
Footprints Floors
Initial Investment Range
$79,955 to $261,480
Franchise Fee
$69,930 to $216,930
The franchise that we offer is for Footprints Floors, a business that provides hardwood, laminate, engineered, vinyl plank, vinyl sheet, and tile flooring installation products and services and available supplemental bathroom remodeling services primarily in residential homes and commercial businesses.
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Footprints Floors April 18, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Medium Risk
Explanation
The franchisor's audited financial statements show profitability. However, they also reveal a highly leveraged balance sheet with total liabilities ($4.7M) far exceeding member's equity ($309k). Additionally, in 2024, distributions to the owner ($1.33M) exceeded net income ($1.08M), reducing the company's equity. This financial structure and cash distribution policy could potentially limit funds available for reinvestment into the system and franchisee support, creating a risk for your business's long-term health and growth.
Potential Mitigations
- Your accountant should thoroughly analyze the franchisor's balance sheets, income statements, and cash flow statements for the past three years to assess financial trends.
- Discuss the implications of the high debt load and owner distributions with your financial advisor.
- Inquire with current franchisees about the level and quality of support they currently receive from the franchisor.
High Franchisee Turnover
High Risk
Explanation
Item 20 data reveals a concerning pattern of franchisee turnover. Over the past three years, the system has seen high rates of exits through terminations, non-renewals, and other cessations. For example, the turnover rate was approximately 19.7% in 2022 and 11.7% in 2023. This history of high churn is a significant indicator of potential systemic problems, which could range from franchisee unprofitability to dissatisfaction with the franchisor's support or business model.
Potential Mitigations
- It is critical to contact a significant number of former franchisees listed in Exhibit G to understand their reasons for leaving the system.
- Your attorney can help you formulate specific questions about the challenges these former franchisees faced.
- A business advisor should help you weigh the risks indicated by this high turnover rate against the potential rewards of the franchise.
Rapid System Growth
Low Risk
Explanation
This risk was not identified in the FDD Package. Rapid growth can strain a franchisor's ability to provide adequate support. It is important to evaluate whether a franchisor's support infrastructure is keeping pace with its franchise sales to ensure new and existing franchisees receive the assistance they need to succeed.
Potential Mitigations
- Your business advisor can help you analyze the growth rate shown in Item 20 against the franchisor's resources detailed in Item 21.
- Ask current franchisees about their perception of the franchisor's support quality as the system has expanded.
- Inquiring with your attorney about any contractual guarantees related to support levels can provide a clearer picture of your rights.
New/Unproven Franchise System
Low Risk
Explanation
This risk was not identified in the FDD Package. The franchisor, Branches Company, LLC (Branches Company), began offering franchises in November 2013 and has an established system with over 80 operating units. An unproven system presents higher risks, as its business model, brand recognition, and support structures are not yet time-tested.
Potential Mitigations
- It is still prudent to have your business advisor help you conduct thorough due diligence on the system's history and performance.
- Discussing the franchisor's long-term vision and track record with your financial advisor can provide valuable context.
- Consulting with an attorney to understand the stability of the system as described in the documents is a key step.
Possible Fad Business
Low Risk
Explanation
This risk was not identified in the FDD Package. The business model, focused on flooring installation and bathroom remodeling, serves a consistent and fundamental need in the residential and commercial property markets. These services are generally not considered to be based on a short-term trend or fad, suggesting a more stable market demand.
Potential Mitigations
- Your business advisor can help you research the long-term demand and competitive landscape for home services in your local market.
- Review the franchisor's history and plans for service evolution with your financial advisor to gauge its adaptability.
- It is always wise to consult an attorney to review the contract terms, ensuring you are not locked into a business that could become obsolete.
Inexperienced Management
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 2 indicates that the key personnel of Branches Company have extensive experience within the company and the flooring industry, with many serving in various roles for several years. This suggests a stable management team with deep operational knowledge. Inexperienced management can be a significant risk, as it may lead to poor strategic decisions and inadequate support for franchisees.
Potential Mitigations
- A business advisor can help you verify the backgrounds of the management team and assess their reputation in the industry.
- When speaking with current franchisees, you should still inquire about their direct experiences with the management team's competence and responsiveness.
- Your attorney can review the franchise agreement for any clauses that might be concerning if management were to change in the future.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 1 and the accompanying financial statements do not indicate that the franchisor is owned by a private equity firm. This type of ownership can sometimes introduce risks related to focus on short-term returns over the long-term health of the franchise system. The franchisor appears to be a privately held limited liability company.
Potential Mitigations
- Your attorney should still confirm the ownership structure and investigate any parent or affiliate companies for signs of PE involvement.
- A discussion with your business advisor about the franchisor's long-term strategy can help gauge their commitment to franchisee success.
- Asking current franchisees about their perception of the ownership's goals and philosophy is a valuable due diligence step.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD Package. The FDD discloses a parent company, Pilgrim, LLC, and an affiliate, Gopher Wood, LLC, which operates a company-owned unit. The FDD appears to provide the necessary financial statements for the franchisor itself. Non-disclosure of a parent company's financials, when required, can obscure the true financial health and backing of the franchise system.
Potential Mitigations
- Your accountant should review the provided financial statements and the corporate structure to ensure all necessary disclosures appear to have been made.
- A franchise attorney can advise on whether parent company financials might be required under state or federal rules based on the structure.
- Investigating the relationship between the franchisor and its parent company can be a useful step for your business advisor.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 1 states that Branches Company does not have any predecessors. A predecessor is a company from which the franchisor acquired the business, and its history can be important. The absence of a predecessor means the franchisor's own history, as disclosed in Items 3, 4, and 20, is the complete history of the system's management.
Potential Mitigations
- Your attorney should verify the franchisor's statement about having no predecessors.
- A thorough review of the franchisor's own history of litigation and bankruptcy is still a crucial step for your attorney to undertake.
- Your business advisor can help research the company's background to confirm its corporate history.
Pattern of Litigation
Medium Risk
Explanation
Item 3 discloses two material lawsuits. One involves a homeowner suing a franchisee and the franchisor over alleged defective work, where the franchisor successfully had claims against it dismissed. The second involves the franchisor suing a former franchisee for violating the non-compete agreement, where the franchisor won. While not a pattern of fraud claims, this history indicates a potential risk of being drawn into franchisee-customer disputes and shows the franchisor's willingness to enforce its post-termination restrictions through litigation.
Potential Mitigations
- Your attorney must carefully review the details of the litigation disclosed in Item 3 to understand the nature and outcomes of the cases.
- Discussing these lawsuits with your business advisor can help assess the potential impact on your operations and brand reputation.
- It is important to secure adequate insurance coverage, as advised by your insurance broker, to protect against potential customer claims.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.