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How much does Huddle House cost?
Initial Investment Range
$384,305 to $1,429,150
Franchise Fee
$35,000 to $52,500
Huddle House, Inc. offers franchises for the operation of full service restaurants that serve all meals, including breakfast foods, during all hours of operation.
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Huddle House August 21, 2024 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
Huddle House, Inc.'s (HHI) FDD explicitly warns that its financial condition “calls into question the Franchisor’s financial ability to provided services and support.” The audited financial statements in Exhibit E confirm this, showing a stockholders' deficit of over $1 million and a net loss of over $10 million for the fiscal year ending April 30, 2024. This follows multi-million dollar losses in the prior two years, indicating severe and persistent financial instability which may impact support.
Potential Mitigations
- Your accountant must conduct a thorough analysis of HHI’s financial statements, including the significant net losses and negative equity.
- Discuss with your attorney the implications of the franchisor's explicit warning about its own financial condition.
- A business advisor should help you evaluate the risk that a financially distressed franchisor may not be able to provide promised support.
High Franchisee Turnover
High Risk
Explanation
Item 20 tables show significant franchisee turnover. In the most recent fiscal year (2023), 22 franchised outlets left the system for negative reasons (termination, non-renewal, ceased operations, reacquisition) against a starting base of 231 units, a churn rate of approximately 9.5%. Over the last three fiscal years, 63 units have departed for these same reasons. This high turnover rate may suggest potential issues with franchisee profitability, satisfaction, or system support, warranting careful investigation.
Potential Mitigations
- Your business advisor should help you analyze the turnover data from Item 20 to understand the rate of franchisee failure or departure.
- It is critical to contact a significant number of former franchisees listed in Exhibit D to understand their reasons for leaving the system.
- An attorney can help you frame questions for the franchisor about the specific circumstances behind the high number of terminations and cessations.
Shrinking Franchise System
High Risk
Explanation
The system has been shrinking, declining from 313 total outlets to 272 over the past three fiscal years, a net loss of 41 units. This decline in system size, when combined with the franchisor's significant financial losses disclosed in Item 21, may indicate challenges with the brand's overall market position, growth strategy, or franchisee success. A shrinking system can impact brand recognition and collective advertising power.
Potential Mitigations
- A business advisor can help you assess the potential impact of a shrinking system on brand value and your long-term prospects.
- Question the franchisor on its strategies to reverse this trend and support the remaining franchisees.
- Discuss with current franchisees their perspective on the system's overall health and market trajectory.
Rapid System Growth
Low Risk
Explanation
The FDD does not indicate that the system is experiencing excessively rapid growth that might outpace its support capabilities. Instead, the data in Item 20 suggests the system has been contracting over the last three years. Therefore, this specific risk of support systems being strained by overly rapid expansion was not identified.
Potential Mitigations
- A business advisor can help evaluate if the franchisor's current support infrastructure is appropriately sized for its existing franchisees.
- Even without rapid growth, it is wise to ask current franchisees about the quality and responsiveness of the support they receive.
- Your attorney should review the franchisor's contractual support obligations outlined in the Franchise Agreement.
New/Unproven Franchise System
Low Risk
Explanation
This specific risk was not identified. Huddle House was founded in 1964 and has been franchising since 1966, indicating a long operational history and an established brand. Therefore, it is not considered a new or unproven system. The primary risks appear to stem from its current financial condition and franchisee turnover rather than a lack of historical presence.
Potential Mitigations
- When evaluating any franchise, your attorney should still review the complete history disclosed in Item 1, including any predecessors.
- A business advisor can help you assess how a brand's long history might affect its adaptability to modern market trends.
- It is important to discuss with current long-term franchisees how the system has evolved over time.
Possible Fad Business
Low Risk
Explanation
This specific risk of the business model being a 'fad' was not identified. Huddle House is a traditional, full-service, 24-hour restaurant concept focused on diner-style food, a category with a long-standing presence in the American market. Its longevity since 1964 suggests a durable business model rather than one based on a short-term trend.
Potential Mitigations
- A business advisor can still help you analyze the long-term viability and competitiveness of the traditional diner concept in your specific market.
- Investigate local competition and consumer dining trends to ensure the concept remains relevant in your area.
- Discuss with your financial advisor how economic cycles might impact a full-service restaurant compared to other models.
Inexperienced Management
Low Risk
Explanation
This specific risk was not identified. The executives listed in Item 2 generally have extensive experience in the restaurant and franchising industries, including roles at Huddle House, its affiliate Perkins, and other major restaurant brands. For example, the CEO and Brand President have held senior leadership roles at other large restaurant chains. This suggests the management team possesses relevant industry experience.
Potential Mitigations
- A business advisor can help you research the professional reputations and track records of the key executives listed in Item 2.
- When speaking with current franchisees, you should still inquire about their perception of the management team's competence and strategic direction.
- Your attorney can help you understand the corporate structure and the roles of the various parent company directors.
Private Equity Ownership
Medium Risk
Explanation
The FDD discloses that HHI is ultimately controlled by Elysium Management LLC, a private equity firm. This ownership structure may create a risk that decisions are focused on maximizing short-term returns for investors rather than the long-term health of franchisees. This could potentially manifest in increased fees, reduced support to cut costs, or pressure to use affiliated vendors. The franchisor's recent poor financial performance could heighten this pressure.
Potential Mitigations
- Discuss with your attorney the implications of private equity ownership on franchise relationships and long-term strategy.
- A business advisor can help you investigate the private equity firm's reputation and its track record with other franchise systems.
- Inquire with current franchisees about any changes in system direction, fees, or support levels since the acquisition by Elysium.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified. The FDD clearly discloses the parent companies, including Griddle Holdings, Inc., Huddle House Holdings, Inc., and the ultimate controlling entity, Elysium Management LLC. The financial statements provided in Exhibit E are for Huddle House, Inc. and its subsidiary, which appears to be the primary operating and franchising entity. There is no indication that required parent company financials are being withheld.
Potential Mitigations
- Your attorney should always confirm the corporate structure and identify all parent and affiliate companies disclosed in Item 1.
- It is important to have your accountant review the provided financial statements to assess the franchisor's stability, regardless of parent disclosures.
- A business advisor can help you understand the relationships between the franchisor and its various parent and affiliate entities.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified. Item 1 describes the franchisor's history, including its acquisition in 2018, but does not indicate a complex or problematic history with predecessors from which significant liabilities or operational issues were inherited. The litigation disclosed in Item 3 pertains to actions involving the current franchisor, HHI.
Potential Mitigations
- Your attorney should always carefully review the predecessor information in Items 1, 3, and 4 of any FDD.
- A business advisor can help you conduct independent research on a franchisor's history if there are any signs of undisclosed predecessors.
- When speaking with long-term franchisees, asking about their experience under any previous ownership is a valuable due diligence step.
Pattern of Litigation
High Risk
Explanation
Item 3 discloses a pattern of litigation that presents a significant risk. Over the last several years, multiple former franchisees have filed lawsuits or counterclaims against HHI alleging fraudulent inducement, misrepresentation, and fraud. For example, one pending case involves claims of false projected revenues, and two completed cases involved counterclaims of fraud and failure to assist. This history suggests potential issues with the franchise sales process or franchisee dissatisfaction with the franchisor's representations.
Potential Mitigations
- Your attorney must conduct a thorough review of every case disclosed in Item 3, paying close attention to franchisee-initiated claims.
- A business advisor can help you assess whether the litigation pattern indicates systemic problems within the franchise.
- Treat a history of fraud and misrepresentation claims as a critical red flag and discuss the implications with your attorney.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems