Lawn Pride Logo

Lawn Pride

Initial Investment Range

$141,215 to $243,710

Franchise Fee

$41,970 to $64,220

As a franchisee, you will establish and operate a business, that offers lawn care and maintenance services through the application of fertilizer and other products, perimeter pest control services, and performance of related services including fungus and other disease control and prevention, grub treatments, aeration, lawn overseeding, lawn weed control, mole and vole control, tree and shrub care and feeding, deer protection services, and insect and disease control.

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Lawn Pride April 1, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
2
6

Disclosure of Franchisor's Financial Instability

Medium Risk

Explanation

The franchisor, Lawn Pride SPV LLC (Lawn Pride), is a new special purpose entity. While its ultimate parent, Neighborly Assetco LLC, provides a guarantee and appears financially stable, the entity managing the franchise system (Neighborly Company) incurred a net loss of $439 million in 2023, primarily from a goodwill impairment, and a $39 million loss in 2024. This could suggest potential instability in the entity providing your direct support, despite the parent's financial backing.

Potential Mitigations

  • An experienced franchise accountant should review the financial statements for the franchisor, the manager, and the parent guarantor to assess the overall financial health.
  • Understanding the complex corporate structure and the potential impact of the manager's operating losses on support levels is crucial and should be discussed with your attorney.
  • It is important to have your business advisor help you question the franchisor on how the parent guarantee ensures continuous and high-quality support.
Citations: Item 1, Item 4, Item 21, Exhibit C, Exhibit D

High Franchisee Turnover

Low Risk

Explanation

This risk was not identified in the FDD package. Item 20 data does not show any franchisee terminations, non-renewals, or other cessations of operation. However, since the franchise system is very new, having only started in 2023, this data is not yet a meaningful indicator of long-term system health. High turnover in a mature system can signal franchisee dissatisfaction or lack of profitability.

Potential Mitigations

  • Your business advisor should help you monitor future FDDs for any emerging trends in franchisee turnover as the system matures.
  • Engaging with a broad range of current franchisees is essential to gauge satisfaction levels and future intentions, a task your attorney can help guide.
  • An accountant can help you understand the financial performance data in Item 19, which is often a leading indicator of future turnover.
Citations: Not applicable

Rapid System Growth

High Risk

Explanation

The franchise system is undergoing extremely rapid growth. According to Item 20, the system grew from zero franchised units at the start of 2023 to 35 by the end of 2024. While growth can be positive, such a rapid expansion can strain the franchisor's capacity to provide adequate site selection, training, and ongoing operational support to all new franchisees. This may affect the quality of support you receive.

Potential Mitigations

  • A discussion with your business advisor about the franchisor's infrastructure for supporting this rapid growth is essential.
  • Inquiring with recent franchisees about the quality and timeliness of the support they received during their launch and first year is a key due diligence step.
  • Your attorney should help you clarify the specific support commitments in the Franchise Agreement.
Citations: Item 20, Item 1

New/Unproven Franchise System

Medium Risk

Explanation

The franchisor entity, Lawn Pride SPV LLC, is very new, having been formed in late 2022 and starting to franchise in 2023. The FDD's 'Special Risks' section explicitly highlights this 'Short Operating History.' While the brand has existed since 1993, the franchise system itself is unproven, which could mean its support systems and operating procedures for franchisees are still developing. This presents a higher risk than investing in a system with a long franchising track record.

Potential Mitigations

  • Consult with your business advisor to weigh the risks of a new franchise system against the potential benefits of the established brand name.
  • Speaking with the initial group of franchisees listed in Item 20 is critical to understand their experiences with the new system's launch and support.
  • Your attorney might be able to negotiate more favorable terms to compensate for the higher risk associated with an unproven franchise system.
Citations: Item 1, Item 20, Special Risks

Possible Fad Business

Low Risk

Explanation

This risk was not identified in the FDD package. Lawn care is a well-established and long-standing service industry. The business model does not appear to be based on a short-term trend or fad, which reduces the risk of a sudden decline in consumer demand that could jeopardize the long-term viability of your investment.

