
Mahana Fresh
Initial Investment Range
$212,200 to $758,500
Franchise Fee
$79,500
The franchise offered is for the establishment and operations of a fast-casual Mahana Fresh restaurant featuring freshly prepared bowls all prepared with proprietary and chef created marinades and sauces.
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Mahana Fresh April 18, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The audited financial statements for Mahana Fresh, LLC (Mahana LLC) show a significant negative net worth of ($1,236,082) for 2024 and operating losses. State addenda for Virginia, Illinois, and Maryland explicitly highlight these financial weaknesses, with some states requiring that your initial fees be deferred. This financial position may indicate an inability for the franchisor to provide promised support, invest in the brand, or meet its obligations, posing a substantial risk to your investment.
Potential Mitigations
- A franchise accountant must conduct a thorough review of the financial statements, including all footnotes, to assess the franchisor's viability.
- Discuss the implications of the negative net worth and operating losses with your financial advisor to understand the risk to the system's stability.
- Your attorney should explain the protections, if any, offered by state-mandated fee deferrals or bonds.
High Franchisee Turnover
High Risk
Explanation
Item 20 data reveals a pattern of high franchisee turnover. In 2024, three out of seven operating franchises ceased operations, a 42.8% negative churn rate for the year. Similar high rates of cessation or termination occurred in 2022 and 2023. Such a consistent, high level of franchisee failure in a small system is a critical warning sign that may point to systemic problems with the business model, profitability, or franchisor support, presenting a severe risk to new franchisees.
Potential Mitigations
- It is imperative to contact a significant number of the former franchisees listed in Item 20 to understand why they are no longer in business.
- Your accountant should analyze the turnover data across all three years to calculate the churn rate and discuss its implications for your business plan.
- Asking the franchisor for a detailed explanation of each closure is a critical due diligence step your attorney can help you pursue.
Rapid System Growth
Low Risk
Explanation
This risk was not identified in the FDD Package. The number of outlets has remained stagnant, not grown rapidly. Rapid growth can strain a franchisor's ability to provide adequate support to all franchisees. A system expanding too quickly may lack the infrastructure for training, site selection, and ongoing assistance, potentially harming both new and existing locations.
Potential Mitigations
- A business advisor can help you evaluate a franchisor's support infrastructure in relation to its growth rate.
- Speaking with franchisees who opened at different stages of the system's growth can provide insight into support consistency; your attorney can guide this process.
- Having your accountant review the franchisor's financials can help determine if they have the capital to support their expansion plans.
New/Unproven Franchise System
Medium Risk
Explanation
The franchise began operating in 2018 and is relatively small, with only seven outlets at the end of 2024. While not a brand-new startup, its small size, coupled with the significant financial instability and high franchisee turnover disclosed in Items 21 and 20, indicates the business model may not yet be proven or stable. This presents a considerable risk that the system has not overcome initial challenges and may struggle to support its franchisees effectively.
Potential Mitigations
- Your business advisor should help you conduct extensive due diligence on the concept's long-term viability given the system's performance history.
- Interviewing the earliest-opened franchisees from the list in Item 20 is crucial for understanding the system's evolution and challenges.
- An accountant's review of the financial trends over the past three years can provide critical insight into the system's stability.
Possible Fad Business
Low Risk
Explanation
The business operates in the fast-casual "build-a-bowl" segment. While part of the broader trend toward healthier food options, which has some sustainability, a heavy reliance on a specific trendy format could pose a risk if consumer preferences shift. Long-term success may depend on the system's ability to innovate and adapt beyond the current bowl trend. The risk of the business being a fad, while present, appears lower than the more immediate financial and operational risks disclosed elsewhere.
Potential Mitigations
- Engage a business advisor to research the long-term market trends for fast-casual bowl concepts versus broader restaurant categories.
- Question the franchisor about their long-term vision, menu innovation, and plans for adapting if the current trend fades.
- Analyzing the menu's flexibility and potential for diversification with a food service consultant could provide valuable perspective.
Inexperienced Management
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 2 indicates that the key executives, Dave Wood and Dave Baer, have prior experience in the restaurant industry and in franchising. Inexperienced management can be a significant risk, as it may lead to weak operational systems, inadequate franchisee support, and poor strategic decisions, but that does not appear to be the case here based on the disclosures.
Potential Mitigations
- A thorough review of the executive backgrounds in Item 2 with your business advisor is always a prudent step.
- Discussing the management team's philosophy and experience with current franchisees can provide real-world context to the FDD disclosures.
- Verifying the franchisor's claimed experience through independent research can be a valuable due diligence step for your attorney to undertake.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 1 does not indicate that Mahana LLC is owned or controlled by a private equity firm. When a franchisor is PE-owned, there can be a risk that decisions are focused on short-term investor returns rather than the long-term health of franchisees, but that does not appear to be a factor here.
Potential Mitigations
- Your attorney can help you research the ownership structure of any franchisor to identify potential private equity involvement.
- If a franchisor is PE-owned, a business advisor can help you research the firm's track record with other franchise brands.
- It is wise to ask current franchisees about any changes in system philosophy or support levels following an ownership change.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 1 clearly discloses the parent company, Mahana Fresh Group Holdings, LLC. While the parent company's financials are not provided, which is a concern given the franchisor's weak financial state, the existence of the parent is properly disclosed as required. A failure to disclose a parent can hide the true financial backing and control structure of a franchise system.
Potential Mitigations
- Your attorney can help confirm the corporate structure and identify any parent companies or key affiliates.
- If a parent company exists and provides guarantees or is a key supplier, your accountant should advise if their financial statements are necessary for a full risk assessment.
- Understanding the relationship and financial obligations between a franchisor and its parent is a key due diligence point for your financial advisor.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 1 notes a name change from Mahana Poke, LLC but does not indicate that the franchisor acquired its assets from a prior, separate entity. Therefore, there is no predecessor history to evaluate. A predecessor with a negative history of litigation, bankruptcy, or franchisee failures could be a significant red flag for a prospective franchisee.
Potential Mitigations
- Your attorney should always review Item 1 carefully for any mention of predecessors or asset acquisitions.
- If a predecessor exists, researching their public record for litigation or bankruptcy can be a critical due diligence step for your business advisor.
- Asking long-term franchisees about their experiences under any previous ownership can provide invaluable insight.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 3 states that there is no litigation required to be disclosed. A pattern of lawsuits, particularly those initiated by franchisees alleging fraud or misrepresentation, can be a major warning sign of systemic problems within a franchise. Similarly, a high number of lawsuits initiated by the franchisor against franchisees might indicate an overly aggressive or litigious culture.
Potential Mitigations
- Your attorney should always carefully review any litigation disclosed in Item 3 for patterns, allegations, and outcomes.
- Independent online searches for news articles or legal proceedings involving the franchisor can sometimes reveal disputes not meeting the FDD disclosure threshold.
- Discussing the franchisor's relationship with its franchisees with a number of existing owners can provide context for any disclosed litigation.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.