Milkshake Factory Logo

Milkshake Factory

Initial Investment Range

$510,492 to $847,548

Franchise Fee

$68,500 to $143,500

Our franchisees own and operate facilities offering handspun milkshakes, gourmet chocolates, craft sundaes and related products.

Enjoy our complimentary free risk analysis below

Unlock the full risk analysis to access 9 more categories covering 100+ risks.

Milkshake Factory April 30, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
3
0
7

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor's audited financial statements for 2024 reveal significant financial weakness, including a net loss of over $1.8 million and a members' deficit (negative net worth) of over $2.3 million. A 'going concern' note in the financials and fee deferral requirements by some state regulators highlight the risk that the franchisor may lack the resources to provide support or even remain operational, jeopardizing your investment.

Potential Mitigations

  • A franchise accountant must thoroughly analyze the franchisor's financial statements, including all footnotes and the explicit 'going concern' disclosure.
  • It is crucial to discuss with your attorney the implications of the state-mandated financial assurances, such as fee deferrals, and what protections they offer.
  • Question the franchisor directly about their plan to achieve profitability and financially support the system, with guidance from your business advisor.
Citations: Item 21, Exhibit D, State Specific Addenda (Exhibit E)

High Franchisee Turnover

Low Risk

Explanation

This specific risk was not identified in the FDD package. As a new franchise system with only four outlets opened in the most recent year, there is not yet a meaningful history of franchisee turnover. Tracking this data in future FDDs is critical, as high turnover can be a leading indicator of systemic problems, franchisee dissatisfaction, or a lack of profitability within a franchise system.

Potential Mitigations

  • Your business advisor can help you establish a network with other franchisees to monitor system health and satisfaction over time.
  • When future FDDs are issued, having an accountant analyze the franchisee turnover data in Item 20 will be a critical due diligence step.
  • Your attorney should advise on how to interpret future turnover figures in the context of the franchise agreement's terms.
Citations: Item 20

Rapid System Growth

High Risk

Explanation

Item 20 shows a significant disparity between the number of franchises sold (43 agreements signed) and the number of outlets actually open (4). This indicates extremely rapid franchise sales that are far outpacing operational openings. Combined with the franchisor's stated financial weakness in Item 21, this creates a high risk that the support infrastructure is insufficient to handle this growth, potentially leading to inadequate assistance for all franchisees.

Potential Mitigations

  • A business advisor should help you assess the franchisor's capacity to support the large number of committed-but-unopened franchises.
  • It is important to ask current franchisees about the quality and timeliness of the support they are currently receiving.
  • An accountant should review the franchisor's financials to determine if they have allocated sufficient capital to scale their support systems.
Citations: Item 20, Item 21

New/Unproven Franchise System

High Risk

Explanation

The franchisor only began offering franchises in May 2023 and had just four franchised outlets open at the end of 2024. This lack of an operational track record for the franchise system itself, combined with the significant financial instability disclosed in Item 21, makes this a high-risk investment. An unproven system carries greater risks of support deficiencies, undeveloped procedures, and potential business model failure.

Potential Mitigations

  • Conducting extensive due diligence by speaking with the initial four franchisees about their experiences is critical; a business advisor can help guide these conversations.
  • An experienced franchise attorney should be engaged to review the agreements for any additional protections you might negotiate to offset this risk.
  • Your accountant can help you create financial projections with higher contingency funds to account for the uncertainties of a new system.
Citations: Item 1, Item 20, Item 21

Possible Fad Business

Low Risk

Explanation

This specific risk was not identified. The business concept, centered around milkshakes and frozen desserts, exists in a mature and established market rather than being tied to a new or fleeting trend. The franchisor's affiliate has operated shops with this concept since 2008, indicating a history of sustained consumer interest beyond that of a temporary fad.

Potential Mitigations

  • A business advisor can help you research the long-term stability and competitive landscape of the local dessert and confectionary market.
  • An analysis of local consumer trends with a marketing professional can help validate the concept's staying power in your specific area.
  • Discussing the concept's evolution and historical performance with the franchisor and existing franchisees provides valuable insight.
Citations: Not applicable

Inexperienced Management

Low Risk

Explanation

This risk was not identified in the FDD. Item 2 indicates that the key executives have substantial and long-term experience operating the affiliated company, The Milk Shake Factory, LLC, which runs the same type of business. While the franchise entity itself is new, the management team appears to have extensive operational experience in the specific industry and concept being franchised.

Potential Mitigations

  • Engaging a business advisor to independently verify the backgrounds and reputations of the key management personnel is a prudent step.
  • Your attorney can help formulate questions for existing franchisees regarding their assessment of management's competence and support.
  • Reviewing the management team's experience in franchising, specifically, versus only operational experience, is an important distinction to discuss with your advisors.
Citations: Not applicable

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD package. While Item 1 discloses parent holding companies, there is no explicit information to suggest ownership by a private equity firm with a typical short-term investment horizon. A key indicator of this risk would be a focus on rapid franchise sales and cost-cutting over system health, which warrants ongoing monitoring by franchisees.

Potential Mitigations

  • Your business advisor can help you research the ownership structure and background of the parent companies for any ties to private equity.
  • It is wise to ask existing franchisees about any recent changes in franchisor priorities, fee structures, or support levels.
  • An attorney can review the assignment clauses in the franchise agreement to understand your rights if the system is sold in the future.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This specific risk was not identified. Item 1 of the FDD clearly discloses the parent companies of the franchisor. Although the parent companies' financial statements are not included, there is no indication that they are required to be, for instance by providing an explicit guarantee of the franchisor's obligations. The ownership structure appears to be transparently disclosed.

Potential Mitigations

  • Your attorney can confirm whether the disclosure of parent entities meets all legal requirements for your state.
  • An accountant should assess the franchisor's own financial statements to determine its viability independent of any unstated parental support.
  • A business advisor can help you investigate the relationship and dependencies between the franchisor and its parent companies.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This specific risk was not identified in the FDD package. Item 1 explicitly states that the franchisor does not have any predecessors. Therefore, there are no concerns about a hidden or negative history associated with a prior entity from which the current franchisor acquired the system.

Potential Mitigations

  • Your attorney should always verify the accuracy of the statements made in Item 1 regarding predecessors.
  • Independent research, with the help of a business advisor, can sometimes uncover informal business histories not required to be disclosed.
  • Asking long-term employees or affiliates about the company's history can provide additional context.
Citations: Not applicable

Pattern of Litigation

Low Risk

Explanation

This risk was not identified. Item 3 of the FDD states that no litigation is required to be disclosed. A pattern of lawsuits, particularly those initiated by franchisees alleging fraud or misrepresentation, is a major red flag, but it does not appear to be a factor in this offering based on the document provided.

Potential Mitigations

  • Your attorney can conduct independent searches of court records to verify the accuracy of the litigation disclosures in Item 3.
  • Speaking with current and former franchisees is a valuable way to learn about any disputes that may not have risen to the level of reportable litigation.
  • A business advisor can help you research online forums and news articles for any reports of franchisee dissatisfaction or disputes.
Citations: Not applicable
2

Disclosure & Representation Risks

Total: 15
6
3
6

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

3

Financial & Fee Risks

Total: 10
4
5
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

4

Legal & Contract Risks

Total: 16
9
4
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
2
2
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
5
4
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
3
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
6
5
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
13
4
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
1
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.