area.
  • Discuss the franchisor’s strategies for innovation and menu development with existing franchisees.
  • It is prudent to have your accountant help you create financial projections that account for potential market shifts and competition.
Citations: Item 1, Item 11

Inexperienced Management

Low Risk

Explanation

The management team disclosed in Item 2 appears to have extensive experience in the restaurant and franchising industries, many with long tenures at parent company RBI or its other major brands like Burger King and Popeyes. Lack of management experience in franchising can be a significant risk, as it may lead to inadequate support, weak systems, and poor strategic decisions. That does not appear to be a primary concern here.

Potential Mitigations

  • You should still review the backgrounds of key executives in Item 2 with your business advisor to assess their direct relevance to this brand.
  • In discussions with current franchisees, inquire about their direct experiences with the management team's competence and support.
  • An attorney can help you understand the roles and responsibilities of the key personnel as described in the FDD.
Citations: Item 2

Private Equity Ownership

Medium Risk

Explanation

The franchisor is owned by Restaurant Brands International Inc. (RBI), a major global company that is ultimately controlled by 3G Capital, a private equity firm. This ownership structure may create a focus on financial metrics and investor returns, which could potentially lead to decisions that prioritize short-term gains over the long-term health of franchisees. The Franchise Agreement also permits the sale of the system, which could introduce new ownership with different priorities.

Potential Mitigations

  • It is important to discuss with your business advisor the history of RBI and 3G Capital's management of other franchise brands.
  • Engaging with franchisees to understand how the corporate ownership has impacted operations, support, and costs is a crucial step.
  • Your attorney should analyze the assignment clauses in the Franchise Agreement to clarify your rights if the system is sold.
Citations: Item 1, Item 17

Non-Disclosure of Parent Company

Medium Risk

Explanation

The franchisor is a subsidiary of a parent company, RBI, which provides a performance guarantee. The FDD includes audited financial statements for the parent company. However, the financials for the specific franchisor entity, FOA, are provided as an unaudited balance sheet in a state addendum. Failing to provide audited financials for the contracting entity, when it is not a startup, can obscure a clear view of its specific financial health and ability to meet its obligations independently.

Potential Mitigations

  • Having an accountant carefully review both the parent's audited financials and the franchisor's unaudited statement is critical.
  • Your attorney should verify the enforceability and scope of the parent company's guarantee.
  • Questioning the franchisor about why they do not provide audited financial statements for the specific franchising entity can provide insight.
Citations: Item 1, Item 21, Exhibit A

Predecessor History Issues

Low Risk

Explanation

This risk was not identified. Item 1 discloses that Firehouse Restaurant Group, Inc. (now FRG, LLC) was the predecessor. The document appears to provide relevant information regarding this entity. When a franchisor has predecessors, it is important to scrutinize their history for issues like litigation, bankruptcy, or high franchisee turnover, as these can indicate unresolved systemic problems that may have been inherited by the current franchisor.

Potential Mitigations

  • Your attorney can help you investigate the public records and history of any disclosed predecessor entities for potential red flags.
  • Asking long-term franchisees about their experiences under the predecessor company can provide valuable historical context.
  • A business advisor can assist in researching news archives or online forums for franchisee complaints related to the predecessor.
Citations: Item 1, Item 3, Item 4

Pattern of Litigation

Medium Risk

Explanation

Item 3 discloses several pending litigation cases involving the parent company, RBI, and its other brands like Tim Hortons and Burger King, including class actions. While FOA is not a direct party to most of these, they involve the same corporate family and management ecosystem. Cases include allegations of breach of fiduciary duty and antitrust violations related to no-hiring clauses. This pattern of litigation within the parent organization could suggest a corporate culture that may lead to disputes.

Potential Mitigations

  • Your attorney should carefully analyze the nature and potential implications of all litigation disclosed in Item 3, even those involving affiliates.
  • Discussing the franchisor's litigation history with current and former franchisees can provide valuable context.
  • A business advisor can help research the outcomes and general reputation of the parent company regarding franchisee relations.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
5
3
7

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
4
4
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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4

Legal & Contract Risks

Total: 16
7
5
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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5

Territory & Competition Risks

Total: 5
3
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
5
3
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
2
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
3
6
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
9
6
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.