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Series by Marriott

How much does Series by Marriott cost?

Initial Investment Range

$1,070,060 to $10,103,120

Franchise Fee

$161,300 to $241,200

The franchisee will establish and operate an upper-midscale or select-service hotel that will be designated as a part of the Series by Marriott system.

Enjoy our complimentary free risk analysis below

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Series by Marriott April 30, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: August 19, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
1
7

Disclosure of Franchisor's Financial Instability

Low Risk

Explanation

The franchisor, MIF, L.L.C. (MIF), appears to be financially stable based on a review of its audited financial statements. The company shows consistent profitability and a strong balance sheet, primarily consisting of inter-company receivables from its parent, Marriott International, Inc. The auditor's report is unqualified and contains no warnings. Therefore, a risk of franchisor financial instability was not identified; MIF appears capable of supporting its obligations.

Potential Mitigations

  • An accountant should review the franchisor's financial statements, including all footnotes, to form an independent opinion on its financial health.
  • It is wise to discuss the relationship between the franchisor and its parent company with your financial advisor to understand how it impacts overall stability.
  • Legal counsel can help you understand any financial performance covenants or the lack thereof in the franchise agreement.
Citations: Item 21, Exhibit J

High Franchisee Turnover

Low Risk

Explanation

As 'Series by Marriott' is a new franchise system that began offering franchises in April 2025, there were no operating franchised outlets in the three years covered by the FDD's tables. Consequently, there is no historical data on franchisee turnover, terminations, or closures. While this specific risk is not present in the data, the lack of an operating history is itself a significant consideration, as there is no track record of franchisee success or failure.

Potential Mitigations

  • A business advisor can help you evaluate the risks of investing in a new system with no operating history.
  • It is important to ask your attorney to scrutinize the termination and renewal clauses in the franchise agreement, as there's no precedent for their application.
  • Speaking with the first group of franchisees as they open will be critical to understanding the system's viability; your business advisor can help prepare questions.
Citations: Item 20

Rapid System Growth

Low Risk

Explanation

This is a new franchise system with no operating outlets as of the FDD's issuance date. While Item 20 projects five new outlets in the next fiscal year, there is no history of past growth. Therefore, a risk of unsustainable rapid growth straining franchisor resources is not currently demonstrated by the data. However, as a new system, any future growth will be rapid relative to its starting base of zero, which is a core risk of this offering.

Potential Mitigations

  • A business advisor can help you assess the franchisor's plans and capacity for providing franchisee support as the system grows.
  • Engaging with the first franchisees to open will provide insight into the quality and timeliness of the franchisor's support during its initial growth phase.
  • Your accountant should review the franchisor's financials to determine if it has the capital to adequately support its projected expansion.
Citations: Item 20

New/Unproven Franchise System

High Risk

Explanation

The FDD discloses that 'Series by Marriott' is a new brand that began offering franchises in April 2025 and had zero hotels operating in the past three years. Investing in a new, unproven system carries significant risk. There is no track record of franchisee success, brand recognition, or operational refinement. While the parent company, Marriott International, Inc., is highly experienced, the specific 'Series' concept and its market viability are untested.

Potential Mitigations

  • A business advisor should help you perform extensive due diligence on the concept's market viability and the strength of the parent company's support.
  • Your accountant must help you create conservative financial projections, as there is no historical franchisee performance data to rely on.
  • Legal counsel should attempt to negotiate more franchisee-favorable terms to compensate for the higher risk associated with an unproven brand.
Citations: Item 1, Item 20, Item 21

Possible Fad Business

Medium Risk

Explanation

The 'Series by Marriott' brand is centered on converting existing hotels or repurposing commercial buildings. While the hotel industry itself is not a fad, this specific collection-brand, conversion-focused model is a modern trend. Its long-term consumer appeal and ability to maintain brand consistency across disparate converted properties are unproven. This creates a risk that the concept may not have the staying power of a traditional, new-build hotel brand, potentially impacting your long-term investment.

