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D1 Sports
How much does D1 Sports cost?
Initial Investment Range
$480,557 to $1,038,432
Franchise Fee
$99,500 to $164,500
The franchise is for the right to own and operate a training facility offering athletic-based scholastic and adult group training, coaching and personal training, and related products and services under the “D1 ” name and marks.
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D1 Sports June 10, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 21, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
D1 Sports Franchise, LLC (D1) explicitly warns of its poor financial condition. The audited financial statements in Exhibit D confirm this, showing a net loss of over $936,000 in 2024 and a negative Member's Deficit exceeding $11.3 million. This significant financial instability raises serious questions about the company's ability to provide long-term support, fund system growth, or even remain a viable business, which could jeopardize your investment.
Potential Mitigations
- Your accountant must conduct a deep analysis of the franchisor's financial statements, including cash flow and the nature of the large member's deficit.
- A business advisor can help you assess if the franchisor's revenue model, heavily reliant on franchise sales, appears sustainable.
- Consulting a franchise attorney is crucial to understand the implications of the franchisor's explicit financial risk warnings.
High Franchisee Turnover
High Risk
Explanation
Item 20 data indicates significant franchisee turnover. In 2024, there were 11 exits (cessations and reacquisitions) from a base of 90 franchises, a churn rate over 12%. More concerning is the disclosure of 128 signed agreements for units not yet open, a number greater than all operating units. The franchisor flags this as a special risk, suggesting systemic issues in franchisees getting their locations open and operational, which could affect you.
Potential Mitigations
- A thorough discussion with your franchise attorney about the implications of the high number of unopened franchises is essential.
- Contacting a broad range of current and former franchisees from the lists in Exhibit G is critical to understanding why so many have left or failed to open.
- Your accountant should help you model a worst-case scenario for your own ramp-up period, given these disclosed delays.
Rapid System Growth
High Risk
Explanation
The system is experiencing very rapid growth, with 37 net new franchised outlets opening in 2024 and another 128 agreements signed for future locations. While growth can be positive, when combined with the franchisor's disclosed financial instability (net losses and significant deficit), it creates a risk that the support infrastructure for training, site selection, and operations may not be able to keep pace, potentially leading to inadequate assistance for new franchisees like you.
Potential Mitigations
- In your discussions with current franchisees, specifically ask about the quality and responsiveness of franchisor support as the system has grown.
- A business advisor can help you question the franchisor about their specific plans to scale their support staff and systems to match this rapid expansion.
- Your accountant should review the franchisor's investment in support infrastructure relative to its revenue from franchise sales.
New/Unproven Franchise System
Medium Risk
Explanation
While the D1 system began franchising in 2015, a private equity firm acquired a controlling interest in 2021. This relatively recent change in ownership, coupled with the rapid growth and financial issues, can introduce risks similar to those of an unproven system. The current management's approach under this new ownership structure is still establishing its long-term track record for franchisee success and support.
Potential Mitigations
- With your business advisor, you should investigate the private equity owner's track record with other franchise brands.
- When speaking with franchisees, focus on changes to the system, support, and culture since the 2021 ownership change.
- A franchise attorney can help you understand the implications of private equity ownership on your franchise agreement.
Possible Fad Business
Low Risk
Explanation
The business concept, athletic-based training, is part of the established and highly competitive fitness industry. It does not appear to be based on a short-term trend or fad. However, the high level of competition from other fitness concepts, including local gyms and national brands, is a significant market factor you will need to consider in your business plan.
Potential Mitigations
- Working with a business advisor to conduct a thorough local market analysis is essential to understand your direct and indirect competition.
- Develop a robust local marketing plan with your marketing advisor to differentiate your facility in a crowded market.
- Your accountant can help project realistic revenue and membership figures based on the competitive landscape.
Inexperienced Management
Medium Risk
Explanation
The management team listed in Item 2 has experience in the fitness industry. However, the significant volume of recent franchisee litigation disclosed in Item 3 and the high rate of unopened franchises shown in Item 20 could call into question the effectiveness and experience of the management team in successfully operating a franchise system and supporting its franchisees. These issues suggest potential deficiencies despite their industry background.
Potential Mitigations
- In discussions with current and former franchisees, specifically inquire about their direct experiences and interactions with the management team.
- Your franchise attorney should carefully evaluate the allegations in the disclosed litigation for insights into management practices.
- A business advisor can help you assess whether the management team's skills align with what is needed to address the system's current challenges.
Private Equity Ownership
High Risk
Explanation
Item 1 discloses that the franchisor is backed by Princeton Equity Group, a private equity (PE) firm. PE ownership can prioritize rapid growth and short-term returns for investors, which may not always align with the long-term health of franchisees. This could manifest as pressure to cut support costs, increase fees, or sell the entire system, creating uncertainty for your investment.
Potential Mitigations
- You should research the PE firm's reputation and its history with other franchise systems with the help of a business advisor.
- When speaking with franchisees, ask if they have observed changes in franchisor priorities or support quality since the PE acquisition.
- Your attorney should review the assignment clause in the Franchise Agreement to understand how a sale of the company could affect you.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD Package. The franchisor appears to properly disclose its parent companies (e.g., D1 New HoldCo, LLC) in Item 1. Parent company financial data seems to be included within the franchisor's own audited financial statements. The structure is complex but disclosed. It is important that a franchisor properly disclose parent entities as they can influence operations and their financial health is relevant.
Potential Mitigations
- An experienced franchise attorney can help you understand the complex corporate structure and the relationships between the franchisor and its various parent entities.
- Your accountant should confirm that the financial disclosures are complete and compliant regarding the parent companies.
- Understanding the full corporate structure helps assess where ultimate control and potential liabilities may reside; your attorney can provide this insight.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 1 does not disclose any predecessors from which D1 acquired the business. Historically, franchisors changing their name or being acquired by a new entity must disclose this history. This information is vital for checking the predecessor's litigation, bankruptcy, and franchisee turnover history.
Potential Mitigations
- Your franchise attorney can confirm that no predecessor history is required to be disclosed for this franchisor.
- It is good practice to ask a franchisor about its complete brand history, which a business advisor can help you with.
- Even without predecessors, reviewing the franchisor's own history in Items 1, 3, 4, and 20 with your professional advisors is critical.
Pattern of Litigation
High Risk
Explanation
Item 3 reveals an alarming pattern of recent, serious litigation. This includes multiple lawsuits from current and former franchisees alleging fraud, misrepresentation, and breach of contract, with one group action seeking over $4 million in damages. This volume and severity of franchisee-initiated legal action is a major red flag, suggesting deep, systemic problems in the franchisor's sales process, support, or overall business model.
Potential Mitigations
- A franchise attorney must meticulously review the allegations in each disclosed lawsuit to understand the nature of the franchisee complaints.
- This level of litigation should prompt extensive due diligence, including speaking with as many current and former franchisees as possible.
- You and your legal counsel should consider this a critical risk factor that may weigh against proceeding with the investment.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.









