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Puradak

How much does Puradak cost?

Initial Investment Range

$340,000 to $661,000

Franchise Fee

$44,000 to $50,000

A Puradak Restaurant is a retail food services operation offering and selling Korean-style “oven-fried” chicken menu items and other related products and services, including on-premises dining and carry-out services.

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Puradak March 28, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: August 22, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
3
5

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

IDUS USA, LLC (IDUS) is a new company with a limited operating history and is not yet profitable. The 2024 audited financial statements show a net loss of over $108,000. While its parent company is established in South Korea, the U.S. entity's financial weakness could impact its ability to provide support or grow the brand, presenting a significant risk to your investment. This is also highlighted by the franchisor as a “Special Risk.”

Potential Mitigations

  • Your accountant should thoroughly review the franchisor's financial statements, including the notes, to assess its financial stability and cash flow.
  • A business advisor can help you evaluate if the franchisor has sufficient capital to fund its obligations without relying heavily on new franchise fees.
  • Ask your attorney about the implications of the parent company relationship and any financial guarantees, or lack thereof.
Citations: Special Risks, Item 21, Exhibit G

High Franchisee Turnover

Low Risk

Explanation

This risk was not identified. As a new franchisor, IDUS has no history of franchisee turnover to report in Item 20. While this is expected, it also means there is no track record to analyze for signs of systemic franchisee satisfaction or failure. A high turnover rate in the future would be a significant red flag indicating potential problems with the business model, profitability, or franchisor support, which you would be unable to foresee at this stage.

Potential Mitigations

  • A business advisor can help you understand industry benchmarks for franchisee turnover to use for comparison in future years.
  • It is crucial to have your attorney review the FDD annually to monitor franchisee turnover data if you proceed.
  • In a few years, contacting former franchisees listed in Item 20 will be a critical due diligence step for any new prospect.
Citations: Item 20

Rapid System Growth

Low Risk

Explanation

This risk was not identified in the FDD Package. The franchisor is a new system with only one company-owned store and two signed (but not open) franchise agreements. Rapid system growth can strain a franchisor's resources, potentially leading to inadequate support, training, and quality control for franchisees. You should monitor the pace of growth in future FDDs to see if support infrastructure keeps pace.

Potential Mitigations

  • Your business advisor can help you assess whether a franchisor's support systems are scalable for future growth.
  • Speaking with franchisees in a rapidly growing system is a key way to gauge the quality of ongoing support.
  • An accountant can analyze financial statements to determine if a franchisor is reinvesting in support infrastructure during growth phases.
Citations: Not applicable

New/Unproven Franchise System

High Risk

Explanation

This is a significant risk explicitly disclosed by the franchisor as a "Short Operating History." IDUS was formed in mid-2023 and has zero operating franchised units. Investing in an unproven system carries higher risk due to the lack of a track record for franchisee success, profitability, and the effectiveness of its support systems in the U.S. market. The parent company's success in Korea does not guarantee success in the U.S. under this new entity.

Potential Mitigations

  • Engaging a business advisor is critical to perform deep due diligence on the management team’s specific plan for the U.S. market.
  • Your attorney might be able to negotiate more franchisee-favorable terms to compensate for the higher risk of an unproven system.
  • An accountant should help you develop conservative financial projections, given there is no franchisee performance data to rely on.
Citations: Special Risks, Item 1, Item 20, Item 21

Possible Fad Business

Medium Risk

Explanation

The business model is centered on Korean-style fried chicken, which is currently a popular food trend. While the trend appears strong, there is a risk that it could be a fad with limited long-term, mainstream appeal. If consumer interest wanes, your business could suffer significantly, but your long-term contractual obligations to IDUS, such as royalty payments and non-compete clauses, would remain, posing a risk to your investment's sustainability.

