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MilliCare

How much does MilliCare cost?

Initial Investment Range

$198,500 to $253,000

Franchise Fee

$49,000 to $54,000

The franchise offered is for a MilliCare® Floor & Textile Care business which will provide interior finishesandinteriorfurnishings,tileandgrout,andrelatedservicesincommercial,industrial,andoffice properties.

Enjoy our partial free risk analysis below

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MilliCare April 1, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: August 19, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
3
1
6

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The financial statements of the parent and guarantor, EverSmith Brands Holding Company (EverSmith), show significant and increasing net losses, with a $17.3 million loss in 2024 following a $6.4 million loss in 2023. The FDD explicitly highlights this as a special risk, questioning the guarantor's ability to provide support. These factors indicate potential financial instability, which could jeopardize EverSmith's ability to support the franchise system, invest in the brand, and fulfill its obligations.

Potential Mitigations

  • Your accountant must conduct a thorough review of the parent company's audited financial statements, including all footnotes, to assess its long-term viability.
  • Discuss the parent company's large net losses and its strategy for achieving profitability with your financial advisor.
  • It is crucial to have your attorney evaluate the strength and enforceability of the parent's Guarantee of Performance.
Citations: Item 21, Item 4 ('Special Risks to Consider'), Exhibit B-1, Exhibit B-2

High Franchisee Turnover

High Risk

Explanation

Item 20 shows a notable level of franchisee turnover, with 8 units exiting the system over three years through termination or cessation. More concerning is the Item 19 disclosure that 22 territories (over a third of the system) did not report sales and were excluded from the financial performance representation. This high level of non-reporting could conceal significant franchisee distress or dissatisfaction, suggesting a risk of systemic problems that the raw turnover numbers may understate.

Potential Mitigations

  • A business advisor can help you analyze the turnover data in conjunction with the high number of non-reporting units from Item 19.
  • Contacting former franchisees listed in Exhibit G is essential to understand why they left the system; your attorney can guide these discussions.
  • Question the franchisor directly about the reasons for the high number of non-reporting units and the circumstances of the terminations.
Citations: Item 19, Item 20, Exhibit G

Rapid System Growth

Medium Risk

Explanation

Item 20 shows that the system has grown significantly in recent years, adding 18 outlets over the 2022 and 2023 period on a base of 48. This rapid growth, coupled with the parent company's significant net losses detailed in Item 21, raises concerns about whether the franchisor's support infrastructure can keep pace. Expanding too quickly without sufficient capital and personnel could strain resources and dilute the quality of training and ongoing assistance available to you.

Potential Mitigations

  • A discussion with your business advisor about the franchisor's plan for scaling its support staff and systems is recommended.
  • It is wise to ask a broad range of existing franchisees about the current quality and responsiveness of the support they receive.
  • Have your accountant analyze whether the franchisor's financial statements reflect sufficient investment in support infrastructure relative to its growth.
Citations: Item 20, Item 21, Item 11

New/Unproven Franchise System

Low Risk

Explanation

This risk was not identified in the FDD Package. An unproven system typically lacks a long history, has few operating units, and has inexperienced management. MilliCare and its predecessor have been in business for many years with a number of operating franchisees. However, you should still perform thorough due diligence, as any franchise investment carries inherent risk, especially when considering the recent change in ownership to a private equity firm and the financial condition of the parent company.

Potential Mitigations

  • It is important to have your accountant carefully review the franchisor's financial statements for signs of stability and reliance on franchise fees versus royalties.
  • A consultation with your business advisor to research the business's history and the experience of its management team is a prudent step.
  • Speaking with the earliest-operating franchisees can provide valuable insight into the system's evolution and the franchisor's performance over time.
Citations: Item 1, Item 2, Item 20, Item 21

Possible Fad Business

Low Risk

Explanation

This risk was not identified in the FDD Package. The floor and surface care industry for commercial properties is a well-established service sector, not a business based on a fleeting trend. However, competitive pressures and economic cycles can still affect long-term viability. A business model's resilience depends on its ability to adapt to changing market needs and technologies, a factor you should always consider when making a long-term investment.

