
Impresa Modular
Initial Investment Range
$138,750 to $1,072,200
Franchise Fee
$48,000 to $223,200
Impresa Modular, a custom home builder that provides residential home construction and home improvement design and construction services using modular home components and building systems, and other services and products.
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Impresa Modular March 7, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
Express Modular Franchising, LLC (EMF) explicitly discloses significant financial distress. Audited financial statements reveal consistent net losses, a negative net worth of over $121,000 in 2024, and a "going concern" notice from the auditor, expressing substantial doubt about its ability to continue operating. The financials also note a $67,549 loss from embezzlement in 2024. This severely questions EMF's ability to provide promised support or even remain in business, creating exceptional risk for you.
Potential Mitigations
- A franchise accountant must thoroughly analyze the financial statements, including the 'going concern' note and the impact of related-party financing.
- Discuss the franchisor's specific plans for achieving profitability and the nature of the embezzlement incident with your business advisor.
- Your attorney should advise on the potential consequences of investing in a financially unstable franchisor and the limited protection financial assurance might offer.
High Franchisee Turnover
Low Risk
Explanation
This risk was not identified in the FDD package. Item 20 data for the past three years shows zero franchisee terminations, non-renewals, or cessations of business for other reasons. High franchisee turnover is often a red flag indicating systemic problems, such as a lack of profitability or franchisee dissatisfaction. Steady growth with no reported departures is a positive sign, although the system is very young.
Potential Mitigations
- Engaging a business advisor to analyze the Item 20 tables for trends over time is a valuable step in due diligence.
- It is wise to ask current franchisees about their satisfaction and profitability during your validation calls.
- Your accountant can help you compare a franchise's turnover rates against any available industry benchmarks.
Rapid System Growth
High Risk
Explanation
Item 20 data shows the number of franchised units has doubled in the most recent year (from 5 to 10). While growth can be positive, this rapid expansion pace is a concern when combined with the franchisor's significant financial instability, as detailed in its financial statements. EMF's limited resources may be stretched too thin to provide adequate training, site selection assistance, and ongoing support to a quickly growing number of franchisees.
Potential Mitigations
- It is critical to discuss with your business advisor how the franchisor plans to scale its support systems to match this rapid growth.
- Question a broad sample of franchisees, particularly the most recent ones, about the quality and timeliness of the support they are receiving.
- Your accountant should evaluate whether the franchisor's financial condition can realistically support its expansion plans and obligations.
New/Unproven Franchise System
High Risk
Explanation
EMF is a young franchise system, having started offering franchises in mid-2019 and having only ten franchised outlets at the end of 2024. This limited operating history means the business model's long-term viability and profitability for franchisees are not yet proven. This risk is significantly magnified by the franchisor's disclosed financial instability, including a history of net losses and a 'going concern' notice from its auditor, which questions its ability to support you.
Potential Mitigations
- Given the system's newness, conducting extensive due diligence by speaking with all existing franchisees is essential; a business advisor can help guide this.
- Your franchise attorney should scrutinize the agreement for any protections that could offset the higher risks associated with an unproven system.
- Work with your accountant to develop conservative financial projections, as there is no long-term franchisee performance data to rely on.
Possible Fad Business
Low Risk
Explanation
This risk was not identified. The franchised business is centered on modular home construction and design, which is part of the broader, established residential construction industry. This type of business relies on long-term housing demand rather than a fleeting trend or novelty product, suggesting it is not a fad concept. Your success would likely depend more on execution and local market conditions than on temporary popularity.
Potential Mitigations
- A business advisor can help you research the long-term demand for modular construction in your specific local market.
- It is prudent to assess the franchisor's plans for innovation to ensure the business model remains competitive over time.
- Your financial advisor can help you evaluate the business's resilience to shifts in the housing market and economic cycles.
Inexperienced Management
Low Risk
Explanation
This risk does not appear to be present in the FDD. Item 2 indicates that the key executives, particularly the founder and President, have substantial prior experience in the modular home construction industry through an affiliate company dating back to 2008. While franchising is more recent for them, their deep industry-specific background is a positive factor. Inexperienced management can be a major risk, leading to poor support and flawed systems.
Potential Mitigations
- It is still advisable to question current franchisees about the quality of the franchise-specific support and training they receive.
- A business advisor can help you further vet the management team's background and reputation within the construction industry.
- Confirm with the franchisor if they have engaged any experienced franchise consultants to guide their system's development.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified. FDD Item 1 indicates the franchisor is a limited liability company and does not disclose any ownership by a private equity firm. The management team appears to be led by the company's founder. Therefore, the specific risks associated with private equity ownership, such as a focus on short-term returns over long-term system health, do not seem applicable here.
Potential Mitigations
- Your attorney can help you verify the ownership structure of the franchisor through a corporate records search.
- It is still useful to ask the franchisor about their long-term vision for the company and any plans for future sale or ownership changes.
- A business advisor can help you understand the pros and cons of different types of franchisor ownership structures.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD, as Item 1 clearly states that the franchisor does not have a parent company. The FTC Rule requires disclosure of parent companies and, in some cases, their financial statements if they guarantee the franchisor's performance. Since no parent company exists, this specific disclosure risk is not applicable.
Potential Mitigations
- Your attorney can confirm the franchisor's corporate structure and lack of a parent entity through public records.
- An accountant should still carefully review the disclosed affiliate relationships and the franchisor's reliance on them for financing or supplies.
- Inquire with a business advisor about the stability of key affiliates, as their health could indirectly impact the franchisor.
Predecessor History Issues
Low Risk
Explanation
This risk does not appear to be present. FDD Item 1 states clearly, "We do not have any predecessors." A predecessor is a company from which the franchisor acquired the main assets of the business. The absence of a predecessor means you do not have to worry about uncovering a hidden history of past failures, litigation, or other problems that might be associated with a prior owner of the system.
Potential Mitigations
- Your attorney can confirm the franchisor's formation history to ensure there are no undisclosed predecessors.
- A business advisor can still help you research the history and reputation of the affiliate companies mentioned in Item 1.
- It is always a good practice to ask early franchisees about the history of the system as they understand it.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified, as FDD Item 3 states that there is no litigation that requires disclosure. A pattern of lawsuits, especially those initiated by franchisees alleging fraud or misrepresentation, can be a major red flag about the franchisor's practices and the health of the system. The absence of such litigation is a positive indicator, though not a guarantee of a trouble-free relationship.
Potential Mitigations
- An attorney can perform an independent public records search to look for litigation that may not have met the threshold for disclosure.
- It is critical to ask current and former franchisees about their experiences and whether they have had any significant disputes with the franchisor.
- A business advisor can help you understand common areas of conflict in franchise relationships to ask about during your due diligence.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.