Potential Mitigations

  • A business advisor can help you assess the long-term demand for lawn care services in your specific market.
  • Engaging an accountant to model the business's potential resilience to economic cycles is a valuable step.
  • It is wise to have your attorney review the franchise term to ensure it aligns with your long-term business goals.
Citations: Not applicable

Inexperienced Management

Low Risk

Explanation

This risk was not identified in the FDD package. Item 2 indicates that the key management personnel directly responsible for the Lawn Pride brand have extensive and long-term experience in the lawn care industry, with many having worked for the predecessor company for decades. This suggests a deep understanding of the business operations, which is a positive factor for franchisee support.

Potential Mitigations

  • Your business advisor can help you review the biographies in Item 2 to confirm management's relevant industry and franchising experience.
  • It is a good practice to ask existing franchisees about their direct experiences with the support and guidance from the management team.
  • Seeking legal counsel to understand the management structure and decision-making authority is advisable.
Citations: Not applicable

Private Equity Ownership

High Risk

Explanation

The franchisor is part of the Neighborly portfolio, which is ultimately controlled by investment funds affiliated with the private equity firm Kohlberg Kravis Roberts & Co. L.P. (KKR). Private equity ownership can create a focus on maximizing short-term financial returns for investors, which may not always align with the long-term health of franchisees. This could potentially influence decisions regarding fees, support levels, and system-wide changes.

Potential Mitigations

  • It is important to discuss with your business advisor the typical investment horizons and strategies of private equity firms in franchising.
  • Questioning current franchisees about any changes in culture or support since the acquisition by the private equity firm can provide valuable insight.
  • Your attorney should review the assignment clauses in the Franchise Agreement to understand your rights if the system is sold again.
Citations: Item 1

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 provides a detailed disclosure of the complex corporate structure, including the direct parent, manager, and ultimate parent company. Furthermore, Item 21 provides audited financial statements for both the parent guarantor (Neighborly Assetco LLC) and the manager (Neighborly Company), along with a parent guarantee in Exhibit D, which appears to meet disclosure requirements.

Potential Mitigations

  • A franchise attorney can help you understand the complex corporate structure and the roles of the various parent and affiliate entities.
  • It is prudent to have your accountant review the financial statements of all disclosed parent entities to assess the system's overall financial strength.
  • Clarifying with your attorney the scope and enforceability of any parent guarantees is an essential step.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 discloses the predecessor entity, Lawn Pride, Inc., and Items 3 and 4 do not list any relevant litigation or bankruptcy history for this predecessor. The FDD appears to provide a clear history of the brand's transition to the new franchisor entity without indicating inherited issues from the predecessor's past.

Potential Mitigations

  • A discussion with your attorney is recommended to ensure the predecessor disclosures in Items 1, 3, and 4 are complete and to understand their implications.
  • It can be beneficial to ask long-term employees or the franchisor about the operational history under the predecessor entity.
  • Your business advisor can help you research the predecessor's public reputation, if any information is available.
Citations: Not applicable

Pattern of Litigation

Low Risk

Explanation

This risk was not identified in the FDD package. Item 3 does not disclose any litigation against the franchisor, Lawn Pride SPV LLC. While litigation involving affiliate brands is noted, there is no pattern of franchisee-initiated lawsuits alleging fraud or misrepresentation against the parent company, Neighborly. The absence of such litigation against the franchisor is a positive indicator, though the system is very new.

Potential Mitigations

  • Your attorney should confirm the absence of litigation and explain the significance of any litigation involving affiliate brands.
  • It is good practice to perform an independent online search for any recent lawsuits or franchisee complaints not yet disclosed in the FDD.
  • A business advisor can help you assess the corporate culture of the parent company based on its overall litigation history.
Citations: Not applicable
2

Disclosure & Representation Risks

Total: 15
5
0
10

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
8
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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4

Legal & Contract Risks

Total: 16
6
4
6

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
2
2
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
4
2
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
2
1
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
4
4
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
6
7
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
1
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.