Graze Craze Logo

Graze Craze

Initial Investment Range

$162,484 to $569,792

Franchise Fee

$119,084 to $137,042

The franchised business is to operate a store specializing in grazing and charcuterie style cuisine.

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Graze Craze October 31, 2024 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
5
3
2

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor's audited financial statements reveal a deeply concerning financial position. For the fiscal year ending June 30, 2024, the company had a net loss of over $1.4 million and a negative Member's Equity of over $2.7 million. This severe financial instability, acknowledged as a special risk in several state addenda, raises substantial doubt about the franchisor's ability to provide long-term support, invest in the brand, or even remain solvent, creating significant risk for you.

Potential Mitigations

  • Your accountant must conduct a thorough review of the franchisor's financial statements, including footnotes and the trajectory of losses and negative equity over the past three years.
  • Discuss the implications of the required surety bonds mentioned in state addenda with your franchise attorney to understand the limited protection they may offer.
  • Inquire with a business advisor about the franchisor's plan to achieve profitability and financially support the system without relying solely on new franchise sales.
Citations: Item 21, Exhibit G, Exhibit K

High Franchisee Turnover

High Risk

Explanation

The franchise system exhibits a high rate of franchisee turnover. In fiscal year 2024, a total of 8 outlets exited the system through terminations and franchisor reacquisitions, representing over 20% of the number of outlets at the start of the year. Such a high churn rate is a significant red flag, potentially indicating systemic problems, franchisee dissatisfaction, lack of profitability, or inadequate support, which could directly impact your chances of success.

Potential Mitigations

  • It is critical to contact a significant number of former franchisees listed in Item 20 to understand the specific reasons for their departure.
  • Your accountant should analyze the turnover data across all categories (terminations, reacquisitions, cessations) for the last three years to assess the overall health of the system.
  • A franchise attorney can help you frame questions for the franchisor regarding the high turnover and why so many units have left the system.
Citations: Item 20

Rapid System Growth

High Risk

Explanation

The system has grown from 8 to 70 franchised units in just two years. While growth can be positive, this rapid expansion, when coupled with the franchisor's significant operating losses and high franchisee turnover, suggests a high-risk scenario. The franchisor may be focused on generating cash from initial franchise fees rather than building the infrastructure needed to adequately support its growing number of franchisees, which could leave you without sufficient help or guidance.

Potential Mitigations

  • A business advisor can help you question the franchisor about their specific plans and resource allocation for scaling franchisee support systems to match this rapid growth.
  • Ask a significant number of recent and established franchisees about the current quality and responsiveness of the training and support they receive.
  • Your accountant should evaluate whether the franchisor's financial condition can realistically sustain support for such a large and fast-growing network.
Citations: Items 20, 21

New/Unproven Franchise System

High Risk

Explanation

Graze Craze Franchising, LLC (GCZ) began franchising in June 2021 and has a limited operating history, a fact noted as a special risk in some state addenda. This newness, combined with its significant financial instability and high franchisee turnover, presents a substantial risk. Unproven systems, underdeveloped support, and minimal brand recognition can increase the likelihood of business failure. You would be investing in a concept that has not yet demonstrated long-term viability or consistent franchisee success.

Potential Mitigations

  • With a business advisor, perform extensive due diligence on the viability of the business model and the experience of the management team within this specific sector.
  • Given the high risk, your attorney may be able to negotiate for more favorable terms, such as reduced fees or stronger performance guarantees.
  • Contacting the earliest franchisees in the system is crucial to understand the evolution of the brand and the support provided since its inception.
Citations: Items 1, 20, 21, Exhibit K

Possible Fad Business

Medium Risk

Explanation

The business is focused on charcuterie boards and 'grazing' style food, a concept that has experienced a surge in popularity. You should consider whether this is a sustainable, long-term business model or a trend that may fade over time. Investing in a potentially fad-based business carries the risk of declining consumer demand after your initial investment, even though your long-term contractual obligations to the franchisor would remain.

