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LearningRx
How much does LearningRx cost?
Initial Investment Range
$148,000 to $235,750
Franchise Fee
$40,000 to $70,750
LearningRx Franchise Corporation offers franchises to operate a business for providing learning enhancement, cognitive training (also referred to as brain training), math and reading training and courses using programs and products designed by LearningRx under the trade name LEARNINGRX TRAINING CENTER ("Center").
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LearningRx January 7, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Low Risk
Explanation
This risk was not identified. The franchisor's audited financial statements for the fiscal year ending September 30, 2024, show positive and growing net income, positive stockholder's equity, and current assets greater than current liabilities. Financial instability does not appear to be a current risk, which is important as a financially healthy franchisor is better equipped to support its franchisees and invest in the brand's long-term growth.
Potential Mitigations
- It is advisable for your accountant to review the franchisor's financial statements annually to monitor for any changes in financial health.
- Discuss the franchisor's financial strategy and plans for future investment in the system with your business advisor.
- Your attorney can help you understand any financial performance covenants that might be required of the franchisor.
High Franchisee Turnover
High Risk
Explanation
Item 20 data reveals that six franchised outlets have "ceased operations for other reasons" over the past two fiscal years (four in 2023, two in 2024) from a base of around 47 units. This represents a notable annual churn rate of approximately 6-7%. This category can often indicate business failures, suggesting potential challenges with the business model's profitability or sustainability for some franchisees. This pattern warrants significant investigation into the causes of these closures.
Potential Mitigations
- Your attorney should advise you to contact a significant number of former franchisees from the Item 20 list to understand their reasons for leaving.
- Discuss the specific circumstances of the six closures with the franchisor and evaluate the plausibility of their explanations with your business advisor.
- An accountant can help you model a worst-case scenario based on these turnover rates to assess the investment's risk profile.
Rapid System Growth
Low Risk
Explanation
This risk was not identified in the disclosure document. The data in Item 20 shows a stable to slightly declining number of total outlets over the past three years (48 to 47 to 47). This indicates the franchisor is not currently undergoing a period of rapid expansion. A stable growth rate can be positive, suggesting the franchisor may have adequate resources to support its existing franchisees effectively.
Potential Mitigations
- Ask the franchisor about their future growth plans to understand how the system size may change over the term of your agreement.
- Your business advisor can help you assess whether the franchisor's support infrastructure is appropriately scaled for its current size and any projected growth.
- Engaging with current franchisees can provide insight into the current quality and responsiveness of franchisor support.
New/Unproven Franchise System
Low Risk
Explanation
This risk was not identified. LearningRx Franchise Corporation (LearningRx) has been offering franchises since February 2003, as stated in Item 1. This indicates a long operational history. A mature franchise system generally has more established operating procedures, brand recognition, and a longer performance track record for you to evaluate during your due diligence.
Potential Mitigations
- In discussions with your business advisor, evaluate how the brand has evolved over its 20+ year history to remain competitive.
- Consult with long-term franchisees to understand the system's history and the franchisor's consistency in providing support.
- Your attorney can review the FDD for any recent changes in ownership or strategy that might affect the established system.
Possible Fad Business
Medium Risk
Explanation
The cognitive training industry is subject to trends and scientific scrutiny. The 2016 FTC action against the franchisor for unsubstantiated claims highlights the risk that the programs' perceived effectiveness could be challenged, impacting consumer demand. While the business has operated for over 20 years, suggesting some staying power, you must consider the long-term market sustainability and potential for the business model to be viewed as a fad, especially if marketing claims are heavily restricted.
Potential Mitigations
- A business advisor can help you conduct independent research on the long-term market trends for cognitive training services.
- Discuss the franchisor's strategy for ongoing research, development, and adaptation to maintain market relevance with your business advisor.
- Your accountant can assist in creating financial models that account for potential fluctuations in consumer demand.
Inexperienced Management
Low Risk
Explanation
This risk was not identified. The executive biographies in Item 2 indicate that the key management team, including the CEO and President/COO, have extensive and long-term experience with LearningRx, with tenures starting in 2004. Experienced management is generally a positive factor, as it suggests a deeper understanding of the business operations, franchisee relationships, and industry challenges.
Potential Mitigations
- It is still prudent to interview current franchisees about their direct experiences with the management team's leadership and support.
- A business advisor can help you assess how the management team's experience translates into effective franchise system support.
- Your attorney can help verify if there have been any recent, unlisted changes in key management.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD. Item 1 discloses the parent company is Oikonomos Enterprises, LLC, and there is no indication that this is a private equity firm. Franchise systems not owned by private equity may sometimes prioritize long-term brand health and franchisee profitability over short-term investor returns, which can be a potential benefit for franchisees.
Potential Mitigations
- A business advisor can help you research the ownership structure of Oikonomos Enterprises, LLC to confirm its nature.
- Your attorney should carefully review the assignment clauses in the Franchise Agreement to understand your rights if the company is sold in the future.
- Ask the franchisor about their long-term vision and any plans for future changes in ownership.
Non-Disclosure of Parent Company
Medium Risk
Explanation
The FDD discloses the parent (LearningRx, Inc.) and ultimate parent (Oikonomos Enterprises, LLC), but Item 21 only provides audited financials for the subsidiary franchisor entity. Because the parent, LearningRx, Inc., owns the intellectual property licensed to the franchisor, its financial health is material. The absence of the parent's financial statements creates a gap in your ability to fully assess the overall stability and resources backing the franchise system.
Potential Mitigations
- Your accountant should carefully analyze the provided financials to assess the subsidiary's standalone viability.
- It is important to ask your attorney whether, under the circumstances, parent company financials should have been provided.
- Request the parent company's financials from the franchisor to get a complete picture of the enterprise's financial health.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified. Item 1 of the FDD states, "We do not have any predecessors." This means the current franchisor entity has not acquired the business from a prior company. While this simplifies due diligence, it also means the track record presented is solely that of the current management and ownership structure.
Potential Mitigations
- A business advisor can help you thoroughly evaluate the operational history of the current franchisor entity.
- It is wise to focus due diligence on the FDD's three-year disclosure period to assess recent performance and stability.
- Your attorney should confirm the corporate history to ensure no predecessor entities have been omitted.
Pattern of Litigation
High Risk
Explanation
Item 3 discloses a significant 2016 governmental action by the Federal Trade Commission (FTC) alleging the franchisor made unsubstantiated claims about its programs' benefits. This resulted in a settlement with a monetary payment and strict requirements for scientific evidence to back future claims. This history of major regulatory litigation is a critical red flag, suggesting potential risks related to the company's marketing practices and the scientific basis of its services.
Potential Mitigations
- Your attorney must review the 2016 FTC settlement in detail to fully understand its impact on your operational and marketing obligations.
- Discuss with your business advisor how these enforced marketing constraints could affect your ability to attract customers and compete effectively.
- This history warrants heightened due diligence; you should ask the franchisor for evidence of their current compliance with the FTC order.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.