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goGLOW
How much does goGLOW cost?
Initial Investment Range
$282,900 to $497,000
Franchise Fee
$110,500 to $113,000
We offer prospects the right to independently own and operate a business that features and provides customized and innovative spray tanning and skin wellness services using our proprietary paraben-free and sulfate-free sunless solution, and health and skin wellness products for retail sale from the Business premises.
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goGLOW April 21, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The audited financial statements in Exhibit F for goGLOW Franchise, LLC (goGLOW) show significant and increasing net losses, reaching ($537,380) in 2024, and a growing member's deficit of ($592,371). The FDD explicitly notes this as a risk, raising questions about goGLOW's long-term ability to support franchisees or fulfill its obligations without relying on income from new franchise sales. This financial weakness presents a considerable risk to your investment.
Potential Mitigations
- Your accountant must conduct a detailed review of the audited financial statements, including all footnotes, to assess the franchisor's financial viability and cash flow.
- A franchise attorney should help you evaluate the potential impact of goGLOW's financial condition on its ability to perform its contractual support obligations.
- Ask the franchisor directly about their strategy for achieving profitability and reducing reliance on initial franchise fees for operating capital.
High Franchisee Turnover
Low Risk
Explanation
This specific risk was not identified in the FDD package. Item 20 data shows the system began franchising in 2024 and grew to seven operating units without any terminations, non-renewals, or other cessations. While this means there is no history of high turnover yet, it also highlights the system's newness. High turnover is a critical red flag in established systems, often indicating franchisee dissatisfaction or lack of profitability.
Potential Mitigations
- Your business advisor should help you monitor future Item 20 disclosures for any signs of increasing franchisee turnover as the system matures.
- Speaking with the initial group of franchisees listed in Item 20 can provide early insights into their satisfaction and potential challenges.
- An attorney can help you understand your rights and the franchisor's obligations if systemic problems develop.
Rapid System Growth
Medium Risk
Explanation
Item 20 data shows the franchise system is very new and growing quickly. While there were only 7 franchised outlets open at the end of 2024, a total of 25 franchise agreements had been signed. This indicates a large pipeline of new locations set to open. Such rapid expansion could potentially strain goGLOW's ability to provide adequate site selection, training, and ongoing operational support to all franchisees simultaneously, which is a risk for an emerging brand.
Potential Mitigations
- Inquire with the franchisor about their plans and capacity for scaling their support staff and infrastructure to match the rapid franchisee growth.
- It is wise to ask the initial franchisees about the current quality and responsiveness of the support they are receiving from goGLOW.
- Your business advisor can help you evaluate whether the support systems described in Item 11 appear robust enough for the projected growth.
New/Unproven Franchise System
High Risk
Explanation
The FDD indicates goGLOW is an emerging franchise, having just started selling franchises in 2024. While the founding concept has existed longer, the franchise support system, manuals, and brand recognition are new and relatively unproven. Investing in a new system carries higher intrinsic risk, as the long-term viability, franchisee profitability, and effectiveness of the support infrastructure have not yet been demonstrated over time and across various markets.
Potential Mitigations
- A business advisor can help you conduct extensive due diligence on the experience of the management team in both franchising and the wellness industry.
- It is important to speak with the first franchisees to open to understand their early experiences and the level of support provided.
- Your attorney might be able to negotiate more favorable terms, such as reduced initial fees or enhanced support, to offset the higher risk.
Possible Fad Business
Medium Risk
Explanation
The business model centers on spray tanning and skin wellness, a segment of the competitive beauty industry. While currently popular, some concepts in this industry can be susceptible to changing trends and consumer preferences. You should consider the long-term sustainability of demand for these specific services to ensure the business is not a short-term fad. Your success may depend on goGLOW's ability to evolve and stay relevant over the 10-year contract term.
Potential Mitigations
- With a business advisor, research the long-term market trends for sunless tanning and skin wellness services beyond current popularity.
- Question the franchisor on their long-term vision and plans for innovation, research, and development to keep the brand competitive.
- Developing a comprehensive local marketing strategy with your advisor is crucial for building a durable customer base.
Inexperienced Management
Low Risk
Explanation
This specific risk was not identified in the FDD package. Item 2 discloses a management team with prior executive experience at other established franchise systems like Xponential Fitness and Restore Hyper Wellness, as well as experience within the goGLOW brand's affiliated companies. A lack of relevant management experience can be a major risk, as it may signal an inability to provide effective support, training, and strategic leadership for a franchise system.
Potential Mitigations
- It is still prudent to ask current franchisees about their direct experiences with the management team's responsiveness and support.
- A business advisor can help you research the professional backgrounds of the key executives listed in Item 2 for additional context.
- Your attorney can help you confirm that the support obligations outlined in the Franchise Agreement are specific and robust.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 does not indicate that goGLOW is owned by a private equity firm. Private equity ownership can sometimes introduce risks related to a focus on short-term returns, which may not always align with the long-term health of franchisees. This can manifest as increased fees, reduced support, or a rapid sale of the franchise system.
Potential Mitigations
- During your due diligence, asking the franchisor about their long-term ownership and strategic plans can provide valuable insight.
- Your attorney should review the assignment clauses in the Franchise Agreement to understand your rights if the company is sold.
- Consulting with a business advisor can help you understand different franchise ownership structures and their potential implications.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 discloses the existence of parent and affiliate companies, such as goGLOW Holding, LLC. Crucially, Item 21 and the attached Exhibit F contain the audited financial statements for the franchisor entity, goGLOW Franchise, LLC, as required. It is a risk when a franchisor is a thinly capitalized subsidiary and the parent company's financials, which provide the real backing, are not disclosed.
Potential Mitigations
- Your accountant should still carefully review the provided financial statements and the notes describing relationships with parent and affiliate entities.
- It's wise to have your attorney clarify the specific roles and obligations of each affiliated entity mentioned in the FDD.
- Asking the franchisor to explain the complete corporate structure can ensure full transparency.
Predecessor History Issues
Low Risk
Explanation
This specific risk was not identified in the FDD package. Item 1 does not disclose any predecessors. When a franchisor has acquired a system from a predecessor, it is important to scrutinize that predecessor's history for issues like litigation, bankruptcy, or high franchisee turnover, as these problems can sometimes carry over to the new ownership.
Potential Mitigations
- Even without a predecessor, it's beneficial to ask the franchisor about the full history of the brand and its operating affiliates.
- A business advisor can assist in researching the background of the founders and the origins of the business concept.
- Your attorney can ensure all affiliated companies are properly disclosed and their roles are clear.
Pattern of Litigation
Low Risk
Explanation
This specific risk was not identified in the FDD package. Item 3 states that no litigation is required to be disclosed. A pattern of litigation, particularly lawsuits initiated by franchisees alleging fraud, misrepresentation, or breach of contract, can be a significant red flag about the franchisor's business practices and the health of the franchise relationship.
Potential Mitigations
- Although no litigation is disclosed, it is still wise to ask current and former franchisees about their experiences and any disputes they may have had.
- Your attorney can conduct an independent search for litigation involving the franchisor or its principals as part of due diligence.
- A business advisor can help you assess the overall health of the franchisor-franchisee relationship through franchisee interviews.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.