Green Mill On The Go Logo

Green Mill On The Go

Initial Investment Range

$147,000 to $575,000

Franchise Fee

$25,000 to $55,000

Franchisees will own and operate a limited service offering under the GREEN MILL ON THE GO® trade name and marks that will complement an existing restaurant.

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Green Mill On The Go May 29, 2024 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
3
1
6

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor's 2023 audited financial statements in Exhibit C reveal a net loss of over $29,000 and a negative member's equity (deficit) of over $23,000. This financial position, characterized by liabilities exceeding assets, may raise questions about the company's financial stability and its long-term ability to support its franchisees. A weak financial state could impact brand development and support services.

Potential Mitigations

  • Having an accountant thoroughly analyze the franchisor's financial statements, including the notes on related party transactions, is essential to assess its viability.
  • You should discuss the company's capitalization and plans for achieving profitability with your financial advisor.
  • It is important to ask your attorney about the potential implications of a franchisor's financial weakness on your investment.
Citations: Item 21, Exhibit C

High Franchisee Turnover

Low Risk

Explanation

This risk was not identified. Item 20 tables show the franchise system is very new and small, with no reported franchisee terminations, non-renewals, or cessations of business to date. While this indicates stability in its initial phase, high turnover in other franchise systems can signal widespread franchisee dissatisfaction, a lack of profitability, or other systemic problems that could affect your investment.

Potential Mitigations

  • A business advisor can help you analyze the growth trajectory in Item 20 to understand the system's early development stage.
  • Speaking with all current franchisees listed in Exhibit D is critical to gauge their satisfaction and outlook.
  • Your attorney can help you formulate questions for current franchisees about their experience with the support provided by this new franchisor.
Citations: Not applicable

Rapid System Growth

Low Risk

Explanation

This risk was not identified. The data in Item 20 shows the system is growing at a slow and seemingly controlled pace, adding only a few units per year. Rapid growth can sometimes strain a franchisor's ability to provide adequate support to all its franchisees. The observed growth rate here does not suggest that support resources are likely to be overextended.

Potential Mitigations

  • Discussing the franchisor's future growth plans and how they intend to scale their support systems can be a valuable conversation to have with a business advisor.
  • Your accountant can review the franchisor's financial statements in Item 21 to assess if they are investing in infrastructure to support future growth.
  • Speaking with current franchisees about the quality of support they are receiving is recommended.
Citations: Not applicable

New/Unproven Franchise System

High Risk

Explanation

The franchise system is very new. According to Item 1, Green Mill On The Go, LLC (GMOTG LLC) was formed in June 2022, taking over an offering that began in July 2021. Item 20 shows only four franchised outlets were operational at the end of 2023. Investing in an emerging system carries higher risk due to a limited performance track record, minimal brand recognition for this specific concept, and potentially underdeveloped support systems.

Potential Mitigations

  • Conducting extensive due diligence on the viability of this specific "On The Go" concept with your business advisor is crucial.
  • It is essential to speak with all four of the current franchisees listed in Exhibit D to understand their experiences and profitability.
  • Your attorney can help you evaluate the risks associated with an emerging brand and its limited operating history.
Citations: Items 1, 20, 21

Possible Fad Business

Medium Risk

Explanation

The business model involves adding a limited-service "Green Mill On The Go" menu to an existing restaurant. While the food items like pizza are timeless, this specific add-on or "host kitchen" business model is part of a more recent industry trend. You should consider the long-term viability and potential shifts in consumer demand for such delivery and take-out focused concepts. Your success may depend on the continued strength of this market trend.

Potential Mitigations

  • Assessing the long-term market demand for this specific "add-on" restaurant model in your local area with a business advisor is recommended.
  • You should evaluate the franchisor's plans for innovation and adaptation to stay relevant if the current take-out trend evolves.
  • Your financial advisor can help you model the financial resilience of this concept under various economic scenarios.
Citations: Item 1

Inexperienced Management

Low Risk

Explanation

This risk was not identified. Item 2 indicates that the key executives of the franchisor have substantial and long-term experience with the "Green Mill" brand and in the restaurant industry. In some franchise systems, inexperienced management can pose a risk, potentially leading to poor strategic decisions or inadequate support. However, the management team here appears to have significant relevant industry experience.

Potential Mitigations

  • It is always a good practice to research the backgrounds of the key management team listed in Item 2.
  • A discussion with current franchisees about their perception of the management team's competence and support can be insightful.
  • Your business advisor can help you assess how management's experience aligns with the specific challenges of this franchise concept.
Citations: Not applicable

Private Equity Ownership

Low Risk

Explanation

This risk was not identified. Based on the information in Item 1 and Item 2, the franchisor appears to be managed by long-term restaurant industry professionals rather than a private equity firm. Private equity ownership can sometimes introduce risks related to a focus on short-term returns over the long-term health of the system. This does not appear to be the case here.

Potential Mitigations

  • Understanding the ownership structure in Item 1 is always a wise step; your attorney can help clarify relationships between entities.
  • In any franchise, a review of the franchisor's assignment rights in the Franchise Agreement with your attorney is important.
  • A business advisor can help you research the parent company's history and business philosophy.
Citations: Not applicable

Non-Disclosure of Parent Company

High Risk

Explanation

The FDD discloses in Item 1 that Hightop Brands, LLC is the parent company. However, Item 21 only provides financial statements for the franchisor subsidiary, which shows negative equity and an operating loss. The absence of financial statements for the parent company makes it difficult to assess the overall financial strength and backing of the franchise system you are investing in.

Potential Mitigations

  • A thorough review of the franchisor's financials with your accountant is critical to understand its stand-alone viability.
  • You should request the financial statements of the parent company, Hightop Brands, LLC, to get a complete picture of the system's financial health.
  • Your attorney should advise on whether the parent's financials are required to be disclosed under franchise law given the subsidiary's financial state.
Citations: Items 1, 21

Predecessor History Issues

Low Risk

Explanation

This risk was not identified. Item 1 discloses a history involving predecessor companies, but there are no disclosed issues like bankruptcy or significant litigation associated with them in Items 3 and 4. A problematic history with predecessor companies can sometimes indicate unresolved issues or a pattern of failure that might carry over to the current franchisor. That does not appear to be the case based on the disclosures.

Potential Mitigations

  • It is good practice to have your attorney review the predecessor history in Item 1 for any potential concerns.
  • If you speak with long-term franchisees of the affiliate "Green Mill" brand, you could inquire about their experience under any prior ownership.
  • A business advisor can help you research the public record of any predecessor companies if you have concerns.
Citations: Not applicable

Pattern of Litigation

Low Risk

Explanation

This risk was not identified. Item 3 of the FDD states that there is no litigation that requires disclosure. A pattern of lawsuits, particularly those initiated by franchisees alleging fraud or misrepresentation, can be a major red flag indicating systemic problems. The absence of such disclosures in this FDD is a positive indicator, suggesting a clean recent legal history for the franchisor.

Potential Mitigations

  • It is still a good practice to conduct independent online searches for any news or legal actions involving the franchisor or its affiliates.
  • Your attorney can confirm that the disclosures in Item 3 meet all legal requirements.
  • Asking current franchisees about any past or pending disputes is a key part of due diligence.
Citations: Not applicable
2

Disclosure & Representation Risks

Total: 15
3
0
12

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
3
3
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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4

Legal & Contract Risks

Total: 16
5
5
6

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
3
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
4
3
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
1
3
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
4
5
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
7
5
6

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
1
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.