Potential Mitigations

  • A business advisor can help you independently research the long-term demand and competitive landscape for commercial floor care services in your specific market.
  • It is wise to ask the franchisor about their strategy for innovation and research and development to maintain a competitive edge.
  • Discuss the business model's resilience to economic downturns with your financial advisor.
Citations: Item 1, Item 11

Inexperienced Management

Low Risk

Explanation

This risk was not identified in the FDD Package. The executives profiled in Item 2 appear to have extensive backgrounds in business and franchising, including experience with other large franchise systems. While some executives are relatively new to their specific roles at MilliCare or its parent, their collective experience seems substantial. However, you should always assess if the management team's specific expertise aligns with the support you will need.

Potential Mitigations

  • Your business advisor can help you further investigate the backgrounds and track records of the key management personnel.
  • It is prudent to speak with current franchisees to gauge their satisfaction with the management team's leadership and support.
  • During discussions with the franchisor, inquire about the management team's long-term vision and commitment to the MilliCare brand.
Citations: Item 2

Private Equity Ownership

High Risk

Explanation

Item 1 discloses that the franchisor is controlled by private equity firm The Riverside Company through its holding company, EverSmith Brands. The parent company's financials in Item 21 show significant net losses, which may reflect a strategy focused on growth through acquisition over organic profitability. This ownership structure could lead to decisions that prioritize short-term investor returns, such as cutting franchisee support, over the long-term health of the brand and your business.

Potential Mitigations

  • Researching the private equity firm's reputation and track record with other franchise concepts they have owned is a critical step for your business advisor.
  • It is vital to ask current franchisees about any changes in fees, support, or strategic direction since the private equity acquisition.
  • Your attorney should analyze the Franchise Agreement for clauses that may favor a private equity owner's exit strategy, such as broad assignment rights.
Citations: Item 1, Item 21

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified in the FDD Package. The FDD clearly discloses the parent company, EverSmith Brands Holding Company, and provides its audited financial statements in Exhibit B-1 as required. Furthermore, the parent has provided a Guarantee of Performance, which is included as Exhibit B-2. This level of disclosure appears to meet regulatory requirements and provides transparency regarding the entity backing the franchisor's obligations.

Potential Mitigations

  • Your attorney should confirm that all required parent and affiliate disclosures have been properly made under applicable law.
  • It is important for your accountant to thoroughly review the provided parent company financial statements and the terms of the guarantee.
  • Understanding the corporate structure and the relationships between the franchisor, its parent, and any affiliates is a key task for your attorney.
Citations: Item 1, Item 21, Exhibit B-2

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 1 discloses that MilliCare Franchising, LLC's predecessor was Milliken Services, LLC. The FDD does not indicate any negative history such as litigation (Item 3) or bankruptcy (Item 4) associated with this predecessor. A comprehensive analysis requires understanding the system's performance under prior ownership, but no specific red flags related to the predecessor's history are apparent within the document.

Potential Mitigations

  • It is still advisable to ask long-tenured franchisees about their experiences under the predecessor's ownership.
  • Your business advisor can assist in researching the predecessor entity's public records for any undisclosed issues.
  • Your attorney should confirm that the asset transfer from the predecessor to the current franchisor was handled properly.
Citations: Item 1, Item 3, Item 4, Item 20

Pattern of Litigation

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 3 states that no litigation information is required to be disclosed. This indicates an absence of recent or ongoing material legal actions involving the franchisor related to fraud, securities violations, or the franchise relationship. A clean litigation history is a positive sign, though it does not eliminate all potential for future disputes.

Potential Mitigations

  • Your attorney can still conduct independent searches for litigation involving the franchisor or its principals as part of comprehensive due diligence.
  • It is prudent to ask current and former franchisees about their experiences with dispute resolution, even if no formal litigation is disclosed.
  • Understanding the dispute resolution clauses in the Franchise Agreement remains crucial, and your attorney should review them carefully.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
6
1
8

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
3
4
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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4

Legal & Contract Risks

Total: 16
4
7
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
2
2
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
4
4
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
1
3
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
3
6
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
6
9
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.