
La Diperie
Initial Investment Range
$71,700 to $483,525
Franchise Fee
$25,000 to $42,500
The franchise is offered for the rights to operate a franchised restaurant from MTY Franchising USA, Inc. doing business as a La Diperie, which specializes in the retail sale of an ice cream product and various dips and toppings and other menu items related to the La Diperie concept.
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La Diperie March 28, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor, MTY Franchising USA, Inc. (MTY USA), reported a net loss of over $12.5 million for the fiscal year ended November 30, 2024, a significant downturn from a net income of nearly $17 million the prior year. The financial statements also show substantial impairment charges of over $44 million. The Maryland state addendum explicitly flags the franchisor's financial condition as a special risk, calling into question its ability to provide support, which is a significant concern for you.
Potential Mitigations
- A franchise accountant should meticulously analyze the audited financial statements, including all notes, to assess the franchisor's financial viability and its ability to support the system.
- It is crucial to discuss the implications of the net loss and high impairment charges with your financial advisor to understand the potential impact on your investment.
- Your franchise attorney should review the Maryland addendum's special risk notice and advise on its implications and any protections it may offer.
High Franchisee Turnover
Low Risk
Explanation
The FDD discloses that the La Diperie brand is very new to the U.S., with only one franchised outlet in operation as of the end of the 2024 fiscal year. Consequently, the data tables in Item 20 do not show any franchisee turnover. While this means the specific risk of high turnover was not identified, the lack of data itself indicates the system's unproven nature, which presents a different set of risks regarding operational stability and brand recognition.
Potential Mitigations
- Engage your business advisor to help you contact a broad sample of franchisees from other, more established MTY USA brands listed in Item 20 to gauge their general satisfaction with the parent company.
- It is important for your accountant to analyze the financial health of the overall parent company, MTY Food Group, Inc., as its stability is critical for a new brand.
- Your attorney should help you understand the risks associated with investing in a franchise system that is in its infancy in the U.S.
Rapid System Growth
Medium Risk
Explanation
The La Diperie system is very small, with only one operating franchise as of the FDD's data date. However, Item 20 Table 5 projects two new openings in the next fiscal year from a base of eight agreements already signed. This represents rapid growth relative to the existing operational base. A new brand within a large conglomerate like MTY USA may experience challenges in scaling dedicated support infrastructure quickly enough to meet the needs of a rapidly expanding franchisee network.
Potential Mitigations
- In your due diligence calls with any existing franchisees, guided by your business advisor, inquire specifically about the quality and timeliness of support you can expect.
- Question the franchisor directly about their specific staffing and support plans for the La Diperie brand as it grows.
- Your attorney can help you understand the support obligations outlined in the Franchise Agreement to ensure they are sufficient.
New/Unproven Franchise System
High Risk
Explanation
The FDD confirms this is a new franchise system in the United States, with only one franchised unit in operation as of late 2024. The Operations Manual is disclosed as still being in the process of being updated. Investing in an unproven system carries higher risks, as the business model, brand recognition, and franchisor's support systems have not been tested over time in the U.S. market, which could affect your potential for success.
Potential Mitigations
- Conduct thorough due diligence with your business advisor, focusing on the franchisor’s experience with similar concepts in Canada and their specific U.S. market strategy.
- Having an accountant build conservative financial projections is crucial, given the lack of historical performance data for U.S. locations.
- Your attorney should advise on the risks of an unproven system and an incomplete Operations Manual.
Possible Fad Business
Low Risk
Explanation
The business concept, focused on dipped ice cream and related desserts, appears to be a modern take on a classic product. While ice cream itself has enduring appeal, the specific presentation and reliance on trendy toppings could be subject to shifting consumer tastes. This risk is considered low, however, as the core product is well-established, and the business is operated by a large, experienced food-service conglomerate, which may provide stability against short-term trends.
Potential Mitigations
- A business advisor can help you research the long-term market trends for specialty dessert concepts versus traditional ice cream shops in your local area.
- Discuss the franchisor's plans for product innovation and menu diversification with their development team to gauge their strategy for long-term relevance.
- Your own market research should confirm sustained local demand for this type of specialty dessert offering.
Inexperienced Management
Low Risk
Explanation
This risk was not identified in the FDD package. The executives listed in Item 2 have extensive backgrounds in the franchise and restaurant industries, primarily with the parent company MTY USA or its large subsidiary, Kahala Brands. A management team with deep franchising experience is generally a positive factor, as they are more likely to understand the support, systems, and relationships necessary for a franchise network to succeed. This reduces risks associated with strategic or operational errors.
Potential Mitigations
- It is still wise to conduct your own background research on the key executives listed in Item 2 to confirm their track record and reputation.
- When speaking with existing franchisees of other MTY USA brands, a business advisor can help you ask about their perception of the management team's competence and support.
- An attorney can help you verify if there is any undisclosed litigation involving the management team that could be a concern.
Private Equity Ownership
High Risk
Explanation
The franchisor is a subsidiary of MTY Food Group, Inc., a publicly-traded company that has grown by acquiring numerous franchise brands. This structure can present risks similar to private equity ownership, where decisions may prioritize short-term shareholder value over long-term franchisee health. The Franchise Agreement gives the franchisor the right to sell the system or merge with other companies without your consent, which could result in a change of ownership and business philosophy, potentially affecting your investment.
Potential Mitigations
- With your business advisor, research MTY Food Group's history and its management of other acquired brands.
- Your franchise attorney should explain the implications of the assignment clause, which allows the franchisor to sell the system without your approval.
- During due diligence calls, ask franchisees of other MTY-acquired brands how their relationship and support changed post-acquisition.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified, as Item 1 provides a detailed description of the corporate structure, including the immediate parent (MTY Franchising Inc. of Canada) and the ultimate public parent company (MTY Food Group, Inc.). The FDD also includes audited consolidated financial statements for the U.S. franchisor entity. In general, a lack of transparency about a parent company can obscure financial instability or hide the fact that the franchisor is a thinly capitalized shell entity.
Potential Mitigations
- Your attorney should always verify that the entity you are contracting with is the actual franchisor and that its relationship with any parent company is clearly disclosed.
- It is good practice for your accountant to confirm that the provided financial statements are for the correct legal entity and meet all disclosure requirements.
- A business advisor can help research the reputation and history of any parent or affiliated companies disclosed in Item 1.
Predecessor History Issues
High Risk
Explanation
Item 1 details a complex history of mergers and name changes for the franchisor entity. Furthermore, Item 3 discloses a significant amount of litigation involving various predecessor and affiliate brands that are now part of the MTY USA conglomerate. This history of litigation and corporate restructuring across the broader system could indicate unresolved issues or a corporate culture that may be a concern for a new franchisee joining one of its brands.
Potential Mitigations
- A franchise attorney should carefully analyze the history of the franchisor's parent and predecessor companies as detailed in Items 1, 3, and 4.
- Discuss the nature of past litigation involving other brands with your attorney to identify any recurring themes or potential red flags.
- In your due diligence, ask the franchisor how the experiences with predecessor brands have informed the current support structure for La Diperie.
Pattern of Litigation
High Risk
Explanation
Item 3 discloses a significant and extensive history of litigation against the franchisor's affiliates and predecessors. Multiple franchisee groups have filed lawsuits alleging serious claims like fraud and misrepresentation, particularly concerning financial performance representations for other brands. The franchisor and its affiliates have also been subject to multiple administrative actions by state regulators for disclosure and registration violations. This pattern suggests a higher-than-average level of disputes within the larger MTY system.
Potential Mitigations
- Your franchise attorney must carefully review every litigation summary in Item 3 to understand the nature, frequency, and outcomes of these disputes.
- Treating this pattern of litigation as a significant red flag, you should discuss the potential risks to your own investment with your attorney.
- Consider that this history may indicate potential challenges in the franchisor-franchisee relationship and proceed with caution.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.