
D1 Sports
Initial Investment Range
$474,843 to $1,011,979
Franchise Fee
$190,242 to $229,310
The franchise is for the right to own and operate a training facility offering athletic-based scholastic and adult group training, coaching and personal training, and related products and services under the “D1” name and marks.
Enjoy our complimentary free risk analysis below
Unlock the full risk analysis to access 9 more categories covering 100+ risks.
D1 Sports April 18, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor's audited financial statements reveal a significant negative net worth (Member's Deficit of over $11.3 million in 2024) and a net loss of over $936,000 in 2024. The FDD explicitly discloses this as a special risk, calling into question the company's financial ability to provide support. This financial weakness could jeopardize the franchisor's ability to meet its obligations to you and sustain the brand, representing a substantial risk to your investment.
Potential Mitigations
- A thorough review of the complete, audited financial statements and all accompanying notes with your accountant is essential to assess the franchisor's viability.
- Your franchise attorney should determine if the franchisor is required to post a bond or establish an escrow account in your state due to this financial condition.
- Ask a business advisor to help you evaluate if the franchisor's business model shows a clear path to profitability and stability.
High Franchisee Turnover
High Risk
Explanation
Item 20 data from 2024 indicates a notable turnover rate. There were 11 units that ceased operating or were reacquired by the franchisor out of a starting base of 90 franchised outlets, representing a churn rate of over 12%. This level of turnover may suggest potential issues within the system regarding franchisee profitability, satisfaction, or support. The FDD also explicitly identifies the large number of unopened franchises as a special risk, which is related to overall system health.
Potential Mitigations
- Your business advisor should help you contact a significant number of former franchisees listed in Item 20 to understand their reasons for leaving the system.
- Discuss the specific reasons for the 'Ceased Operations' and reacquired units with the franchisor to gauge if there are systemic problems.
- An analysis of the turnover data trends over all three years provided in Item 20 with your accountant is critical.
Rapid System Growth
High Risk
Explanation
The franchisor is experiencing very rapid growth, with the number of franchised outlets increasing from 90 to 127 in 2024, an increase of over 41%. When combined with the franchisor's disclosed financial instability, this rapid expansion could strain their resources and ability to provide adequate site selection, training, and ongoing operational support to all franchisees. Ensuring support systems can scale effectively with unit growth is a potential challenge for the franchisor.
Potential Mitigations
- Question the franchisor on their specific plans to scale their support staff and systems to match the rapid pace of franchise sales.
- It is advisable to speak with franchisees who opened recently to assess whether they feel the support they received was adequate and timely.
- Engage a business advisor to help you evaluate if the franchisor's infrastructure appears capable of handling this significant growth.
New/Unproven Franchise System
Low Risk
Explanation
The franchisor has been offering franchises since 2015 and has a significant number of outlets. Therefore, this specific risk of being a new or unproven system was not identified.
Potential Mitigations
- When evaluating any franchise, it is important to have your attorney review the business experience of the management team outlined in Item 2.
- An accountant can help you analyze the system's growth and stability over time by reviewing the tables in Item 20.
- Speaking with long-standing franchisees with the help of a business advisor can provide insight into the system's history and evolution.
Possible Fad Business
Low Risk
Explanation
This specific risk was not identified in the FDD. The business model, focused on athletic-based training, exists within the established and competitive fitness industry rather than appearing to be a temporary or fleeting trend. However, the long-term success of any business depends on its ability to adapt to changing consumer preferences and market conditions. Your investment's viability depends on the brand's enduring appeal.
Potential Mitigations
- Your business advisor can help you conduct independent market research to assess the long-term consumer demand for this specific type of fitness service.
- Inquire with the franchisor about their research and development plans for evolving the business model and staying competitive.
- A financial advisor should be consulted to evaluate the business model's resilience to economic shifts and changing fitness trends.
Inexperienced Management
Low Risk
Explanation
This risk was not identified. FDD Item 2 indicates that the key executives of D1 Sports Franchise, LLC (D1) have extensive experience in the fitness industry and, in several cases, significant experience with the D1 brand itself. For example, the CEO and COO have been with the company since 2014 and 2016 respectively. This suggests a management team familiar with the business concept and operations.
Potential Mitigations
- Even with experienced management, you should ask your attorney to verify if their experience is in managing a franchise system of this size and growth rate.
- Speaking with current franchisees about their direct experiences with the management team's support and strategic direction is recommended.
- A business advisor can help you assess if the management team's skills align with the challenges identified in the FDD, like rapid growth and financial management.
Private Equity Ownership
High Risk
Explanation
Item 1 discloses that the franchisor is part of a complex corporate structure under Princeton Equity Group, LLC, a private equity firm. This ownership structure may create a focus on short-term financial returns over the long-term health of the franchise system. Decisions about fees, support levels, and system changes could be driven by the PE firm's investment timeline and exit strategy, potentially creating conflicts with your long-term interests as a franchisee.
Potential Mitigations
- It is prudent to research the private equity firm's reputation and track record with other franchise systems they have owned.
- Your attorney should be consulted to understand any clauses in the Franchise Agreement that allow the franchisor to sell the system without your consent.
- Discuss with existing franchisees whether they have observed significant changes in culture, support, or fees since the private equity acquisition.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified. Item 1 discloses a detailed corporate structure including the parent company, D1 New HoldCo, LLC, and various other affiliates. Furthermore, the audited financial statements of the franchisor, D1 Sports Franchise, LLC, are provided in Exhibit D. While parent company financials are not provided, there is no explicit guarantee from the parent that would mandate their inclusion.
Potential Mitigations
- Your accountant should review the disclosed financial statements to assess the franchisor's standalone viability.
- It is wise to have your attorney clarify the legal relationship and any financial obligations between the franchisor and its parent company.
- In any franchise, understanding if a parent company guarantees the franchisor's obligations is a key question for your attorney.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD. Item 1 states, "Except as set forth herein, we have no predecessors that are required to be disclosed in this Item." The document describes the franchisor's formation and ownership history but does not indicate any predecessors from which it acquired the business, which would necessitate disclosure of that entity's history.
Potential Mitigations
- Always have your attorney review Item 1 carefully for any mention of predecessors or past business acquisitions.
- In any FDD, if predecessors are disclosed, your business advisor should help you research their history for any red flags.
- It is good practice to ask early franchisees about the history of the system to ensure the disclosures are complete.
Pattern of Litigation
High Risk
Explanation
Item 3 discloses three recent and significant legal actions. Two are lawsuits filed by franchisees against the franchisor and its affiliates, alleging serious claims including fraud, misrepresentation, and violations of consumer protection laws. A pattern of such litigation initiated by franchisees is a major red flag that may indicate systemic problems with the franchisor's sales process, the viability of the business model, or franchisee support. This significantly increases the perceived risk of your investment.
Potential Mitigations
- Your franchise attorney must conduct a thorough review of the allegations and current status of all disclosed litigation in Item 3.
- This pattern of franchisee-initiated litigation alleging fraud should be a primary topic of discussion with your attorney to assess the potential risks.
- It is critical to contact a wide range of current and former franchisees to inquire about their experiences and satisfaction with the franchisor.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.