Holiday Inn Express Logo

Holiday Inn Express

Initial Investment Range

$12,847,351 to $19,461,100

Franchise Fee

$138,500 to $174,000

The licensee will establish and operate a hotel under the Holiday Inn Express or Holiday Inn Express & Suites brand.

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Holiday Inn Express April 15, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
1
0
9

Disclosure of Franchisor's Financial Instability

Low Risk

Explanation

The franchisor, Holiday Hospitality Franchising, LLC (Holiday), and its parent company, Six Continents Hotels, Inc., appear financially stable. The audited financial statements in Exhibits F1 and F2 show significant assets and consistent profitability. Holiday reported a net income of over $67 million for 2024. The parent company also demonstrates strong financial health. This suggests the franchisor has the resources to support the system and its obligations.

Potential Mitigations

  • Your accountant should review the provided financial statements in detail, including all footnotes, to confirm this assessment of financial stability.
  • Ask the franchisor about their plans for future investment in the brand, technology, and franchisee support systems.
  • A business advisor can help you monitor the franchisor's financial health and market position on an ongoing basis.
Citations: Item 21, Exhibits F1, F2

High Franchisee Turnover

Low Risk

Explanation

This risk was not identified. The franchisee turnover rate appears to be very low based on the data in Item 20, Table 3. For 2024, the total number of terminations and non-renewals was 25 out of a starting base of 2,304 outlets, which is approximately 1.1%. This low churn rate is a positive indicator and suggests a relatively stable and satisfied franchisee base within the system.

Potential Mitigations

  • You should still contact a diverse group of current and former franchisees listed in Item 20 to discuss their satisfaction and experiences with the system.
  • In discussions with the franchisor, you could inquire about the reasons for the few terminations and non-renewals that did occur.
  • It is wise for your attorney to review the termination and renewal clauses in the franchise agreement to understand your rights and obligations.
Citations: Item 20

Rapid System Growth

Low Risk

Explanation

The franchise system is large and established, with over 2,300 licensed outlets in the U.S. Item 20 data shows steady net growth over the past three years, with 45 new hotels opened in 2024. This indicates a mature, stable system rather than one experiencing the kind of rapid, potentially unsupported growth that can strain franchisor resources. The franchisor appears to be managing its growth effectively.

Potential Mitigations

  • Ask the franchisor about their development plans and how they ensure support infrastructure keeps pace with system growth.
  • Speaking with franchisees who opened recently can provide insight into the quality of the current pre-opening and ongoing support.
  • Your business advisor can help you evaluate the competitive landscape in your target market to ensure it can support another hotel.
Citations: Item 20

New/Unproven Franchise System

Low Risk

Explanation

This risk was not identified. Holiday Hospitality Franchising, LLC and its parent, IHG, are highly experienced global operators in the hotel industry. Item 1 shows they and their predecessors have been licensing hotels since 1953. Item 20 indicates a large and stable system of over 2,300 licensed hotels. Item 21 financials show a well-established, profitable enterprise. The business model is proven and mature, not a new or untested concept.

Potential Mitigations

  • You should still perform thorough due diligence by speaking with current and former franchisees about their experiences with the system and franchisor.
  • A review of the management team's experience in Item 2 with your business advisor can confirm their extensive history in the industry.
  • Have your accountant review the detailed financial statements to verify the franchisor's long-term stability.
Citations: Items 1, 2, 20, 21

Possible Fad Business

Low Risk

Explanation

This risk appears low. The Holiday Inn Express brand is a major, long-standing participant in the midscale hotel sector, which serves a consistent need for business and leisure travel. The business model is not based on a new or fleeting trend. The franchisor's long history, large system size, and significant brand recognition suggest a sustainable business model rather than a fad.

