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Lush Lawn
How much does Lush Lawn cost?
Initial Investment Range
$167,000 to $321,500
Franchise Fee
$38,000
The Lush Lawn® franchise is a full-service lawn care business offering residential and commercial lawn care services, including fertilization, aeration and overseeding, soil amendment, soil moisture management, weed control, lawn disease management, organic lawn care, and mole control.
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Lush Lawn October 7, 2024 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor, Lush Lawn Franchising, LLC (Lush Lawn), is a new entity with a disclosed net worth of zero in its opening balance sheet. The Illinois state addendum explicitly flags this financial condition as a special risk, questioning the company's ability to provide you with necessary support and fulfill its obligations. This financial weakness could jeopardize your investment if the franchisor cannot fund its operations or support its franchisees.
Potential Mitigations
- Your accountant must analyze the balance sheet and any financial backing from the affiliate, AGS Holdings, Inc.
- A thorough discussion with your business advisor is essential to assess if the franchisor has sufficient capital to sustain operations.
- You should ask your attorney about the protections offered by any state-mandated escrow or bond requirements given this financial state.
High Franchisee Turnover
Low Risk
Explanation
This risk was not identified as Lush Lawn is a new franchisor with no history of operating franchisees. Item 20, which tracks franchisee turnover, shows no franchise closures, terminations, or transfers because none existed. In established systems, high turnover can be a significant red flag indicating potential problems with profitability, support, or the business model itself, requiring careful investigation.
Potential Mitigations
- Since there are no former franchisees to contact, discussing the business model's viability with your accountant is critical.
- It is wise to have a business advisor help you assess the support structure for the first wave of franchisees.
- Legal counsel should be consulted to understand the termination and renewal terms that will govern your future relationship.
Rapid System Growth
Low Risk
Explanation
This risk is not currently present as the franchise system is new and has not yet experienced growth. For established systems, rapid expansion can strain a franchisor's ability to provide adequate support, site selection assistance, and training. It is a factor to monitor if you join a system that begins to sell franchises very quickly.
Potential Mitigations
- As a potential early franchisee, you should ask the franchisor about their growth plans and the infrastructure in place to support future expansion; a business advisor can help evaluate their plans.
- Discuss with your accountant the franchisor's financial capacity to scale its support services.
- Your attorney can review the support obligations outlined in the Franchise Agreement.
New/Unproven Franchise System
High Risk
Explanation
Lush Lawn is a new franchisor that only began offering franchises in October 2024, with no existing franchisees. The FDD's state-specific disclosures explicitly highlight this "Short Operating History" as a special risk, noting it is a riskier investment than a system with a longer history. You will be one of the first franchisees, which involves navigating an unproven support system and assuming higher risk.
Potential Mitigations
- A thorough investigation of the management team's experience in both lawn care and franchising is crucial, which your business advisor can assist with.
- Your attorney should seek to negotiate more favorable terms, such as reduced fees or enhanced protections, to compensate for the higher risk.
- Have your accountant analyze the franchisor's capitalization to assess its ability to support its initial franchisees.
Possible Fad Business
Low Risk
Explanation
The risk of the business being a short-lived fad was not identified. Lawn care is a well-established and long-standing service industry with consistent demand. For franchises in newer or trend-driven sectors, it is important to assess whether the business model has long-term viability beyond the initial popularity of its products or services, as contractual obligations will outlast a fad.
Potential Mitigations
- A business advisor can help you research the stability and long-term trends within the local lawn care market.
- It is advisable to have your accountant help you create financial projections based on the established nature of the industry.
- Even in a stable industry, consulting an attorney about the franchise term and renewal conditions is important for long-range planning.
Inexperienced Management
Medium Risk
Explanation
While the management team has extensive experience operating company-owned Lush Lawn locations, the FDD does not indicate they have prior experience in managing a franchise system. Supporting franchisees is different from managing employees. This lack of specific franchising experience could present challenges in areas like franchisee support, network management, and system-wide training, representing a risk for the first franchisees.
Potential Mitigations
- A business advisor can help you formulate questions for the franchisor about what franchising-specific expertise they have hired or consulted.
- Speaking with the management team directly to gauge their understanding of franchisee-franchisor relationships is important.
- Your attorney can review the contractual support obligations to ensure they are clearly defined.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified, as there is no disclosure in Item 1 indicating that the franchisor is owned by a private equity firm. When PE firms own franchises, they may prioritize short-term returns over the long-term health of the system. This can sometimes lead to reduced franchisee support, increased fees, or a quick sale of the brand.
Potential Mitigations
- It is always good practice to have your attorney review Item 1 and any related corporate documents to fully understand the franchisor's ownership structure.
- Asking the franchisor about their long-term vision for the brand can provide insight into their philosophy, a discussion you can have with a business advisor.
- An accountant can review the financials for signs of heavy debt that might influence operational decisions.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified. The FDD clearly discloses the relationship with the affiliate, AGS Holdings, Inc., in Item 1. When a franchisor is a subsidiary, the parent company's financial information can be crucial, especially if the parent guarantees the franchisor's performance. A failure to disclose a parent company or its necessary financial data can obscure the true financial stability of the system.
Potential Mitigations
- Have your attorney review the corporate structure disclosed in Item 1 to confirm all relevant entities are identified.
- If an affiliate provides essential services or guarantees, your accountant should assess the financial health of that entity if possible.
- It is important to ask your business advisor about the operational role of any parent or affiliate company.
Predecessor History Issues
Low Risk
Explanation
This risk is not present, as the franchisor states in Item 1 that it has no predecessors. In cases where a franchisor has acquired the business from a previous entity, it is important to scrutinize the predecessor's history for issues like litigation, bankruptcy, or high franchisee failure rates, as these could indicate underlying problems with the system that may have been inherited.
Potential Mitigations
- To verify this, your attorney could conduct independent public record searches for the brand name and key personnel.
- In any franchise review, asking management about the complete history of the brand is a good due diligence step to discuss with a business advisor.
- Your accountant can review financial statements for any notes related to business acquisitions.
Pattern of Litigation
Low Risk
Explanation
This FDD does not disclose any litigation in Item 3. For any franchise you consider, this item must be reviewed carefully. A pattern of lawsuits filed by franchisees alleging fraud or by the franchisor against franchisees for fee collection can be a significant red flag about the health of the franchise relationship and the system's viability.
Potential Mitigations
- It's prudent to have your attorney conduct an independent public records search for litigation involving the franchisor and its principals.
- A business advisor can help you understand that a clean litigation record is positive but not a guarantee of future performance.
- Discussing any past disputes with current franchisees can provide valuable insight.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.