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How much does Fun BeerKing cost?
Initial Investment Range
$332,000 to $580,000
Franchise Fee
$50,000 to $62,000
A Fun BeerKing Outlet provides a unique dining experience by combining high-quality food with craft beer menu items.
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Fun BeerKing April 9, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 22, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
FUN & I USA, INC. (the Franchisor) explicitly warns of its financial condition as a special risk. Financials show a new entity with minimal capital ($67,347 in equity). The risk is so apparent that the Illinois Attorney General's office imposed a deferral of your initial franchise fee payment until the Franchisor meets its pre-opening obligations. This is a significant indicator of financial instability and potential inability to provide promised support.
Potential Mitigations
- Your accountant must review the financials and the Illinois state-mandated fee deferral to assess the full extent of the financial risk.
- A business advisor can help you create contingency plans in case the Franchisor fails to provide adequate support due to its financial state.
- Discuss with your attorney the legal implications and protections afforded by the state-mandated fee deferral.
High Franchisee Turnover
Low Risk
Explanation
The FDD shows no history of franchised outlets in the United States. While this means there is no negative turnover data, it also signifies a complete lack of a U.S. track record. You will be one of the first, if not the first, franchisees in a new system, which carries its own set of risks regarding unproven operations, support, and market acceptance.
Potential Mitigations
- Your business advisor should help you evaluate the inherent risks of joining a new, unproven franchise system in the U.S.
- Ask your attorney to negotiate for protections, such as performance milestones or a larger territory, to offset the risks of being an early adopter.
- It is crucial to develop comprehensive financial projections with your accountant, as there is no historical franchisee data to rely upon.
Rapid System Growth
Low Risk
Explanation
This risk was not identified in the FDD package. Rapid system growth can strain a franchisor's ability to provide adequate support to all franchisees. It is a potential sign that the franchisor may be prioritizing expansion and franchise fee revenue over the long-term health and success of its individual operators, which can lead to diminished support quality and operational challenges for everyone in the system.
Potential Mitigations
- Reviewing the franchisor's growth plans and support infrastructure with a business advisor can help assess their capacity for sustainable expansion.
- An accountant can analyze whether the franchisor's financial resources are sufficient to support its stated growth objectives.
- Speaking with your attorney about contractual commitments for support levels can provide a baseline for what to expect as the system grows.
New/Unproven Franchise System
High Risk
Explanation
This risk is high as the Franchisor is a new U.S. entity formed in July 2024 with no franchisees and no operating history of its own. It is an entirely unproven system in the United States market. While its Korean affiliate has experience, you would be an early pioneer for this brand in a new country, which carries significant risk related to brand recognition, operational support, and supply chain.
Potential Mitigations
- Engaging a business advisor to perform deep due diligence on the viability of the Korean concept in your local U.S. market is essential.
- An attorney should be consulted to negotiate more favorable terms, such as reduced royalties or enhanced support, to compensate for the higher risk.
- Your accountant should help you create conservative financial models that account for the challenges of establishing a new, unknown brand.
Possible Fad Business
Low Risk
Explanation
This risk was not identified in the FDD package. The business model, a gastropub, is a well-established concept in the food and beverage industry and does not appear to be based on a short-term trend. However, it's always important to assess the long-term consumer demand for any business concept. A business tied to a fad can face declining sales once public interest shifts, while your contractual obligations remain.
Potential Mitigations
- A business advisor can help you research the long-term market trends for gastropubs in your specific geographic area.
- Discussing the franchisor's plans for menu innovation and concept evolution with them can provide insight into their long-term vision.
- Your accountant can help model financial scenarios based on potential shifts in consumer dining preferences.
Inexperienced Management
Medium Risk
Explanation
The Franchisor is a new U.S. entity, giving it no direct franchising experience in this market. However, its key leadership, particularly the CEO, has extensive experience operating the same brand for its affiliate in South Korea since 2008. This presents a mixed risk profile: the management understands the brand intimately, but the corporate entity lacks a U.S. operational track record. This could present challenges in adapting the system to the U.S. market.
Potential Mitigations
- A thorough review of the management team's specific experience with U.S. operations, supply chain, and marketing should be done with your business advisor.
- Questioning the franchisor about their strategies for adapting their successful Korean model to the U.S. regulatory and competitive landscape is important.
- Your attorney can help assess whether the franchise agreement provides sufficient support guarantees during this adaptation phase.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD package. Ownership by a private equity firm can introduce a focus on short-term financial returns over the long-term health of the franchise system. This might lead to increased fees, reduced franchisee support, or a quick resale of the franchise system, creating uncertainty for franchisees. Understanding the ownership structure is important for assessing the franchisor's long-term strategic direction.
Potential Mitigations
- Investigating the franchisor's ownership structure and the track record of any parent company is a key due diligence step for your business advisor.
- An attorney can review clauses related to the sale or transfer of the franchise system to understand your rights in such an event.
- Discussing any ownership-related concerns with current franchisees can provide valuable real-world perspective.
Non-Disclosure of Parent Company
Medium Risk
Explanation
The FDD discloses that the U.S. Franchisor is a new, thinly capitalized entity relying on its South Korean affiliate for the brand, system, and required products. However, the affiliate's financial statements are not provided in Item 21. Given the U.S. entity's financial weakness and dependence on the affiliate, the absence of the affiliate's financials makes it difficult to assess the overall stability and resources backing the franchise system you would be joining.
Potential Mitigations
- Your attorney should inquire why the foreign affiliate's financial statements were not included, given their critical role in the system.
- Having an accountant evaluate the potential risks of dealing with a thinly capitalized U.S. franchisor who is dependent on an overseas affiliate is crucial.
- A business advisor can help you investigate the stability and reputation of the foreign affiliate through independent research.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD package. A franchisor's predecessor is a prior entity from which the current franchisor acquired the business. Reviewing the history of predecessors is important because it can reveal inherited issues, such as past litigation, bankruptcies, or high franchisee turnover, that may still affect the health and reputation of the system you are considering joining.
Potential Mitigations
- Careful review of Item 1 of the FDD with your attorney is necessary to identify any disclosed predecessors.
- If predecessors exist, a business advisor can help you conduct independent research on their operational and legal history.
- Speaking with long-tenured franchisees about their experiences under any previous ownership provides valuable historical context.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD package. The Franchisor discloses in Item 3 that there is no material litigation required to be disclosed. A clean litigation history is a positive sign, but does not eliminate all risk. It is still important to conduct due diligence, as not all disputes result in litigation that requires FDD disclosure.
Potential Mitigations
- A key part of due diligence is to ask current and former franchisees about their experiences and satisfaction levels with the franchisor.
- Your attorney can help you understand what types of litigation require disclosure, and what might not be included in Item 3.
- Performing online searches for news articles or discussions about the franchise can sometimes reveal disputes that haven't reached the litigation stage.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems