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Lawn Pride
How much does Lawn Pride cost?
Initial Investment Range
$141,215 to $243,710
Franchise Fee
$41,970 to $64,220
As a franchisee, you will establish and operate a business, that offers lawn care and maintenance services through the application of fertilizer and other products, perimeter pest control services, and performance of related services including fungus and other disease control and prevention, grub treatments, aeration, lawn overseeding, lawn weed control, mole and vole control, tree and shrub care and feeding, deer protection services, and insect and disease control (but specifically excluding mosquito or other flying pest, tick and flea control services), to both residential and commercial customers, pursuant to certain standards and specifications, using the trade name “Lawn Pride®.”
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Lawn Pride July 1, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 22, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Medium Risk
Explanation
Lawn Pride SPV LLC (the franchisor) is a new entity, but its performance is guaranteed by its parent, Neighborly Assetco LLC. The parent's audited financials show it is well-capitalized with positive net income. However, the affiliated Manager entity (Neighborly Company) has a history of significant net losses. While the guarantee is a major strength, the complex structure and losses at the manager level introduce a degree of financial risk that you should carefully evaluate.
Potential Mitigations
- A franchise accountant should meticulously analyze the financial statements for the franchisor, the guarantor, and the manager, paying close attention to the footnotes.
- Understanding the full implications of the parent guarantee requires a thorough review with your franchise attorney.
- Ask your business advisor to help you assess the operational impact of the manager entity's financial performance on the support you might receive.
High Franchisee Turnover
Low Risk
Explanation
This risk was not identified in the FDD package. As a new franchise system that only began operating in 2023, there is no history of franchisee terminations, non-renewals, or other cessations. High turnover is generally a significant red flag indicating potential systemic problems, so its absence here is positive but also reflects the system's immaturity. Ongoing monitoring of this data in future FDDs will be important as the system grows.
Potential Mitigations
- As the system matures, it is prudent to analyze Item 20 turnover data with your accountant in future FDDs.
- Speaking with a range of franchisees from the list in Item 20 can provide qualitative insight into satisfaction levels, which your business advisor can help facilitate.
- Your attorney can explain the contractual reasons that typically lead to franchisee turnover.
Rapid System Growth
Medium Risk
Explanation
The franchise system is experiencing extremely rapid growth, expanding from 5 to 35 franchised units in 2024. While growth can be positive, such a rapid increase may strain the franchisor's ability to provide adequate and timely training, site selection assistance, and ongoing operational support to all new franchisees. The brand-specific support team's capacity to handle this expansion is a key consideration, even with the backing of the larger Neighborly parent company.
Potential Mitigations
- Inquire with the franchisor about their specific plans to scale their support staff and infrastructure to match this rapid growth.
- A conversation with a business advisor could help you formulate questions for current franchisees about the quality and responsiveness of the support they are currently receiving.
- Your accountant can review the franchisor's financials to assess if they are investing sufficiently in support infrastructure.
New/Unproven Franchise System
High Risk
Explanation
The franchisor, Lawn Pride SPV LLC, is a new entity that began franchising in January 2023 and has a very limited operating history as a franchisor. This is explicitly highlighted as a 'Special Risk' on page 5 of the FDD. While the predecessor business has existed since 1993, it never franchised. Investing in a new system carries higher risk, as its support systems, marketing programs, and overall franchise model are not yet proven over time.
Potential Mitigations
- A business advisor can help you conduct extensive due diligence on the management team's prior experience in both the lawn care industry and franchising.
- Consulting an attorney to potentially negotiate more favorable terms, such as reduced fees or greater protections, could help offset the higher risk.
- Your accountant should help you develop conservative financial projections, given the unproven nature of the franchise system.
Possible Fad Business
Low Risk
Explanation
This risk was not identified in the FDD package. The business provides lawn care and maintenance services, which is a well-established industry with consistent demand and is not dependent on a current trend or fad. This stability suggests a lower risk of the business model becoming obsolete due to shifting consumer interests.
Potential Mitigations
- Your business advisor can help you research long-term market trends for the lawn care industry in your specific geographic area.
- An accountant can assist in modeling the business's potential resilience to various economic cycles.
- For any franchise, it is wise to have your attorney review the exit strategies available under the franchise agreement.
Inexperienced Management
Low Risk
Explanation
This risk was not identified in the FDD package. Item 2 indicates that the brand-specific management has extensive experience in the lawn care industry. The brand's President, Susan McIntosh, has been with the predecessor company since 1994, and other key personnel have long tenures with affiliated brands. This suggests that the leadership team has relevant operational experience.
Potential Mitigations
- A business advisor can help you verify the backgrounds of key management personnel listed in Item 2.
- It is always a good practice to ask current franchisees about their direct experiences with the leadership team's competence and support.
- Your attorney can help you understand the management structure and how it might impact your franchise.
Private Equity Ownership
High Risk
Explanation
The franchisor is ultimately controlled by investment funds affiliated with Kohlberg Kravis Roberts & Co. L.P. (KKR), a major private equity firm. This ownership structure may create a focus on maximizing short-term returns for investors, which could potentially lead to decisions that are not aligned with the long-term health of franchisees. The Franchise Agreement also allows the franchisor to be sold or assigned without your consent, adding a layer of uncertainty about future ownership.
Potential Mitigations
- Engaging a business advisor to research the private equity firm's reputation and track record with its other franchise brands is a prudent step.
- It is crucial to speak with franchisees to understand how ownership has impacted support, fees, and overall system direction.
- Have your attorney explain the implications of the assignment clause and the potential impact of a future sale of the franchise system.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 provides a detailed summary of the franchisor's corporate structure, including numerous parent and affiliate entities up to the ultimate parent. The document also includes financial statements for both the guarantor (Neighborly Assetco LLC) and the manager (Neighborly Company), providing a transparent view of the entities supporting the franchise.
Potential Mitigations
- A franchise attorney can help you understand the complex corporate structure and the relationships between the various entities disclosed.
- Your accountant should review the financial statements of all provided entities to assess the overall health of the system's support structure.
- It's wise to ask the franchisor to clarify the specific roles and responsibilities of each parent and affiliate entity.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 discloses a predecessor entity but also notes that the predecessor did not offer franchises. Items 3 and 4 do not indicate any history of litigation or bankruptcy for the predecessor. The primary risk associated with the predecessor is its lack of franchising experience, which is addressed under the 'New/Unproven Franchise System' risk.
Potential Mitigations
- Having your attorney review the predecessor's history as disclosed in Items 1, 3, and 4 is a standard part of due diligence.
- A business advisor can help you assess how the transition from the predecessor to the current franchisor might impact operations.
- Asking long-tenured employees or early franchisees about the predecessor can provide valuable context.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD package. Item 3 does not disclose any litigation against the franchisor (Lawn Pride SPV LLC) or its predecessor. While it lists two historical administrative orders against affiliated brands (Window Genie and Molly Maid), these are dated and do not represent a pattern of litigation related to the Lawn Pride franchise system itself.
Potential Mitigations
- Your attorney should always carefully review Item 3 for any disclosed litigation, even if it involves affiliates.
- Conducting independent online searches for any recent litigation not yet disclosed in the FDD is a good practice for your business advisor.
- Asking current franchisees about any legal disputes they are aware of within the system can provide additional insight.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