Potential Mitigations

  • A business advisor can help you research the long-term market trends for this specific food category beyond its current popularity.
  • Evaluate the franchisor's plans for menu innovation and adaptation to changing consumer tastes.
  • Discuss the sustainability of the business model with your financial advisor, considering its resilience to economic shifts and competition.
Citations: Item 1

Inexperienced Management

Medium Risk

Explanation

The management team listed in Item 2 has experience with the parent company in South Korea and in the food industry. However, their direct experience in launching and managing a *U.S. franchise system* from the ground up is not demonstrated. This lack of a specific U.S. franchising track record for the key executives presents a risk, as they may face a steep learning curve in areas like domestic supply chains, marketing, and franchisee support.

Potential Mitigations

  • A business advisor can help you thoroughly vet the management team's background and their strategic plan for U.S. operations.
  • Inquiring about any experienced U.S.-based franchise consultants or executives they have engaged could provide insight into their support strategy.
  • Your attorney can help you ask pointed questions about how their international experience translates to supporting U.S. franchisees.
Citations: Item 2

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD Package. The franchisor does not appear to be owned by a private equity firm. This type of ownership can sometimes lead to decisions that prioritize short-term investor returns over the long-term health of franchisees. Since this structure is not present, this specific risk is not a factor.

Potential Mitigations

  • When evaluating any franchise, it's wise for your attorney to confirm the ownership structure and check for any recent changes.
  • A business advisor can help research the track record of any parent or investment firm to understand their typical approach to managing portfolio companies.
  • Understanding the franchisor's long-term goals is important; a conversation with your financial advisor can help align them with your own.
Citations: Not applicable

Non-Disclosure of Parent Company

Medium Risk

Explanation

The franchisor discloses its parent company, IDUS FNB, in Item 1. However, the parent company's financial statements are not provided in Item 21. Given that the U.S. franchisor is a new, unprofitable entity that depends on the parent for required product supply, the financial health of the parent is a material factor. Without its financials, you have an incomplete picture of the overall stability and resources backing your franchise.

Potential Mitigations

  • Your attorney should request the parent company's financial statements to allow for a complete financial review.
  • An accountant should analyze the potential risks if the parent company were to face financial trouble, as it is a key supplier.
  • A business advisor can help you understand the level of operational and financial dependence on the foreign parent company.
Citations: Item 1, Item 8, Item 21

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 1 does not disclose any predecessors to the current franchisor. When a franchisor has predecessors, it is important to investigate their history for any signs of trouble, such as litigation, bankruptcy, or high franchisee turnover, as these issues could be inherited by the new entity.

Potential Mitigations

  • For any franchise investment, your attorney should carefully review Item 1 for any mention of predecessors.
  • If predecessors are mentioned, a business advisor can assist in researching their public records and reputation.
  • Contacting franchisees who operated under a predecessor can provide your attorney valuable, firsthand insight.
Citations: Not applicable

Pattern of Litigation

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 3 discloses no litigation history for the franchisor or its management. As a new company, this is expected. However, it's important to monitor this in the future. A pattern of lawsuits filed by franchisees alleging fraud, or by the franchisor against franchisees for contract breaches, can be a major indicator of systemic problems.

Potential Mitigations

  • Your attorney can perform independent searches for litigation that may not yet be disclosed in the FDD.
  • When reviewing any FDD, it is critical that your attorney analyze the nature, volume, and outcomes of any disclosed litigation.
  • Discussing any disclosed litigation with current and former franchisees can provide crucial context beyond the FDD's summary.
Citations: Not applicable
2

Disclosure & Representation Risks

Total: 15
2
1
12

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
4
4
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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4

Legal & Contract Risks

Total: 16
8
5
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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5

Territory & Competition Risks

Total: 5
4
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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6

Regulatory & Compliance Risks

Total: 10
4
5
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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7

Franchisor Support Risks

Total: 4
2
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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8

Operational Control Risks

Total: 12
6
6
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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9

Term & Exit Risks

Total: 18
13
3
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis