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True Rest

How much does True Rest cost?

Initial Investment Range

$422,547 to $1,151,087

Franchise Fee

$167,750 to $355,475

True REST Franchising, LLC offers for sale a franchise to establish and operate a business offering floatation therapy that allows the mind and body to rest while floating on a special solution of salinated water at Float Spas identified by the “True REST” trade name and marks.

Enjoy our partial free risk analysis below

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True Rest October 30, 2024 FDD Risk Analysis

Free FDD Library AI Analysis Date: August 22, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
1
7

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

True REST Franchising, LLC (True REST) explicitly warns of its financial condition, which auditors' reports confirm is precarious. The audited financials in Exhibit C show a negative net worth of over $655,000 as of June 2024. This financial weakness is so significant that multiple states require True REST to defer collecting initial fees from you until after you are open. This may impact its ability to provide promised support or invest in the brand, as it relies heavily on franchisee fees.

Potential Mitigations

  • A franchise accountant must thoroughly analyze the franchisor's financial statements, including the negative equity and cash flow statements, to assess its long-term viability.
  • Understanding the implications of the state-mandated fee deferrals requires consultation with your franchise attorney.
  • Your business advisor should help you evaluate if the franchisor has sufficient capital to fulfill its support obligations without relying on your fees.
Citations: Item 21, Exhibit C, FDD Special Risks, State Specific Addenda (Exhibit F)

High Franchisee Turnover

High Risk

Explanation

Item 20 data, when combined with details in other exhibits, reveals a concerning pattern of recent franchisee failure. In the last fiscal year, two franchised units were reacquired by True REST due to franchisee defaults. One of these locations in Illinois experienced defaults from two different franchisees in the same year. The FDD also discloses that some former franchisees are bound by confidentiality agreements, which may prevent them from speaking openly with you about their experiences.

Potential Mitigations

  • It is critical to contact a wide range of current and former franchisees listed in Item 20 to discuss their experiences, especially those who left the system.
  • Your accountant should analyze the turnover data across all tables in Item 20 and the accompanying notes to calculate a true system churn rate.
  • A franchise attorney can help you formulate specific questions for the franchisor regarding the reasons for recent franchisee defaults and reacquisitions.
Citations: Item 20 (Tables 3, 4), Exhibit H, Financial Statements (Note 13)

Rapid System Growth

Low Risk

Explanation

This risk was not identified in the FDD package. Rapid, uncontrolled growth can strain a franchisor's ability to provide adequate support to its franchisees. A system that expands faster than its support infrastructure may lead to issues with training, site selection, and ongoing assistance, potentially harming franchisee operations and profitability. Monitoring growth rates in Item 20 is important.

Potential Mitigations

  • An analysis of the franchisor's growth trajectory in Item 20 with your business advisor can help assess if support systems are likely to be strained.
  • Inquiring with existing franchisees about the quality and timeliness of franchisor support is a prudent step your attorney can guide you through.
  • Your accountant should review the franchisor's financial statements to determine if they are investing sufficiently in support infrastructure to match growth.
Citations: Not applicable

New/Unproven Franchise System

Low Risk

Explanation

This risk was not identified in the FDD package. Investing in a new or unproven franchise system carries heightened risks, including a business model that has not been validated in diverse markets, underdeveloped operational systems, and a lack of brand recognition. The franchisor's management may also lack experience in providing franchisee support. Careful scrutiny of Items 1, 2, and 20 is necessary to evaluate the system's track record.

Potential Mitigations

  • A thorough investigation into the professional backgrounds of the management team, with help from a business advisor, is crucial for any franchise.
  • Your attorney can help you formulate questions for the very first franchisees in the system to understand their early experiences.
  • An accountant's review of the franchisor's capitalization can reveal if it has the financial strength to support its initial growth phase.
Citations: Not applicable

Possible Fad Business

Medium Risk

Explanation

The business model is centered on floatation therapy, a service within the wellness industry. While the franchisor notes floatation therapy has existed for decades, its recent growth in popularity could be perceived as a trend. You face a risk that the consumer demand for this niche service may not be sustainable long-term, potentially impacting the viability of the business after your initial investment, even as your contractual obligations continue for the full term.