Potential Mitigations

  • Your business advisor can help you research long-term trends in the hotel industry to confirm the brand's continued relevance and market position.
  • In discussions with current franchisees, inquire about their long-term outlook and the brand's ability to adapt to market changes.
  • Review the franchisor's marketing strategies and system development plans with your financial advisor to assess their focus on long-term value.
Citations: Item 1

Inexperienced Management

Low Risk

Explanation

This risk was not identified. Item 2 lists the business experience of the franchisor's key executive officers. The management team is composed of individuals with extensive, long-term careers within IHG and other major hospitality companies like Hyatt. Their backgrounds demonstrate significant experience in franchising, hotel operations, development, and marketing. This level of experience is a positive factor for system stability and support.

Potential Mitigations

  • You may still wish to conduct your own independent research on the key executives listed in Item 2 to supplement the information provided.
  • When speaking with franchisees, ask about their direct experiences and the quality of support received from the management team.
  • Your business advisor can help you assess how the management team's experience aligns with your own business goals.
Citations: Items 1, 2, 21

Private Equity Ownership

Low Risk

Explanation

This risk is not present as Holiday and its parent IHG are public companies (InterContinental Hotels Group PLC), not owned by a private equity firm. The motivations are generally aligned with long-term public shareholder value rather than the shorter-term exit strategies often associated with private equity ownership. However, you should be aware the franchisor retains the right to assign the franchise agreement.

Potential Mitigations

  • It is always prudent to have your attorney review the assignment clause in the franchise agreement to understand the implications of a potential sale of the franchise system.
  • You can research the franchisor's ownership structure and history with your business advisor to understand its governance.
  • Monitoring the franchisor’s public filings and investor reports can provide insight into its strategic priorities.
Citations: Item 1

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified. The FDD clearly discloses the parent company, Six Continents Hotels, Inc. (SCH), and provides its audited financial statements in Exhibit F2. Holiday also notes that SCH commits to perform certain post-sale obligations. This transparency allows for a full assessment of the financial health of both the franchisor entity and its direct parent, which appears to be strong and stable.

Potential Mitigations

  • Your accountant should review the financial statements for both the franchisor (Holiday) and its parent (SCH) to get a complete picture of the system's financial health.
  • Have your attorney examine the specific obligations the parent company guarantees or performs on behalf of the franchisor.
  • When speaking to other franchisees, you can ask about their experience with the support provided by the parent company's departments.
Citations: Item 1, Item 21, Exhibits F1, F2

Predecessor History Issues

Low Risk

Explanation

This risk was not identified. Item 1 clearly discloses the franchisor's history, including its origin as 'Holiday Inns Franchising, Inc.' and its relationship with its parent, Six Continents Hotels, Inc. The FDD does not indicate any undisclosed predecessors with negative histories. The litigation and bankruptcy history provided in Items 3 and 4 appears comprehensive for the disclosed entities. There are no signs of obscured or problematic predecessor history.

Potential Mitigations

  • Your attorney should still review the corporate history in Item 1 to ensure a full understanding of the franchisor's lineage.
  • In discussions with long-term franchisees, you can inquire about their experiences under any previous corporate structures.
  • Confirm with your business advisor that there are no red flags associated with the franchisor's stated history.
Citations: Item 1, Item 3, Item 4, Item 20

Pattern of Litigation

High Risk

Explanation

The FDD discloses a significant amount of litigation, including a consolidated class action lawsuit (Park 80 Hotels, LLC, et al.) involving franchisee plaintiffs from five states. The allegations include imposing unreasonable product requirements and receiving improper kickbacks from required purchases. While the franchisor prevailed on summary judgment, the existence of such widespread, coordinated franchisee litigation presents a substantial risk, indicating systemic dissatisfaction with certain business practices that could affect your operations.

Potential Mitigations

  • Engage your franchise attorney to thoroughly review Item 3 and explain the nature and potential implications of the disclosed litigation.
  • It is crucial to speak with current franchisees about the issues raised in these lawsuits, particularly regarding required vendors and purchasing.
  • Your accountant can help you model for potentially higher-than-market costs for required products and services.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
1
5
9

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
4
6
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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4

Legal & Contract Risks

Total: 16
4
7
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
2
1
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
2
6
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
0
4
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
4
4
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
5
6
7

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
0
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.