Potential Mitigations

  • Engage a business advisor to research the long-term market projections for charcuterie-focused businesses and assess the concept's resilience to changing food trends.
  • Question the franchisor on their long-term vision and plans for product innovation and menu diversification to maintain relevance beyond the current trend.
  • Carefully analyze the competitive landscape, including catering companies, grocery stores, and restaurants that can easily add similar offerings.
Citations: Item 1

Inexperienced Management

Medium Risk

Explanation

While GCZ's management team has extensive franchising experience with other brands within the United Franchise Group, this specific franchisor entity is young and, as noted in Item 1, does not operate any locations of the type being franchised itself. This presents a risk that while the team understands franchising in general, they may lack specific, hands-on operational experience with the Graze Craze concept, which could affect the quality of support and guidance.

Potential Mitigations

  • With your business advisor, question the franchisor about the direct, hands-on experience the key support staff has with this specific charcuterie business model.
  • In your discussions with current franchisees, specifically inquire about the quality and relevance of the operational guidance they receive from the corporate team.
  • Assess the backgrounds of the specific individuals who will be providing your training and ongoing support, not just the senior executives.
Citations: Items 1, 2, 20

Private Equity Ownership

Low Risk

Explanation

The FDD does not indicate that the franchisor is owned by a private equity firm. However, franchisees should always be aware of the franchisor's ownership structure, as a change in ownership, such as a sale to a PE firm, could lead to shifts in strategy, support levels, or focus on short-term profitability, which may not always align with the franchisee's long-term interests. The Franchise Agreement gives the franchisor the right to assign the contract without your consent.

Potential Mitigations

  • Your attorney should review the assignment clause in the Franchise Agreement to fully understand the implications of a potential sale of the franchise system.
  • Engage a business advisor to research the ownership structure of the parent company, UFG Holdings Group, LLC, for any characteristics of PE investment.
  • During franchisee calls, you can inquire if they are aware of the long-term ownership goals for the company.
Citations: Not applicable

Non-Disclosure of Parent Company Financials

Medium Risk

Explanation

The FDD discloses that UFG Holdings Group, LLC is the majority owner, but does not include the parent company's financial statements. While this may be compliant, the franchisor's significant negative net worth makes the parent's financial strength highly relevant to assessing the overall stability and backing of the franchise system. Without this information, your ability to fully evaluate the risk of franchisor failure is limited.

Potential Mitigations

  • Your accountant should assess the franchisor's financials on a standalone basis and consider the risk posed by the lack of a parental financial guarantee.
  • Your attorney can advise on whether, given the franchisor's financial state, the parent company's financials might be required under state or federal rules.
  • Question the franchisor about the nature and extent of financial support provided by the parent company.
Citations: Item 1, Exhibit G

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 1 of the FDD states that the franchisor has no predecessors. This means the entity has not acquired substantial assets from another company that previously operated the same system. Therefore, there are no inherited issues from a prior operator to be concerned about.

Potential Mitigations

  • Your attorney should always verify claims of no predecessor by reviewing the franchisor's corporate history and asset purchases if possible.
  • A business advisor can help you research the origins of the brand concept to ensure it wasn't recently acquired from an unmentioned entity.
  • Ask early franchisees about the history of the company to confirm the 'no predecessor' disclosure.
Citations: Not applicable

Pattern of Litigation

High Risk

Explanation

This risk is present and significant. Item 3 discloses that GCZ, along with its parent UFG and affiliate TGG, entered into a consent order with California in 2022 for allegedly offering franchises without registration and making improper financial performance representations. This recent regulatory action against the franchisor itself, combined with a history of similar issues among its affiliates, indicates a pattern of compliance problems that could affect the franchisor's operations and reputation.

Potential Mitigations

  • Your franchise attorney must review the California consent order in detail to understand the specific violations and the required remedies, such as the independent monitor.
  • Question the franchisor about the steps they have taken to ensure compliance with franchise sales laws since this order was issued.
  • A business advisor can help assess the potential impact of this regulatory history on the brand's reputation and your investment.
Citations: Item 3, Exhibit K
2

Disclosure & Representation Risks

Total: 15
3
2
10

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
5
4
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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4

Legal & Contract Risks

Total: 16
8
4
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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5

Territory & Competition Risks

Total: 5
3
1
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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6

Regulatory & Compliance Risks

Total: 10
5
3
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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7

Franchisor Support Risks

Total: 4
2
1
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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8

Operational Control Risks

Total: 12
4
6
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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9

Term & Exit Risks

Total: 18
9
6
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.