Potential Mitigations

  • A business advisor can help you conduct independent market research to assess the long-term consumer demand for floatation therapy in your specific area.
  • Question the franchisor on their strategy for product and service innovation to adapt to changing wellness trends.
  • Discuss the sustainability of this niche market with other business owners in the health and wellness sector.
Citations: Item 1, Item 19

Inexperienced Management

Low Risk

Explanation

This risk was not identified in the FDD package. Inexperienced management can be a significant liability, as they may lack the specific skills to run a franchise system effectively, even if they are experts in the industry itself. This can result in weak support, poor strategic decisions, and inadequate training programs. Reviewing the executive biographies in Item 2 is a key step in assessing this risk.

Potential Mitigations

  • Your business advisor can help you evaluate the management team's experience outlined in Item 2, focusing on both industry and franchise-specific expertise.
  • Speaking with current franchisees about the quality and competence of the management team is a critical due diligence step.
  • An attorney can help you understand if the franchisor's obligations in the agreement are specific enough to hold them accountable regardless of their experience level.
Citations: Not applicable

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD package. Private equity ownership can introduce a focus on short-term profitability that may not align with the long-term health of franchisees. This can sometimes lead to reduced support, increased fees, or pressure to cut costs. Item 1 of the FDD, which details the franchisor's corporate structure, is the primary source for identifying this ownership structure.

Potential Mitigations

  • Researching the track record of any involved private equity firm with other franchise brands can provide valuable insight; a business advisor can assist with this.
  • Your attorney should carefully review any clauses in the Franchise Agreement that permit the franchisor to sell or assign the system.
  • Discussing any changes since a private equity acquisition with existing franchisees can reveal shifts in the franchisor's priorities.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified in the FDD package. If a franchisor is a subsidiary of another company, the financial health and stability of that parent company can be critical. The FTC Rule may require the parent's financial statements to be disclosed in Item 21, especially if the parent guarantees the franchisor's performance or is a key supplier. Failure to disclose a parent or its financials when required can obscure significant risks.

Potential Mitigations

  • Your attorney can help investigate the franchisor's corporate structure to identify any parent or controlling entities.
  • If a parent company exists, it is important to have your accountant review its financial statements for signs of strength or weakness.
  • Understanding any guarantees or support provided by the parent company requires careful review of the FDD and Franchise Agreement with your legal counsel.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 explicitly states that the franchisor has no predecessors. A predecessor is a company from which the franchisor acquired the major portion of its assets. When predecessors exist, it's important to investigate their history for any signs of trouble, such as litigation or bankruptcy, as these could reflect on the current system's stability.

Potential Mitigations

  • Confirming the absence of predecessors in Item 1 is a straightforward due diligence check your attorney can perform.
  • A business advisor can help you research the franchisor's history to ensure no entities that function as predecessors have been omitted.
  • You should always ask existing franchisees about the history of the system and any previous ownership structures.
Citations: Item 1

Pattern of Litigation

Low Risk

Explanation

This risk was not identified in the FDD package. According to Item 3, True REST does not have any material litigation that requires disclosure. A pattern of lawsuits, particularly those initiated by franchisees alleging fraud, misrepresentation, or breach of contract, can be a major red flag indicating systemic problems. The absence of such litigation is a positive sign, but does not eliminate all business risks.

Potential Mitigations

  • Your attorney should confirm the 'no litigation' disclosure in Item 3 and can conduct independent searches for litigation not required to be disclosed.
  • It is always advisable to ask current and former franchisees about any disputes they may have had with the franchisor, even if not formal lawsuits.
  • Maintaining open communication and documenting all significant interactions with the franchisor can be a valuable practice, as advised by legal counsel.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 8
4
0
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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3

Financial & Fee Risks

Total: 8
3
3
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

4

Legal & Contract Risks

Total: 7
3
2
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 3
2
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 5
3
1
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 3
2
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 6
4
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 6
5
0
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
0
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.