Potential Mitigations

  • A business advisor can help you research the long-term market trends for hotel conversion brands versus traditional new-build hotels.
  • Carefully evaluate the franchisor's disclosed brand standards to assess how they plan to maintain a consistent guest experience across varied properties.
  • Discuss with your financial advisor the potential impact on your exit strategy if the brand concept proves to have limited long-term appeal.
Citations: Item 1, Item 7

Inexperienced Management

Low Risk

Explanation

This risk was not identified. The franchisor, MIF, L.L.C., is a subsidiary of Marriott International, Inc. (MII) and relies on MII's management. The executive team detailed in Item 2 has extensive, long-term experience in the hotel and franchising industries. A lack of management experience does not appear to be a risk for this franchise.

Potential Mitigations

  • When evaluating any franchise, it is crucial to have a business advisor help you assess the depth and relevance of the management team's experience.
  • An attorney can review the franchisor's contractual obligations to provide support and determine if they are backed by an experienced team.
  • Checking the professional backgrounds of key executives listed in Item 2 is a recommended step in your due diligence process.
Citations: Item 2

Private Equity Ownership

Low Risk

Explanation

This risk was not identified. The franchisor's parent company, Marriott International, Inc., is a publicly-traded corporation, not a private equity firm. Therefore, the specific risks associated with a private equity ownership model, such as a focus on short-term returns or a quick resale of the franchise system, are not present.

Potential Mitigations

  • It is always prudent to have your attorney investigate the ownership structure of the franchisor, as disclosed in Item 1.
  • A business advisor can help you understand the potential strategic differences between publicly-traded, family-owned, and private equity-owned franchisors.
  • Your attorney should review the assignment clause in the Franchise Agreement to understand how easily the franchisor can sell the system, regardless of ownership type.
Citations: Item 1

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified. The FDD clearly discloses in Item 1 that MIF, L.L.C. is a subsidiary of Marriott International, Inc. While the parent's financials are not provided, the franchisor's own audited financial statements are included in Exhibit J. Given that MIF, L.L.C.'s financials are strong and its relationship with the parent is disclosed, there does not appear to be a failure to disclose a material parent company.

Potential Mitigations

  • An accountant should review the franchisor's financial statements and the notes on related-party transactions to understand the financial relationship with its parent.
  • An attorney can help determine if the parent company has guaranteed the franchisor's obligations.
  • A business advisor can help you research the parent company's public filings for a more complete picture of the overall enterprise's health.
Citations: Item 1, Item 21, Exhibit J

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the disclosure document. Item 1, which details the history of the franchisor, does not list any predecessor entities from which MIF, L.L.C. acquired the 'Series by Marriott' system. The FDD presents this as a new system developed within the Marriott portfolio, so there is no predecessor history to evaluate for potential inherited issues.

Potential Mitigations

  • An attorney should always carefully review Item 1 of any FDD to identify predecessors and understand the full history of the franchise system.
  • If a predecessor is listed, a business advisor can help you research its history for any signs of trouble.
  • When predecessors exist, it's important to ask current long-term franchisees about their experience under the prior ownership.
Citations: Item 1

Pattern of Litigation

High Risk

Explanation

The parent company, Marriott International, Inc. (MII), discloses significant litigation. This includes numerous class actions and government investigations related to major data security breaches and ongoing lawsuits regarding the disclosure of resort fees. While not franchisee-initiated fraud claims, this pattern of litigation related to data security and fee transparency represents a material risk. It suggests potential weaknesses in corporate systems and pricing practices that could affect you.

Potential Mitigations

  • A franchise attorney must review the litigation history in Item 3 to assess its potential impact on the brand and your operations.
  • It is important to discuss the data security measures you are required to implement and pay for with your IT consultant and insurance broker.
  • Your accountant should help you understand all fee structures to ensure transparency in your own pricing to customers.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
3
1
11

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
5
5
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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4

Legal & Contract Risks

Total: 16
9
3
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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5

Territory & Competition Risks

Total: 5
4
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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6

Regulatory & Compliance Risks

Total: 10
5
2
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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7

Franchisor Support Risks

Total: 4
4
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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8

Operational Control Risks

Total: 12
6
4
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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9

Term & Exit Risks

Total: 18
10
2
6

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis