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Gracie Barra
How much does Gracie Barra cost?
Initial Investment Range
$76,000 to $233,500
Franchise Fee
$10,000
Gracie Barra Franchise Systems, Inc. is offering franchises for the operation of a business which provides martial arts instruction, primarily Brazilian Jiu-Jitsu, to individuals.
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Gracie Barra March 26, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 21, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
Gracie Barra Franchise Systems, Inc. (GBFS) shows signs of financial weakness. Its 2024 audited financial statements reveal a negative net worth of ($183,673), meaning liabilities exceed assets. While profitable in 2024, net income dropped sharply from 2023, and large shareholder distributions were made. The Illinois addendum notes the state required a surety bond due to the franchisor's financial condition. This could impact its ability to support you.
Potential Mitigations
- Your accountant must conduct a detailed review of the franchisor's financial statements, including the significant shareholder distributions relative to income.
- A discussion with your attorney is necessary to understand the implications of the state-required surety bond and what protection it may offer.
- Inquire with current franchisees about the quality and consistency of support provided by GBFS, which a business advisor can help facilitate.
High Franchisee Turnover
Low Risk
Explanation
This risk was not identified in the FDD package. High franchisee turnover, indicated by a large number of terminations, non-renewals, or re-acquisitions in Item 20, can be a major red flag. It often suggests systemic problems, such as franchisee unprofitability, dissatisfaction with the business model, or inadequate support from the franchisor. Analyzing these trends is a crucial part of due diligence.
Potential Mitigations
- An accountant can help you analyze the tables in Item 20 to calculate turnover rates and compare them against any available industry benchmarks.
- It is wise to contact former franchisees listed in the FDD to understand their reasons for leaving the system; your attorney can help prepare questions.
- Discussing system stability and satisfaction with a range of current franchisees is a valuable step a business advisor can help with.
Rapid System Growth
High Risk
Explanation
The franchise system is expanding rapidly, opening over 40 new locations in each of the last three years. This rate of growth can be a concern when combined with the franchisor's financial instability, including a negative net worth in the most recent fiscal year. Such conditions suggest that resources might be strained, potentially compromising the quality and availability of training, site selection assistance, and ongoing support for all franchisees.
Potential Mitigations
- Your business advisor can help you question the franchisor about their plans to scale support infrastructure to match this rapid unit growth.
- It is crucial to ask a broad sample of franchisees, both new and established, about their experiences with the quality and timeliness of franchisor support.
- A franchise accountant should review the financials to assess whether the franchisor has the capital to adequately support its expanding system.
New/Unproven Franchise System
Low Risk
Explanation
This risk was not identified in the FDD package. Gracie Barra has been franchising since 2010 and has a large number of operational units, indicating it is an established system. An unproven system presents higher risks because its business model, brand recognition, and support structures are not yet time-tested, which can lead to a higher chance of failure for new franchisees.
Potential Mitigations
- When evaluating a newer system, it is vital to have an accountant scrutinize the franchisor's capitalization and business plan.
- A business advisor can help you conduct deep due diligence on the management team's prior experience in both the industry and in franchising.
- Your attorney might be able to negotiate more franchisee-favorable terms to compensate for the higher risks associated with a new franchise.
Possible Fad Business
Low Risk
Explanation
This risk was not identified in the FDD package. The business provides instruction in Brazilian Jiu-Jitsu, a well-established martial art with decades of history and growing mainstream popularity. Investing in a business based on a short-term trend or fad is risky because consumer interest may decline, but your long-term contractual obligations to pay royalties and other fees would remain.
Potential Mitigations
- For any franchise concept, a business advisor can help you independently research the long-term market demand for its products or services.
- It is wise to evaluate a franchisor's plans for innovation and adaptation to ensure the business can remain relevant beyond current trends.
- An accountant can help you assess a business model's resilience to shifts in consumer tastes and economic downturns.
Inexperienced Management
Low Risk
Explanation
This risk was not identified in the FDD package. The executive team, as detailed in Item 2, has extensive and long-term experience in both the Brazilian Jiu-Jitsu industry and in managing the franchise system. Inexperienced management can be a significant risk, as it may lead to flawed strategies, weak operational systems, and inadequate franchisee support, undermining the value of the brand.
Potential Mitigations
- Your attorney should always review the executive biographies in Item 2 of the FDD to assess the depth of relevant management experience.
- A business advisor can help you frame questions for existing franchisees about their confidence in the leadership team and the quality of support they receive.
- When management is new to franchising, it is prudent to inquire if they have retained experienced franchise consultants or staff.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD package. The FDD does not indicate that the franchisor is owned by a private equity firm. When PE firms own a franchisor, their typical focus on short-term returns can sometimes lead to decisions, like cutting support staff or increasing fees, that may not align with the long-term health of franchisees' businesses.
Potential Mitigations
- Your attorney should always verify the ownership structure detailed in Item 1 of the FDD.
- If a franchisor is owned by a private equity firm, a business advisor can help you research the firm's reputation and track record with other franchise brands.
- It's beneficial to ask franchisees who have been in the system before and after a PE acquisition about any changes in culture or support.
Non-Disclosure of Parent Company
High Risk
Explanation
The franchisor's right to use the Gracie Barra brand and operate the franchise system is dependent on a Master License Agreement with a related party, Gracie Barra Jiu-Jitsu Global Inc. This Master Licensor receives 20% of the franchisor's gross revenue. However, the FDD does not include the financial statements for this critical entity. This lack of disclosure creates a significant risk, as the financial health of the ultimate brand owner is unknown.
Potential Mitigations
- Your attorney should review the Master License Agreement terms to understand the relationship and dependencies between the franchisor and the Master Licensor.
- A discussion with your accountant is critical to assess the risk posed by the financial non-disclosure of this key entity.
- Inquire with the franchisor why the Master Licensor's financials are not provided and what assurances you have of its stability.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD package. The FDD discloses a predecessor entity but does not indicate any associated negative history, such as litigation or bankruptcy. A franchisor with a problematic predecessor history could inherit unresolved issues, a damaged brand reputation, or a legacy of franchisee dissatisfaction, all of which could negatively impact your new franchise.
Potential Mitigations
- It's important for your attorney to carefully review disclosures in Items 1, 3, and 4 for any information related to predecessor entities.
- A business advisor can help you conduct independent research on a predecessor's history if one is disclosed.
- Speaking with long-term franchisees who may have operated under a predecessor entity can provide valuable historical context.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD package. Item 3 discloses a single pending lawsuit, which does not constitute a pattern. A history of multiple lawsuits filed by franchisees alleging fraud, misrepresentation, or breach of contract can be a strong indicator of systemic problems within a franchise organization and its relationship with its franchisees. Likewise, a high number of suits filed by the franchisor against franchisees can suggest an overly litigious culture.
Potential Mitigations
- Your attorney should always thoroughly analyze any legal actions disclosed in Item 3 of the FDD.
- A business advisor can assist in discussions with current and former franchisees to inquire about the franchisor's litigation history and general approach to disputes.
- Even a single lawsuit should be carefully reviewed by your attorney to understand the nature of the claims and potential implications.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.