
Fleet Feet
Initial Investment Range
$228,500 to $545,000
Franchise Fee
$22,500 to $47,055
The franchisee will operate a brick-and-mortar retail store selling specialty running and fitness merchandise, training programs, and services.
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Fleet Feet April 3, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Low Risk
Explanation
This risk was not identified. The financial statements for FLEET FEET, INCORPORATED (Fleet Feet, Inc.) provided in Item 21 show a profitable company with a strong balance sheet. For fiscal year 2024, Fleet Feet, Inc. reported a net income of nearly $1 million and shareholder equity exceeding $18 million. These figures suggest financial stability and the capacity to support the franchise system. An accountant's review is still a prudent step for any investment.
Potential Mitigations
- Even with positive financials, having your accountant review the statements, including all footnotes and the auditor's report, is a crucial step.
- Discuss the franchisor's financial health and capital allocation plans for system support and growth with your financial advisor.
- It is wise to ask your attorney about any financial assurance mechanisms, like bonds or escrow, that might be required by your state, regardless of the franchisor's apparent stability.
High Franchisee Turnover
Low Risk
Explanation
This risk was not identified. The data in Item 20's tables shows very low franchisee turnover. In each of the last three years (2022-2024), only one franchised outlet ceased operations for other reasons, and there were zero terminations or non-renewals. The tables also show a healthy number of transfers to new owners each year, which typically indicates a viable business with resale value. The system is growing steadily, not shrinking.
Potential Mitigations
- Despite low reported turnover, you should still contact a sample of current and former franchisees from the lists provided with Item 20 to discuss their experiences.
- A business advisor can help you analyze the Item 20 data for any subtle trends over the three-year period.
- During your validation calls with franchisees, ask about their profitability and satisfaction with the franchisor, which are key drivers of turnover.
Rapid System Growth
Medium Risk
Explanation
The franchise system is experiencing significant growth. Item 20 data shows the number of franchised units grew from 153 to 192 over the past three years, a 25% increase. The number of company-owned stores also expanded dramatically in 2022. Such rapid expansion could potentially strain the franchisor's ability to provide adequate training, site selection assistance, and ongoing support to all franchisees. You should verify the support system has scaled accordingly.
Potential Mitigations
- In your discussions with current franchisees, specifically inquire about the quality and responsiveness of the franchisor's support systems.
- A business advisor can help you assess whether the franchisor's corporate infrastructure seems adequate to handle this rate of growth.
- Question the franchisor directly about their specific plans for scaling support staff and resources to match the expanding number of locations.
New/Unproven Franchise System
Low Risk
Explanation
This risk was not identified. Fleet Feet, Inc. discloses in Item 1 that it has been offering franchises since 2002. With over two decades of experience and more than 275 total stores in operation, the system is well-established and not unproven. The risk associated with an emerging brand that lacks a track record does not appear to apply here.
Potential Mitigations
- When speaking with long-tenured franchisees, asking about the evolution of the system and the franchisor's support over the years can provide valuable insight.
- Engaging a business advisor to research the company's history and reputation within the specialty retail industry is always a prudent measure.
- Your attorney should still confirm the franchisor's compliance and registration history in your state.
Possible Fad Business
Low Risk
Explanation
This risk was not identified. The franchise operates in the specialty running and fitness retail market. This is a well-established and mature industry, not a temporary fad. The business model is based on durable consumer interest in health and fitness, suggesting long-term viability rather than a concept tied to a fleeting trend.
Potential Mitigations
- Your business advisor can help you research the long-term trends and competitive landscape of the specialty athletic retail market in your specific area.
- Ask current franchisees about local market conditions and how the business model has adapted to changes over time.
- A discussion with your financial advisor about the resilience of this retail sector to economic cycles would be beneficial.
Inexperienced Management
Low Risk
Explanation
This risk was not identified. The executive biographies in Item 2 of the FDD show a management team with extensive and long-term experience. Many key personnel have been with Fleet Feet, Inc. for several years and have significant prior experience in the retail and franchise industries. The leadership appears stable and deeply knowledgeable about the business.
Potential Mitigations
- During your due diligence calls, you can ask current franchisees for their direct opinions on the competence and accessibility of the management team.
- A business advisor can help you research the public-facing reputation of the key executives within the industry.
- It is always good practice to confirm with your attorney that all key management personnel have a clean history as disclosed in Item 3 and 4.
Private Equity Ownership
Medium Risk
Explanation
Fleet Feet, Inc. is part of a portfolio owned by Investor's Management Corporation (IMC), which appears to be a private equity or investment firm. This ownership structure can create a risk that decisions are focused on maximizing short-term returns for investors, which may not always align with the long-term health of franchisees. This could potentially influence policies on fees, required spending, or support levels.
Potential Mitigations
- It is critical to discuss with current franchisees whether they have observed any changes in franchisor support or philosophy since the current ownership structure was established.
- Your attorney should examine the Franchise Agreement for clauses that give the franchisor broad rights to sell the system, which is a common exit strategy for investment firms.
- A business advisor could help you research the investment firm's track record with other franchise brands in its portfolio.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified. The FDD's Item 1 appears to properly disclose the parent company, ONWARD OUTDOOR BRANDS, LLC, and its ultimate ownership structure involving Investor's Management Corporation. The franchisor's own audited financial statements are provided, and there is no indication that parent company financials are required and have been withheld.
Potential Mitigations
- Your attorney can help you understand the complex corporate structure outlined in Item 1 and the relationships between the various affiliated companies.
- Have your accountant confirm that the provided financial statements are sufficient for a proper risk assessment and that no other statements appear necessary.
- In your due diligence, asking franchisees about the role the parent company plays in day-to-day support can be insightful.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified. Item 1 mentions a predecessor entity but clarifies it did not offer franchises. Furthermore, Items 3 and 4 disclose no history of litigation or bankruptcy related to any predecessor. The provided information does not suggest there are any inherited issues or a negative history being obscured.
Potential Mitigations
- Your attorney should review the predecessor information in the FDD to confirm there are no hidden liabilities or concerns.
- During franchisee validation calls, it can be useful to ask long-tenured franchisees about their experiences during any transitions of corporate ownership.
- A business advisor can help conduct public records searches on predecessor entities for additional peace of mind.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified. Item 3 of the FDD states, "No litigation is required to be disclosed in this Item." This indicates there is no current, material litigation involving the franchisor, its predecessors, or management that would suggest a pattern of disputes with franchisees, suppliers, or regulators.
Potential Mitigations
- Although no litigation is disclosed, your attorney can perform independent public records searches to verify this information.
- Asking current franchisees about their experiences with disputes and how the franchisor resolves disagreements is a valuable part of due diligence.
- It is wise to have your attorney explain the dispute resolution process outlined in the Franchise Agreement, should a conflict arise in the future.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.