
Fresh Coat
Initial Investment Range
$81,150 to $120,250
Franchise Fee
$49,900
A Fresh Coat franchise sells residential and commercial painting services.
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Fresh Coat April 9, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Low Risk
Explanation
The audited financial statements for F.C. Franchising Systems, Inc. (Fresh Coat) show positive and growing net worth and retained earnings for the past three fiscal years, with current assets exceeding current liabilities. The auditor's report is unqualified and does not contain a 'going concern' note. Based on the provided financials, the company appears to be solvent and profitable, suggesting this specific risk is not present.
Potential Mitigations
- An experienced franchise accountant should still review the complete financial statements, including all footnotes, to confirm the financial health and identify any subtle trends.
- Discuss the franchisor's financial strategy and plans for reinvesting in the system with your business advisor.
- Your attorney should confirm if any states have required financial assurances like a bond or escrow due to other risk factors.
High Franchisee Turnover
High Risk
Explanation
Item 20 data reveals a consistently high rate of franchisee exits. In 2022, the total exit rate (terminations, non-renewals, ceased operations, and reacquisitions) was approximately 18.9%. In 2023 and 2024, the rates were approximately 12.6% and 13.8%, respectively. These persistent double-digit turnover rates are a significant red flag and may indicate systemic problems with profitability, franchisor support, or the business model itself, posing a substantial risk to your investment.
Potential Mitigations
- It is critical to contact a significant number of former franchisees from the list in Exhibit K to understand their reasons for leaving the system.
- Your accountant should help you model the potential financial impact if your business encounters the issues that may be driving this high turnover.
- A franchise attorney should be consulted to discuss these high turnover figures and their potential implications for the long-term viability of the franchise.
Rapid System Growth
Medium Risk
Explanation
Item 20 data shows steady to strong net growth in the number of franchised outlets over the last two years, following a net decrease in 2022. While growth can be positive, you should verify if the franchisor's support infrastructure, detailed in Item 11, is scaling adequately to service this larger system. Rapid growth without a corresponding increase in support resources can lead to diminished service quality for all franchisees.
Potential Mitigations
- In discussions with current franchisees, specifically ask about the quality and responsiveness of franchisor support as the system has grown.
- Your business advisor can help you question the franchisor about their specific plans for scaling support staff and resources to match outlet growth.
- Have your accountant review the franchisor's financials in Item 21 to assess if they are reinvesting sufficiently in support infrastructure.
New/Unproven Franchise System
Low Risk
Explanation
Fresh Coat has been franchising since 2005, indicating it is an established system, not a new or unproven one. The company has a significant number of operational units. Therefore, the specific risks associated with an emerging or startup franchise system do not appear to be present here. However, you should still evaluate the experience of the current management team listed in Item 2.
Potential Mitigations
- Your business advisor should still help you evaluate the specific franchising and industry experience of the key executives listed in Item 2.
- Speaking with long-tenured franchisees can provide insight into how the system has evolved and been managed over time.
- Your attorney can help you understand the history of the franchisor, including its relationship with its affiliate brands.
Possible Fad Business
Low Risk
Explanation
The franchised business offers residential and commercial painting services. This is a well-established industry with consistent demand based on property maintenance cycles, rather than a concept tied to a new or fleeting trend. Therefore, the risk of the business model being a short-term fad appears to be low. Your success will likely depend more on operational execution and local competition than on the sustainability of the core service itself.
Potential Mitigations
- A business advisor can help you analyze the long-term demand and competitive landscape for painting services in your specific local market.
- Review the franchisor's plans for service innovation and adaptation in Item 11 to understand how they stay competitive.
- Develop a business plan with your accountant that accounts for the cyclical nature of the home services industry.
Inexperienced Management
High Risk
Explanation
Item 1 discloses that Fresh Coat itself has never operated a painting business, relying instead on the experience of an initial franchisee and its executives from other service franchises. While some executives have long tenures, the franchisor entity lacks direct operational experience. This, combined with the history of regulatory actions for disclosure failures in Item 3, suggests potential weaknesses in management's operational and compliance capabilities, which could affect the quality of support you receive.
Potential Mitigations
- A thorough review of the specific management backgrounds in Item 2 with your business advisor is crucial to assess their relevant expertise.
- It is vital to speak with current franchisees about the actual quality and effectiveness of the operational guidance and support they receive from the corporate team.
- Your attorney should discuss the implications of the franchisor entity lacking direct operational experience and the history of compliance issues.
Private Equity Ownership
Low Risk
Explanation
Item 1 of the FDD does not indicate that Fresh Coat is owned by a private equity firm. The franchisor is part of a portfolio of affiliated franchise brands, but the disclosure does not describe a typical private equity ownership structure. Therefore, the specific risks commonly associated with a short-term, exit-focused private equity owner do not appear to be present.
Potential Mitigations
- Your attorney can help you confirm the ownership structure and identify the ultimate controlling parties of the franchise system.
- It is still wise to ask the franchisor about their long-term vision and any potential plans for a future sale of the company.
- Discuss the implications of the multi-brand structure with your business advisor, as resources may be shared among the affiliated companies.
Non-Disclosure of Parent Company
Low Risk
Explanation
The FDD discloses that F.C. Franchising Systems, Inc. does not have a parent company. It does, however, have several affiliates under a common ownership structure. As there is no parent company, the risk of non-disclosure of a parent or its financials is not applicable. The franchisor's own audited financial statements are provided for review.
Potential Mitigations
- Your accountant should review the provided financial statements for F.C. Franchising Systems, Inc. to assess its standalone financial health.
- A business advisor can help you understand the relationship between Fresh Coat and its affiliates (Growth Coach, Caring Transitions, etc.) and how that might impact resources.
- Your attorney should verify the corporate structure as disclosed in Item 1.
Predecessor History Issues
Low Risk
Explanation
Item 1 discloses that a company named REM Painting, Inc. operated a painting business under the Fresh Coat name from 2004 and became the first franchisee in 2005. This entity was owned by some of the same individuals who own the franchisor. Beyond this, no other predecessors are disclosed. The information appears straightforward, so this specific risk seems low.
Potential Mitigations
- Your attorney can help you understand the legal distinction between the predecessor entity and the current franchisor.
- You may wish to ask the franchisor about the operational history and performance of the original REM Painting, Inc. business.
- Speaking with the longest-tenured franchisees might provide some insight into the system's early history.
Pattern of Litigation
High Risk
Explanation
Item 3 reveals a concerning pattern of litigation and regulatory actions. Fresh Coat has entered into settlement or consent orders with regulators in both Virginia and California for failure to make required disclosures, particularly concerning officer bankruptcies. An affiliate company had a similar issue. This pattern suggests potential weaknesses in management's compliance procedures or a lack of transparency, which presents a significant risk regarding the character and competence of the franchisor's leadership.
Potential Mitigations
- Your franchise attorney must carefully review and explain the implications of these regulatory actions and what they suggest about the franchisor's management.
- Consider that this history may indicate a higher risk of future compliance issues or disputes over disclosures.
- A business advisor can help you weigh this management risk against the other factors of the franchise opportunity.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.